Rebirth starts with small money

Chapter 316 No desire to fight
Wei's second son, who has not yet passed his 20th birthday, is obviously very good at fooling around!

A person~ Whether it is to be a good person or a bad person, it is not easy to achieve overnight.

This actually has a lot to do with the environment he has been in contact with since he was a child and the influence of people around him.

Chen Li didn't even bother to take a look at Wei's second child in the previous life.

But Wei Laoer, who is less than 20 years old now, can actually be saved.

And that's exactly the truth~ At least now, Chen Li feels that he has spent so many brain cells and spread a lot of favors, and the final results of his fiddles seem to be quite effective.

Of course~ It’s too early to say this now. Specifically, whether Wei Laoer can “reform evil and return to righteousness”. Then we can see the aftermath.

But at least for the time being, Wei Er Er's performance is still very good.

After this guy went to the chicken farm, he became more diligent, and he stopped talking about the train every day like before.

Chen Li heard from his uncle that this guy would take the initiative to find work now.

But~ at this moment, Chen Li doesn't have the time to take care of Wei's second child.

Anyway, he has done everything he should do. It is a good thing that Wei Lao Er can be broken back by him, but if he can't break it back, then he won't bother to care about it!

It can only be said that everyone has his own life!

Today's Chen Li is preparing for the first commercial sponsorship event of Ideal Fried Chicken, although it is only a school-level sports meeting.

Of course ~ the scale is not important, Chen Li is just exploring the necessity of this kind of business sponsorship.

If it is possible~ then some fried chicken restaurants around universities can actually "cooperate" with nearby universities in the future.

This thing is actually the same as those merchants in the previous life, sacrificing part of their interests in exchange for the recognition of the merchant's brand.

It's just that small businesses like fried chicken shops rarely engage in these activities these days.

The reason is because the money around the university is so easy to earn.

Except for the new store that just opened, there is no need to engage in any promotional activities at all. As long as the boss's mind is adjusted a little bit, it is not difficult to make money without being so scheming!

So ~ there is no need to engage in any promotional activities.

As for why Ideal Fried Chicken's business is so good, why does Chen Li still do it?

Of course it is because of the brand effect!

Ideal Fried Chicken is a chain fried chicken brand, not a simple fried chicken shop.

So ~ ideal fried chicken needs to give consumers a concept.

Ideal Fried Chicken is different from those fly shops outside the school in some ways.

Brand ~ is actually a very magical thing!

For example, are luxury goods really worth that price because of the value of the commodity itself?
Of course not~ The significance of luxury is more about its brand value!
A bag of the same material and method can only be sold for a few hundred yuan for ordinary brands!

But because of its high brand value, luxury goods can be sold for tens of thousands, hundreds of thousands or even millions.

The extra part of the price difference is not the difference in the value of the bag itself, but the difference in the brand value!

The so-called brand value actually lies more in the recognition of the customer group!

No matter how high your brand value is, the premise must be recognized by the customer group!

Otherwise, you can choose any brand and directly set a sky-high price for your own products, but because there is no customer group approval, such a price is completely meaningless!

This is actually a problem encountered by ideal fried chicken today!
Brand ~ value!
The so-called fried chicken~ In people's minds these days, it is basically summed up in the foreign fast food industry!

In the foreign fast food industry, KFC and McDonald's, which were originally ordinary chain fast food restaurants, have become the benchmark and ceiling of foreign fast food in China!

Pay attention~ it is the benchmark and ceiling of foreign fast food~ not western food or dinner!
Eating fast food~ The biggest reason is actually for convenience!

But when it comes to domestic~foreign fast food, the grade and style are suddenly raised, which is actually a bit helpless.

Looking at the development trajectory of those foreign fast food in China, you will find a very scary thing.

When these foreign fast foods first entered the country, their selling prices had a very limited increase compared with the selling prices decades after they entered the country.

It's not that they didn't raise the price, but it definitely did~!

But the price increase is completely out of proportion to the inflation, raw material supply chain, rent, artificial water and electricity, etc. over the past few decades!

This also proves a truth from the side~ How profitable were the early foreign fast food?
And this point~ is also proved by Chen Li's ideal fried chicken restaurant!

