The entertainment industry shouldn't be like this

Chapter 101 Taking the Pulse of the Times

"Divert eyes? What sight to divert?"

Wang Chuanqi answered, but quickly realized, "You mean, the Internet marketing of "My Sassy Girl?"

Wang Wei nodded: "With the normal publicity before the release of "My Sassy Girl" and the normal word-of-mouth spread, it is impossible for its box office to explode to that level during the National Day file. Who was not curious about this before? What about one o'clock?"

"But now, do you think anyone else will continue to ponder this question? Everyone is attracted by my new film."

Wang Chuanqi couldn't help laughing: "I admit that the effect of the first Internet marketing is very good, but as for using this method to cover up?"

Wang Wei glanced at him contemptuously: "I said you only see the first layer, you may not agree; but what you can see is the surface layer."

Old Wang was not convinced: "I want to hear from you, what floor can you see!"

Wang Wei then asked: "Do you know how the TV industry almost killed filmmakers back then?"

Wang Chuanqi had a vague flash of inspiration.

This is not too long ago—since the large-scale popularization of televisions in the 70s and 80s, the channels for audiences to obtain information and entertainment have been changed, and more than [-]% of movie audiences have been taken away.

Filmmakers didn't pay much attention to TV at the beginning. After this trend appeared, they naturally regarded TV as a scourge and boycotted TV one after another. Studios, equipment, etc. for filming TV programs.

——China TV, one of the top five, emerged by filling the gap in TV programs, and finally ranked among the top five by various chances and coincidences.

In short, the trend of the times, the audience is happy to see TV with more content and more flexible choices. They choose to vote with their feet, which greatly reduces the number of times they go to the theater, and prefer to stay in the living room and watch TV.

"...In the end, it was the capital that ended this confrontation. The intervention of financial capital allowed film studios and TV companies to integrate with each other, reorganized the entire media industry, formed today's five major media groups, and changed the film industry. Run the rules." Wang Wei said with emotion.

The entire film industry has experienced a shock because of this.

After that, in terms of content production, filmmakers began to flaunt their big productions, or the big scenes brought about by special effects technology, and devoted themselves to widening the gap between the viewing experience and the small screen, which "cheat" the audience back to the cinema.

In terms of publicity and distribution, TV is firmly seated at the top of the movie publicity and distribution, from advertisements to entertainment programs dedicated to movie promotion, becoming the first scene where audiences come into contact with movies;

The lifespan of movie theaters is getting shorter and shorter, and the entire industry has changed from being heavily dependent on theaters to being dominated by theaters, TV networks and DVDs.

Speaking of which, Dunhuang is at this stage. Due to lack of capital, it has not been able to integrate with TV, and it has fallen behind step by step, thus losing the strength to fight against the Big Five.

Speaking of this, if Wang Chuanqi still has no idea, Wang Wei will have to consider whether it is time to change someone to lead Dunhuang.

Fortunately, Lao Wang's understanding is still there.

He seems to have been brushed away from the dust in front of his eyes, looking at the current situation from a larger historical perspective——

"You mean history repeats itself?"

Wang Wei shrugged: "History will not simply repeat itself, but it always has the same rhyme."

When Wang Chuanqi heard the words, the more he thought about it, the more serious his face became.

This National Day file, "My Sassy Girlfriend" has not yet responded to the traditional media, and even made an appointment with those traditional columnists and film critics, but many film critics took advantage of it before they even had time to watch the movie. Its popularity among netizens suddenly became popular!

It can be seen from this that the quickness of online information transmission and the timeliness of online word-of-mouth influence are obviously intended to beat traditional media and word-of-mouth that everyone trusted before.

Is the Internet an irreversible trend like TV?
Now it seems that this is a yes answer!
And what does this mean for the film industry?
——It means that the Internet, which has a wider spread and faster spread speed, will surely become the main position for movie announcements;
——It means that the promotional offensive is speeding up, and the box office of the first week of the movie will inevitably be stronger. Relatively, the window period may continue to shorten; then sequels or adapted movies with natural attention will become the mainstream of theaters.

