Daguo Technology started from the Shanzhai system

Chapter 225 Are Those People Crazy?Is it worth it just for a phone? !

Finally, I will explain how Sugon Technology created a miracle within a month.

The yield rate of the 130nm process technology has been increased from 30.00% to 75%, and the TSMC store will roll the order directly.

All readers who read this article feel good for a while, after all, that TSMC store is too despicable.

It even came up with the behavior of restricting the expansion of OEM orders, so that the newly built factory of Sugon Technology could not be put into production and expand production directly because there were no chips.

For this kind of despicable behavior, the people of Daxia who felt the same way were naturally outraged. At this time, seeing the collapse of the TSMC store, they were naturally very happy.

"Dawn Technology released four new mobile phones, and the new mobile phones may once again lead the market trend."

This is the news headline for the new Wolf Portal, which is different from the other big four.

Their focus is on the 4 new mobile phones, and consumers are naturally quite satisfied when they see the 4 new mobile phones.

Because although the functional configuration is the same, the appearance has indeed changed a lot, which makes many people who think that the Sugon mobile phone has a single appearance feel very satisfied.

One of them is a flip phone code-named N2 with a pink shape, which has satisfied many female consumers.

Moreover, the appearance of the Sugon N2 mobile phone is too good-looking, the functions are too rich, and it can also play small games, which makes many female consumers very satisfied.

Of course, the other three mobile phones also have their own audiences.

In short, the four new mobile phones released by Sugon Technology and the original two mobile phones are added at the end, which not only enriches the product line, but also expands the number of potential consumers several times.

In this case, the direct sales stores of Sugon Electronics that sell Sugon mobile phones at home and abroad and the mobile phone stores of corresponding regional contractors are full of direct customers.

All of a sudden, the scenes of scrambling to buy Suguang mobile phones not only appeared in China, but also appeared simultaneously abroad.

This is quite a rare situation. It is normal for the screens of scrambling to buy Suguang mobile phones to appear in China, but it is surprising that they also appear in foreign countries.

In the past, Nokia and Motorola only appeared once in a while when they released new mobile phones.

But at this time, the Shuguang mobile phone also enjoyed this kind of treatment, and even the looting for the mobile phone was more violent than ever before.

After all, they are not like Sugon Technology, because the production capacity cannot keep up with the market demand, and finally cause consumers to buy a few times before they can buy a mobile phone.

In this regard, domestic and foreign journalists naturally reported extensively on the looting of Suguang's mobile phone.

As a result, TV viewers at home and abroad, as well as readers of major newspapers and Internet media, saw the spectacle of a mobile phone being snapped up in advance.

If there are traversers here, they will feel that Suguang Technology is so terrifying that it has actually done what the Pingguo mobile phone could do in the previous life.

Why did the Pingguo mobile phone become an instant hit?It's not that the news media has been reporting that their mobile phones have been snapped up.

Then it attracted the attention of the audience, and finally people learned that there is such a mobile phone company. Do they know that there is such a mobile phone?

What was the Pingguo mobile phone before this, in fact, ordinary people did not know, nor would they care about the news content in this regard.

But seeing so many people waiting in long queues for hours just to buy a mobile phone.

After seeing this kind of news, they are quite curious about Pingguo mobile phones, and then they naturally want to know about this brand and that mobile phone.

Therefore, Pingguo Mobile's success is not only due to their own excellence, but also the superposition of many external factors.

Selling a kidney to buy a Pingguo mobile phone, queuing up in the middle of the night to buy a Pingguo mobile phone, waiting in a long line of hundreds of meters, rather than waiting for a long time to buy a Pingguo mobile phone...

Thanks to the crazy actions of many consumers, Pingguo mobile phone has been placed on the altar virtually, and it has also established an unattainable image for Pingguo mobile phone.

At this time, the same scene appeared, although the degree of madness of the consumers at this time was not as strong as in the previous life.

Consumers at this time will not sell kidneys just to buy a Suguang mobile phone, nor will they stand in a queue hundreds of meters long.

I would rather wait a few hours just to buy a Suguang mobile phone than to queue up in a queue tens of meters long, let alone queue up to buy a Suguang mobile phone in the middle of the night in advance.

But at this time, I saw the news that people who wanted to buy mobile phones in the direct sales stores of Sugon Electronics at home and abroad lined up tens of meters outside the store just to buy a mobile phone.

This still deeply shocked news readers at home and abroad, letting them know that a mobile phone can cause such a big movement.

When they lamented that this was outrageous, the brand image of Sugon Technology in their hearts was improved, and the concept of Sugon mobile phone as a good mobile phone was deeply implanted in their hearts.

So at this time, Sugon Technology's brand power and popularity have quietly been greatly enhanced.

Taking the island country as an example, if it is said that the previous popularity is equivalent to that eleven or twelve out of 100 people know Suguang mobile phone.

At that time, as the media successively reported news about the major breakthrough in Sugon Technology's chip yield rate and the new four mobile phones.

Especially after the news that Sugon mobile phones were snapped up at home and abroad, and there were tens of meters of queues just to buy a Suguang mobile phone, was reported in a row.

At this time, the popularity of Sugon Technology has reached the level that more than 100 out of 30 islanders know about it.

Of course, in this incident, the biggest benefit of Sugon Technology is not how many people know Sugon Technology and Sugon mobile phones.

After all, what's the use of being well-known, if you can't convert popularity into sales, it's all fake.

So the biggest benefit is not the increase in popularity, but the actual biggest benefit is that it is invisible in the minds of those people who understand Sugon Technology.

The Shuguang mobile phone is a good mobile phone, which is why it has been snapped up by so many people.

With this understanding, when they want to buy a mobile phone, if the Sugon mobile phone is also among their candidates, they will definitely give priority to the Sugon mobile phone.

This is the intangible benefit of Sugon Technology, which is why the brand is so important.

The brand is self-promoting, advertising and displaying core technologies can indeed build a brand, but the fastest way to build a brand is to drive consumers crazy.

And let more people know the craziness of that consumer, and then virtually implant the perception that the brand is a good thing in people's minds.

This is the fastest way to build a brand, and it is also the reason why Pingguo mobile phone has become the world's most high-end and most sought after brand in less than a year.

However, Sugon Technology will not be able to enjoy these benefits in the short term even if it wants to, because Sugon Technology is already in full production and sales.

Although the market is crazy, there is no way around the limited production capacity. Fortunately, the newly built factory with an annual output of 3000 million mobile phones will be able to start production in September.

(End of this chapter)