Daguo Technology started from the Shanzhai system

Chapter 216 Super God's Nokia Mobile Phone
Following Nokia's release of new mobile phones, people discovered that not only Motorola mobile phones have the functions of portrait beautification and photo taking with special effects.

Nokia's new mid-range phone also has portrait beautification and special effect photo functions, and the special effects and portrait beautification effects of both are similar.

So they speculated that the reason why they can launch portrait beauty photos and special effects photos so quickly may be the result of the cooperation between Nokia and Motorola.

After all, the special effects of the two sides are similar to the effect of portrait beautification, as if they were printed from the same mold, so how can this not make people guess?

In this regard, neither Motorola nor Nokia has publicly acknowledged this matter.

However, people did not pay attention to this matter. They focused on the big movement made by Nokia's mobile phone.

The day before the official launch of Nokia mobile phones, they made a big move. This big move was to launch a round of advertising frenzy around the world.

The advertising content of this advertising frenzy is very familiar to Sugon Technology, because the content of this advertising frenzy is exactly what Sugon mobile phones were tested on the streets after they first landed in various countries.

However, Sugon Technology did not advertise on TV stations at the beginning, but abused the machine on the street and let the media report it, and finally obtained invisible advertisements.

And Nokia, who is rich and powerful, directly made the abuse of the phone into a super-long TV commercial of more than one minute.

I have to say that Nokia is worthy of being Nokia. Their new mid-range mobile phones are really good in quality, and they have successfully passed the simple test of abuse for Sugon Technology.

And this kind of abuse of aircraft has successfully stunned many people around the world, after all, in overseas countries such as the United States or Europe.

They have never seen someone mistreat a mobile phone like this, nor did they expect a mobile phone to be so durable.

It is incredible that smashing walnuts, rolling car tires, stacking bricks, and testing the impact resistance of the second floor can not damage the beautiful Nokia straight phone.

So through this round of adverts, even if the function of the candy bar phone above is not shown through the ad, Nokia has successfully established in people's minds the perception of Nokia's superb quality.

In this regard, whether it is Sugon Technology, Sanxing Mobile or Bodao Mobile and Motorola, they all feel that the global mobile phone leader deserves to be the global mobile phone leader, and they are really rich.

Because just this round of 1-minute super-long commercials involving many well-known TV stations in various countries around the world, Nokia may directly spend no less than 5000 million US dollars in advertising funds, and they are absolutely reluctant to spend this money.

After all, so much money, just to buy a few days of advertising, this kind of behavior is simply crazy.

Although the degree of insanity is not as crazy as when Weiruan held the product launch event, it directly spent hundreds of millions of dollars for live broadcast of the product launch.

But in the mobile phone industry, Nokia is willing to spend at least 5000 million US dollars to buy a TV advertisement for a few days, which is quite crazy.

With such crazy moves, the product launch event on the 25th was quite successful. It is said that the stadium where the launch event was held was immediately full.

As for Nokia's new mid-range phones?
In fact, Nokia's new mid-range phones have no essential differences and upgrades compared to other new mid-range phones.

Because the core processor of the mobile phone is still the mobile phone processor of Texas Instruments, a good partner of Nokia, and the mobile phone lens is also a 100-megapixel mobile phone lens of Deutsch Zeiss.

However, it is worth mentioning that they did not only sell two series of mobile phones with 6 configurations, but a mobile phone strategy that is completely different from the existing mid-range mobile phone market.

This machine-sea strategy is that except for the three main mid-range phones that support all functions, other new mid-range phones are more or less equipped with certain functions.

For example, some mobile phones have bluetooth, some mobile phones do not have bluetooth, and some mobile phones do not have bluetooth but have electronic gyroscopes.

Or some mobile phones have only 50 pixels, some have 100 million pixels, etc. Different configurations and different series...

All in all, this time Nokia released a total of 9 new mid-range phones with different shapes and structures.

Of course, although the shape and structure are different, the core essence is the same, which can be called a master-like operation of changing the shell.

These 9 mobile phones are mainly divided into three categories: clamshell mobile phones, slider mobile phones, and straight mobile phones.

However, in the face of Nokia's mobile phone strategy, people felt a little confused at first glance, but when they saw the prices of those mobile phones, they all felt really good.

These mid-range mobile phones are generally priced between 1499 Xiayuan and 2299 Xiayuan according to Daxia’s soft sister currency.

Prices vary widely, but a closer look reveals that each phone has its own unique characteristics.

Although the three main mobile phones have all the functions, and those functions are not lost to Motorola, the other six mobile phones have more or less deleted some hardware configurations.

However, this deletion, combined with the price concession, is like the finishing touch, directly meeting the needs of many parties.

Because some functional configurations are unnecessary in some people's eyes, and they don't need such functional configurations, and the price is reduced after the configuration is deleted, which is naturally applauded.

Therefore, this machine-sea strategy meets the needs of many people with little money in some respects, and the final result is quite astonishing.

After all, the nine mobile phones all have portrait beauty photos and special effects photos, and the software is not much different from the Motorola V9 plus mobile phone.

In terms of games, Motorola has them, and they also have new mid-range mobile phones from Nokia, and finally, they have diversified configurations to meet people's various needs.

The consequence of this is that the total sales of 9 mobile phones are quite terrifying, showing the strength of the global mobile phone industry leader is still the global mobile phone leader.

According to the statistics of the experts in the newspaper, the experts calculated the sales in the next few days based on the first-day sales of 60 units of Nokia's nine mobile phones.

They speculate that Nokia can earn no less than 9 million units of sales per month with those 500 mobile phones!
Faced with this situation, people lamented that Nuojiya deserved to be Nuojiya.

Although Nokia's new mid-range phone doesn't actually have any special features, so do its other phones.

However, relying on Nokia's old brand and innovative mobile phone advertisements, coupled with the performance and special selling points of new mid-range mobile phones that are not weaker than other brands, Nokia still holds its leading position.

Although Nokia does not seem to have achieved its current status by relying on its strength, it has won by its brand power accumulated over the years, novel abuse of mobile phone advertisements, and its comprehensive strength that is not inferior to other mobile phones.

But if you win, you win. The sales volume has proved this point, and it is useless for others to refute it.

(End of this chapter)