The entertainment industry shouldn't be like this

"Thank God, the publicity situation of "The Green Mile" in China is very good!"

In a bar next to the U.S. Consulate, Frank, who had become rounder after being stationed in China, handed a glass of whiskey to Ms. Amy Meyer next to him, and smiled complacently.

Although one is the representative of Universal Pictures in China and the other is the representative of Disney in China, the relationship between the two has always been good.

After all, the group of people in Hollywood who are familiar with Chinese culture is not too big. In many occasions, it is difficult to know people who look up and look down.

But even though the relationship is good, Amy Mayer still can't see this fat man sneering in front of her——

"I heard that you have a good relationship with Dunhuang. You made a lot of money for Universal by introducing their films. I thought that "The Green Mile" would be handed over to Dunhuang for distribution in China? I didn't expect you to hand it over to me without any hesitation. CTS, fought Dunhuang, and they are still so happy!"

"No no no..." Frank shook his head like a rattle, "First of all, Dunhuang himself is not willing to introduce Hollywood movies. Of course, they have enough troubles;"

"Secondly, I didn't mean to fight Dunhuang on purpose, but business is business, and handing it over to CTS represents the market and profits. That's enough. Those who can't look at things like this are not qualified businessmen."

"..."

Amy - Meyer really can not refute.

Did they come all the way to China to make friends and give warmth?Bah, isn't it all about the pursuit of damn profit?

Seeing that Ms. Amy Meyer had nothing to say, Frank smiled and said, "Well, it's not just that our global situation in China is doing well, it should be said that this is a common victory for us in Hollywood!"

Amy Meyer also smiled when she heard the words, this is human.

You must know that any circle is exclusive, and the exclusiveness of the film and television circle is not so strong.

If you want to step into a new film and television industry, you must have a connecting bridge and a communication channel.

As a matter of course, no matter entering the Chinese entertainment industry or entering Hollywood, basically the top five meets the top five.

But, as the rulers of their respective markets, it is fundamentally not in their interests to introduce wild beasts from outside into their own yards.

For example, the five major Chinese entertainment circles introduced Hollywood movies, saying that they have common interests, but overtly and secretly limited the scale of marketing, postponed the release date, and arranged to release it in a non-popular schedule...

This year, however, there has been a 180-degree turn-it cannot be said that imported films from Hollywood are treated equally, but all kinds of treatment are properly upgraded by more than one level, and this is still a short-term benefit!
In the long run, this is the beginning of cultivating Chinese people's aesthetics in watching movies!
——There is no doubt that Hollywood attaches great importance to the Huaguo market.

This is also very natural, a big country with a population of nearly one billion, the world's largest ticket warehouse, if everyone loves to watch Hollywood movies, what a big market it is.

Of course, this is a whimsical result.

In the "two super" countries on both sides of the Pacific Ocean, the people have enough heart to welcome and pursue local culture, local faces, and local aesthetics. This is a reality that no one can change!

Just because you can't change doesn't mean you can't improve.

As far as Hollywood is concerned, they don't expect everyone in China to fully accept Western culture and aesthetics, but even if only one-tenth or two-tenths of people do so, it's still not inferior to Europe. Hollywood basics.

This possibility is still quite large.

For multinational corporations like the Big Five in Hollywood, their analysis of the international market has never been determined by brainstorming. Most of the time, the board of directors will refer to the analysis of various think tanks——

The Chinese who claim to be eclectic are indeed more accepting of cultural differences than the Americans who seem to be open but are actually the most xenophobic.

Frank and Amy Meyer in China have a deeper understanding of this point.

"No piece of soil fertilizes itself."

Frank subconsciously lowered his voice,

"That's why Hollywood should seize this opportunity—not only are the Big Five in Huaguo not an obstacle for us, but they have become our helpers in cultivating the aesthetics of Chinese people watching movies..."

"Thank you to the Chinese people who like to fight among themselves!"

Amy Meyer nodded in approval, raising her whiskey in celebration.

After taking a sip of whiskey, Amy Meyer continued, "To be honest, I don't understand why Chinese people always like to fight among themselves so much."

"Throughout their history, it is a history of infighting; if there is no infighting, I dare say that no one can do anything about this nation."

