The counterattack begins with Fan Shengmei in Ode to Joy

Chapter 463 Ambitious Girl
"Why do you want to change the platform?" Mr. Wu asked.

Zhuang Ziqiang leaned back in his chair and said calmly: "Mr. Wu, I don't know if you have noticed that the traffic of Taobao live broadcast has been gradually monopolized by top anchors. The number of views of a top anchor It can be millions, or even tens of millions.

What does this mean?What is the average number of people online on Taobao Live?
And the traffic that we spend a lot of money to attract is actually just the low-quality traffic that these top anchors filter out.

This is of course easy to explain, because from the perspective of the brand awareness, reputation, discount strength, and anchor popularity of the cooperative products, our live broadcast room is all shrouded in the shadow of the top anchor, and we simply cannot follow these factors. The head anchor achieves fair competition in the true sense.

Unless the company is willing to spend astronomical drainage costs to build a live broadcast room, we can only follow the live broadcast room of these top anchors to drink soup. "

Mr. Wu nodded unconsciously. He had to admit that what Zhuang Ziqiang said was very reasonable.

But the main battlefield of Guava Media is Taobao live broadcast. If you go to other platforms, you will start all over again.

Besides, which platform in the whole network can compare with Taobao in terms of traffic?

Mr. Wu raised his own question, and Zhuang Ziqiang asked back: "If the traffic of a platform cannot be used by me, then no matter how large the traffic of this platform is, what does it matter to me?"

One word is fatal.

Mr. Wu had to admit that Zhuang Ziqiang's words made him unable to refute.

Guava Media currently has more than a dozen anchors, large and small, and Zhuang Ziqiang's live broadcast room is still in the best condition.

Mr. Wu never regarded Zhuang Ziqiang as an ordinary anchor in the company from the very beginning, that's why he had an equal dialogue with Zhuang Ziqiang today.

After thinking for a while, he asked, "You just mentioned two methods, one is to expand the scope of drainage, and the other is to switch platforms. Neither of these two methods is easy to operate!"

"It is precisely because it is not easy that we have to do it all the more. It is not easy for us to do it, and it is not easy for others to do it.

Let me tell you the truth, Mr. Wu.Personally, I am not optimistic about the suggestion of expanding the scope of drainage, because diverting traffic from other platforms to Taobao is what Taobao officials should do. What we do is to make wedding clothes for others.

I am confident that within a certain period of time, the scale of the live broadcast room will reach the waist of the Taobao platform, but such a live broadcast room does not make much sense in my opinion. We might as well enter Douyin. "

Mr. Wu can probably guess in his mind the "platform" that Zhuang Ziqiang said to switch platforms. There are not many platforms that can compete with Taobao in traffic on the entire network, and there are even fewer platforms with live broadcasting genes.

Douyin is now undoubtedly the traffic ceiling of the domestic Internet. Hundreds of millions of users are active online every day, and the sharing of massive content resources has made Douyin a giant in the domestic mobile Internet field. There is nothing to do with him, and even fear of him.

"Douyin is also doing shopping and live broadcasting now." Mr. Wu read a sentence.

"That's right, and it's just started." Zhuang Ziqiang said firmly.

The first person to eat the crab will get the biggest bonus.

Mr. Wu understood what Zhuang Ziqiang meant, "Are you willing to give up the results in the live broadcast room?"

Zhuang Ziqiang smiled, "Are there any achievements in the current live broadcast room?"

Mr. Wu said silently, the sales of 10,000+ a day is of course a drop in the bucket for a head anchor, but for Guava Media, it is already the ceiling.

It was the first time that Mr. Wu looked at Zhuang Ziqiang so squarely.

He found that he had underestimated this girl before.

Her ambition is far greater than what she sees.

Suddenly, Mr. Wu felt a little flustered, because he was not sure whether he could control the ambitious girl in front of him.

He thought of the contract he signed with Zhuang Ziqiang, and the constraints on Zhuang Ziqiang seemed a little too small.

Zhuang Ziqiang has no way of knowing the thoughts in Mr. Wu's heart.

His behavior today has actually been brewing for some time.

In the world of "Thirty Only", he has personally worked on the development of the MCN organization from scratch. He naturally knows how big this wave of dividends is in this era when Douyin has not yet risen.

After observing Taobao these days, he has been very sure that it is very difficult for an anchor like him with an MCN organization of the size of Guava behind him to have the opportunity to become the head anchor of the Taobao platform.

The reason is also very simple. Taobao is a natural closed-loop ecology, and the traffic is limited no matter how large it is. The most important thing is that the top anchors of Taobao have begun to kidnap the platform.

It's better to be a chicken head than a phoenix tail.

What's more, the future development of Douyin live broadcast with goods is another phoenix.

"It's a pity to think about it." Mr. Wu sighed.

Zhuang Ziqiang heard what Mr. Wu said, and he was obviously moved by what he said, so Zhuang Ziqiang listened quietly to what Mr. Wu said.

"How about this, let's start your Douyin account first. During this period of time, Taobao's live broadcast will continue. Wait until the traffic of Douyin has formed a certain scale in the future, and then start live broadcasting to bring goods."

Zhuang Ziqiang was very satisfied with this result, and he didn't want Mr. Wu to say again: "But we are an MCN organization officially certified by Taobao, so we must not go to Douyin to open a live broadcast room rashly. I am afraid that we will have to register another company. Yours The contract may have to be re-signed."

Zhuang Ziqiang immediately noticed something was wrong, "It's no problem, anyway, the contract is from the past, just change the company name and sign again."

When he said this, Mr. Wu's eyes flickered, but he didn't continue talking.

The two looked at each other, tacit understanding.

"Mr. Wu, I have one more request, and I hope the company can agree."

"What request?"

"I hope the newly formed company can let me call the shots."

"Let you decide?"

Mr. Wu frowned, "You mean, you're going to be the boss?"

"I can use all the delivery commissions I got during Taobao's live broadcast to buy shares, and set up a limited liability company with the company, and the company's operations are dominated by me."

President Wu fell into deep thought again.

The girl in front of him really made him love and hate at the same time.

What I love is her ability and vision, what I hate is her ambition.

The investment in setting up an MCN organization can be large or small. According to Liang Shuang's performance during this period of time, it is not difficult to earn a seven-figure commission in a few months.

At that time, if she feels that her wings are hard, she may even want to leave the company and go it alone.

She made such a request now, no doubt seeing her own tricks.

Mr. Wu felt a headache. He thought that a company had signed a money tree, but the trunk of this money tree was too hard, and he couldn't shake it!
(End of this chapter)