The entertainment industry shouldn't be like this

Chapter 20 The most injured person
"What are our advantages?" Wang Wei asked the main creative team of "Peking Holiday".

"Follow the trend and eat melons." Shen Zhenyi didn't think about it.

"Follow the trend and hype." Wang Chuanqi gave the answer casually.

"Pengci." Zhou Lin's tone was affirmative.

"Use the opportunity." Xu Daoxing thought for half a second.

Wang Wei was a little depressed.

Everyone's answer lies in the giant melon.

The competitiveness of a film is all off the scene, can this be the right way?

Of course, he also believes that the biggest advantage of "Northern Fake" is to follow suit.

"Cough... Everyone knows this, so I don't need to talk about it. I'm talking about the advantages of the movie itself, such as word of mouth." Wang Weila returned to the topic.

"Everyone has seen the reputation of film critics in newspapers, and it's not bought with money." He explained.

After all, everyone knows that film critics like to say a few good things when the movie is well received, and then earn a lot of money in tips.

Lao Wang wanted to give it to me, but before using the rich and powerful melons to bring the rhythm too fast, I accidentally spent a lot of publicity expenses...

The crowd laughed.

Wang Wei also laughed, and then continued: "The thing that makes me most happy is that all the survey reports show that the audience of "Northern Fake" has a very positive reputation."

Although Dunhuang doesn't have a huge investigation team like Tangyu Media, isn't there a professional film investigation company out there?
The China Entertainment film industry systems of the two planes often show obvious gaps in such inconspicuous points.

What is the film industry is that in any link of the system, there are professional talents to support and cooperate.

Dunhuang spent a lot of money and invited the three major domestic film research companies to conduct follow-up investigations on "Northern Fake" and "Extreme Speed", which were released at the same time, and soon got some information that cannot be seen on the surface——

"Three days after the premiere, the attendance rates of the two films are about the same; but in terms of word-of-mouth, "Northern Fake" clearly has the upper hand. Especially the heroine, our princess is so popular!"

Shen Zhenyi smiled knowingly.

She thought of a raving fan that Ms. Jiang had won for her at the premiere, and it was said that she was preparing to form a princess fan club.

"But, what does this have to do with our crew's salty fish?" Zhou Lin questioned his soul.

Look at Luo Jianzhou.

Young master Luo, who has always been pampered, didn't even have time to catch his breath after the premiere, so he led the creative team non-stop to start the road show in major first-tier cities.

Well, it is said that Tang Yu Media invited a doctor to accompany him, fearing that Master Luo, who hadn't slept well for more than a month, died suddenly.

How hard is it?
Anyway, Zhou Lin saw the other party's road show on three local TV stations in one day, which meant that Young Master Luo traveled to at least three cities in one day. No wonder his dark circles on TV couldn't be covered up even with heavy makeup.

In addition to running road shows, the other party also hyped the "love affair" of the hero and heroine.

It's become a routine.Whenever a blockbuster movie is released, it is not normal media to not hype the relationship between the hero and heroine.

Who made the public like to watch these gossips?
A good trick is not afraid of getting old. "Because of drama", look, what a natural entry point.

The combination of "desperate roadshow + omnipotent hype" is more or less rewarding.

——After winning the box office on the first day, the popularity of "Speed ​​Moments" has not diminished. On the following Saturday and Sunday, the box office results of 2509 million and 2123 million respectively beat the 2281 million and 1755 million of "Peking Holiday" Ten thousand, continue to sit firmly at the top of the box office list.

Although the total cost of "Northern Fake" is less than 1500 million even with the additional promotional expenses in the later stage, the cost has been fully recovered according to the box office in the first three days.

The latter can be said to be pure profit.

But in Lao Zhou's view, the momentum of "Northern Fake" is so good, and they are desperately following it. It is not hopeless that they will counter pressure "Extreme Speed".

However, his own crew seems to be too Buddhist.

He looked at the director who was more idle than himself, with condemnation in his eyes.

Wang Wei felt wronged, "I'm definitely not being lazy."

"This is a track, you know, we all have to fully explore our own advantages, instead of following blindly, we must pay attention to strategy."

Let's just pretend to be all ears.

"Road show, to put it bluntly, is to drive popularity with fame. Luo Jianzhou can do this as soon as he comes up, but we can't."

"With our lineup of pure newcomers before the release, there are not many people to join us in the road show. Just think about the scene..."

I'm afraid I can only do a road show in front of the air, it must be too embarrassing!
That’s what Wang Wei meant, “So after evaluating with Lao Wang, I came to the conclusion that the road show can be done, but we have to wait until the first wave of positive word-of-mouth is fermented, and then use word-of-mouth to drive popularity, in order to get twice the result with half the effort.”

Lao Wang, who seemed a little absent-minded today, nodded and said that was exactly the case.

Shen Zhenyi was thoughtful: "So, now word of mouth has fermented to a critical point?"

"It's really smart." Wang Wei gave her an approving look, and started to fight: "Win first or not, the real contest has just begun. We will also run in the new week. Whether we can reverse it depends on this." There's a wave."

The goal is clear, the path is clear, and it sounds convincing.

Wang Wei then wanted to fight a wave of chicken blood, Lao Wang's cell phone rang.

He answered the phone immediately, and then turned on the TV without saying a word.

Ah, the inexplicably familiar operation, the inexplicably familiar taste...

as predicted.

"...Our station exclusively reported that Guo Zhaobing, the eldest princess of the Guo family, and her grassroots lover Liu Yan registered overseas to marry a few days ago. This is a marriage that is destined not to be blessed by the parents..."

Then there was the interview with Chairman Guo, and he was heartbroken in front of the camera: "I am so disappointed in her, she should learn from the princess in "Peking Holiday" and choose to take up her own responsibilities instead of giving up everything for a man ..."

"Damn it!" Lao Zhou opened his mouth wide and looked dull.

"It's going to explode!" Old Xu was also shocked.

But both Wang Wei and Shen Zhenyi were dumbfounded.

What is this, the Emperor of Europe doesn't even wear such a show, does he?

A big melon like Guo's wealthy family, mediation within the family, negotiations, coercion and temptation... Don't they need to wait for several months before there is a follow-up?

Dunhuang was able to enjoy the first wave of dividends, and Wang Wei laughed out loud.

One melon and three meals?I want to fart.

As a result, this shit, in just half a month, the situation has intensified to this point, and the wealthy and big melons have advanced to the climax!

Then, "Peking Holiday" suddenly turned into a melon farmer.

I actually ate me when I ate melon?
Everyone was stunned, everyone was confused, everyone didn't know what to say, only the voice of the host on the TV was echoing.

After a while, everyone climaxed together: "We love to eat melons, and it's hard not to reverse it now!"

Only Wang Wei was left feeling hurt.

——I've thought about it so much, but in the end, you only have Yun in the melon field in your eyes?
……

Someone else was hurt more.

Luo Jianzhou, who was vomiting blood during the road show, ran around for a day, turned on the TV, and all eyes were the wedding melon of Princess Guo and "Peking Holiday" certified by Chairman Guo's real name.

It was like a seven-injury fist punched through the air, which made him dazed.

He numbly asked the producer beside him: "Is this kid the illegitimate son of God, or his Guo family's illegitimate son? Can we fight a serious battle?"

The producer was also in a daze: "It's all right, anyway, this battle can't be fought."

……

　beg~chasing~read~na~
　　
　
(End of this chapter)