But beyond that, you can think a little deeper.

"If the Internet is like TV, you can watch movies online, and you don't even need theaters..." he said to himself.

Hearing what he said, Wang Weili was delighted, and said: "I can say with certainty that it will be a matter of time to watch videos and even movies online on the Internet."

"The real-time messaging protocol, real-time streaming protocol and other underlying protocols have been developed. Now the most important thing is to improve the overall infrastructure, such as increasing the network bandwidth, so that we can get rid of the pure graphic form..."

Wang Chuanqi nodded thoughtfully.

He doesn't understand technology, but when it comes to infrastructure, he has experience.

The sales volume of the Glory computer, which was previously embedded with advertisements in "Genius Gunner", exploded this year; Lao Wang originally wanted to brag about the effect of the advertisements, but he didn't expect to see the data of the entire computer industry, and the advertisements were only icing on the cake—almost It's embarrassing.

This also shows from one aspect that Wang Wei Nianzi has come at a faster pace in the Internet era.

Even with his shallow cognition, he can feel that the form of entertainment will inevitably change accordingly.

Entertainment channels have increased, but the audience's attention is limited.

Movies, probably will be "forced to death" again.

Wang Chuanqi's eyes lit up!

This is Dunhuang's opportunity!

Not to mention that the example of Huanghuang is placed in the front-China Television has caught up with a new TV channel, and then won the favor of capital, and then ranked among the top five.

When new channels and new platforms appear again, it will inevitably bring about an industry earthquake!
Television did not kill movies in the end, and Wang Chuanqi does not think the Internet will kill movies.

But what if audiences still enjoy movies, but don't watch them on traditional platforms—TV networks, movie theaters?

Does it mean that whoever can master the new channel is... the new king? !

Wang Chuanqi's heart was pounding.

For the first time, he felt the pulse of the times!
At the same time, for the first time, Lao Wang felt a feeling of "awe" towards Wang Wei, his great nephew.

One needs to be instructed and guided in order to get a glimpse of the pulse of the times.

What about Wang Wei?
How early did he grasp the pulse of the times?Even, how far into the future did he see?
Wang Chuanqi was curious, but he didn't ask.

It’s useless to ask—for example, Wang Wei has long vaguely stated that the future is the era of the Internet, but he didn’t believe in it until the value of the Internet was in front of him.

Wang Chuanqi only said seriously: "You're right, it's worth diverting attention!"

Although the five majors have always rejected new technologies instead of actively embracing them, may they be enlightened someday?
It is not terrible to be a rising star, but at the level of the Big Five, it is still very scary to seize the track if you need resources and people.

Wang Wei thought so.

Although it may not be able to hide it for long, the later the peers notice Dunhuang's advanced advantages, the better it will be for the development of Dunhuang.

Realized, Wang Chuanqi stopped picking, rubbed his chin and began to seriously think about the chips in his hand.

Overseas financing is enough for Dunhuang's film budget for the next two years.

The box office hit of "Genius Gunner" has already generated hundreds of millions of profits; in the second half of the year, as "My Sassy Girl" sells again, the profits will only increase.

Judging from the current situation, as long as Wang Wei does not make a big mistake, Dunhuang's cash flow will reach a new peak.

Investing in the Internet at this time seems to be a good choice.

But soon, Wang Chuanqi's eyes dimmed.

How to invest in the Internet?

God knows, before that, like all other serious investors, he regarded the nascent Internet as a bubble.

The portal website Tianhu, which created a "free and open" business model in China, was established in 89. In the second year, that is, at the end of last year, it was listed on the Science and Technology Innovation Board. The issue price was 20 yuan, and the highest price rose to 60 yuan on the first day of listing. , the company's market value was 30 billion yuan at the last close!

——For comparison, Tang Yu Media, which has the highest listed market value in the media industry, took 30 years to reach a market value of 20 billion yuan, while an Internet company less than two years old did it easily.

This 17-month-old company that has never made a profit shocked all investors. The media spared no effort to promote the Internet as the future, and people exclaimed that the Internet will change the business model.

——Although most of them can't understand this thing.

