The entertainment industry shouldn't be like this

Chapter 183 Every Japanese animation master is behind him
The ship was in trouble and turned around.

Numerous facts prove that this sentence is true.

But it does not mean that the helmsmen at the helm of the big ship cannot see the current situation clearly.

In many cases, they may see clearly than anyone else, but they are bound by various resistances and cannot turn the big ship.

From this point of view, Lianya Entertainment is lucky.

From the beginning of the promotion of "Toy Story", the first 3D animation film in film history, the top management of this media giant that started with animation films has maintained attention——

"That thing is the trend of the future, but whether the technology and the market are mature now, let us wait and see!"

And soon, lifelike characters danced on the screen, each action was unprecedentedly smooth and coherent, coupled with the imaginative story, not only caused waves in the hearts of movie fans all over the world, but also set off a stir in the hearts of the executives of Lianya Entertainment. There was a huge wave.

August is here, and the summer heat is still raging. Xiong Yi, the general manager of Lianya Entertainment Films, almost breaks into a cold sweat in front of Zhou Dongshan, the chairman of the group.

"What's the box office of this movie?" Zhou Dongshan looked indifferent, as if asking casually.

Xiong Yi did not dare to relax at all, and lowered his head slightly: "The domestic box office has just exceeded 5 million, but the growth rate has slowed down greatly, and it can only be accumulated over time; the overseas box office is even more impressive, and it is now confirmed that it will break through 6 million." 13 million, and the final global box office will probably fall between 15 billion and [-] billion yuan."

Zhou Dongshan sighed slightly: "15 billion! The first 3D animation film is really an instant hit!"

Xiong Yi was silent.

Not only was it an instant hit, it was a perfect debut!

The box office is nothing - because of the high production costs + publicity costs, Dunhuang's box office profits are not as exaggerated as the previous films.

However, Lianya Entertainment is very clear about what is the biggest advantage of cartoons——

Sell ​​around!

You must know that after entering the 90s, the proportion of movie box office revenue in the overall movie revenue has been decreasing.

Peripheral income, on the other hand, has begun to become the main source of film post-production income.

Lianya Entertainment and Disney, which are famous for their animated films and focus on the youth market, would have been the biggest beneficiaries of this change.

Because children's enthusiasm for surrounding toys is much higher than that of adults.

And in this world, apart from women's money, is there any better money than children's money?

Well, there's still some, and that's girl's money!

So the colleague on the other side of the Pacific has been holding on to his princess series of animated films, isn't it because of this!

Similarly, although Lianya Entertainment has increased its investment in live-action movies, animated movies will always be its basic set; in many cases, it would rather lose money at the box office to launch a large-scale animation production.

——After all, even if the box office loses money, the copyright money from the toy company is enough to make them recover.

No one understands the peripheral market of animated films better than them.

Therefore, although Dunhuang did not release detailed data to the public, Lianya Entertainment has learned through its own channels——

"Toys around this movie are more popular than all our animated movies last year. The current sales have exceeded the domestic box office. Dunhuang's sales commission is about 30.00%."

"In addition, it has also reached a series of licensing agreements including household products, clothing bags, stationery, etc., and it has obtained a licensing income of 8000 million in the domestic market alone."

"Besides, its discs, videotapes and TV broadcast rights have not been sold yet. I think its peripheral profits, well, the short-term peripheral profits within a year may be more than double the box office profits!"

Xiong Yi analyzed with a complicated expression.

And all this, they can only watch helplessly...

This is what they can't bear the most.

It would be fine if Dunhuang was just a pure content provider. In terms of peripheral development, it has neither experience nor strength. After all, it needs to find a partner.

But Dunhuang is not.

This time they even launched their own distribution overseas, getting their hands on the top five "turfs".

However, the other four companies saw that it was expected to shake Lianya Entertainment's monopoly in animated films, and planned to enter 3D animated films one by one, ignoring Dunhuang, which greatly reduced the pressure on the latter.

Both Zhou Dongshan and Xiong Yi saw it—the impact of 3D animation on 2D animation is irreversible, and the times are changing!
Even its peers on the other side of the Pacific felt the chill, began to reduce investment in 2D animation, and accelerated their entry into new fields by acquiring the leader of 3D animation in North America.

"It's a pity that we can't buy the animation studio in Dunhuang." Xiong Yi couldn't help sighing.

Zhou Dongshan laughed, showing a mouthful of white teeth, which looked a little sharp,

"Since you can't buy it, then go dig someone!"

Xiong Yi was taken aback, and subconsciously said: "Poaching people? It's not necessary, we have the industry's top animation production talents, and there is no shortage of domestic software and animation talents..."

Before he finished speaking, Zhou Dongshan had already waved his hand, "I heard that the person in charge of Dunhuang Animation Studio left our company?"

Xiong Yi paused, and said with a hint of self-blame: "This incident was my mistake! He submitted a development plan for a 3D animation film, but I didn't pay enough attention to it, and gave up such a talent..."

Zhou Dongshan waved his hand again and said, "I don't blame you, but since he was cultivated by us, we should recruit him back and tell him that he can be the creative director of Lianya Animation."

Xiong Yi opened his mouth, but finally closed it.

Airborne creative director for a movie?I am afraid that none of the old seniority of Lianya Animation will convince him.

But since the chairman has said so, they have to accept it.

Zhou Dongshan seemed to be able to see through his thoughts, and said calmly: "At the same time, we will gradually reduce the investment in 2D animation. In this way, there is no need to keep so many traditional animators. It just so happens that our animator team is too bloated. Drop some people."

"Layoffs?" Xiong Yi was taken aback.

Although he knew that there would be turmoil in the traditional animation department that had brought great glory to the company, but... direct layoffs?
This is too much to kill the donkey.

"This is the decision of the group board."

This sentence made Xiong Yi dare not say a word.

Just cut it, anyway, it's not about him.

Moreover, weeding out a group of stubborn people whose understanding of animated films only stays in the hand-painted 2D situation is also conducive to the company's promotion of the development of 3D animation.

As for where the laid-off animator would go, the two didn't think about it at all.

——They were eliminated by the times, so what does it have to do with us?

……

"The times are changing, but 2D animation will not be eliminated immediately! So we have the opportunity to get a mature traditional animation team, and we must not give up!"

At the urgent discussion meeting held in Dunhuang, Wang Wei got straight to the point.

Dunhuang’s animation production team was poached, and Lianya Entertainment disbanded part of the traditional painting team. As soon as the two news came, everyone in Dunhuang focused on the first news, but Wang Wei only focused on the second. news.

Lao Wang and the others naturally did not understand this.

They clearly opened the door to the era of 3D animation, why go back to the era of 2D?

In this regard, Wang Wei is extremely firm: "Because animation is a kind of art, 2D animation has its own artistic value; the generation that grew up with 2D animation will not all turn against it just because of the arrival of the 3D era."

Of course, the premise is that 2D animation can produce good works.

"Lianya can't use people well, but it doesn't mean I can't use them well; I have a lot of stories, but excellent animators are hard to come by. This is an excellent opportunity to pick up the loopholes."

When Wang Wei said this, he only felt that there were Japanese animation masters standing behind him in the other world.

Everyone in Dunhuang felt an inexplicable pressure.

Well, no one doubts that he has a good story, but the latter...

"The ones who will be laid off first, what can they do?" Pharaoh doubted.

Wang Wei just laughed: "You don't understand this, do you?"

"When layoffs, the first dismissal is often not the least capable employee, but the old or strong person who is 'disobedient'; or the honest person who is the best talker and always takes the blame on a daily basis."

……

　~~~
　　
　
(End of this chapter)