The entertainment industry shouldn't be like this

Chapter 177 I Can't Pay For Your Dowry

"Toy Story", which is scheduled to be released in mid-July, quickly stepped up its marketing campaign.

The offensive is not reflected in fancy trailers and vulgar billboards, but in the joint promotion of merchants all over the country.

A week before the release, more than a dozen chain catering groups launched themed restaurants and related event packages—posters of "Toy Story", "Toy Story" cups, "Toy Story" plates, "Toy Story" in children's menus everywhere. Toy Story dolls...

This kind of targeted marketing has caused quite a stir among many families with children.

However, this is not very eye-catching in the raging summer marketing campaign.

In particular, Luo Jianzhou brought his sci-fi blockbuster "Clash of the Stars and the Moon", which was released on July [-]th, and has undoubtedly become the first focus of this summer!

At the grand premiere ceremony, a reporter asked him what kind of expectations he had for the movie's total domestic box office, and he replied——

"I think it should be possible to surpass my previous best results and break through [-] million, but you may think I'm arrogant, I think its potential is more than that, so I hope this "Clash of the Stars and the Moon" "'s final box office, um, can reach this number."

While speaking, he stretched out his right hand and made a fist with five fingers.

There was an uproar in the media.

That night, Luo Jianzhou's raised gesture, together with his one billion box office expectation, made the headlines of many evening newspapers and online news platforms.

This is the first time that someone publicly shouted the bold words of "going to the billion box office".

As he said, many people think he is extremely arrogant-although there have been more than one billion-dollar domestic box office movies, but all of them are at the right time and place, so why should he be next?
Of course, more people only think that he deliberately creates topics for publicity.

however--

On the first day of release, "Clash of the Stars and the Moon" reported a box office receipt of more than 5200 million;

On the second day of its release, on Saturday, the box office soared to more than 7600 million;

On the third day of release, on Sunday, the box office was still over 7000 million;
In the first week of release, three days, the cumulative box office exceeded 2 million!
The various media outlets, as well as the entire China entertainment circle, became excited in an instant!
With this posture, who dares to say that it is impossible to break one billion?
And although Luo Jianzhou doesn't have the buff of someone doing things, he can attract many people who don't watch movies very much into the movie theater; but he also has another ability that is not a superpower, but is better than a superpower——

rich!

——Seeing that the box office exploded in the first week, Tang Yu Media quickly invested a large sum of money and continued to set off a new round of massive publicity bombing in the media in order to obtain more profits.

TV commercials during prime time, bus spray painting, huge advertisements for landmark buildings, creative statues, and interviews...these are all propaganda methods that cost a lot of money, and an insider can tell at a glance that this movie The publicity investment will not be lower than the production investment.

The film critics also almost gave "The Great Clash of the Stars and the Moon" a huge one-sided praise, and they did not hesitate to praise the words-incredible, majestic, epic, magnificent, wonderful and staggering...

The "money ability" has also exchanged a lot of money. It has only been four days since the working day, and the box office has already exceeded [-] million in the next week.

As a result, this sci-fi blockbuster, which was released for seven days, has a total box office of [-] million!
At the peak of the summer season, the audience's enthusiasm for watching movies, and the explosion of the box office market were all ignited by this movie!
Many media began to feel that there was no gimmick for the same-schedule duel, and began to hype the cross-schedule duel of two phenomenal cutting-edge directors——Can "Clash of the Stars and the Moon" hit the box office miracle created by "The Silence of the Lambs"?

This kind of gimmick including "jealousy" and "new king battle" instantly aroused huge repercussions.

Then--

"Let's go see it too!"

As the heroine who once rejected this movie, it is hard to say whether Shen Zhenyi will miss a billion-dollar blockbuster because of this, and said to Wang Weidao with great interest.

Wang Wei didn't object either.

——After all, just relying on his movie ticket, it is impossible for the other party's movie box office to exceed one billion in one fell swoop.

Although, pulling him in to hype, to a certain extent, is to rub off on his popularity, which makes Wang Wei not very happy.

But the question is, when watching a movie with your girlfriend, is the focus on what movie to watch?

Although a person's single strength is relatively strong, he still has a clear understanding of this point.

So, like ordinary couples, the two went to a nearby movie theater, bought drinks and popcorn, and enjoyed the sci-fi blockbuster that the media said might "replace them".

