The entertainment industry shouldn't be like this

Chapter 131 "Famous" Photo History? (two in one)

In many cases, the rumors in the market are not groundless.

Indeed, Wang Wei called Old Wang after seeing old man Charlotte's film review, "How much did you pay this old man? For him to blow so hard?"

Because the box office of "Charlotte Annoyance" exploded beyond expectations, Lao Wang, who returned to the company early, said quietly on the phone: "I said that there is no money, can you believe it?"

"It's probably rare to be the 'protagonist' of a movie. This old man is excited, and I hope to make more box office for this movie."

Wang Wei: "..."

At that time, he felt that Lao Wang was more nonsense than him, but the subsequent development made him have to suspect that this was the truth——

"I'm not flattering Wang Wei. Whether as a director or a screenwriter, he still has various shortcomings."

Charlotte said so in the film review, and then changed her pen,
"Whether it is a film master in the industry or a big screenwriter, there are many things that surpass Wang Wei, but, conversely, Wang Wei also has an ability, which I think is the strongest director and screenwriter I have ever seen. -"

"That's his ability to tell stories on demand!"

"Tell a story and tell a story. What is on-demand storytelling?"

"To put it simply, the Spring Festival file is an on-demand business, and "Charlotte Annoyance" is the most sought-after product of this business. And Wang Wei's ability to tell stories on demand is fully demonstrated in this movie. "

"I'm not here to boast about how deep this movie is, how great it is...well, if you want to say the word great, this movie really can't afford it."

"Its success is almost only based on a single point of perfection-it can guarantee to make you laugh, and it can laugh from beginning to end."

"Grasp the biggest demand and selling point of 'laughing', and tell a very vulgar story complete and joyful. It seems that this requirement is not high, but everyone has also seen other comedies in this Spring Festival file. You are not welcome. In other words, there is no one who can fight."

"Looking at the films directed or written by Wang Wei, they all have one thing in common—they achieve the ultimate in a single point of on-demand customization, so extreme that they almost occupy an indelible place in your mind after watching it. Location."

"The extreme of a single point will not affect the integrity and balance of the whole story; that is to say, with a good story, his movies have more bright spots; His movies have the best storytelling."

"So, his movies always make money, and big money."

"That's why, regardless of the field of art films that like to play with depth and art, in the field of 'on-demand' matching commercial films, if you want to make money like Wang Wei, you must have a storytelling ability that rivals him."

"If you can't do this, then I advise all directors or producers not to easily follow the themes of films directed or written by Wang Wei—"

"What he can do, you may not be able to do!"

Many people see this, and then go back to the first sentence, a huge "?"

——If this is not flattery, how else can it be called flattery?
Therefore, many people scoffed at it.

However, there are also many people in the industry who have been confused by Wang Wei's 100% success rate. After the points mentioned in this film review, they realized, or thought they realized the secret of Wang Wei's success——

Great storytelling skills!
Old man Xia seemed to have opened a window for them.

Frankly speaking, the ability to "tell a story" sounds very basic to a director, but not all directors can tell stories.

What's more, many famous directors can't even tell a complete story without the screenwriter, let alone Wang Wei, who can tell a good story while highlighting selling points "on demand".

Therefore, many directors or producers came up with the idea of ​​asking Wang Wei for a script.

This kind of thinking has become more and more intense when the box office of "Charlotte Annoyance" is exploding day by day——

As more and more viewers have watched it, "Charlotte Annoyance" has more and more online and offline word-of-mouth and evaluation.

As a result, the film's influence and popularity quickly showed a momentum of exponential growth!
In the next two days, it continued to advance at a brisk pace, earning 9100 million and 1.17 million single-day box office respectively, ranking first in the box office rankings.

1.17 billion! ! !
Although looking at the momentum of the previous two days, many people already had psychological expectations for its single-day box office to exceed [-] million yuan, but at this moment, everyone was still shocked.

The first domestic film with a single-day box office exceeding [-] million yuan, was it born like this?

