I have a flow system

Chapter 99 Professional anti-counterfeiting, professional critics
"Mr. Wu, recently our cakes suddenly have a lot of customer complaints."

"The customer service department sorted out these customer complaints, and the information of users with bad reviews. The delivery addresses are mainly universities, and there are no specific addresses for some communities."

"Currently, there are 218 bad reviews, 127 buyers, 119 new customers, and 8 old customers, but only the lowest level of silver."

"We took the initiative to call back, and most of them were not very cooperative. Some of them took the initiative to ask for compensation, and the amount demanded ranged from tens of thousands to tens of thousands. We negotiated with them a little bit about the amount and the issue of returning the goods, and said that we were not sincere, so we hung up. .”

"Also, I asked the director of the production workshop about the pictures in the negative reviews, such as iron wire, and he said that it is impossible for our production workshop to have that kind of iron wire."

"Comprehensive information, I think it may be our competitor."

"Adhering to the principle of whoever benefits, who is the real culprit, I checked the pastry category, the few single products with the best sales growth recently, and the market share of our main competitors before. I did an investigation, and finally Preliminary judgments are these brands, but we can’t be 100% sure.”

"I took the product off the shelves yesterday morning. I checked the problem first. After there was no problem with the comprehensive information at night, I put the product back on the shelf."

Liu Bin reported the integrated information to Wu Zhou at one time.

"It seems to be a group of bad professional reviewers." Wu Zhou briefly flipped through the information Liu Bin gave him, and smiled lightly, his mentality was not affected.

"Mr. Wu, do you think we should take some targeted measures? Their large number of bad reviews has already affected the conversion rate of our pastry traffic. Yesterday, we only sold 157 million yuan, which has stopped growing." Liu Bin pressed He frowned and said, with a little anger between his words, this anger was mainly aimed at those opponents who were not yet sure.

"My idea is that we can do some activities such as review lottery to increase the evaluation rate of consumers, so as to reduce the proportion of these negative reviews and suppress them. I have confidence in our own products, so we don't need to engage in industry-style reviews. For the cashback category of good reviews, it is good to let consumers evaluate in good faith, and I am still planning the details of the specific plan.”

This kind of indiscriminate competition made him very unhappy, but he didn't know who his opponent was, which made him even more angry.

But now we have to find a way to reduce the impact of these products. Pastry products are purchased by nearly [-] consumers every day. If these people have been evaluated seriously, these negative reviews will actually have no effect.

But the problem lies in these consumers, most of them evaluate automatically, and a few take the initiative.
Wu Zhou nodded.

"You can try it. My suggestion is to have some unexpected surprises, such as giving some other small-scale samples and new products, and then guide consumers to evaluate them, saying that they are new products of the company. If there are any shortcomings, I hope they can comment on them. Put it forward and guide consumers to evaluate."

"You can also think of other ways, and try together at that time."

"Don't worry about the simplicity of this matter, there will always be leaks. During this period of time, it is good to pay more attention to the dynamics of competing products in the industry. Focus on those brands and stores that are similar to our products and focus on promoting products. There is Dacheng Commercial and Trading, whose "wood is beautiful in the forest, and the wind will destroy it. Few competitors will hope that Wu Zhou's shop will be better, because the market is so big, and Wu Zhou is getting more and more cakes. They also It is bound to face market shrinkage.

"Later, you can communicate with the short video department, and mainly shoot videos of our production line, rush, and sorting departments."

"The beginning and end of the title are mainly self-deprecating and help-seeking descriptions, so that many netizens can give their opinions and ask them to give us food improvement suggestions."

"In addition, contact domestic leading universities in food-related industries, find top food safety experts and professors in those industries, and ask them to find faults with our production line. I will ask the company's publicity department to cooperate with you."

"The general direction is these. For the specific copywriting details, let the copywriter come to me alone. I will touch my ideas with them. Go."

"Okay, Mr. Wu." Liu Bin nodded, and then quickly left the office, he was very anxious about this matter.

This kind of bad reviews is really disgusting. Many consumers don't read good reviews and only copy bad reviews.

In some cases, a product with a 99% favorable rate will deter consumers because of 1% negative reviews.

So we can't wait. If we wait until this matter ferments, the price will be even greater.

Another place in China, in a three-bedroom house in ZH City
"I'm going, I'm really willing to do it. Such a big hit, it will be taken off the shelf if it is said to be off the shelf." Qian Lai smiled at the corner of his mouth, crossed his legs, and slid the mouse with his fingertips. The Alienware 37.5-inch curved monitor in front of him , clearly showing the pages where several pastries of Qiao Fei's family were taken off the shelf.

While muttering, his mouth was not idle, he kept eating pastries, um, the pastry products of the baker.

Qian Lai was an e-commerce business before, but later some bad reviews wiped out the hot money, and then a few professions cracked down on counterfeiting, and made a lot of money. This experience is similar to that of Liu Bin, but Liu Bin was himself at that time Lick the wound, find a way to correct and avoid it, and carry it by yourself.

And he saw a business opportunity
Since then, I have been working full-time as a professional anti-counterfeiting and negative reviewer.

The daily work is to go to the court in the morning, receive the package from the merchant in the afternoon, rest on holidays, and have free time.

Each businessman needs to pay ranging from three to five thousand, mainly looking for small and medium-sized enterprises in other places, and suing in the court where he is located.

Then, most of these small and medium-sized enterprises will obediently submit.

Because there are indeed small flaws, but if there is no mediation or appeal, then you have to find a lawyer, and you have to have employees travel on business, etc., and you will spend three to five thousand, and you may not win in the end.

Even if the company wins in the end, he can still appeal or ask for a refund.

Generally, companies will ask for a return and a refund. .

So the final result is that he is buying and selling without money.

"It's really delicious. It's a pity. I don't know if I can eat it again in the future." Mumbling about the pity, the smile on Qian Lai's face did not diminish at all.

After all, this is his masterpiece.

He was also quite surprised that a leading product in the industry was taken off the shelves so easily by him. Even if this kind of thing happened to ordinary brands, they would probably have to wait for the public opinion to ferment before the platform responds. .

After all, it was a big hit, with sales of tens of millions in a month.

But just as he was about to go to bed, the product was back on the shelves.

"That's right." Qian Lai had a smile on his face. If the money is too easy to make, the customer's final payment will not be so happy.

(End of this chapter)