Life Simulation: Start with Pig Raising

Chapter 450 Chasing fiercely, hitting from offline to online, the siege of Xiang Manyuan

Guo Feng was stunned. Seriously, Guo Feng didn't expect that this would happen like this?

"No wonder, no wonder our sales were so poor in the afternoon with such a big discount?

What is the situation, and why did these companies suddenly announce their activities? "

"This Mr. Guo, I think they should be targeting us.

If it is a family, I think it may be a coincidence.However, it is no coincidence that there are so many this time.

The current situation is that we have been severely targeted.So, what should we do? "

Guo Feng gritted his teeth: "What are their activities?"

"Buy one get one free."

"What? Are they crazy? How much is the total profit? Buy one get one free?"

The marketing manager smiled bitterly: "Obviously, they want to suppress us even if they lose money.

So, the current situation is that if we don't follow, then our plan will fail completely.

However, once we follow, we must fight a price war with them.

The problem is such a problem, and the situation is such a situation. "

Guo Feng slammed his fist on the desk, and the bang was particularly scary.

"Bastard, are these people crazy? Well, follow me, isn't it just a price war?
We play with them, we must continue to play.Otherwise, Xiangmanyuan's plan to enter first- and second-tier cities will fail completely.

The company has prepared so much that everything is over.

Inform our agents, as well as our sales stores, our direct [-]% off. "

[-]% off, sounds like buy one get one free.

However, this attraction is definitely bigger than buy one get one free, there is no doubt about it.

Because, this is the economic effect.A [-]% discount is equivalent to saving money, and buying one get one free is equivalent to having two barrels of oil.

So, this is very different, because some people only need a barrel of oil.Therefore, the [-]% discount will definitely work.

"Ok chairman, I'll notify you right away, and we'll hang out early tomorrow morning."

……

At this moment, Feng Kun and the others were also discussing in the group.

Sun Quan: "Everyone, do you think the other party will follow?"

"It will definitely be. It goes without saying. It is impossible to say that they will just admit defeat now."

Feng Kun: "Then, if they keep going, they will definitely be cheaper than us tomorrow. So, we will adjust the benefits tomorrow morning."

Miki Morimi: "Boss Feng is right, you will definitely have to adjust tomorrow. I guess, the other party will probably give you a [-]% discount.

If buy one get two free, they are not so bold.Just kidding, this loss is too much.

Moreover, some people are unwilling to carry too much oil.

Therefore, a [-]% discount is the most likely. "

Liu Sen's words were also recognized by the people in the group.In this regard, it is indeed possible.

"Then Mr. Feng, what shall we do tomorrow? We must also have a discount, but with a [-]% discount, then we have no advantage."

Feng Kun: "I'm also thinking, should I continue to send things?"

Miki Chengsen: "It won't work like this, you also have to make a discount.

The gimmick of discount is always better than buy one get one free.For the temptation of consumers, the discount is also the biggest.

You can also get a [-]% discount, and then give a handful of noodles, or a bottle of something else as an extra.

In this way, you can also advertise yourself by the way. "

Sun Quan: "Mr. Liu's method is okay, I think it's good, so let's settle it. Our company has many other brands, so we can try to promote it."

Miki Chengmori: "How about everyone, just push my Shiliuwei for me, I will take out 100 million packs, and it will be directly bound to your stuff."

"I'm going to Mr. Liu, does your Sixteen Flavors still need us?
Besides, your sixteen flavors have always been bound to your Huimin.

"

Miki Chengsen: "That's right, so you can push your own things. By the way, I'm here, and tomorrow will start."

……

Early the next morning, the weather was very cold today, and suddenly it began to snow in many parts of the country.

The fog is also snowing, but not too much, a little snowflakes, but it is still very cold.

In Yonghui Supermarket, many people came in early in the morning.

I don't do anything else when I come in, just snap up some vegetables and some discounted products.There are a lot of discounted products in the supermarket in the morning. If you come late, they will be gone.

Today, many people came to the edible oil area immediately.

Yesterday's promotional activity attracted a lot of people at once, coupled with the person-to-person transmission, more people came today.

"His aunt, are you also here to buy oil?"

"Yes, Sister Liu, yesterday I heard that someone bought oil and it was buy one get one free.

It's a pity that I didn't come over yesterday, so I came here today to see if there is any more.

In addition, the Chinese New Year will not be long, so it is not a problem to buy more oil. "

"Right, you did buy one get one free yesterday, but it was afternoon.

My second brother bought it yesterday, buy one get one free.No, I came here early in the morning to take a look.