Single-day box office records, single-day moviegoing records, first-week box office records... I don't know how many records have been broken by it, the key is that there is no way to count it now-with the current momentum of this movie, every day in the future may We are breaking the record!
The main creators who are running publicity are so excited that it is uncontrollable. Needless to say, the national media has completely exploded!

If it is said that most of the media gave the movie face because it wanted to boost the market, the public opinion is mainly full of praise;
Up to now, its popularity has become a mess, which has also led to the recovery of the market during the Spring Festival, and public opinion has become divided instead.

Many of the media that had previously promoted this movie said that the filming of this movie is actually very average. Why did it achieve such a huge success?

Some media attributed it to "good luck"——

For various reasons, there is no blockbuster film to compete with "Charlotte Annoyance" in this Spring Festival file, and the homogenized opponents are vulnerable; this has caused the theater to push up its film schedule to nearly 60%-this is A filming rate that is almost impossible to appear in a popular schedule, isn't it good luck?
Well, this kind of "luck theory" has a kind of self-confidence that "I can do it if I do it".

Some media also attributed it to "opportunity"——

In "Charlotte Annoyance", many scenes and music play a nostalgic effect, the familiar desk, the slightly perverted teacher, the tension of the college entrance examination, the ignorant love, the cruel reality, and the 80s ears The golden songs that are all worn out have resonated with many middle-aged people.

Well, even Wang Wei can't deny this point-the nostalgic golden song of this time and space is the biggest change compared with the original work. In the final analysis, it is indeed a "trick".

If the above-mentioned controversy is somewhat sour, it is not too offensive; some media simply want to tear up this "bad movie" that "has a bad reputation"!
Not too much surprise, the "three views are not correct" has become the focus of these media's criticism of this movie.

What expresses "Goddesses are all bitches", uglifies women, and the three views are not correct;

The main character's time travel depends entirely on plagiarism, and the three views are not correct;

What ending advocates that scumbags are raised by women, and the three views are not correct...

Although there are no terms such as "diaosi", "green tea whore", "straight male cancer", "Holy Virgin's disease" and so on, but the meaning is expressed.

In a word-this is a movie that only a scumbag who is as selfish as the hero and complains about reality will like it!
In the beginning, it was just some media sensationalism. Later, it may be because of the topicality of it, or it may be because they simply don’t like Dunhuang’s complacency, and even the mainstream media also joined the criticism team.

Lao Wang, who was already so excited by the box office explosion, wanted to stare at the box office list for 24 hours, noticed this movement, and immediately exploded like a cat whose tail was stepped on.

While yelling "There are many people who are popular, right and wrong", he is preparing to pull out Wang Wei's big killer, what should be hated, what should be sprayed!

Then, he discovered...

The old Charlotte, as if offended by such remarks, went on a film review program of China TV, fired all the firepower, and stole all the limelight——

"The three views of "Charlotte Annoyance" are not correct? Hell! Are they watching the same movie as I am watching?

"Yes, Charlotte did it all over again, relying on plagiarizing the famous songs of later generations, reaching the pinnacle of life, and embracing the goddess. But, didn't it clearly show in the movie that he, very, was very guilty?"

The Charlotte in reality dissected the "Charlotte" in the movie very smoothly, and spread his hands: "What did he get in the end? Could it be that his career went smoothly and he lived happily with the goddess? No way, no Can it be, is it true that someone saw the movie like this?"

After a pause, he continued: "So, what they are dissatisfied with and what they criticize are not exactly what are clearly satirized and criticized in the movie?"

The host joked in a timely manner: "Anyway, when I watched the film, I didn't think about it that much at all, and I didn't want to think about these things, because I felt in my heart that I would go to the cinema to spend more than an hour watching a comedy. Movie, just try to have fun."

Charlotte nodded, and first said approvingly: "As a movie that does its best to make the audience laugh, you can watch it with this posture of having fun."