Of course, in order to avoid trouble, the two went there in disguise.

"By the way, when did you learn such a powerful makeup technique?" Wang Wei asked Shen Zhenyi quietly until he sat down in the theater unobtrusively.

Now, they don't have the disguise of most stars wearing hats and big sunglasses covering their faces - although this disguise seems to tell everyone, come and pay attention to me, we are big stars.

Shen Zhenyi simply smeared on his face before going out, and finally put on a pair of large-frame flat glasses, and Wang Wei became an ordinary "nerd" image.

The same is true for herself, with simple makeup and plain glasses, she instantly becomes non-existent, making Wang Wei's jaw drop in shock.

Could it be that this is one of the legendary four evil arts in Asia, the plastic surgery of the island nation?
"It's amazing. I learned to deal with paparazzi. As long as I'm careful, I can play around with the reporters who are taking pictures of me." Shen Zhenyi smiled mysteriously.

Wang Wei immediately understood, "You have tried it more than once."

"Well, several times, I disguised myself as a different image and passed by the reporters who followed me. It was so interesting to see their depressed expressions of nothing."

"...You are too wicked! And, what if you are found out?"

"...Your expression of regret is clearly asking me why I didn't take you to play with me." The little girl said clearly.

"Ahem, the movie has started, let's watch the movie first."

The lights in the theater dimmed.

Just like the title, "Star-Moon Clash" tells a story about saving the earth——

An asteroid hits the earth. In order to prevent the asteroid from destroying the earth, the protagonist leads a team to push the moon with a rocket to prevent the asteroid from destroying the earth. Once saved by a human hero...

Ignoring the inevitable logical flaws in this type of movie, Wang Wei still admires this brainstorming.

Moreover, Luo Jianzhou has brought out what he is best at to the extreme in this movie.

If there is an explosion, there will be an explosion. When the first meteorite hits the earth, countless cities will be blown up;

In particular, the large-scale special effects and high degree of realism created countless unforgettable shots for the audience; in the end, when the moon and the asteroid collided with each other, Wang Wei felt that the entire theater was trembling.

——It’s no wonder the box office will explode. This is a super entertaining blockbuster that piles up various entertainment elements in front of the audience, allowing the audience to spend more than two hours in the rush of adrenaline.

Therefore, when leaving the scene after watching the movie, even Shen Zhenyi tsk-tsk said: "It's really a menacing blockbuster! It seems that there is a chance to 'blow up' your record, don't you panic?"

Wang Wei said casually, "Why am I panicking? My dad is panicking. I'm afraid his toys won't sell well."

Shen Zhenyi glared at him.

Naturally, the one mentioned here is Father Shen who participated in the investment of "Toy Story".

In addition to the investment, the production of the entire set of movie toys was entrusted to him. He said more than once that if he lost this bet, the Shen family would return to the pre-liberation almost overnight, and they would not even be able to pay for Xiaozhen's dowry.

Now that there is a super hit in the same period, Shen's father may be really flustered now.

If you listen to Wang Wei's words, you may even have the desire to jump off the building.

Well, it is estimated that Wang Wei, who "fools" him, will dance together.

But Shen Zhenyi could tell that not only was Wang Wei not panicking, but he was a little... happy! ?

She didn't quite understand this wave.

And Wang Wei is indeed in a good mood, the reason is not complicated——

It should be said that the computer special effects technology used in this movie is the most advanced movie special effects technology in China, or even in the world;

Of course, many filmmakers like to criticize art and technology, but the full name of Tianma Award - Huaguo Film Arts and Sciences Association Award, and the full name of Oscar - American Academy of Motion Picture Arts and Sciences Award, are actually special. It clearly explains what the core of the movie is.

Movies are both an art and a product of technology; a real great director is often a master of technology at the same time.

And look at the essence through the phenomenon - only when the huge market forms a virtuous cycle ecology of "investment-return", will practitioners continue to explore and develop new technologies, and the market will also give rewards.

The same reasoning naturally applies to "Toy Story", which uses a lot of new technologies.

Therefore, Wang Wei continued to talk: "Go back and let our father rest assured, you won't be able to pay for your dowry."

Shen Zhenyi squinted her eyes in bewilderment: "Why do I feel that a certain person is very arrogant about gaining both money and wealth?"

……

　Cough, it's a little late~~~
　　
　
(End of this chapter)