The entertainment industry shouldn't be like this

Chapter 187 The Imagination of Ten Billion-Level Earnings (4K)

For Dunhuang now, the acquisition of a small company is not a big deal.

Chasing Light Comics is not a listed company either. The most wonderful thing is that the shareholders behind it have long wanted to sell their shares—after all, the finances have become a little better. Don’t you take advantage of this opportunity to sell them and wait for a big loss?
After promising to retain the internal structure and personnel relations, and not to lay off employees, the management has no resistance to changing the owner; soon, Dunhuang officially acquired Chasing Light Comics with nearly 2 million yuan in cash.

These days, 2 million is naturally not a small amount, and considering the debts that Chasing Light incurred in order to recover most of the copyrights, Dunhuang actually paid a higher price.

However, Wang Wei felt that "this may be the most cost-effective deal in Dunhuang's history" when he compared the purchase price of Marvel.

Of course, when Marvel was acquired at that time, it had already relied on an "Iron Man" to get ahead; chasing light comics now... there is no capital to look at it at all.

It was also at this time that the grand blueprint for creating the "superhero universe" was first launched in front of the Dunhuang management.

Acquisition of Chasing Light is not to make a general series of movies, plan at most three, or make a sequel if it is a hit, and then make a sequel if the sequel is a hit, and then stop when the movie is bad.

When He Xi described the blueprint, he drew a forward-looking chain of time that extended to ten years later——

First, a large number of single movies of the superheroes under Chasing Light Comics were shot, and then they were linked together to form a grand movie universe, which was unified under a fictional and complete worldview logic.

Among them, there are ancient martial arts warriors, immortal cultivators, supernatural beings, even aliens and Western magicians, and of course, mortals—connected by a core element similar to "Dragon Ball that can summon a dragon", The fate of each other is intertwined.

The chain is bigger than the film, and the film serves the chain.

"This Nima..."

Except for Wang Wei, the others were too shocked to speak.

How can I say this shock, it's like seeing... It's like a ghost, in the giant pit of comics, a movie universe of such a large scale has never been created before, can you believe it?
You know, before that, there were many bad comics, and there were occasional masterpieces, which relied more on the power of gods and men.

Nowadays, it is actually necessary to mass-produce masterpieces of manga adaptations?
Do you have to drink a few catties of Moutai before you dare to brag like this?
But I have to say that apart from the shock, there was another kind of excitement.

A collection of superheroes, super big scenes, a kind of fantasy come true and shocking.

only……

"What about the investment? How much investment is needed!" Wang Chuanqi immediately thought of money.

Such a grand movie universe cannot be created out of thin air.And all fools know that the bigger the movie world, the more amazing the funds that need to be poured into it!

really--

He Xi's eyes flashed, and he said softly: "There is no doubt that excellent quality is the first cornerstone of the success of the superhero universe, so every movie must be kept above the average level of excellent commercial blockbusters. "

"Based on the planning of 1 films, I roughly estimated that, on average, the production cost of each film is about [-] million yuan..."

In other words, the production cost needs at least 20 billion!

Comrade Wang was stunned all of a sudden!
I don't want it to end--

"We also need to invest in marketing costs that are roughly equal to the production costs!"

Tao Kang, the person in charge of Chasing Light Comics who attended the meeting, nodded and added.

It was the first time he appeared in front of Dunhuang's management, and he didn't rush. He said at this moment: "Behind the superhero team, there is also a need for super marketing."

"First of all, a huge amount of advertising investment is essential. Especially at the beginning, it is necessary to launch a huge promotional campaign to turn the superhero character into a buzzword in public opinion and jump into the mainstream crowd, or light-weight non-manga audiences. vision;"

"Secondly, just like its superhero team, in terms of marketing, it must cooperate with other brands in fancy marketing, so that peripheral products cover all aspects of life, and make Superhero Universe a brand that can affect people's lifestyles;"

"We also need to switch to new media, use social media to interact with fan groups, and even invite audiences to jointly build the puzzle of the superhero universe..."

Tao Kang showed a faint smile while describing another cornerstone of the superhero universe's success-excellent business operations.

It's not showing off, but a smile of "please look at my sympathetic smile, otherwise you think why we chase after the light but only want to hold our thighs when we have ideas, and even sell ourselves to you".