Frank was noncommittal.

——As long as they are human beings, all kinds of "fights" are indispensable. Countries without a history of internal fighting are not because they are gentle, but because their history is short, or they have no history.

Cough, see it through or not, Frank didn't refute her after all, he just took a sip of wine silently.

Ms. Amy Meyer, who hadn't seen it through, was still saying, "I don't really understand the five major Huaguo. As for a life-and-death look? Cooperating with a company like Dunhuang, how good is it for everyone to make money together?"

Frank's eyes narrowed, "I can quite understand them."

Facing Amy Meyer's questioning gaze, Frank thought for a while and said,
"If in Hollywood, there is a second-tier film company that sells a movie and earns a lot of money, and the other party still has a strong desire to expand, and is always watching to enter the upstream and downstream... Even if he is willing to let you joint venture, everyone is advancing, but his progress is always greater than yours;”

"Because your copyright library can only be good and bad. Although a lot of rubbish copyrights are also accumulating income, it will never compare to his copyright library. Salivating boutiques, super boutiques, legendary boutiques..."

"Are you afraid of being replaced by him?"

Amy Meyer brought it in, thinking that there was such a challenger behind her buttocks, her scalp went numb for a while!
It would be too self-deceiving to say that you are not afraid-hasn't the Big Five in Hollywood jointly suppressed challengers?

Are you kidding me? Over the years, Hollywood has changed from the Big Seven to the Big Six, and from the Big Six to the Big Five, instead of the other way around. Doesn’t that explain the problem?
——The challengers split by the Hollywood Five are not one or two.

The reason why they didn't put open swords and dark arrows on the table like the five big eyes of Huaguo is because Hollywood has never seen a challenger like Dunhuang-normal film companies will always fail when making movies, right? There are too many fragile links in the film from its birth to its release, and if you let the blood out slowly, you can ruin a rising star.

Frank just doesn't want to say that Amy Meyer is a [-]-step smile and a [-]-step change. When they switch to the Chinese entertainment industry, they "fight" in Disney without hesitation.

But it's still the same sentence, see it through but not say it through it.

Well, Amy Meyer is more or less seeing through now.

After all, under all kinds of open swords and dark arrows, Dunhuang's sharpness still cannot be concealed, which is really terrifying!

For example, "My Neighbor Totoro" that impressed her the most!
This animation also landed in North America, but it didn’t even appear on the theaters, and went directly to the TV station—it happened to be a TV station owned by Disney, and then, there was a familiar scene:
My Neighbor Totoro's merchandise is on sale as soon as it goes on sale!
According to a survey by Disney, the largest agent Disney cooperated with alone sold [-] Totoro dolls!

And this is just the beginning!

With years of experience in the past, Amy Meyer can clearly feel that the power around "My Neighbor Totoro" has just begun to be released, and the current achievement is far from its peak.

And this is also the result achieved under the suppression of the top five in the China entertainment industry, um, even under the suppression of "The Lion King".

Just imagine such a challenger, no matter how much you can beat him, you can't overdo it.

"I originally wanted to fight for cooperation with the weak Dunhuang..."

Accidentally, Amy Meyer slipped her mouth.

The corner of Frank's mouth twitched twice—do you think I haven't thought about it?So you're planning to poach my corner?

"It's best not to have this idea. To be honest, Dunhuang feels very dangerous to me."

Frank still frankly persuaded,
"Judging from their past performances, it's not that they are incapable of breaking into Hollywood, but that they are all absorbed by the Huaguo Five."

"You thought you were chasing a white rabbit, but it was a tiger. Although it is a cub, a tiger cub is also a tiger!"

Amy Meyer mused.

She couldn't say that she had completely given up the idea, but she still listened to what the other party said.

——Although within the North American market, the competition among the five Hollywood companies is fierce, but in any case, the interests of all Hollywood companies are quite consistent in terms of expanding the market.

If they don’t submit their submissions, in Huaguo, Hollywood representatives like them still have to be twisted into one rope—because in this way, they can earn the most money, and allow the most Hollywood people to earn money in the Huaguo market.

And Frank has been in China for a longer time, so his warning is naturally of reference value.

"Then do you think it's better for us if Dunhuang is weaker or stronger?"

