Daguo Technology started from the Shanzhai system

Chapter 244 Shocking the Eastern Screen

At this time, Chen Dong, who was in charge of the management of the mobile phone factory, also agreed and said:
"I agree to give up high-end mobile phones, and then enter the field of low-end mobile phones first. After all, the accessories we can purchase for mid-range mobile phones do not exceed 3500 million a year at most.

These 3500 million are far from our annual production capacity of 6000 million mobile phones, and there is a gap of up to 2500 million mobile phones. We must not let this 2500 million production capacity be vacant.

The production capacity of these 2500 million mobile phones is vacant, and expenses such as personnel wages, food expenses, water and electricity, and machine depreciation will cause us huge losses. "

Regarding this, Ni Guangnan, who had been silent all this time, also said:
"It is true that the production capacity cannot be vacant. After all, aren't we planning to borrow 300 billion yuan to build a new chip factory?

If the vacant production capacity results in large losses, I am afraid that the bank will have a different opinion of Sugon Technology after seeing it.

At that time, let alone 300 billion loans, even 100 billion loans will be a problem. After all, we are currently burdened with 118 billion loans.

According to our current income from chip foundry and mobile phone sales, it is safest to enter the low-end mobile phone field first to ensure production capacity at this time. "

In terms of mobile phone business, Sugon Technology currently earns US$3000 billion a year with 14.7 million mobile phones.

At this time, by purchasing a number of mid-to-high-end spare parts, it can barely increase the production capacity to 3500 million mid-range mobile phones, so that it can earn about 17 billion U.S. dollars a year.

As for the chip foundry business, Sugon Chip Factory has currently received orders totaling US$11.24 billion for the next year.

Among them, the profit of Sugon Technology’s foundry is 5% higher than others, and finally with the ultra-high yield rate of 99.99%, so the actual profit that Sugon Technology can earn is quite considerable.

Among the US$11.24 billion chip foundry orders, Sugon Technology can actually earn about US$4 million, with a net profit margin of about 35%.

The $11.24 billion can only earn a mere $4 million. It seems a little small, but in fact it is not small.

Because the net profit margin of TSMC in 2011 was only 33.1%, and they could only earn US$145.4 billion out of US$45.7 billion in revenue.

If it weren't for Sugon Technology's foundry price being 5% more expensive than others, then the net profit margin might only be 30%. After all, Sugon Technology cannot OEM the more profitable 90nm process technology.

Therefore, Sugon Technology's net profit margin can reach 35%, and it can earn 11.24 million US dollars from 4 billion US dollars, which is really due to the 5% higher price of the chip foundry.

Therefore, the highest income of Sugon Technology in the next whole year will only be 21 billion U.S. dollars, or 173.6 billion Xiayuan, if Sugon Technology does not enter the field of low-end mobile phones.

It is just a fantasy to build a new chip factory under the current situation of 118 billion loans!

At this time, Li Qianqiang, who was in charge of mobile phone sales, said slowly:
"I also suggest entering the field of low-end mobile phones, but I think we should use a brand new brand instead of Sugon's brand, so as to avoid the loss of our Sugon's brand image."

So far, Sugon Technology has almost all suggested entering the field of low-end mobile phones.

But it was Lin Chen who really made the decision, so they all focused their attention on Lin Chen, waiting for Lin Chen's reply.

Seeing this, Lin Chen thought for a while, and then slowly said his answer:
"We will definitely enter the field of low-end mobile phones, but our Sugon Technology still has to focus on high-end mobile phones."

Speaking of this, Lin Chen's eyes inspired a passionate fighting spirit, which is a fighting spirit that will never admit defeat!

"Didn't they think that restricting the large-scale supply of Sugon Technology's mid-range spare parts will bring us down?

Then tell them we can do it!
I want to tell them what it means to shoot yourself in the foot with the facts, so that the four major mobile phone giants and those mobile phone parts manufacturers will completely regret their past decisions! "

"Sure enough!"

Hearing Lin Chen's words, the senior executives who are very familiar with Lin Chen's character came to mind, and they had already expected Lin Chen's decision.

After all, looking at the history of Sugon Technology since its establishment, Sugon Technology has encountered many difficulties in the process of its rise.

At this time, the enemy's method of restricting large-scale procurement of mid-to-high-end spare parts is indeed very vicious.

But this does not mean that Sugon Technology is willing to accept this fate of never being able to rise!
"Since this is the case, let's fight. It looks like I'm going to fight again, Old Ni!"

Ni Guangnan spoke his words.

Sugon Technology wants to solve the problem of supplying high-end mobile phone spare parts, so Sugon Technology can only develop its own technology.

After all, it is impossible for others to authorize the patented technology of high-end mobile phone spare parts to Sugon Technology, so Sugon Technology can only develop its own high-end mobile phone spare parts.

As the person in charge of Sugon R&D Center, Ni Guangnan naturally knows that he has a great responsibility, although he may not appear in person to develop mid-to-high-end mobile phone parts.

But he needs to do a good job as an assistant to the person in charge of the R&D center, and needs to use his old connections for many years to recruit corresponding talents for Sugon Technology.

"Hahaha, let's fight together!"

Rebs, who heard Ni Guangnan's words, also said with a smile, his eyes bursting with passionate fighting spirit, among which his responsibility is the most important and the busiest.

After all, if Sugon Technology wants to produce mid-to-high-end mobile phone parts, it must build its own mobile phone parts factory or directly purchase a mobile phone parts factory, so he needs to plan well and work is quite busy.

At this time, Chen Dong, who was in charge of mobile phone production management, also knew his master Lin Chen's unyielding character, so he said slowly after being prepared:
"Our biggest problem at present is not the screen problem, but the biggest problem is the problem of the mobile phone lens, because we still have a big surprise in terms of the screen.

In January this year, they bought the TFT-LCD LCD color screen business of Hynix Semiconductor, a subsidiary of Hanguo Modern Group, for US$1 million.

Officially owned many TFT-LCD patents and a 3.5 generation TFT-LCD liquid crystal panel production line.

Therefore, in terms of patent reserves, they are already second only to the four major mobile phone LCD screen suppliers, Sharp, Hikasa, Sanxing, and LG, and their patent reserves are ranked fifth in the world.

During these 8 months, Jingdongfang spent 8 months absorbing Hynix Semiconductor's TFT-LCD liquid crystal panel technology, and it is said that it will spend 110 billion Xia Yuan to build the fifth-generation TFT-LCD liquid crystal panel production line.

So my big surprise is that Dongfang actually has the qualification and strength to produce mid-to-high-end mobile phone screens, although they do not have rich experience and patents in high-end mobile phone screens.

But the two of us may be able to cooperate strongly, and finally develop and manufacture a powerful color LCD screen for mobile phones. "

When Chen Dong talked about strong cooperation, he directly focused on Lin Chen.

(End of this chapter)