After all, how can a company be worth so much money if it cares only about how many visitors it attracts each day and how much time it spends on the site in total, rather than how much money it makes each day?
A high market value on the one hand, and continuous losses on the other, in the eyes of serious investors, isn’t it just a blown bubble?
When Wang Chuanqi complained to Wang Wei like this before, Wang Wei just laughed and said nothing.

What kind of bubble is this?
The money from the upstream investors poured down on the entrepreneurs like a waterfall, and the entrepreneurs below were knocked out of their heads, and began to burn money without restraint... That's called a bubble!

A party is held when the company is established, a party is held when the company changes its name, a party is held when the project is launched, a party is held when the product is launched, and a party can easily spend 10,000+ yuan... That is called a bubble!

Don't laugh, this is the real Internet bubble that Wang Wei experienced in his other life, even a passerby who has nothing to do with those companies can join in the fun.

The current level of loss is trivial!

Of course, Wang Chuanqi has now changed his view - even if it is a bubble, it is also a valuable bubble.

If a portal like Tianhu is regarded as a media company, it can attract users, at least it can attract advertisements.

Judging from the effect of Dunhuang's first Internet marketing, as long as Tianhu opens an advertising section, it will definitely be in short supply.

It's a pity that they are all listed, and the market value is still so high that they cannot afford to invest.

As for starting an Internet company by myself... Well, Lao Wang still knows the concept of "interlacing lines like mountains".

At this time, he finally remembered that Wang Wei's Weibo Technology is also an Internet company.

——Before he always regarded it as an animation production company.

But didn't he develop a communication software later, and he also registered it, which is quite easy to use.

However, because it is not the most popular portal site nowadays, Wang Chuanqi did not have much expectations, and asked casually, "How many users does your Weibo technology have?"

When Wang Wei heard this question, his expression was a little strange.

This is another rather interesting story.

"...In August, the number of registered users exceeded 100 million; before the end of September, this number exceeded 200 million; now halfway through October, the number of users has already reached the scale of 300 million!"

"Hiss~" Wang Chuanqi gasped.

In just a few months, millions of users can be acquired, which is unimaginable in the old economic system.

Well, even if he is not very familiar with the Internet, he knows that this growth rate is quite rare even in the Internet model.

Once again, he was convinced that this guy really never played waste chess!

In this regard, Wang Wei can only say: "This should be the attribute of social networks."

"Everyone has a network of relationships. The more users there are, the more connections will be generated, and more connections will attract more users. It's like a snowball getting bigger and bigger..."

Wang Chuanqi didn't care about any theory at all, and he couldn't wait to say before Wang Wei finished speaking: "Adding so many new users will cost a lot of money every day. Dunhuang can invest!"

Wang Wei did not mention that he is the big boss of Dunhuang, and deliberately said: "Really? You'd better think about it before you talk about it. After all, no one knows how to make a profit from a chat software. This is an endless black hole that swallows gold." .”

But although Wang Chuanqi is often referred to as "Old Wang", he is not really in his 30s and [-]s. He is still a young man under the age of [-]. Once he turns the corner and embraces new technologies, he is a positive.

"I finally understand that for the Internet, as long as the number of users increases, you can slowly think about making money."

He suddenly slapped his thigh: "Even if you can't make a profit for the time being, you have so many users, it is too convenient for movie promotion. For example, when a movie is about to be released, a window will pop up for users, just to let them know that there is such a movie. , earned it all!"

Wang Wei took a deep look at Lao Wang, and this time he was really impressed.

Isn't this just a pop-up window?
Maybe in a few years, pop-up windows will annoy most Internet users, but at the moment, Penguin communication has just become popular, so he can think of it and use it, which is really a genius idea.

"Excellent, your understanding of the Internet has surpassed that of many entrepreneurs."

Wang Chuanqi grinned, feeling quite honored.

Aware of this state of mind, he suppressed his smile.

Cough, no matter how heartbroken this kid is, isn't he still his nephew?Calm down! Calm down!

……

　The holidays are coming, take a breath and get ready to rush!

　　
　
(End of this chapter)