Chapter 137

Dunhuang's "Female Director Cooperation Project" did not have much fanfare, but it was quickly noticed by insiders.

This is also normal. At present, Dunhuang is the focus inside and outside the circle!
However, after noticing Dunhuang's action, the first reaction of most insiders was not to attach importance to it, nor to ridicule it, but...to not understand.

You know, what kind of environment is it now——

"Charlotte Annoyance" is so popular that everyone feels that the era of prosperity in the film market is really coming!
A group of small and medium-sized film companies became more and more excited. Just after the year, one after another announced the launch of new production plans, and a considerable part of them focused on low-cost productions such as comedies and youth films.

The five majors are relatively stable, and the production plan is still mainly commercial production.But because of the popularity of "Charlotte Annoyance", more capital has been invested in China's entertainment industry, and the five majors are busy preparing more projects to attract amateur funds.

Under such circumstances, what is Dunhuang's inappropriate "support female director plan"...

image name?profit?
After the Chinese New Year, Song Zhicheng, who was about to officially start filming a new film, thought it was the former.

"It's nothing more than trying to expand Dunhuang's influence in the circle by currying favor with female creators."

Because Song Zhicheng has been more inclined to shoot art films since his debut, he is relatively familiar with the group of female directors who also tend to make art films.

Although their overall influence is not great, if a certain company can gain their favor, the voice in the industry will definitely become more powerful.

He even felt that Dunhuang's move was mainly to expand his voice in the art circle, and to prepare for future awards.

Hou Mai, the boss of Eastern Pictures, nodded: "I guess so."

If it is for profit, the box office appeal of the group of female directors is not great, otherwise it would not be Dunhuang's turn to "find the leak".

As Song Zhicheng said: "Women use emotions to build a relationship with the world, to understand the world and their own sense of existence; while men tend to look at the world from a more grand, external and more rational perspective, which is a different way of thinking. ; This has led to the works of the former directors, which will never be as popular as the latter, and this gap is inherent."

"In the end, I'm still rich and willful!"

To be honest, Hou Mai is extremely envious of this.

——A piece of "Charlotte Annoyance" may bring more income to Dunhuang than Eastern Pictures earned in a year of hard work.

Although there are many film companies in the industry, there are not many "willful" ones with the ability and financial resources to maintain their main business, except for the Big Five.

Dunhuang is one of them.

This allows it to patiently expand its influence while making money.

And this kind of "winning twice" is exactly what Hou Mai pursues...

He couldn't help sighing,
"I don't know when Eastern Pictures will be able to make such a lucrative film as "Charlotte"!"

Thinking of this, his eyes turned around Song Zhicheng.

Probably, only when Song Zhicheng has fully grown up will he get his turn to be proud.

——He knows that "Charlotte" is about to break one billion, and Song Zhicheng, who prefers to make art films, is not without shock.

In the past, others won hundreds of millions of box office at most; Song Zhicheng won tens of millions to hundreds of millions of box office, and he was even able to win prizes, so his compulsion might be even higher.

Now, when the box office reaches the billion level, the latter's box office results are not enough at all.

Hou Mai is happy to see Dunhuang putting more pressure on Song Zhicheng.

It is also a second-tier studio, and he can understand why Dunhuang likes to "toss".

——Only by constantly "tossing" and trying new fields can it be possible to break through the encirclement of the top five.

It's just that the eastern film industry has a small business, so it's better to let Dunhuang take the lead first.

Anyway, it always healed its scars and forgot about the pain, happily broke the conventions in the circle, and then had ups and downs.

……

There are not a few people in the circle who watch the excitement like Hou Mai.

Of course, some people think that with Wang Wei's script as a foundation, female directors can still make a difference in the main creative positions of youth films, comedies and romance films.

However, Director He Wenying and the others are not waiting for Wang Wei's script. Many of them actually just need an investment opportunity.

The new label was still in preparation, and director He Wenying sent the script that had already been written to Shen Zhenyi.

This is a script that breaks the boundaries of female directors in the conventional sense——

It's not romance, nor family details, but sci-fi and horror movies where the heroine plays zombies!

He Wenying seems to have projected her anger at being unfairly treated by the industry onto the zombies. In the play, the heroine, who is braver and stronger than men, kills all directions, showing the ultimate charm of women.

"A lot of special effects are required, no wonder it requires a budget of 5000 million."

After reading the script, Shen Zhenyi looked up at the female director opposite.

"Yes."

He Wenying's face was obviously a little nervous.

"You should have invested in other companies before? They didn't like it!?"

"This one……"

He Wenying paused and explained,

"There are still quite a few people who are more optimistic about the idea of ​​this script, but they either want to replace the heroine with the male protagonist, or they don't want me to direct such a big investment project, so..."

"For most companies in the industry, innovation means danger!" Shen Zhenyi nodded clearly.

It is a great innovation for such a monster-fighting movie with not a small investment to be played entirely by women, but it also greatly affects the market prospect of this project.

Shen Zhenyi spoke so bluntly that He Wenying didn't know what to say.

Because she was saying exactly the boilerplate responses that other companies rejected.

A lot of data show that the market doesn't seem to be that interested in women fighting monsters——

Guys don't like to see girls who can fight too much, and girls—yes, most girls don't seem to like to see girls fight, they prefer to see girls in relationships, girls in fancy clothes, girls discussing career, family and child relationship...

Even her agent, who supports women's rights, also euphemistically expressed——

If it is an action movie, women maintain a beautiful image most of the time, playing a pleasing vase, but at critical moments, they show a majestic side, cleanly deal with the bad guys, and don’t become a man—the burden of the protagonist, "then enough."

He Wenying didn't know if Shen Zhenyi thought the same way, but she still wanted to give it a try.

If the final result is still rejection, then she can only temporarily give up the script.

After all, for a commercial film, no matter how radical the creator's ideas are, the last thing it can do is go against everyone's imagination.

Fortunately, this time she got a positive response.

Shen Zhenyi not only did not find this film unpleasant, but thought it was very good——

"It's so cool to start our new company with this movie about girls fighting zombies!"

……

(End of this chapter)

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