Rebirth starts with small money

Chapter 362 Beer~ Must do!
Regarding Ideal Fried Chicken, Chen Li has always wanted to find a trustworthy person to manage it.

This talent must first be trustworthy, and secondly must have sufficient management experience.

To be honest, among the people around Chen Li, there is probably no more suitable candidate than Deng Weimin.

Before Comrade Deng met Chen Li, he had already achieved the position of general manager of the Nancheng Branch of Snowflake Group.

Although this branch is only a prefecture-level branch in Sichuan Province, it can be regarded as having quite a wealth of management experience.

In addition, this buddy was later promoted to Rongcheng to be responsible for marketing and sales, and he has accumulated a certain amount of relevant experience.

And after that~ this buddy was picked peaches, and he was sent to Yanjing, a land with a ground tiger.

Because of Chen Li's advice, Deng Weimin disturbed Yanjing's beer market.

Although Snowflake's current market share in Yanjing still hasn't surpassed that of Yanjing Beer, it can still be regarded as biting off a big piece of fat from Yanjing's local beer manufacturers.

So ~ from this point of view, Deng Weimin's contribution is actually great.

To be reasonable, it is estimated that the old leader who transferred him to Yanjing did not expect Deng Weimin to be able to achieve what he is today.

It's just that something happened in the middle, Deng Weimin was dissatisfied with the old leader, and finally changed the court.

I thought that if I changed my backer, I wouldn't encounter those bullshit things in the future, but Deng Weimin, who followed the old leader's revenge, was in a terrible state.

Fortunately, Deng Weimin also came from a state-owned enterprise, so he has some understanding of this kind of corporate internal struggle.

Coupled with Chen Li's help, it can be regarded as barely resisting the opponent's revenge.

But at this moment~ Deng Weimin was ruthless by his competitors in the Yanjing market.

This kind of thing is actually very normal in the business world!

After all, competition must have a winner or loser~ Deng Weimin lost for a while, at worst, he can win back later.

It's just that this time's defeat made Deng Weimin suddenly feel a little emotional.

Because he discovered that his new backer ~ does not seem to be so reliable ~ In other words, this backer actually does not value him as much as Deng Weimin imagined.

This made Deng Weimin a little flustered!After all, in the past two years ~ because of the incidents of being picked fruit and the company's infighting ~ there has been a rift between Deng Weimin and Xuehua to some extent.

Just at this time, Chen Li took advantage of the situation and invited Deng Weimin with the ideal fried chicken that had just received 200 million US dollars in investment.

Although Deng Weimin hesitated, he still agreed.

This is not only because Deng Weimin is somewhat superstitious and believes that Chen Li is his nobleman, but also because Deng Weimin feels a little tired of the intrigue of this kind of enterprise.

Ideal Fried Chicken is really small~ Even after having an investment of 200 million US dollars, compared with a behemoth like Snowflake Group, it is simply the younger brother of younger brothers.

But small~ also has the advantage of being small, that is, there are not so many troubles of bullshit.

In fact, it is not that Deng Weimin has not been approached by other companies in the past two years. Even in the autumn nearly two years ago, when Deng Weimin opened up the Nancheng beer market in one fell swoop with the "reverse channel" he obtained from Chen Li, he In fact, it was poached.

The person who poached him at that time was Snow Beer's biggest competitor in Sichuan Province, that is, the beer business owner who really proposed "reverse channeling" in his previous life.

In the previous life, the boss relied on the trick of "reverse channeling" to drag the rich and powerful Snow Beer in Sichuan Province for several years.

Until the end~ In fact, there is no real winner or loser between the two sides.

It was just because the losses caused were not small~ the boss felt that it was not worthwhile~ so he stopped fighting in the end.

If the boss at that time persisted, then in the end...uh~ well~ in the end, it is estimated that Snow Flower will win the final victory.

There is no way~ Compared with the beer company in Sichuan Province~ the strength of Snow Flower Group is too strong.

Unless it is an established beer manufacturer of the same size as Yanjing or Qindao, it is difficult for ordinary beer brands to withstand the financial power of the Snow Group.

Needless to say, Qindao~Although the sales of their products are often inferior to other brands, in the hearts of Chinese people, if we really want to rank domestic beer, it is estimated that most people will choose Qindao beer as the first.

