The entertainment industry shouldn't be like this

Chapter 148 Joint Hype
When the time came to the end of March, "Charlotte Annoyance" was finally fully released.

At this time, its domestic box office was just over 14 billion yuan.

In fact, the real movie viewing peak brought by this movie to the post-holiday movie market only took about half a month.

Although many theaters have extended the release time to survive the off-season of the box office, but in the subsequent release cycle, especially in the second half of March, Dunhuang's box office share can only be regarded as better than nothing - the share ratio at this time is completely On the other hand, the theater chains accounted for the absolute majority.

However, the sensational effect of "Charlotte Annoyance" breaking through a single film's one-billion box office has passed, but its driving effect on the entire market seems to continue.

The result is that the box office off-season after the Spring Festival stalls is not considered "light"——

The traditional box office off-season is usually a low-cost period, and this year is the same;
What is unusual is that this year there are many small-budget films, all of which have achieved quite good box office results.

Some made tens of millions of box office with a budget of several million; some made a box office of nearly [-] million with a production cost of nearly [-] million... Although compared with "Charlotte", it is a world of difference, but for the producer Said it was a huge hit.

In fact, this is not necessarily driven by "Charlotte", but it must be stimulated by directors such as Wang Wei and Dunhuang!

Because of the success of Dunhuang film after film at a small cost, many leading second- and third-tier directors have been enlightened—if they want to make money, they must find out the audience's preferences and tell the story well.

If the story is well told, small costs can also slowly exert force; no, even in the off-season of the box office, the market has not failed their efforts.

Of course, more people believe that the prosperity of China Entertainment Film Market has come!
In this general optimism, the two subsequent production plans released by Dunhuang are not very impressive.

One is "Savage Senior Sister" directed by Liang Guanyi.

——After He Wenying, director Liang Guanyi stood out because he was good at filming the plots of happy friends, and became the second contracted director of Dunhuang, and won the opportunity to direct the companion film of "Sassy Girlfriend".

If it is said that "Sassy Senior Sister" still has a certain degree of attention because it uses the original cast of "Sassy Girlfriend", the other one is really not popular at all.

——"Heart Labyrinth" directed by Yu Zhenfeng, a young director in his early 30s.

Well, among directors, directors in their 30s are really considered young directors, but Wang Wei, who holds a guide tube in his early 20s, is really weird.

However, director Yu Zhenfeng is similar to Wang Weiting in that he makes movies very quickly and the quality of the movies is very good-but his spirituality is limited to suspense themes.

But he is not good at making up stories, so he lacks a good script the most.

As soon as he got the script of "Heart Labyrinth", he really fell in love with Dunhuang.

And Dunhuang also needs his "fast and good" filming to take over the release of self-produced films.

——Ordinary directors, if they launch a film project this year, it will be released at least next year; while "Heart Labyrinth" directed by Yu Zhenfeng will be released by the end of the year at the latest.

——This is in line with the rhythm of self-produced films being released and released from the beginning to the end of the year.

Of course, even if everything goes well, it will be a later date.

Now, following "Charlotte" is Dunhuang's highlight this year - "The Silence of the Lambs"!
The distribution in the North American market is still under discussion, and Dunhuang is not hanging on a tree of Universal Pictures.

But firstly, not all of the representatives of the Big Five in Hollywood have Frank's vision; secondly, they also need to see how the movie performed in the local area.

In most cases, a film that performs well at home may not perform well overseas; but a film that does not perform well at home must not do well overseas.

So, the preheating of "Lamb" in China is about to begin——

"The pre-heating publicity point of "Lamb" will be on the real serial killer case!"

Wang Chuanqi, who kept up with the announcement of key projects, told the crew the latest situation,

"Promote "Lamb" by hyping up the unsolved serial killer case; the key point is that this publicity plan is applicable in all countries. After all, there is no country that does not have an unsolved killer case!"

Well, there's nothing wrong with that.

First of all, there is no country without serial killers - if there are, it is not because of good public security and simple folk customs; but because the level of public security management is so poor that serial killers do not know, or do not care.

Secondly, because of technical reasons—in the era when the detection methods and technology were not yet mature, as long as the serial killer was not arrogant enough to cover up, it would be difficult for the general police to solve the case directly.

After all, serial killers often have no connection to their victims, which confuses the usual police investigations of extending social networks.

As for logical reasoning, people who know how to be serial killers generally have abnormal brains.Faced with this kind of abnormal guy who is running around committing crimes, there is not much to do when the detective comes.

So, the unsolved case of a serial killer was born.

Every unsolved case will arouse people's endless fear and speculation. It can be said that they have a natural degree of attention.

The main line and sub-line of "Lamb" are both related to serial killers. It sounds like a good idea to use realistic unsolved cases to stir up enthusiasm.

Wang Wei thought for a while and asked, "I have two questions. One, will this kind of hype cause bad social impact?"

Lao Wang understood it as soon as he heard it, and explained: "We will first communicate with the police about the case; in fact, many unsolved cases have no usable evidence preserved, or are missing key clues to solve the case... It is hype, but it can also be regarded as Solicit clues from the whole society."

Wang Wei nodded.

He didn't know much about this, but he had heard that many serial killer cases were solved by luck.

Many well-known serial killers were accidentally caught by the police because of some trivial matter that overturned the gutter one day, and they followed the clues to find out the final big boss.

It is widely known that it may not be impossible to find some new clues, and the case was solved by accident.

Of course, this is a beautiful vision. What Wang Wei needs to confirm is that Lao Wang is not blindly playing with hype.

"Then the second question is, is it too early to hype? Can the popularity last for such a long time?"

After all, there is still a month before the movie is released. Even if it is not a hot spot every day in the Internet age, there is no popularity that can last for a month, right?

"This is the second point I said, this is a joint hype." Old Wang said.

"Joint hype?"

"Yes." Lao Wang proudly said: "Pearl TV is going to launch a blockbuster suspenseful criminal investigation drama, and also came up with the idea of ​​using the unsolved serial killer case to hype, and then we hit it off right away."

"I watched the criminal investigation drama they are going to promote. To be honest, the filming is very good! If this is the case, first join hands to stir up the enthusiasm for serial killers; the TV series will be broadcast, and it will not be a problem to maintain the popularity of related topics; when the TV series comes to an end, "Lamb" will also It's about to be released, a perfect connection!"

"Besides, it's rare to have the media under the five major banners come to your door to help you wave the flag. Who can give up such an opportunity?"

"..."

——The last sentence is your real purpose!

Wang Wei was not the only one who complained like this.

……

(End of this chapter)