The entertainment industry shouldn't be like this

Chapter 127
Wang Wei, a dog but handsome, doesn't know that someone is coveting his "beauty", but he knows that someone is coveting his vacation.

As the screenwriter and first producer of "Charlotte Annoyance", even if the movie is about to be released, it will not affect his vacation, but——

"As soon as it is released, there will be about 30% of the film in the market?"

When was the last time a movie was able to account for 30% of the market on its first day of release in a popular schedule?

Can't remember anymore.

In fact, as the number of films added to each popular schedule gradually increases, even for the top five films, it has become almost impossible to win nearly one-third of the film schedule as soon as they come up.

This is 30% of the overall film screening rate. After Dunhuang’s previous films exploded at the box office, they could get more than 50% of the film screening rate in individual theaters, but the maximum film screening rate of the overall market did not exceed 30%.

This shows that the theaters have given preferential treatment to "Charlotte Annoyance" this time!
Therefore, Wang Wei was surprised at first, and then reacted.

"It seems that they regard us as the No. [-] seed in the Spring Festival!"

"You really understand!"

Wang Chuanqi laughed.

Speaking of which, this year's Spring Festival stalls are indeed a bit special.

Although the Spring Festival stalls have been regarded as one of the most popular schedules in the past two years, this schedule is actually quite "young".

After all, as the most important festival in China, the concept of the Spring Festival, for Chinese people, has the greatest meaning of two words - go home.

After returning home, I spend time with my family, eating and drinking, playing mahjong, setting off firecrackers, catching up with big fairs... I seldom think of going to the movies.

——It was like this before the 80s. There was no concept of Spring Festival stalls at all. During the Chinese New Year, there was no movie market to speak of.

That is to say, with the development of modern society, people not only have money, but also the way of celebrating the festival and consumption concept during the Spring Festival are also undergoing great changes.

During Chinese New Year, apart from watching TV, the family also began to choose to go to the cinema to watch a movie, to have a good time, so from the mid-80s, there was a "Spring Festival file".

However, although they are both popular schedules, the Spring Festival file is far behind the time-honored schedules such as the summer vacation and the National Day file. Basically, no distributors have released any blockbuster movies on the Spring Festival file.

——Not to mention the Spring Festival stalls that hit the fare price hike this year.

Originally, because of the price increase of movie tickets, the movie market was cold;
Some distributors temporarily changed the file when they saw that the audience's resistance was unexpected; and the lack of good movies aroused people's desire to watch movies, which made the box office market even colder during this period.

"...It came and went, and "Charlotte's Annoyance" was actually highlighted." Lao Wang was also really surprised.

Although he had a certain amount of confidence in "Charlotte Annoyance" and did not temporarily change the file like other publishers, he never thought that it would become the first seed player.

When did Dunhuang receive such treatment?For the previous blockbusters, it was only in the box office battle that the resources of the theaters were tilted step by step.

Of course, now both he and Wang Wei have guessed the reason——

"Comedy has always been the best-selling genre in the Spring Festival stalls!"

"So, it seems that the other comedy films released at the same time are not very good!"

And the reason why the theaters gave "Charlotte Annoyance" such a high ranking is naturally——

"I hope it can drive the sluggish market and bring the resistant audience back into the cinema." Wang Wei affirmed.

Old Wang nodded in agreement.

The next moment, Wang Wei realized that this seemed to be an opportunity to be ripped off——

"I won the highest box office share ratio between Dunhuang and theaters!" Old Wang winked at Wang Wei.

really!

Wang Wei sighed in his heart, and said that this guy would not let go of such an obvious opportunity to rip off!
Of course, as long as the audience can be attracted to enter the venue, the theaters will not suffer.

They sell products with high margins such as popcorn and soda, and the profits are exclusive to them; in the words of Lao Wang-as long as the salt in the popcorn is slightly heavier, they can easily earn back.

This is a win-win situation in the true sense.

"Wouldn't it be nice? I can take a more relaxing vacation too."

That's what he said, but Wang Wei frowned, feeling that things were not simple.

Lao Wang rubbed his nose and said, "The problem is, the theater has a request - they want you, the producer, to stand on the stage and help promote it."

At first glance, it seems easy to understand. Compared with the unknown director Kim Jae-koo, as a screenwriter and producer, Wang Wei is undoubtedly more attractive to the audience.

But Wang Wei doesn't think that for the New Year's Eve, if he alone runs around in the cold to promote, the audience can quickly enter the venue.

Facing his suspicious gaze, Lao Wang coughed lightly, and continued: "So, the theaters have taken a fancy to your ability to magnify your words, such as bragging about the box office hit..."

Hehe, let me just say that things are not simple!
Don't look at him "spreading nonsense" several times before, but which time did he release it without being quite sure?

It is true that "Charlotte Annoyance" was a big box office hit in another time and space. Wang Wei also believes that even after an adaptation, it will still be liked by the audience in this time and space.

But this Spring Festival stall is so special, who knows if the box office can still be a "big hit"-Dunhuang's goal is actually to "make a small hit and make money".

If you want to brag about sustainable development, you must not magnify your words casually, otherwise it will become a lifetime of black history-if you brag in the future, people will use black history to piss you off casually.

Wang Wei is so smart, he shook his head like a rattle: "I can't do this job, who doesn't know that I am a refined and easy-going young man?"

Old Wang's eyeballs were about to pop out—he almost didn't know the word "elegant and easy-going"!
Wang Wei didn't feel guilty at all, rolled his eyes, and said, "Actually, instead of letting me brag on the stage alone, it's better to wait for the word of mouth to come out and let the media try their best to help."

"What beautiful things are you thinking about?" Old Wang almost laughed out of anger.

"Charlotte Annoyance" is the first contestant in the Spring Festival file, but it is not the only contestant. Do you want the media to cheer for you?

Why?Do you have the thickest skin?

Not to mention, he really has a thick skin.

Wang Wei showed a kind smile: "First of all, you have to understand that it is beneficial to the entire industry to boost the market this time and reduce or even eliminate the negative impact of ticket price increases. Even competitors will not do this. have opinions."

"Secondly, some media are difficult for us to communicate with. Let the theaters come forward to communicate. Even if it is the media under the five major banners, it is not necessary to give Dunhuang face, but it must not give face to the theaters, right?"

"This time we have gathered almost all the favorable factors. We didn't want to push the stick to the end. Instead, let me 'sell myself'. Are you saying that you are not professional enough?"

Old Wang digested this guy's explanation, and then his face changed——

Good guy, whether it's a dog or your dog, isn't this a proper, irresponsible scumbag who only wants benefits? ! !

As it sounds, it's totally doable!

The right time and place are in my favor, so why be gentle, courteous and frugal?

nonexistent!

It is the last word to knock the stick to the end!
In his heart, he fully agreed with Wang Wei's plan, but Lao Wang did not ignore the premise in his words: "As long as word of mouth can be guaranteed..."

On this point, Wang Wei dared to exaggerate——

"After watching the movie, if he didn't make him laugh more than ten times, we will accept a refund!"

……

　Cough, another day when the plan can't keep up with the changes~~~
　　
　
(End of this chapter)