It can be seen that he still has a lot of resentment for not being able to hug Wu Da's thigh.

After all, looking at the China entertainment industry, besides the Big Five, who else can provide such a wealth of media channels and resources?

And whether it can come up with such a big deal is the key to the lasting success of the superhero universe.

Of course, it cannot be said that Dunhuang has no bright spots——

Probably because it is difficult to keep up with the Big Five in the traditional field, Dunhuang attaches great importance to new fields and new paradigms.

Dunhuang's leadership in the field of 3D animation is well known, but Tao Kang also joined the Dunhuang system in terms of online social media and online games, and only then did he know how much resources Dunhuang has invested in it, and even launched a "film game" Linkage" practice.

Well, it also includes the current "Superhero Universe" that will create a new paradigm for the film industry.

Once the "Superhero Universe" is officially revealed, Tao Kang believes that the entire film and television circle will be shocked by it.

It’s just that, if you put aside your investment and talk about your dreams, it’s called hooliganism.

Anyway, Dunhuang's management was almost taken aback by the astronomical investment.

After Tao Kang added the plan, there was a dead silence in the conference room.

After a long while, the corner of Zhou Lin's mouth trembled: "I started with 50 billion. I didn't expect that I could 'afford' such a large amount of money in my lifetime."

Xu Daoxing's wrinkles are all sighing: "I thought that a movie plan would be the best with a unit of billions, but I didn't expect that there is one with a unit of billions!"

As for Old Wang...he didn't even have the desire to say anything.

If he invests [-]-[-] million yuan, he can take it out with a gritted teeth; if he invests hundreds of millions or even billions, he gritted his teeth and saved up, and it is not impossible for him to consider; billions?or at least?
Today, if you sell everyone here by the catty, the price of gold is not enough!
Although he also knows that it is not necessary to spend billions at once, but even if it is divided into ten years, this is an outrageous number that makes people dizzy.

His eyes are two-pointed, three-pointed numb, and five-pointed life is unlovable-let's break up, let's break up, what else is there to talk about?

Only Wang Wei pressed his fist to his lips, cleared his throat, and said, "Fortunately, although this number must be underestimated."

fine? ? ?

Damn, what's wrong with this world! ?
Some people ask for a lot of money, but some people think that the price is not high enough, right?

I don't quite understand you young people—the Dunhuang trio all saw the same meaning in each other's eyes.

Wang Wei was as immobile as a mountain, and said steadily: "Think about it, this is not a one-time investment. If we really invested so much money in the end, there is only one possibility-this at least gives us back tens of billions of income. Well, even tens of billions of profits!"

Hey, speaking of it this way, it seems... that's right!
Old Wang's stiff expression eased.

Lao Zhou and Lao Xu were thoughtful.

They, who have never seen "big money", almost lost their minds when they heard the sky-high investment!
Come to think of it, isn't that the truth!

If you can make Lao Wang, who is so picky, willing to invest billions, maybe there will be tens of billions of income!

Fuck, this kind of astronomical figure... Their brains won't turn anymore!
However, Wang Wei has already turned his attention to He Xi and Tao Kang.

The universe may seem chaotic, but the "God" who created the universe definitely has a schedule full of when and what to do.

He is now a little relieved about Dunhuang's "Superhero Universe" - of these two people, one is good at planning content production, and the other is good at planning business operations - Dunhuang's "Superhero Universe" has ushered in two "Gods".

Of course, Wang Wei also knows that even the promotion of a feature-length movie series requires a lot of capital and media resources to support it, let alone the promotion of a movie universe.

In fact, the success of the Marvel Universe in the other world was originally the result of a lot of efforts——

Without the hard work and persistence of Marvel, the original "Iron Man" would not have appeared;

Although "Iron Man" is a big hit, Marvel's strength is still mediocre. If Di Baobao doesn't like it, he can't wait for the next explosion;

And if there is no acquisition of Di Baobao, and the corresponding massive publicity expenses, the Marvel universe will not really become popular all over the world...

It's a snowballing process.

In this process, the media, film distributors, and even peripheral manufacturers in various countries are contributing to the flames.

Therefore, those who think that there is a unique plan that can kill the Quartet, it is better to wash up and sleep, there is everything in the dream.