Whether it is strength ~ technology ~ or even popularity, even if it is the snowflake that is flourishing later. In fact, compared with Qindao, there is still a slight gap.

Don't look at the fact that Snowflake sold first every year at that time~ but the actual profit was often only half of others!
Selling more than others, earning less than others, the reason for this~ Needless to say.

The biggest reason why Yanjing Beer was able to resist the offensive launched by Snowflake at that time was because Yanjing Beer just went on the market before Snowflake expanded.

At that time, Yanjing Beer held a large sum of money, and Xuehua wanted to fight Yanjing to the death. In the end, it was Qindao who took advantage.

Naturally, Snow Flower wasn't stupid, and they didn't expect to face the big boss and second boss in the industry from the very beginning, so they chose to bully other small gangs first.

Then the beer market in Sichuan Province suffered.

In fact, if the former owner of the beer company in Shichuan Province chose to fight against Snow Flower~ Although Snow Flower should still win in the end, the final structure of the beer industry may be different.

After all, the southwestern region is a best-selling place for beer ~ the strength of those few beer companies is not weak.

If you really want to fight with Snowflake~ even if you lose in the end, it will definitely greatly hinder the expansion of Snowflake Beer.

But it's a pity~ It took a few years for Xuehua to enter the Sichuan market in the previous life.

But now Snow Beer's strategy in Sichuan Province has shortened this time to two years because of the appearance of a butterfly.

Don’t underestimate this time~ Since Snow Beer captured the beer market in Xiachuan Province, it immediately brandished its checkbook and production line, using the experience accumulated from the beer market in Sichuan Province, and quickly started to enter the secondary and tertiary markets across the country diffusion.

Now in the summer of [-]~whether it is Qindao~ or Yanjing~, they have actually discovered that the big crocodile, Snowflake, has begun to rise.

This is also the reason why Deng Weimin just made some moves~ and was immediately pressed to death by Yanjing.

Because Yanjing Beer clearly felt the threat!

If at the beginning ~ the Snowflake Yanjing branch led by Deng Weimin was only a provocation and grab for Yanjing Beer, then for Yanjing Beer, Snow Beer is now a real competitor that can threaten the survival of the company .

So ~ Snowflake Yanjing Branch, who was not prepared, suffered a disaster, and was directly knocked out by Yanjing Beer with a big stick.

This is actually nothing, the big deal is to regroup and do it again!

But when Deng Weimin found his backer for support, they refused!
Because Deng Weimin took care of this matter himself~ so his status in the eyes of the new backer has dropped a bit.

And the most important thing is ~ Snowflake Group has no intention of starting a dispute with Yanjing Beer!
Yes~ Although the two sides are competitors, even both sides know that there will be such a day sooner or later.

But this time is definitely not the summer of [-].

So ~ this makes Deng Weimin very disappointed!At this time, Chen Li took advantage of the situation and entered, while Deng Weimin fell into a depressed mood for a while, and suddenly felt that it would be good to change places.

Ideal Fried Chicken is a bit small~but the prospect is promising~the future can be expected.

And the most important thing is that the owner of Ideal Fried Chicken is Chen Li!
Based on his relationship with Chen Li, as long as he doesn't mess around with himself, there will be no such troublesome intrigues and bullshit in big companies.

Deng Weimin only needs to work down-to-earth and make money to support his family~ that's all!
At that time, as the general manager of Ideal Fried Chicken, he only needs to be responsible to Chen Li, the boss.

And the most important thing is~ he only needs to consider the "foreign enemy" he faces, and doesn't need to worry about a knife stabbing him in the back.

So ~ in the end Deng Weimin agreed to Chen Li's invitation and agreed to be the general manager of Ideal Fried Chicken.

And he asked Xiao Zhang to resign in advance and go to Ideal Fried Chicken to get familiar with the work.

But is Deng Weimin really reconciled?
You know ~ so far in his life, almost all of his work experience has been devoted to the beer industry.

Now that he has encountered some setbacks, is Deng Weimin really willing to choose to change his industry to sell fried chicken?

The answer is. Yes!

This is Deng Weimin's answer to Chen Li's question.

Because in the words of Deng Weimin ~ work ~ is actually to make money to support the family.

As for the ideals and ambitions~ In fact, when he accepted being picked by the old leader, he had already given up.