Huh, that's great, there is an event today.Oh my god, is there a [-]% discount on Xiangman Yuan?No, no, I want to buy a few barrels of oil to go back. I'm afraid I won't have such a good opportunity in the future. "

"Don't be too busy, look over here, Luhua is even better, it's also a [-]% discount, and a bag of dried noodles is also given away.

An extra handful of noodles, and I think this Luhua is not bad. "

"Really? I'll take a look. Hey, I didn't expect it to be true. That won't work. I want this Lu Hua."

After finishing speaking, the aunt didn't say anything, and directly put several barrels of Luhua oil in the cart.

At the same time, there are noodles on the side.The aunt happily pushed a car full of oil and left.

As for Xiang Manyuan, it doesn't look the same, it's too cruel.

There are many like her, basically most of them buy Luhua directly or other brands with [-]% off and extra gifts.

The consumption concept of consumers is so simple.

The same thing, if yours is cheaper than others, I will buy yours.

For the same discount, if you give me an extra pack of sugar or salt, I can follow you.This is a consumption concept, not a fan economy at all.

Do you think your brand is a star?

Even if you are a star, you have to change your taste if you are tired of watching it.

Therefore, today's Xiangmanyuan plan directly failed.

Most of the first wave of shopping in the morning was directly robbed.

Therefore, this incident was quickly reported to Yihai.

Guo Feng directly smashed his own ashtray, he really hated brands like Luhua to death.

Damn, you're really not human. Do you want to target me like this?

Anyway, I was also packaged as a Huaguo product.To this, I can only say one thing.Now, no matter how many products there are, they are packaged as Huaguo products and sold to us.

"Bastard, is this endless?
Continue to increase the strength of this discount for me, just give me a [-]% discount, I don't believe it, you will still follow? "

"It's terrible, chairman, something happened and something happened."

Suddenly, a person ran in in a panic, shouting from the inside, which made Guo Feng, who was already angry, suddenly angry.

"What the hell are you? What's wrong? Is it the end of the world, or is the moon falling?

Or is the earth about to explode? "

Well, this kid has a confused face, so I'll come over and report the situation and you treat me like this?

Are we still each other's babies?Are you really okay?

"Chairman, Damori Group has also joined in."

Guo Feng was taken aback for a moment, then he was speechless.

"Deng'er joined Damori Group, did you eat too many oysters last night and blocked your bronchi?
The Damori Group sells feed and pork, but they don’t make cooking oil, so why did they join in?You said, why did they join in? "

"Chairman, I am not happy for you to say this to me. It is a life attack."

"I'm attacking Nima, who is this bastard recruited by his Lingtang?"

"Ahem, chairman, what you said, I was recruited by you."

"Okay, Dong Ping, what's the matter?"

Seeing that something was going to happen, someone hurriedly brought it back.

"Oh, by the way, Damori Group has really joined in.

Among all the pork shops in Omori, someone is doing an event.

That is, if you buy pork in Dasen today, everyone will give a bottle of cooking oil, although it is a small bottle.

But the influence of the Dasen Group is too great. The promotional effect of this Huimin pork shop is more useful than any hot search. "

As soon as these words came out, the entire Yihai Group immediately became anxious.

What the hell, Damori Group joined in, which really caught everyone by surprise.

"Not only that, Damori Group is still advertising for these.

Moreover, at the feed sales point of Dasen, they are also advertising for them.

Today, if you buy more than one ton of feed from Damori Group, you will get a barrel of this edible oil as a gift.

Not only that, there are other products, anyway, the promotion of these products is everywhere now.

Just now, someone called and said that our promotion is useless.This morning, only two barrels of oil were sold. "

Guo Feng gritted his teeth and finally accepted the situation.

Now there is no doubt that the other party is coming towards them.

"Now, what should we do?"

Guo Feng finally calmed down, and he asked the people in the company.

"Chairman, there is really no way at present, unless we come with a free gift or something. However, this free gift also needs a gimmick.

All of a sudden, where can we find it?

There is another one, after free, what should the other party do if they are in such a stalemate?
So, all of this is a problem.I just don't get it, why are they targeting us all of a sudden?

Logically speaking, we Xiang Manyuan didn't offend them, right? "

This is also where Guo Feng was puzzled, even if he was a competitor, he wouldn't be so terrific, right?
In the business circle, very few people can take over the practice of killing one thousand and self-defeating eight hundred.

Because by doing so, not only will you offend others, but you will also lose yourself.

But this time, it was obvious that the other party was here to kill them.So, now this problem is very serious.

"Call me Mr. Lu Huasun, I want to ask him.

It's impossible to cry for a long time, we don't know who died, right?I don't understand the situation, what's the matter? "

Soon, Sun Quan's phone was called.

"Hey Mr. Sun, I'm Guo Feng."

