The entertainment industry shouldn't be like this

Chapter 74 - Moment of Victory - Too Cheap

Wang Wei thinks that his advantages are not many.

Handsome must be his biggest advantage!

Secondly, you must keep your word!

Therefore, at the beginning, I said that "Genius Gunner" was filmed because of the need for advertising money, and I must do what I said.

Speaking of product placement, "Genius Gunner" is about to make a fortune.

Many of the advertisements embedded in the film were signed with a stepped sponsorship agreement. As long as the domestic box office of "Genius Gunner" exceeds 4 million, a large sum of money will be paid on top of the basic sponsorship.

With the current popularity and box office trend of "Genius Gunner", related manufacturers can be ready to make money.

Especially the computer and mobile phone manufacturers with deep pockets, these two alone have to spend a total of 3000 million in sponsorship fees.

According to Lao Wang's total, the final total sponsorship fee was close to 4500 million yuan, and the production cost + publicity cost of "Genius Gunner" was basically recovered through the placement of advertisements.

Of course, this has to exclude the charity bills for free screenings of movies for students in remote counties-this can be counted as an investment in improving distribution channels.

But box office revenue is all earned, dare you think?
However, the merchants who pay are not at a loss.

"Genius Gunner" has been shown in theaters throughout Asia, and it is most conservatively estimated that [-] million people will watch this movie after it is taken off the shelves.

And don't forget that the film is not only played in theaters, but will continue to catch the audience's eyes through various methods such as TV, video, and discs.

Just by looking at how readily they spend their money, you can tell that they have also made money.

It stands to reason that the income from placing advertisements will stop here.

But Wang Wei said - who said that once the movie is released, you can't continue to place advertisements?

After intensive contact with merchants and production of advertisements, before the third weekend of "Genius Gunner", three advertisements appeared on national TV stations one after another at different times on the same day.

Article [-]-

"The gifted student Xiao Lin is No.1 in the school. Under the temptation of money, she decided to help her classmates cheat. She replaced ABCD with four piano pieces respectively. The way of thinking of a genius is really different!
However, she, who was helping to cheat, was frightened by the teacher's slap on the table, and the scene jumped to her father, throwing the shirt he bought with money from cheating to the ground, and said: I am very disappointed in you.

The god-turning advertisement came, and the dirty shirt appeared in a washing machine. The voice-over said: Except for the stains of life that cannot be washed off, everything else can be washed off! "

God damn washing machine ad!
There's a second one -

"Genius students in a small class were forced to join a cheating gang, and used mobile phones to send answers to classmates in the bathroom.

Suddenly, the examiner knocked on the door to check.In desperation, he threw his phone into the toilet and wanted to flush it, but naturally he couldn't flush it;

The God's Turning advertisement is here again, voiceover: Except for the criminal evidence that cannot be washed away, everything else can be washed away! "

Uh, this is actually a toilet ad! ?
And then there is a third article——

"The cheating gang released the ultimate trick, using the printing factory to print bar QR codes, and the cheating candidates took the answers and rushed to the examination room in high spirits.

The screen turned to the examination room, unexpectedly the teacher had prepared two sets of test papers.

Returning to the scene of the printing factory, the rich second generation put his foot on the printing machine in a fit of exasperation and fell to the ground with his legs.

Advertisements for the printer popped up: Except for the bad copy, everything else can be printed well! "

……

The three advertisements all directly use "Genius Gunner" as the material, edited according to the plot to be tense and exciting, but there is an unexpected twist at the end.

The audience in front of the TV, especially the audience who watched the movie, said shit.

The commercial version of "Genius Gunner" is also popular!

Some people joked that this creative advertisement is even more exciting than the movie!

Just by providing ideas and materials, Wang Wei easily increased the advertising revenue of "Genius Gunner" by 1000 million—the cost of being on TV was paid by the merchant itself.

He also participated in a TV talk show for this reason, responding to the interview before the start of "Genius Gunner"——

"Like I said, I originally just wanted to shoot commercials, but I didn't expect that there would be too many businesses, and the commercials would be turned into movies.

That's right, the release of the movie is all foreshadowing, just to lead to these three advertisements.

It's just that everyone is so supportive that the film's box office revenue is higher than the advertising fee..."

All the audience were dumbfounded!

Nima, it sounds like it's true.

In terms of nonsense, there really is no one who is better at nonsense than this guy!

Who knows that this product is not over yet——

"By the way, I seem to have made a bet with more than a dozen media outlets.

It has been half a month since the film was released, and everyone seems to have given me face, and generally gave good reviews; so, should the media and reporters who took the challenge at the beginning fulfill their promises?
Let's just talk about it tomorrow. After so long, we won't bother the people of the whole country to think about it anymore.

Remember to apologize to me for the 'Gunmen Gate' rumor on the front page of your home. I just called and subscribed to [-] of your newspapers. I haven't missed any of them. I'm just waiting to see the show... Uh, let's see if there is integrity How is the media refined..."

……

So cheap!
The media involved simply gritted their teeth.

You Tangtang, a cutting-edge director with a bright future, why hold grudges like this?

Everyone just pretend there is nothing wrong, hello, me, hello, how are you?Anyway, there will never be less people who should praise you in the future.

Isn't it just a rumor?Who in the entertainment industry didn't come here like this?As for chasing and fighting fiercely, offending us uncrowned kings to death?
But what can they do?
Don't think that you can't see the meaning of this bastard's words-what "don't worry about the people of the whole country", doesn't it mean that the people of the whole country are watching?
What "media with integrity", you fucking want to watch a show!

But even if they are humiliated, can they still renege on their debts?

The movies made by this bastard are all praised as "changing the world", so how can he refuse?

What's more, don't think they couldn't think of it, and they are really going to cheat. This bastard is not afraid to tear it up again, just to promote his movie for nothing.

After all, this bastard is too cheap and has no airs at all.

No matter how aggrieved and cursed, the next day, [-] media outlets, including three or four media outlets with certain influence across the country, collectively published an apology notice and publicly apologized to Wang Wei.

Such a collective apology from the media is unprecedented.

Media sensation!
China entertainment circle sensation!
The people who eat melons all over the country are sensational!
At this time, Wang Wei chose to share this moment of victory with the crew and creators in the company.

"It's really perfunctory. If you don't ask him to recite poems, at least you have to be emotionally involved. This dry apology, bad review!" Wang Wei threw away the first newspaper.

He took out another newspaper, glanced at it, and said, "Is this the front page headline? You can't see the headline without a magnifying glass. What a sincere apology!"

Throw it away again, and take another copy: "Damn, this one is just one sentence, and it almost went into the middle advertising panel, why don't you just put it in?"

Look at the next one and continue to be picky;

Look at the next one, and keep complaining;

Seeing the end, Wang Wei was indignant: "A group of bastards are just perfunctory. What kind of apology is this? The apology text should have been set in the first place. It's a loss!"

Shen Zhenyi, Lao Xu and the others beside them laughed so hard that their stomachs ached.

The media should really let the media take a look at this guy's face.

So cheap!
……

　Family members, keep going, keep going, keep reading, the life of the street is in your hands, refill~
　　
　
(End of this chapter)