Therefore, Lao Wang and the others only saw the "expensive price", but Wang Wei saw the clear understanding of the two of them - if you don't have money, don't play "Superhero Universe".

How should I put it, he appreciates optimistic people, but he appreciates people who see difficulties clearly before being optimistic.

So he raised his eyebrows and said, "Tell me about your preliminary plan. If the plan works, you will learn how to spend money."

The eyes of the others looking at the two of them suddenly changed again.

What does this mean, does Wang Wei approve of their plan for this grand plan?

After all, with the expansion of the scale of Dunhuang, a "green light committee" mechanism similar to that of the Big Five has begun to be implemented internally——

That is, typically, a producer would source a script, develop it into a project, and then review it with a green-light committee of studio executives.This process usually goes through multiple times. From project development to script finalization, the Green Light Committee will intervene multiple times at different stages of the project.

Under this mechanism, executives, rather than producers on development projects, tend to have the final say.

But now, as the initiators of the project, He Xi and Tao Kang also have a considerable right to speak, which shows how much Wang Wei appreciates them.

The two of them also forced Yu Wang Wei to act like "you can do whatever you say".

After looking at each other, He Xi replied: "We plan to carry out the 'assembly' of superheroes through comics first, and then adapt them into TV animations. In this way, we can use relevant ratings and other data to determine which plots are the best. popular."

"At the same time, the character and scene design of the animated version can also save a lot of time for the preparatory work of the movie version..."

"This plan is good, I support it!" Pharaoh agreed without blinking.

If he had proposed such a plan from the very beginning, he might have thought about it. Now, compared to the sky-high investment in film development, TV animation?It's drizzling!

Wang Wei thought for a while, but suggested: "In this case, it is better to make the TV animation into a 3D scene and a 2D character model."

"3D scenes, 2D characters?" Tao Kang's eyes lit up.

"Yes, it's actually a kind of pseudo 3D. The characters still look very flat, but the whole scene is very three-dimensional." Wang Wei explained.

What Wang Wei said is actually the choice of another space-time island country animation industry in the 3D era.

Although everyone knows that in that country, 2D animation has an unshakable dominance, but it is not indifferent to the arrival of the 3D era.

3D scenes and 2D character styles have become a feature of Japanese animation.

Of course, Wang Wei now recommends this model, not because he wants to learn Japanese animation style or other reasons.

Purely for the money!

——Compared with 2D drawn scenes, 3D scenes are more like a real world.Once built, it can be reused.

Especially when it comes time to launch a live-action film project.

Think about it, how much time and cost will be saved in the preparatory work of the film by a digital version of the superhero universe scene that has been designed?

Even when shooting special effects shots, these scenes can be used directly.

Don’t forget, besides movies and animations, games are also the focus of Dunhuang’s development——

The digital version of the scene can also be used directly as a game scene, which can really speed up the progress of game development.

This is simply a multiplicity of things.

As for why not make a full 3D model...still for the money!

Compared with static buildings and objects, dynamic 3D character technology is not mature, and the cost is higher, which violates the original intention of low-cost TV animation.

"But it's still much more expensive than 2D animation, right?" Old Wang pouted.

"That's for sure. But compared to the cost savings later, this is acceptable." Wang Wei said.

Well, that's true.

The premise is that there is a plan for the future - Lao Wang slandered.

"Moreover, we can also let the newcomers in the animation studio practice their skills. To a certain extent, the cost is also suppressed." Wang Wei spread his hands.

Dunhuang Animation Studio has been recruited part of the staff, and more projects will be launched in the future, this is not recruiting a group of new people.

For newcomers, it is too difficult for them to get started with complex 3D movie production; but a pseudo 3D TV animation is just suitable for them to practice.

This guy has used all kinds of factors to this extent, what else can others say?

Old Wang just snapped his fingers: "In this way, "Toy Story 2", "My Neighbor Totoro", "Spirited Away", plus the acquisition of Chasing Light and the production of this TV animation, the income of "Toy Story" Basically all of them have been smashed in, and we are still so poor!"

Now it was Tao Kang's turn to pop his eyes!

Damn, I can support so many projects... How much money did you make from a "Toy Story"! ! !

……

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(End of this chapter)