The entertainment industry shouldn't be like this

Chapter 304 Who will dance the most in this pit?
"The filming rates in the Northwest and Southwest regions have increased, and because there are more cities below the third tier, the filming rate has increased the most!"

"However, Guangzhou has the highest rate of film scheduling. Fang Zhe, the leader of Guangzhou Province, has done a good job. With more than [-]% of film scheduling, he went to discuss roadshow cooperation with theaters. Well, we can only work harder for the crew."

"So far, it can be said that the theater chains below the third tier have basically been eaten by us!"

Back in Dunhuang, Lao Wang was projecting the screen on his computer onto the canvas, and he saw a map of cities across the country with red flags everywhere!

——This is a software specially developed by Dunhuang. When the overall filming rate of a city exceeds half, it will be marked with a small red flag.

It can be seen from the small red flags all over the third-, fourth- and fifth-tier cities that, as Lao Wang said, Dunhuang this time can be called the theater that has captured the third-, fourth-, and fifth-tier cities.

And this is the result of Dunhuang's sinking channels in the past few years!
In fact, Wang Wei was wrong in saying that the Big Five and other giants are not looking down on markets that are not in first- and second-tier cities.

After all, where is the data? As the economy continues to grow, the growth rate of domestic box office revenue in third-tier cities and below has exceeded that of first-tier and second-tier cities for six consecutive years;

Although first- and second-tier cities still account for far more than third-tier and lower-tier cities in the country's total box office, but to say that the Big Five cannot see the rising trend of the latter is to underestimate these giants that have survived the storm.

It's a pity that like all the giants who have fallen in the course of history, there is a gap of [-] gaps between seeing and doing!

How does Dunhuang respond to this trend?

Really sinking the channel - in every province, Dunhuang will send one or two teams to "sink down" county by county!
And this is impossible for the Big Five to consider. With their bloated efficiency, the sinking channel has not been opened, and the cost will go up first.

For a large unit, it is much easier to make mistakes if you do more, and you tend to maintain the status quo at any time-maintaining the advantage of the first- and second-tier votes.

Even the reasons are ready-made-the market below the third tier will definitely grow, but the viewing and consumption habits of audiences below the third tier still need to be cultivated.

"But this time they can't pick it!"

When Lao Wang said this, his tone was as calm as discussing what to have for dinner tonight.

"Since "Genius Gunner", we have been doing our homework for the sinking of channels in third-, fourth-, and fifth-tier cities. But before, we have been spending money for the sinking team to eat, drink, and have fun. Don't be afraid to say, this money is enough for us to make several big productions!"

This is something Shen Zhenyi didn't understand before.

What surprised her even more was that Pharaoh, who couldn't even bear to spend money on eating, drinking, and having fun by himself, was willing to pay for others' eating, drinking, and having fun for so long?
I suspect that you reported false accounts—this little girl's suspicion was too obvious, which made Lao Wang angry and Wang Wei burst into laughter.

Seeing that Lao Wang didn't want to talk anymore, Wang Wei stretched out his fingers and explained one by one,
"This time, Old Wang really didn't brag about himself."

"Xiaozhen, you don't understand because you don't understand the ecology of the county—it's a society where relations are more important than rules. The idea that relations are easy to do is deeply rooted. If relations are in place, things will not go to waste."

"And our sinking team has to get the county-level relationship in place, first of all, we have to get the food, drink, and entertainment in place-the cost of a county may not be exaggerated, but think about how many counties there are in the country? We will not reimburse you for this money , no team can afford..."

This is indeed a field that Shen Zhenyi has never touched.

Objectively speaking, from birth to adulthood, she was not considered a wealthy person, but she spent her life in big cities, and basically had no contact with county-level cities;

only……

"Then why do you understand?"

Speaking of which, since childhood, isn't his life experience similar to hers?
——Because I was born in a small county town in my previous life, and I spent most of my life there!
Wang Wei answered in his heart, of course, the answer on his lips was——

"As long as you make good use of big data, the world in front of you will be clearer than ever. For example, do you know what characteristics movie audiences prefer in third-tier, fourth-tier and fifth-tier cities?"

