The counterattack begins with Fan Shengmei in Ode to Joy

Chapter 209 "Perfect Wife"

As of June this year, the number of domestic MCN institutions has exceeded 6, and more than 5000% of the top celebrities on the entire network have been acquired by MCN companies, or have established their own MCNs.At present, the overall scale, format, and presentation form of MCN in China have already far surpassed those overseas, and the overall market size has reached tens of billions.

From the perspective of main business forms, the current domestic MCN institutions mainly focus on content production and operation, link marketing, e-commerce, copyright and other business forms, which can be roughly divided into content production type, Internet celebrity resource operation type, There are several types such as self-developed incubation type, IP industry layout type, and e-commerce content type.

But in the final analysis, in addition to creating online celebrity sales content for these MCN organizations, the most successful monetization model is live streaming with goods.

Zhuang Ziqiang locked the most solid path in the MCN track at the very beginning.

……

Zhong Xiaoqin, an idiot, has no resistance to Zhuang Ziqiang's rhetoric at all, and becomes a shareholder of "Three Silly Culture Communication Co., Ltd." in a daze.

In addition to her, Zhuang Ziqiang and Gu Jia are also shareholders of Sansha Cultural Communication Co., Ltd., and the shareholding ratio of the three is 3:3:4.

Three Silly Company invested 80 yuan, and the three did not determine the shares according to the proportion of investment, but determined this proportion after discussion.

Among the three, Gu Jia is the person who invested the most, and is also the first IP that the company wants to create, holding the most shares.Then there is Zhuang Ziqiang, who is responsible for making suggestions and creating characters.Zhong Xiaoqin's writing skills are excellent, and her novels serialized on Douban are very popular, and she will sell the copyright soon, and become the company's queen copywriter and screenwriter.

After the registration of a grass-roots company, Zhong Xiaoqin looked at the business license in her hand in disbelief.

"Manni, the company was established so easily?"

"How troublesome do you think it is?"

"But our name..."

Zhong Xiaoqin watched it for a long time, and finally raised a doubt.

It caused Gu Jia to roll her eyes, "Who helped the evildoer just now?"

The name of the company was decided by Zhuang Ziqiang on a temporary basis. Zhong Xiaoqin thought it was interesting at the time, and the two teamed up, but Gu Jia objected to be invalid.

Now that the name has been confirmed, Zhong Xiaoqin looked at it for a while, only to realize that the name is really a bit silly.

It's a pity that the deal is done, Zhong Xiaoqin took a look at Zhuang Ziqiang, and muttered unwillingly: "It's really tasteless."

When the company was established, the first personal IP to be created was Gu Jia, the "perfect man|wife" character design.

In recent years, countless capitals have summed up the consumption rules of various groups of people, and it can basically be concluded that: women>children>old people>dogs>men.

Zhuang Ziqiang wants to build Gu Jia's IP of "Perfect Wife|Wife" by targeting consumers at the top of the consumption chain, "women" and "children", and the decision makers of these two types of consumer groups are women.

This audience group highly overlaps with Gu Jia's personality, so there is no reason not to take advantage of this advantage.

"Magic City, Ren|Wife, Rich Man, these labels are not very attractive to many women who are addicted to online shopping on the Internet. Gu Jia only needs to show the most authentic side of her life, which is enough to attract the public Eyeballs. Of course, it would be even better if we could reveal some things about the wife's circle."

After Zhuang Ziqiang finished speaking, Zhong Xiaoqin asked: "Why do you mention the wife circle? Isn't the Internet the most hating of the rich? Wouldn't that cause hatred of the rich?"

"Of course there are people who hate the rich, but what do those people have to do with us? They won't become our audience and spend money on us. To put it bluntly, the kind of people who simply hate the rich can be said to be the worst people on the Internet. The popular group not only has no money but also has a lot of thieves." Zhuang Ziqiang said viciously.

Gu Jiadao: "You mean, we only need to target our audience."

"That's right. Women are more likely to succumb to authority and are more realistic. When faced with a class they cannot reach, their first thought is not to oppose, but to join. This feature will be magnified on the Internet, you guys Considering that so many e-commerce giants and vertical e-commerce companies are almost all supported by female consumers, this is enough to explain the problem.

In addition, the desire to pry between classes is also a very important factor, especially looking from the bottom up.How do you think there are so many grievances and bloody plots in Korean dramas?This voyeurism is especially evident in women. "

Zhuang Ziqiang's analysis convinced Gu Jia and Zhong Xiaoqin, and they started the company intensively.

Three Silly Company is now a studio at best, and the three employees and bosses are all part-timers. It took half a month for them to get familiar with short video shooting.

The company was first established, but they had no money to hire people, so they could only go into battle by themselves.

Gu Jia is the heroine of the short video, Zhong Xiaoqin is the content manager, and Zhuang Ziqiang is the video producer and counselor.

The initial theme of the three-person video was the daily life of Gu Jia, a wife of the rich generation. The video was uploaded on all platforms, but focused on the little sweet potato.

这里的女性使用占比高达83.35%，是男性的5倍之多。35岁以下的使用者占比为80%以上，其中最多的是25-35岁人群，沿海一二线地区占比50%以上。

To sum up, the main users of Little Sweet Potato are women in their 30s and [-]s who come from first- and second-tier economically developed cities along the coast.

This almost perfectly fits the audience of Gu Jia's video, so the early operations of the three of them were mainly invested in the little sweet potato.

Gu Jia's sudden busyness made her husband Xu Huanshan a little uncomfortable. Recently, Lin Youyou clung to him very tightly.

Especially after finding a job in Shanghai, she has the confidence to stay in Shanghai without fear.

But because his wife was busy with starting a business and suddenly left out, Xu Huanshan paid more attention to his wife, and often came out to make trouble when Gu Jia held video conferences with Zhuang Ziqiang and Zhong Xiaoqin late at night.

It's a pity that Gu Jia, under Zhuang Ziqiang's brainwashing|brainwashing, has made up her mind and doesn't care about Xu Huanshan's family and children's coercion. Their husband and wife have initially achieved financial freedom. As long as they are willing to spend money, these are not problems at all .

Gu Jia is now more interested in managing her "Perfect Man|Wife" personality. A few years ago, for the sake of her family and her children, she chose to retire bravely and become a full-time housewife.

I thought it was a waste of these years, but I didn't expect Zhuang Ziqiang's idea to instantly turn Gu Jia's experience in the past few years into valuable experience. She broke out and devoted all her enthusiasm and energy to the shooting of short videos.

After a month of careful polishing, the first short video was uploaded on an account named "Gu Gu Gu Jia" under Sansha Company.

(End of this chapter)