Maybe even give up earlier!
Because a long time ago~Deng Weimin actually chose to come here with his old boss because of the better welfare benefits here.

Otherwise~ the current Deng Weimin should still be a small employee of a state-owned enterprise who has no chance to climb up!
For many people ~ ideals are always above everything else in words.

But when it comes to the actual operation, the vast majority of people choose to compromise on life.

Just like what Deng Weimin said when chatting with Chen Li before!

At that time, Chen Li asked Deng Weimin why he was willing to stay in Xuehua after being picked peaches.And Deng Weimin's answer.
"If I don't go to Yanjing~ where else can I go?"

"The current beer industry~ I still know a little bit."

"It is estimated that in a few years~Qindao~Yanjing and our snowflakes will occupy more than half of the market in the entire industry."

"Yanjing now has a lot of capital in its hands. If you want money and money and people, people may not necessarily think of me."

"As for Qindao~ let alone!"

"If you go to those small businesses~ Did you wait for a few years in the past to be beaten by these three companies?"

"Of course~ In fact, these are not important!"

"Xiao Chen~ Do you know that although I have been picked a peach~ would you still like to stay here?"

"Actually, what I said earlier~ are all excuses!"

"The real reason~ is actually just one word"

"Money~!"

"Yes~ I was picked peaches, but I did not miss the money!"

"And even if I go to Yanjing~ my salary is much higher than what I am now."

"Even... higher than the conditions given by other people who invited me."

"Understood~ Xiao Chen!"

"I'm not greedy~ I only take what I deserve!"

"In the final analysis~ I'm still in your favor, so even if someone picks my peaches and sends them to Yanjing, a branch company with land tigers, I don't think about leaving Snow Flower!"

"Because Xue Hua gave you a lot of money!"

Yes~ This is the answer Deng Weimin gave when Deng Weimin was transferred to the Yanjing branch, and when Chen Li went to Yanjing to go to college, the two had a drink together~ Deng Weimin gave.

So ~what ideal~what ambition~ In the face of sufficient interests, it is actually difficult to make a choice.

Some people choose ideals, and some of these people are successful, but most of them are slapped severely by reality.

But some people~choose benefits~but there are more people like this and they live a good life!
Ideals and ambitions ~ lofty?certainly!

But reality~ is always reality!
Just like when Chen Li went to poach Deng Weimin, if he hadn't invested 200 million dollars in Ideal Fried Chicken, he wouldn't even have said that.

Because he knew that if he only had an ideal fried chicken with a dozen or so small shops, it would be impossible to give benefits that could impress Deng Weimin.

Even after having an investment of 200 million US dollars, in fact, it is still a little bit less interesting, but it still barely has that qualification!

This is like the choice between the chicken head and the phoenix tail~Deng Weimin chose the chicken head~he doesn't want to continue to be a useless phoenix tail.

But there is a premise~ the head must at least be a chicken head, if it is a small chicken head or even a chicken, then even a head is meaningless.

But in the final analysis ~ even if a person chooses to compromise with reality, there will still be a place in his heart for his longing.

After all, ideals and aspirational status are really lofty.

The more people who compromise with reality, in fact, they will inevitably have some longing when they touch the sacred place in their hearts.

Deng Weimin is the same!
Perhaps Deng Weimin himself didn't know that one night after he agreed to Chen Li's invitation, he would speak out his true thoughts in a daze while falling into a deep sleep.

And this idea~two days ago~passed over from Deng Weimin's daughter-in-law, Chen Li's sister-in-law.

And this~ is also the root cause of Chen Li's sudden whim, and his sudden desire to make beer.

In fact, at the beginning, the relationship between Chen Li and Deng Weimin was more of a "client" relationship.

Chen Li helped Deng Weimin to make suggestions, and Deng Weimin paid Chen Li a certain "remuneration"!
Although those rewards were nothing compared to Chen Li's plans, Chen Li knew very well that he could only ask for so much for the time being.

So. In fact, at the beginning, Chen Li had some emotions towards Deng Weimin.

Because he got so little in return!

But later, as the contact between the two became more and more, the relationship between the two gradually evolved from a client to a friend.

Even now~ the two are truly good friends!

And when Chen Li has that condition, why doesn't he satisfy Deng Weimin's ideal~and ambition?

So ~ beer must be done!
(End of this chapter)