"Oh, oh, oh, Mr. Guo? How did you remember this? Call me?"

This yin and yang tone made Guo Feng frown.

"Mr. Sun, I have a question I want to ask. I didn't offend your company by asking myself, but what does Mr. Guo mean by targeting me?"

"Hey, Mr. Guo, don't talk nonsense, I want to sue you for defamation.

When did I target you?Did I say bad things about you?Or did I hit you?
This must be made clear, otherwise this is a big misunderstanding. "

Guo Feng only felt that there was a fire in his heart, and now he was being teased by Sun Quan, and it was really about to burn.

Take a deep breath and suppress the anger.

"Mr. Sun, we celebrities don't speak secretly, Xiangmanyuan is mine, and we are expanding the market.

Mr. Sun, is it not good for your Lu Hua to target me like this?

We are all in this circle, we will see each other when we look down, and we will meet sooner or later. "

"Oh, I said Mr. Guo, why can't I understand what you are saying?

What does it have to do with me that this Xiangmanyuan is yours?
Our company is doing anniversary rewards recently, shouldn't this be it?

After all, for us, this time is memorable.

No way, Mr. Guo, you won't let me do this?
This is Huaguo, not old beauty! "

Guo Feng hung up the phone directly, he could hardly bear it anymore.This shit is really too much.

He also understood that this matter was completely aimed at him, and there was no possibility of misunderstanding.

"A meeting, a meeting right away. By the way, the employee just now, let him go."

……

"Hahaha I'm so excited, you guys don't know, just now this Guo Feng got mad at me.

Hanging up the phone without saying hello, it's rude, it's really rude.Hehehe..."

Feng Kun: "Old Sun, it's still your loss. By the way, let's discuss it, how will Guo Feng deal with it next?

He will definitely not admit defeat, so he will definitely start all over again. "

"I think so too, after all, the other party has prepared so much for this matter, how can they be willing to admit defeat like this?
In addition, now we are poaching his corner, he is a bastard who can't help it.

So, I guess what Guo Feng will do next is nothing more than two methods.

First, that is to continue to cut prices and play price wars

.But this possibility is very small, because it is now in the end.Today, we are losing money like this.

Not to mention, he continued on.He couldn't hold it, after all, he couldn't hold it alone.

And the second one, I think, is e-commerce.The physical store is obviously not going to work, and he was perfectly sniped by us, so he can only change his thinking and break the situation from other aspects.

At present, the best way to break the situation is e-commerce.Ali and Jingdong are definitely his first choice.

Therefore, I think we will have to shift our battle position next. "

Liu Sen's analysis is reasonable, and it is also an analysis that sees through the situation.

Indeed, the current physical store really can't go on, and Xiang Manyuan can only change his mind at present.In addition to physical stores, there are also online platforms.

Therefore, it is very clear that the next step of the online platform is definitely Yihai's next move.

"I agree with Mr. Liu's analysis, and this is the only situation at present. Therefore, we have to start shifting positions!"

"However, we don't seem to have an advantage on this online platform.

Online platforms, how can we say that we may not have played before! "

"Online, there are nothing more than Ali and Jingdong. These two platforms are also the two best platforms at present.

But, as far as we are concerned, we don't understand how this thing should be played in order to block the opponent? "

"Our brands are all listed on these platforms.

However, the sales volume of this platform is not large for us.

How should I put it, most people are used to going downstairs to buy things like rice, oil, salt, soy sauce, vinegar, tea, etc. at the canteen.

On this, very few people are willing.Most of the people who use this platform are young people.

Young people, on the other hand, don't often cook for themselves.Therefore, I think the online platform is not very useful. "

Indeed, this statement is true.For such things as firewood, rice, oil, salt, soy sauce, vinegar and tea, sales on online platforms have always been mediocre.

Old people cook, but they don't know how to use it.Many young people don't know how to use this.

Besides, this is also troublesome. After buying it, it will not be delivered to your door soon.

"If this is the case, don't we have to worry about it?"

"No, you can't ignore it, but pay special attention to it.

Because the e-commerce platform is an easy place to create miracles.

Therefore, we should not only control, but also be ruthless, and we must not give Xiang Manyuan any chance. "

Liu Sen has always adhered to a principle, that is, since he has made a move, he must deal with it to the death.

This, is his idea.Or don't make a move, and don't leave room for a move.

"Boss Liu is right, since we have made a move, we can't leave any room for it.

This time, we will contain Xiang Manyuan from all aspects.At the same time, even in terms of advertising promotion, we have to crack down on them. "

"Okay, then it's settled, let's start then."

……

Guo Feng is also in a meeting, and the meeting is also discussing Xiang Manyuan's way out.

