Daguo Technology started from the Shanzhai system

Chapter 442 The terrifying Unreal 3 game engine
Among them, because the Sugon R&D Center is a brother company's game, the Sugon home game console platform gave a big discount and only took 20% of the profits.

This 20% profit margin is 27.6 Xia Yuan.

At this time, if consumers purchase all three games, the Sugon Home Game Console Platform will earn a commission of 82.8 Xia Yuan!

This is calculated based on a 20% commission. In fact, the commission for most games from other companies is 30%.

So if the price of their games is the same as the three large-scale 3D games from Sugon R&D Center, then Sugon Technology can take a commission of 124 Xia Yuan.

Of course, they will hardly sell it so cheaply, because the R&D costs and tax costs of large-scale 3D games are there.

The three large-scale 3D games developed by Sugon R&D Center are sold so cheaply for strategic reasons.

Finally, coupled with the fact that the personnel in Daxia are cheap, we can support such a cheap price.

If a foreign game company develops an exquisite game on the same level as "Dark Souls", it will probably be sold at the market price of US$60.

This 60 US dollars is converted into Xia Yuan based on a 30% commission, which is equivalent to 147 Xia Yuan!

一款游戏抽成148夏元，那10款游戏是多少？100款游戏是多少？1万款游戏是多少？100万款游戏是多少？
Of course, this is only the price of large-scale 3D games, so the profit commission is so amazing.

Regular games are definitely going to be cheaper, and the cheapest small games might even cost just a dollar or a few bucks.

In this case, the profit that Sugon Technology can obtain is naturally very small, but if the time is spread out to seven or eight years, the total profit that Sugon Technology can obtain is still quite astonishing.

Because considering that the average lifespan of a home game console platform is as high as seven or eight years or even more than ten years, it is impossible for consumers to buy only a few games over so many years.

According to statistical analysis by a previous survey agency, most players usually purchase 30 to 80 games in the first four years after purchasing a home game console.

After this, the number of player purchases will decrease year by year. This is because games with more fun graphics and stronger graphics will be logged on to home game console platforms with more powerful performance, and the number of game purchases by players will naturally gradually decrease.

But it is undeniable that the first four years after players buy a game console are definitely the time when players’ desire to consume is strongest.

Therefore, it is normal for a player to purchase 30 to 80 games in the first four years.

而这30到80款游戏按照普遍30％，少部分20％的利润抽成情况，平均下来每个游戏机至少能给曙光科技带两千到3000元的利润！

In the end, if the average life span of a home game console is seven or eight years, Sugon Technology's profit from consumers is actually slightly greater than the profit from selling a Sugon N7 high-end desktop computer!
At this time, if Sugon's home game consoles have a longer lifespan, there will still be many consumers buying new games on the first-generation Sugon home game console platform more than ten years later.

The profit that Sugon Technology can earn is naturally much greater than the profit from buying a Sugon N7 high-end desktop computer.

The exact amount of profits is naturally impossible to predict at present, but the total profits of Sugon's home game consoles are quite astonishing.

The only bad thing about this is that it requires a long payment period of up to seven, eight or even more than ten years, and this is also a flaw in the home game console industry.

But no matter what, just the profits from the continued sales of home game console hardware and Sugon's home game console platform in the next year should be able to afford a few tenths of the research and development expenditure.

This was a good thing for Sugon Technology's terrifying R&D expenditure of up to 350 billion US dollars that year, which relieved some of the pressure on R&D funds.

At this time, I looked at the trend chart of Sugon Technology's marketing department predicting future sales in my hand, and saw that the Sugon Technology marketing department's estimate was in line.It is estimated that the total sales volume will reach 2006 million units before the end of 2800. Lin Chen said with a smile:

"It seems that global home game console sales this year will exceed IDC's sales forecast at the beginning of the year of 3200 million a year."

Regarding this, Rebs on the side also said with a smile:

“IDC’s statistics are not the absolute truth. In fact, IDC’s statistics are eventually proven to be wrong every year.

Because when the sales are counted at the end of the year, the final total sales volume is often one to two million or even several million units more. IDC is still too conservative.

Now, the global home game console industry has added the Sugon home game console with super performance, as well as many fun large-scale 3D games.

Now I think it is possible that the total sales of home game consoles this year will reach 4000 million. "

In response, Lin Chen naturally nodded lightly, and then said thoughtfully:

“According to the current situation in all aspects, we don’t have to worry about other home game consoles challenging our position in the next year.

Even if new home game consoles from other companies are released a year later, the impact on us will not be huge. "

Hearing this, Rebus also nodded slightly in agreement and said:
"That's true. Let's not talk about GPU graphics cards. As far as CPU processors are concerned, even if they use the 65nm process technology to develop new CPU processors and new graphics cards.

But the overall performance of their new home game consoles cannot completely crush us. We still have the power to fight.

After all, although their processors and graphics cards will use the 65nm process technology, because many game companies are currently using our Unreal 3 game engine to develop new games, 3D games account for 70% of the total number.

And our Unreal 3 game engine can perfectly tap into and optimize the potential of synchronous multi-threading technology of Sugon Ryzen processor.

Finally, with the help of synchronous multi-threading technology, the performance can be increased by 15% to 40% out of thin air. We are not weak in CPU performance.

As for graphics cards, our 90nm graphics cards may not be able to beat their 65nm graphics cards.

However, thanks to the perfect optimization of the Unreal 3 game engine for our graphics card and CPU, the final game performance is naturally quite excellent and cannot be calculated purely based on hardware running scores.

As more than 70% of game companies around the world use our Unreal 3 game engine to develop new games, we have actually won half the battle.

Therefore, the home game performance of Nintendo, Soni, Weiruan, and Sega is stronger than ours.

But as long as our Unreal 3 game engine market position does not suffer a huge setback, we can still sit firmly on Diaoyutai. "

Hearing Rebus's words, Lin Chen also nodded slightly to express his approval.

The Unreal 3 game engine is indeed a super weapon for Sugon Technology. It can be said that as long as they continue to maintain the monopoly of the Unreal 3 game engine.

In the future, computer, mobile phone platforms, and home game console platforms will have a steady stream of new games, and these new games are the real wealth of Sugon Technology!
(End of this chapter)