"A down-to-earth movie!"

——It seems a very simple conclusion, but 90.00% of people in the industry can't say it, or in other words, they can't say it with certainty.

Because based on past experience, aren’t the best-selling movies in the third-, fourth-, and fifth-tier cities exactly the same as those in the first- and second-tier cities, and most of them are spectacle blockbusters?What's more, the old hat yearns for glamor and flashiness the most. Isn't the answer obvious?
But Dunhuang's big data analysis told them, no!Their natural answer is actually because of the lack of reference samples-there is no company in the industry that promotes different types of films in third-, fourth-, and fifth-tier cities than those in first- and second-tier cities.

"And our data comes from the DVD stores distributed in various counties. I remember Fang Zhe also proposed it—to use the data from the Big Pineapple website to help DVD stores purchase more accurately in exchange for their sales data... "

Wang Wei turned his head and asked Old Wang.

"That's right, it's him too." Old Wang nodded.

"It's a talent, we can give him a heavier burden."

Wang Wei reminded, and continued,
"In short, we analyzed DVD rental and retail big data in cities below the third tier, and found that movies that are more localized are more popular with audiences in these areas - not to say that they are not popular in the first and second tiers, but It is more popular outside the first and second tier."

Shen Zhenyi suddenly remembered something that her manager had mentioned to her——

"So, it's because of this reason that Dunhuang wants to sign a longer contract with Zhou Qiming?"

——Zhou Qiming's agent also happens to be Yu Li.

"Yes." Old Wang confirmed her association.

In Wang Wei's words, Zhou Qiming is the one who is the best at performing works that touch the earth among the actors he has worked with, large and small;

And after watching "Nine Pins of Sesame Official", Pharaoh also firmly believed in this.

The purpose of extending the long-term contract this time is not to reduce costs—although the long-term contract suppresses the actor’s opportunity to increase his salary to a certain extent, but Dunhuang took the initiative to reward him with a step-by-step share—the main purpose is to bind him even more tight.

This is just one of Dunhuang's preparations to make good use of the advantages of high-ranking films in third-, fourth-, and fifth-tier cities.

"At the end of the day, relationships are important, but benefits are more important. We want a high screening rate, so naturally we also want to ensure that people get a high box office. It is inevitable to carry out certain 'customization'."

Wang Wei said lightly.

Shen Zhenyi blinked her eyes for a long time before smiling wryly,

"You have done so much without saying a word, all in order to eat all the third-, fourth-, and fifth-tier cities?"

——It’s too bearable, even I have kept it a secret for so long?
"of course not."

Wang Wei showed a big smile,

"And for fun!"

"Fun?!"

This is an answer that makes Lao Wang a little confused.

Wang Wei snapped his fingers, "Here I have to mention the industry's statistics on the film screening rate. As you know, the industry's film screening rate generally only counts the film screening rates of mainstream major theaters..."

In the era when theaters were not connected to the Internet, before the movie was released, it was necessary to accurately calculate the film scheduling rate at the county level, unless it was like Dunhuang that spent huge sums of money to "sink".

This is of course impossible and unnecessary—from past experience, most non-franchised small theaters generally follow the arrangement of mainstream large theaters; even if there is an error in the final statistics, it is still acceptable. .

Of course, there are still some accurate statistics on the film scheduling rate, but that is the official data, to be precise, the Film Association, after the film is released along with the box office release.

Speaking of which, what else do the other two not understand?
——Originally, the statistics before the release in the industry and the statistics of the Film Association after the release are not bad, but after some unconventional existence gets involved, the previous experience is no longer applicable.

In a sense, the pre-screening statistics have become a... pit.

Wang Wei smirked and said, "It's good to keep silent, and see who dances the most in this pit, isn't it fun?"

"...you are as bad as ever!"

Shen Zhenyi was complaining, but her expression was full of interest.

……

　You are right, the kidneys should be nourished, and I will make up for it tomorrow.jpg~~~
　　
　
(End of this chapter)