Ideal Fried Chicken~ No matter in terms of scale, environment, store location and brand awareness, it is far from being comparable to these foreign fast food.

But even such a fried chicken restaurant with tens of square meters can generate tens of thousands of profits for Chen Li every month.

You know~ Chen Li is a very conscientious boss~ Everything is done according to the standard, whether it is the quality of the ingredients or the benefits for the employees, etc., it far exceeds the foreign fast food in the same period at this time.

To put it bluntly~ that is to say, Chen Li is actually more willing than the average boss in terms of costs.

But even so, the income brought to Chen Li by a small fried chicken shop is quite considerable!
What does this mean?
First of all, it must be that the economic and living standards of ordinary people are constantly improving!

Everyone can afford it~ Only fried chicken shops can make so much money!

The second thing is fried chicken, which is really popular among young people.

Especially young people these days!

Those foreign fast food restaurants are a bit expensive~ It’s not worthwhile to go in, and Ideal Fried Chicken just grasps this point, with the same or even better food quality, but the price is less than half of the foreign fast food.

This is definitely the best choice for college students who don't have much money on hand!
But~ here comes the problem!

Even though the price of fried chicken in Ideal Fried Chicken Restaurant is much cheaper than foreign fast food, the price of food in Ideal Fried Chicken Restaurant is much higher than the price of food in ordinary small restaurants around the school.

This is still ninety-nine years!Even in Yanjing, five yuan for a meal can basically fill you up or even fill you up.

In Nancheng, Chen Li's hometown, a dish of twice-cooked pork in a small restaurant costs only two yuan, a dish of shredded pork with green peppers costs two yuan, and a bowl of tomato fried egg soup only costs one yuan. You can eat as much as you want.

And the small stir-fries in the small restaurant are not the dishes in the cafeteria. It is said to be double-cooked pork, green pepper and shredded pork. There will definitely be no less meat on the plate.

So~ All in all, even if the food price of ideal fried chicken is a lot lower than that of foreign fast food, it is still a bit high for many people.

Of course ~ people who think this way are not actually the target customers of Ideal Fried Chicken Restaurant.

The reason why Chen Li wants to promote Ideal Fried Chicken Restaurant is not only to improve the brand value of Ideal Fried Chicken Restaurant, but also to develop new customer groups.

Fried food ~ is actually a very amazing thing.

Although this stuff is high in calories ~ it is always said to be unhealthy, but it is really delicious!

It's a bit ridiculous to say it's unhealthy.

In the past, Chen Li always heard his parents say that fried chicken is unhealthy~ But after thinking about it carefully, it seems that there are no fewer types of fried chicken in China than in foreign countries!
Such as fried dough sticks, fried fried dough cakes, fried crispy meat, fried small yellow croaker and so on!
After all, fried chicken is not the eating habit of Chinese people!
Most people have an inertia~ or it can be called a habit.

For example, rice is the staple food of southerners, while pasta is the staple food of northerners.

This habit is actually very scary!Because it subconsciously affects the way you behave.

For example, even if a southerner goes to the north, he will subconsciously choose rice as his staple food.

In the same way, northerners who are used to pasta will habitually choose pasta when they go to the south!

But none of those options included fried chicken!

So ~ Subconsciously, many people of the older generation don't feel very good about fried chicken, because it is not something they are familiar with.

Of course~ If you want to say that fried chicken is a good thing, you can't say that.

After all, according to experts, all fried foods are actually not very healthy!
Uh~ okay!If everything is according to what experts say, there is probably no food in this world that is safe and reliable.

So ~ this thing, the key is to look at yourself!

Whether it's fried chicken or other deep-fried foods or other foods that experts have argued are not healthy, it's really okay if it's just an occasional meal.

But if you eat every day, uh~, it can only mean that you have a problem with your brain!
The current ideal fried chicken actually already has some loyal customers.

These people really like to eat fried food, or they like to eat foreign fast food.

Previously, Ideal Fried Chicken had never done much publicity, nor had it opened up the market much. It was entirely relying on the gimmick of foreign fast food to attract customers naturally.