Amy Mayer asked suddenly.

"Is Dunhuang not strong enough?"

Frank groaned.

Although he understood what the other party meant——

If it is weaker, the main conflict may become the competition between China's five majors and Hollywood's five majors, and they will have no chance to get the current treatment-yes, none of them representatives in China can't understand, they are regarded as A tool to suppress Dunhuang;
It is impossible to be satisfied, but it is already a much better result than before;

And if Dunhuang is stronger, it means that imported Hollywood films may not benefit from head-to-head competition, which will undoubtedly affect the immediate income.

"To be honest, I still hope that Dunhuang can be stronger. After all, it is regarded as the 'joint' suppression of China and the United States. In the words of the Chinese people, he can't turn his palms-then I hope he can last for a while. .”

While talking, Frank thought of Huashi's "Miracle on the Green Mile", which was nearly 15% ahead of the films released in Dunhuang, and couldn't help squinting and laughing.

Amy Meyer glanced at her and raised her glass, "Then I hope that the people of Huaguo can fight among themselves for a long time, and let us be fully prepared to share this big cake."

The two looked at each other with a smile, and drank half a glass of whiskey in one gulp.

……

For the next period of time, Frank was in a good mood.

The promotion of "Miracle in the Green Mile" in China made him even feel like he was doing promotion in his own country - only the crew's personal promotion was missing.

And he also won the consent of the headquarters. After the movie is released, the crew will also come to Huaguo to expand the publicity - he is confident in the quality of the movie, and when he has the upper hand in scheduling the movie, it can be said that the overall situation is settled!

However, he didn't see the turbulent waves in the cities below the third tier in Huaguo——

The stills of "Nine Pins of Sesame Official" not only appear in theaters, bus stops, and newsstands in cities below the third tier, but also in communities, schools, and shopping malls, truly achieving "everywhere".

On the one hand, audiences in cities below the third tier are more random in watching movies, and will be more affected by material promotion; on the other hand, local theaters have already placed a heavy bet on "Nine Pins of Sesame Officials" and spared no effort to build momentum for it.

What's more, Dunhuang's cooperation is too comfortable - not only is the money paid readily, but every still photo released is also carefully produced and selected;
From exposing celebrities, revealing the image of the characters in the film, revealing the relationship between the characters, and arousing the audience's appetite... The closer the release is, the more details or highlights will be reflected, and the more attention will be attracted to the audience.

For example, in a southern county that Fang Zhe "conquered", a young couple knew that the movie "Nine Pins of Sesame Official" was about to be released from the bus stop they passed by every day.

From "Did you know? Corrupt officials want to rape, clean officials want to rape even more", to holding a salted fish, "This Shangfang sword will cut down the faint king and the slanderous ministers", and then Zhou Qiming "swallowed" in the courtroom. The stills of Shang Fang's Sword"... were updated, and the young couple were taken aback.

It seems like a story of an upright official pleading for the people, but thinking of Zhou Qiming's last work and the information and style revealed in the stills, he (she) felt that this movie must be not serious!
"Want to see it?"

"Yes I do!"

"Then let's go see it on the day of the premiere."

But at this time, a sudden news changed the young couple from "want to watch" to "must watch" - "The big star Zhou Qiming will lead a team to the county to promote!"

The news directly made the girl cover her mouth, suppressing the urge to scream.

In such a small city, it is really rare to see big stars up close!

Later, when the broadcasts and updated poster information in the county town reminded the audience that they could win the opportunity to interact with big stars in a lottery by buying tickets, the girl immediately took out her mobile phone to book movie tickets,
"The number of places is definitely limited, first come first served."

"...Damn, the line is actually busy? How many people are booking movie tickets!"

All of a sudden, the movie ticket reservations for "Nine Pins of Sesame Officials" in the county soared, making Mr. Tang of the theater laugh, and Fang Zhe was full of praise on the phone.

"Your boy's idea of ​​buying tickets for the lottery is so good, the show on the day of the premiere is already fully booked!"

"The only problem is, can you make sure that the crew will come to the road show later, otherwise I'm afraid the theater will be overturned by the audience!"

On the phone, Fang Zhe's tone was affirmative, "Don't worry, we in Dunhuang never cheat our friends!"

……