Then, he said with emotion: "Sometimes, after seeing these criticisms, I realize that we filmmakers are the saviors—a movie, even a comedy movie, must tell a story, have laughs, and It has connotations, establishes the three views of being tall and superior, and then reshape social morality, promotes equality between men and women, and calls for world peace..."

"Well, I'm not worthy of being a filmmaker, because I'm too useless. And I think most people in the industry are not worthy, probably only those who criticize are worthy, really, let them do it if they can, I'm looking forward to it Seeing their masterpieces..."

At this time, the whole program has almost become a chatter show of the old man's eccentric chatter.

The host couldn't help laughing and said: "You defend "Charlotte" so much, some people say that you are substituting Charlotte in the movie, and some people say that you received money from the film studio, what do you think?"

"What's wrong with substituting it." Instead of flinching, old man Xia became even more enthusiastic: "Actually, those who say that the three views are not correct, if they time travel, I'm sure they will perform worse than Charlotte in the movie."

"Why are you so sure? It's very simple. When you watch a comedy, you only see malice in it. It's like your eyes are full of shit. He sees the whole world the same. If you want to say that they are full of righteousness, hehe..."

After a rant, the old man went on to the topic: "As for the fact that I was paid to protect "Charlotte", I can only say that I am not as far-sighted as some people are."

The host became interested: "How to say?"

Charlotte said seriously: "I watch "Charlotte" now because I see that it has changed the domestic film market to a considerable extent."

"I think, starting with "Charlotte", a box office of 10 billion will become the norm in the domestic film market!"

The host slightly widened his eyes.

Before that, the box office of 7 million to 8 million yuan for a single film was rare, but it was not uncommon; but 10 billion yuan for a single film was basically the box office ceiling of the domestic film market.

Although some people expect that breaking through this ceiling is no longer an unattainable goal after movie ticket prices increase.But... 10 billion box office will become the norm?
hard to imagine.

How could Charlotte fail to guess what the host was thinking?
It would be a lie to say that he was not surprised at all by the box office explosion of "Charlotte".

However, because of an accident, he noticed some unusual signs——

Most people attribute the reason for the box office explosion to the quality of the film, high film scheduling rate, and suitable schedule... These are of course extremely critical, but the reasons are more than that.

He didn't know about Dunhuang's internet marketing strategy, but he noticed the pop-up push of the Penguin newsletter—as a fashionable old man, he kept up with the pace of the times—and the application of the Penguin group in word-of-mouth communication.

He even personally experienced that after his grandson watched the movie, he recommended the movie to the family group before he left the cinema, and the family members responded... This kind of word-of-mouth spread far faster than all traditional media!

what does this mean?
It means that as long as the promotion is proper, the promotion period of a movie will be greatly shortened, in exchange for a short-term surge in the box office.

After the price increase, the larger market can already accommodate a single film worth 10 billion yuan.

And the success of the 10 billion box office will attract more investment like a chain reaction, bringing prosperity to the movie market...

He didn't know if he was being overly optimistic, but he hoped so, and he said so.

"...The time for box office records to be broken is getting faster and faster, the film market is no longer monopolized by blockbusters, and there are more and more opportunities for new directors to emerge. We will enter an era—a hundred flowers bloom!"

"And all of this may have started with this "Charlotte". Although it is a coincidence, I am certainly happy to see that the new era of Chinese-language films is opened in the name of 'Charlotte'."

As Old Man Xia said, he still squinted his eyes, looking leisurely and fascinated, as if he had thought of some beautiful picture.

……

The Wang family, the two families were gathering in the living room to chat, Ms. Wang conveniently fixed the TV screen at this moment.

She first looked at her son, and saw that Wang Wei also looked like he didn't know what he was thinking, so she turned to look at the insider on the other side.

"Xiaozhen, do you think this interesting old man can be 'famous' in history as he wishes?"

Shen Zhenyi glanced at Wang Wei who was still in a trance, and smiled slightly: "He has worked so hard, I see, he will get what he wants!"

……

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(End of this chapter)