"Chairman, we can go e-commerce and completely abandon the entity.

As long as the discount is strong, there must be a reason for the e-commerce company to cooperate with us.In this way, they can attract users and we can grow the market.

Instead, this is an opportunity to use the e-commerce platform to cultivate our consumers.Although it is said that young people cook less nowadays.

However, there are still a large number of people, those who go out to work, usually cook by themselves.

At this time, such cheap cooking oil suddenly appeared on the online shopping platform, do you think they will be tempted?

As long as we cultivate slowly, these people will eventually become our users. "

One word awakened the dreamer, Guo Feng was completely awakened by this sentence.

Yes, I can use the online shopping platform if I can’t get through the physical store. This is also a good way out!
No matter how bad it is, I still have so many markets in third- and fourth-tier cities, and Xiangmanyuan is still here no matter what.

"Okay, contact Ali immediately, we are going to cooperate with them to hold a grand event."

"it is good."

……

Huimin pork shop, especially No. [-] pig franchise store, every time you come here, you can see people queuing up to buy pork here.

The business is so good that many people come by car every day to buy.

No way, this pork is delicious, what do you think you can do?

"Buy pork, get Luhua peanut oil for free? Is this true?"

"Of course it's real, there's no need for a fake, as long as you buy it, you'll get it as a gift."

Hearing what the employees of Huimin Pork Shop said, they immediately became excited.

"Great, is there such a good thing?"

All of a sudden, everyone was buying a certain amount of pork, and then happily left with a small bottle of Luhua peanut oil.

Not only Luhua, but also other edible oil brands, Dasen Group is also promoting.

Especially in feed stores, it has become a huge activity to buy feed and get blended oil.

Anyway, if you buy a ton of this feed, you will get a large barrel of this edible oil.

Good guy, for this Fulinmen oil, someone bought forty or fifty tons at a time.

"I'm going to Mr. Feng, don't do it like this in the future, you are too scary, fifty barrels of oil, why do you want so much?"

"What can I do? It must be eating!

There are so many people in my pig farm, and I need to use a lot of oil every day. Yours is just right! "

This is an activity for large investors, as well as retail investors.

Rural retail investors, if they buy this feed, they can give them a bottle of this small bottle of oil

.In this way, many people are starting to consume.

Anyway, for a while, the momentum of Xiang Manyuan was suppressed.

As for Xiang Manyuan's side, who was still dying, he found Ali's side.

"This event is fine, hello, me, everyone, but if you take the commission, you have to follow ours.

"

The people in Yihai were a little aggrieved, but finally agreed.

If it weren't for the physical store, they were so suppressed that they couldn't stand up, and the devil would be willing to come to this broken platform.

"No problem, then it's settled."

Xiang Manyuan agreed, and Ali was also very happy.

Then, start planning the event.However, soon Ali was found again.

Lu Hua and other five or six platforms also found Ali.

"What? You also want to do activities?"

"That's right, we're also doing an event, it's a win-win for everyone."

This time, Ali's old horse was directly alarmed.

"what's going on?"

Lao Ma asked, and one of his thirteen Taibao immediately came out to explain.

"Mr. Ma, it should be specifically this time, the market competition between Xiangmanyuan and other domestic brands.

Xiangmanyuan wanted to enter the first- and second-tier cities, but was suppressed by these brands on the physical side, and there was no splash at all.

Now, being targeted by the opponent in various ways, we have no choice but to take the slant and go the way of our online end.

The rest of the brands may also know the plan of Xiangmanyuan, so they also found us, meaning that they want to continue to suppress Xiangmanyuan.

It is said that this matter has caused a lot of trouble. On the physical side, both parties have even offered to buy one get one free, and there are also [-]% discounts and other practices. "

Lao Ma frowned: "Tsk tsk tsk, this is the disadvantage of these traditional enterprises.

Without a little tolerance, you don't know how to cooperate and win-win, and you will only suppress others.

In doing so, our market will not have any progress. "

Glancing at Lao Ma, one of the Thirteen Taibao hesitated for a moment.

"President Ma, it is said that Damori Group has also joined in.

Today, these brands are being helped to shake up the market in third- and fourth-tier cities in Xiangmanyuan.Moreover, the effect is very obvious.

So, how do we do this? "

Lao Ma was surprised: "The Dasen Group got involved?

What did Liu Sen think?What does this cooking oil have to do with him?What good would it do for him to get involved? "

The old horse couldn't figure it out, so he simply didn't want to.

"We will not help each other in this matter, and let them compete on our platform.

In this way, we can maximize our interests, and when necessary, we can also pull sideways and let the two sides fight more. "

　Ask for a monthly ticket, everyone!
　　
　
(End of this chapter)