Because of the blankness in the current market, Ideal Fried Chicken has no competitors, so the business of the several stores that Ideal Fried Chicken has opened one after another is quite good.

But. This is before!

In fact, at the end of last year, Yanjing's foreign fast food industry had already begun to have competitors for Ideal Fried Chicken.

To say it is a competitor, in fact, it is better to say that it is an imitator of Ideal Fried Chicken.

Yes~ These competitors are not imitating the "top-tier" foreign fast food of KFC McDonald's, but imitating the ideal fried chicken.

After all, the ideal fried chicken business is there, and outsiders can't see how profitable this thing is.

So ~ some caring people quickly started to study, and then... some small fried chicken shops of the same type as Ideal Fried Chicken popped up.

Of course ~ these small fried chicken shops, in fact, it is difficult to have too much influence on the ideal fried chicken.

Whether it is from the ingredients themselves, or from the management of the store, various secret recipes and supply chains, it can be said that Ideal Fried Chicken has completely surpassed its opponents.

But they don't compete on an equal footing with Ideal Fried Chicken!
So ~ they chose to reduce the price!
Yes~ The quality of my food is not as good as KFC McDonald's and your ideal fried chicken, but my price is cheaper than yours!

KFC sells for ten yuan, your ideal fried chicken sells for four yuan, then I sell it for three yuan or even two yuan for five!
Cheap~ is definitely the most powerful trump card in the market competition of all walks of life in China.

In many cases, even if the customer knows that there is a problem with the product, it is not unacceptable as long as it is cheap!

If it is converted to food~ then it is probably as long as there is no problem after eating~ then it is not unacceptable!

So ~ Although these competitors are not enough to really compete with Ideal Fried Chicken.

But~ it really caused some trouble to Ideal Fried Chicken!

And this is also concretely reflected in the turnover of Ideal Fried Chicken.

To put it simply~ Although the current profit of Ideal Fried Chicken still maintains a very objective figure, in fact this figure has begun to stagnate due to these effects.

Yep ~ didn't say decrease, just stagnate.But in fact, this has already explained the problem!
Before the emergence of these competitors, the turnover of each branch of Ideal Fried Chicken has maintained a benign growth rate.

But when these competitors appeared, the turnover growth rate of each branch of Ideal Fried Chicken began to slow down, and finally stagnated.

Some might think that this is because Ideal Fried Chicken has reached a bottleneck, but that's not the case!
The reason is very simple~ With the quality of the ingredients of Ideal Fried Chicken, coupled with the secret formula Chen Li got from the system, and the price he set far below the normal price, each branch of Ideal Fried Chicken The turnover should continue to rise.

At least during this period of time, Ideal Fried Chicken is far from reaching the current bottleneck period.

The reason for the bottleneck is precisely because of the emergence of those competitors, which led to a part of the turnover of Ideal Fried Chicken being taken away.

In fact, this matter~ Chen Li has the best, most direct and effective way to solve it!
That is to choose to sing against these competitors!
If Ideal Fried Chicken also chooses to lower the price, as long as Ideal Fried Chicken lowers the price to the same level as the other party, then Ideal Fried Chicken can directly rely on the quality of ingredients and those secret recipes to completely kill those competitors in their cradles.

Anyway, the chicken farm has expanded in scale. Once the supply chain is perfected, the cost of ideal fried chicken can be lower than others.

The cost is lower than the other party~ but the quality of the product is far higher than the other party, and even the cooking is better than the other party.

This. It is impossible for these opponents to compete against Ideal Fried Chicken!
And Ideal Fried Chicken only needs to persist for a period of time. After these competitors are directly wiped out, the price will be raised at that time.

This kind of method is extremely common in the capital market, so if Chen Li really wants to do this, it is actually the most simple, direct and effective.

But Chen Li did not choose to do this!
The reason why he didn't choose this way is a bit ridiculous!Because he didn't think it was necessary!

If the competitors are KFC or McDonald's, Chen Li is still interested.

But if these ordinary people couldn't seduce Chen Li's desire to fight.

Therefore, Chen Li chose another way.
Improve the brand value of Ideal Fried Chicken, so that more people are interested in the brand of Ideal Fried Chicken
Generate recognition!
(End of this chapter)