The entertainment industry shouldn't be like this

Chapter 129

"Charlotte Annoyance" was released on a date when the market was deserted, and it didn't cause much trouble.

After all, for two consecutive days, the single-day box office was less than 2000 million.

According to previous results, it looks pretty good, right?

But don't forget, the current ticket price has increased by 50%, and it has occupied nearly one-third of the entire market as soon as it came up, but the daily box office is not even 2000 million...

This shows how bleak its attendance rate is, and how bleak the entire market is.

Fortunately, both Dunhuang and the theaters have long been mentally prepared.

The only good thing is that the viewers who have watched it have almost unanimous praise!

Everyone is looking forward to it, waiting for this wave of word-of-mouth to spread, and to bring back the existing audience.

Wang Wei's "non-cooperation" should have made the theaters feel uneasy, but Lao Wang's explanation made them dumbfounded——

"He aspires to cultivate himself, to be a refined and easy-going public idol..."

As far as his personality... is refined and easy-going?
next life.

Dumbfounded, the theaters can only contact the media they have made friends with and help "lift the sedan chair" together.

As the biggest beneficiary, Dunhuang, of course, can't really just think about "whoring for nothing". In addition to promoting it in the media he has made friends with, Dunhuang has also used the most covert method.

On the Internet, Dunhuang's marketing trolls are quietly mobilized!

——In the last National Day file, "My Sassy Girl" benefited from the soaring box office of the Internet word-of-mouth promotion, allowing Dunhuang to truly experience the power of the "Internet troll".

Especially after reaching a strategic cooperation with Weibo Technology and getting technical support from the other party, Dunhuang deliberately strengthened the network propaganda department.

Luo Cheng, the head of the naval department, was also given the nickname "Admiral" by Wang Wei.

——Don’t look at the “water army” that will flood the Internet in the future. It will be regarded as the source of evil that provokes troubles and vicious competition. productive forces".

What's more, under Wang Wei's restraint, Dunhuang's navy department mainly strives for exposure and spreads good reputation; instead of attacking competitors, or using bad movies to trick audiences into movie theaters.

It's not that Wang Wei is a gentleman, the main thing is that although the first generation of netizens didn't have a lot of knowledge, they were not fools after all.

On the other hand, as long as it is not too obvious, in the current environment, online word-of-mouth promotion can indeed get twice the result with half the effort.

Luo Cheng led the strengthened navy, and decided to start with the topic of "what to play during the Chinese New Year" through the capture and analysis of keywords on the Internet to guide Internet public opinion.

Some things, even in another time and space, still have something in common.

For example, as the pace of life gets faster and faster, the flavor of Chinese New Year is getting weaker and weaker; on the other hand, more and more people, especially young people, are starting to stop visiting relatives and friends, drinking and eating meat. It has become an important event of the new year.

Apart from the reunion, it is entertainment.

During the Chinese New Year, the most important thing is to have fun.

Now it’s not like later generations, you can watch videos all day with a mobile phone in your hand; the Spring Festival Gala can provide happiness, but it’s just a one-night show; are there any other pastimes for family reunion?

Watching a movie counts as one, of course!
After spending a lot of effort to lead the topic to "what movies to watch during the Spring Festival", Luo Cheng suddenly discovered that there are many "tap water" popping up on the Internet, taking over the original job of their sailors.

——"I have already recommended "Charlotte Annoyance" to no less than ten friends. I will tell you what you will encounter in these 100 minutes, and there will only be one answer: laughing crazy!"

——"This movie is like a 100-minute Spring Festival Gala sketch...Although I am also very unhappy about the price increase of movie tickets, I have to say that it is still worth a movie ticket after the price increase."

——"The plot is reasonable and there are lots of laughs. It's not the kind of vulgar farce that is full of shit and fart and scratches the armpit hard across the screen to force people to laugh. It is very suitable for watching with the family during the Chinese New Year."

——"What impresses me, of course, is the ridiculously dense and cohesive jokes, but there are also those group portraits where you can see the shadows of many people around you, such as Dasha Chun, who exudes a naive temperament, who likes to receive gifts , Mr. Wang who is a model teacher, the protagonist's mother who fell in love with tender grass with the posture of the setting sun, and the taxi driver whose blood boiled by a traffic light..."

In the relevant discussion posts and group chats, there are all kinds of testimonials, recommendations, movie reviews, discussions... The sailors who lead the topic are confused.

After Luo Cheng convened the team to analyze it, he realized the key point——

Most of the people who went to see this movie years ago were rich and leisurely, and most of them were relatively active netizens.

It's fine if they are not guided, once guided, their enthusiasm is higher than that of the navy.

And their various opinions are all positive, and even many old movie fans who have made up their minds not to go to the cinema in the short term are interested in returning to the cinema.

——Therefore, Luo Cheng and the Dunhuang Internet Navy under his leadership almost didn't need to do anything in the future, and they had already completed the task lying down.

"If only every movie that was promoted would be like this!"

Luo Chengcheng couldn't help sighing in his heart.

Of course, he also knew that it was impossible.

Although he didn't know that this movie was adapted from a stage play that had been polished for several years, the jokes in it were voted by the audience with the laughter again and again.

But he knows that not every movie has the ability to create national issues like "Charlotte Annoyance".

——Yes, he is now convinced that this movie can capture the emotions of the whole people during the Spring Festival.

Well, in human terms, it can provide happiness for the whole people!

Of course, he also understands better what Wang Wei said when restricting the marketing boundaries of the Dunhuang navy——

"The quality of the film is the key to attracting people to the theater. Good word of mouth will spread by itself. Your goal is to accelerate the speed of spread, not to reverse black and white."

After completing the task easily, Luo Cheng couldn't help but ponder——

"Can a professional movie rating website be established, so that both good and bad word of mouth can be spread to the audience in a more timely manner?"

Well, he didn't know that this idea of ​​his would create a "main battlefield" for future naval colleagues; but he knew that a good reputation would eventually translate into real box office results , the movie can be considered a success.

Therefore, in addition to online word-of-mouth marketing, Dunhuang has to use all means of drainage to grow the first wave of audiences who enter the theater after the year.

Therefore, at eight o'clock in the evening on New Year's Eve, the Penguin newsletter popped up——

""Charlotte Annoyance" is only [-] million points funny, really only [-] million points!"

The sudden pop-up window alarmed countless people who were using Penguin newsletter to send New Year greetings to their relatives and friends. They enjoyed watching the naughty headline.

Ah, I also have "billion dots" that I want to see, but there are really only billion dots!

……

　During the special period, everyone’s comments (swearing) can’t be displayed, and I feel uncomfortable with the code words. It’s so cheap~
　　
　
(End of this chapter)