I have a flow system

Chapter 62 Wang Yan's 'first mover advantage'

"Mr. Wu, look, Dacheng's boss, Wang Yan, is stuck with the brand. What can you do?"

The communication with Wang Yan was not smooth, so Liu Yatao explained it to Wu Zhou immediately.

After all, the money has already been paid, and the brand can't do it, so he feels a little embarrassed.

But Wu Zhou didn't care.

"It's okay, let them do it if they want to do it, and it will be taken back after three months. At the beginning of the product's shelves, it will be put on the shelves first, and later, after the Hey Food brand is taken back, Hey Food will be added as a sub-brand. Just two brands." Wu Zhou said casually.

Although Wu Zhou holds 49% of the company's shares, it can be said that he owns half of it, but after all, Liu Yatao is still the absolute controlling shareholder. What if something happens later?
Therefore, the main brand must be Wu Zhou's own, and the sub-brand is Hey Food.

If the two parties have been cooperating happily, then it will continue to be like this, and both will benefit. Once the cooperation is not smooth.

Wu Zhou can also withdraw in time, and the investment in brand building will not be wasted.

"Double brand, can we use our barcode?" Liu Yatao also probably understands Wu Zhou's concerns. Although he still hopes that Wu Zhou can devote himself to the brand of Hey Food, he is also clear about the initiative. On Wu Zhou's side.

After all, there is no company on the market that is more capable of creating blockbusters than Wu Zhou's company.

"Well, it's fine." The barcode doesn't matter.Wu Zhou agreed casually, but then emphasized again seriously.

"Let's put aside the ownership of the Hi Food brand. Now the key point is to upgrade our production line, improve the quality of raw materials, and adjust the ratio of seasonings. Polish the product first, otherwise I won't push it here. We The company only makes high-quality products." After all, we just cooperated, so I have to emphasize it again and again.

Liu Yatao nodded in agreement. In fact, no one wants to make good things, but good things are expensive, and expensive things sell less. Unmarketable brands also mean death.

That is to say, Wu Zhou is full of successful cases of high-customer single products, otherwise Liu Yatao will be worried.

At the same time, Wang Yan's office, as the boss, was furious.

"What do you do all day long? Such a good brand can be snatched away by Qiao Fei's family right under your nose. What else can you do?" Wang Yan looked at the many operations in the conference room with an angry face.

It's just that everyone lowered their heads, not daring to face the boss squarely.

"Mr. Wang, we analyzed this brand at the beginning. The current brand traffic is very small, only outside the third line. We have also screened the entire brand's product line products. The highest sub-category, the sales volume of the industry's top In the early 2s, this is a small and medium-sized category without much market potential." You Operation defended himself a little bit aggrieved.

It's not that the fact that Qiao Fei's family chose this brand doesn't mean it's a good brand.

Although Qiao Fei's family seems to have not heard of any failure cases for the time being, the actual market situation is there.

There are only so many consumers in the industry, and there are still many brands doing it. When they analyzed this category, they thought it was a tasteless one.

Even if it is put on the shelves, there will be more than one month at most, tens of thousands of yuan.

After they mentioned this brand to Xiaoer and were rejected, they lost the intention to follow up.

Even, if Wang Yan hadn't scolded them head and face during the meeting and explained the situation, they might all have to choke with Wang Yan now.

Although you are paid, you cannot insult our professionalism.

It's just that after hearing that Qiao Fei's family is going to make this brand, they don't have the confidence to speak so much.

However, there are also operations that are not forced, but take out the computer, log in to the business consultant account, and do brand and product re-analysis.

They were also curious as to why Qiao Fei's family took such a fancy to such a brand.

Is it a sudden wave of hot traffic in the industry?
Brand search has indeed increased compared to before, but it has not fluctuated much, and it is still a third-rate brand industry.

Looking at the category market again, the sales volume of the top single product category has now reached about 3+, and the market has improved to a certain extent, but the top single product is a single barrel, sold at a low price of 6.9 yuan with free shipping, so it is still not considered. Big hit category.

Look at the product selling points, whether there are corresponding attribute words, the trend is obvious.
After re-analyzing for a while, let them give a conclusion, then it is still the same, it is not recommended to do it, it is optional.

"Why did Qiao Fei's family choose this product?"

"This kind of thing has a small market, so what can Qiao Fei's family do? Is it possible that they plan to train consumers and open up the market?" Some people felt a little disdainful.

But at this time, Wang Yan on the stage looked at the crowd below and sighed, very disappointed.

After all, there are more than a dozen operations, and even one person can't give an answer.

"Don't worry about that, since Qiao Fei's family has put so much effort into making this category, they must have done a full market analysis, so let's follow suit first."

"The operating ability is not as good as it is, so we will do it down-to-earth first, make the product, put it on the shelves faster than them, get the market share first, and occupy the first-mover advantage. In this way, even if the products of Qiaofei's family in the future are real Now that the market is expanding, we can share a big piece of the cake.” Wang Yan finally announced his decision directly.

"Then the brand of Hi Food, shall we still promote it?" You asked suspiciously.

It was just that Wang Yan gave him a blank look.

"This kind of brand that will not be launched after three months, why push him so thanklessly. You have analyzed it yourself, and there is no brand, so what does it have to do with our own brand?" Now that we know This market will have great potential in the future, of course it is to build your own brand.

These products are not complicated things, just find a factory to paste them, that's all.

The brand of Hi Food is in my own hands. Although I don’t do it, I will delay it for as long as I can.

"If you don't want others to do it, in fact, we can also settle in first, and then file and deliver all the products, and the barcode will be occupied by us first. In this way, if they want to do self-operated channels later, they have to transcode and so on. Yes, the formalities can also slow down a lot." Someone spoke, and he understood what the boss meant.

"How long can this last?"

"If Xiao Er cooperates with the transfer, it will take about a week, but if Xiao Er and our side don't cooperate, it will take a month." The operator continued.

"Then do as you said, go first." Wang Yan immediately nodded in agreement.

"However, whether it is our own brand or Hey Food? Now self-operated platforms such as Tmall Supermarket are very strict on the entry of brands with average industry reputation. If you want to settle in successfully, it will take some effort." In fact, Hey Food Is it because the brand power is insufficient and it is difficult to settle in, so there has been no progress.

Now to be an independent brand with a completely blank market share, it is even more difficult to convince Xiaoer.

"You don't need to worry about this. You can decide on the product and the operation plan. I will find a way to settle the brand here." Wang Yan waved his hand to dispel their concerns.

In the past, there were many brands distributed, and the route was to spread the net widely. There were so many brand products, and it was a waste to use this method.

In this special time, it is necessary to use what should be used.

"I want you to rush our own brand products to the top of the category as quickly as possible, and you have to spend money on it for me."

(End of this chapter)