Rebirth starts with small money

Chapter 151 Everyone Knows that Chen Li is an Honest Person

"Human! In fact, everyone likes to take advantage!"

"Although this is not absolute, most people like to take advantage of it."

"I spend the money on a bottle of beer and get two, which makes me feel good psychologically."

"After all, I earned a bottle of beer~ Of course I should be happy."

"But are you happy?"

"The customer's advantage is only one bottle. If the competitor also adopts the corresponding marketing model at this time, do you think the customer group will choose your snowflake or the old brand Yanjing?"

"I dare not tell others, but if it were me, I would still choose Yanjing!"

"Because I'm used to it! So as long as Yanjing takes certain countermeasures, Snow Flower's previous efforts will be in vain."

"What is this equivalent to? It is equivalent to Snow Beer spending money to give benefits to the young and old in Yanjing City."

"Once the promotion of Snow Beer is over, or the free drinks are reduced, once these people can no longer enjoy the benefits of Snow Beer, then they will definitely go back to buy Yanjing."

"After all, they have been drinking Yanjing for many years, and a small favor is not enough to make them change."

"Does this problem seem difficult to solve? It's not, because drinking is actually a matter of habit."

"As long as Snow Beer can keep customers buying Snow Beer within a certain period of time, customers will naturally develop the habit of drinking Snow Beer."

"And in itself, our Snow Beer has a great advantage in terms of price."

"So, as long as customers are allowed to develop the habit of drinking snowflakes, then the market share... will be knocked down."

"So how do you get customers to develop this habit?"

"."

Chen Li talked eloquently. What he said, after more than ten years, is actually a bad theory.

Internet companies at that time almost took this set of theories to the extreme.

Raise the leeks first, and then cut them slowly when the leeks are mature!
If Deng Weimin was in charge of the national snow beer market, Chen Li would not be able to say that.

It's not that this theory is useless, but that to support this marketing plan, the resources that need to be invested are absolutely astronomical.

In [-], such figures were enough to bring down most enterprises.

So. If there is not enough right to speak, then this marketing plan can basically only stay at the written level.

But now Deng Weimin is only responsible for the Yanjing market. Compared with the national market, the beer market in a city cannot be said to be a drop in the ocean, but the proportion is definitely different.

This also means that the resources and price that Deng Weimin and Snow Beer need to pay are actually limited.

Before Deng Weimin approached his old leader, he had actually won quite a lot of resources.It's just that Deng Weimin was too cautious, and he didn't want to put all his eggs in one basket.

In Deng Weimin's view, the current situation is actually not bad.

At the very least, Snowflake has already taken a big bite out of Yanjing City's beer cake.

This is basically enough to make Snow Beer treat Deng Weimin differently.

Others were helpless in the face of the predicament in the Yanjing market before, but he, Deng Weimin, had already opened up the situation after only two months since he arrived. This is his ability.

Although most of these "capabilities" come from Chen Li, who knows?

If he doesn't talk about it, Chen Li doesn't talk about it, and Xiao Zhang doesn't talk about it, then these "capabilities" belong to Deng Weimin.

So Deng Weimin didn't want to take too big a step.

But at this time, Chen Li suddenly said such words, which made Deng Weimin somewhat startled.

It is naturally impossible for him to be able to get to where he is today without real skills.

It's just that he was better at sales than marketing.

Many people will put sales and marketing together, but in fact the difference is not small.

Strictly speaking, marketing is a complete system, and sales are only a part of the marketing system.

Deng Weimin has worked in sales for many years, and he does know a little about marketing, but if you want to say how much you know~ that's not enough.

This kind of Deng Weimin actually lacks a person like Chen Li who helps to make suggestions. When Chen Li said this, Deng Weimin instantly understood the essence of it.

"So, we should take strong medicine."

"For the price of a bottle of beer, they can buy five, six or more."

"We want them to keep in mind that to drink beer, choose Snowflake, which is cheap and affordable!"

Well~ This sentence is actually a compliment from Chen Li, after all, Snow Beer is commonly known as "Countling Music".

The meaning of this nickname, ahem~!Chen Li definitely couldn't be the executive of Snow Beer, Deng Weimin.

In short, in a word, the core of the marketing plan of "one more bottle" is to let the young and old in Yanjing City not drink alcohol, the first thing that comes to mind when drinking beer is Snow Beer.

After these words, what Chen Li said was dry mouthed, what Li Yuan and others said was in the cloud, what Xiao Zhang said was stupefied, and what Deng Weimin said was full of emotion.

Chen Li didn't explain it to him so thoroughly before, and his understanding of the marketing plan of "one more bottle" is still at the first level.

But after Chen Li's explanation, at least it was at the height of the third floor.

At this moment, Deng Weimin once again thought of inviting Chen Li to join Snow Beer.He felt that Chen Li was to him just like Zhuge Kongming was to Uncle Liu Huang.

Moreover, Deng Weimin thought about it carefully. During the Three Kingdoms period, Uncle Liu Huang visited the thatched cottage three times before inviting Zhuge Kongming.

And he failed to invite Chen Li to join Snowflake twice before. If he invites Chen Li again today, it will happen to be the third time.

At this moment, Deng Weimin almost stood up and bowed to Chen Li. He felt that it was very appropriate for him to say "Mr. Kong Ming" at this time.

In fact, he did.Although. It's just that he didn't call out "Mr. Kong Ming".

"Xiao Chen~! I still think that you should come to Snow Beer to help me."

"I just need an assistant by my side, and I think you are very suitable."

"Don't worry, you will definitely be satisfied with the treatment."

It's a pity that imagination is just imagination. Chen Li is not Zhuge Kongming, and Deng Weimin is not Liu Huangshu.

"Brother Deng~! We have agreed before, I will give you an idea, and you will pay me!"

"If you need my place in the future, you can find me."

"As long as I can help, I will definitely not refuse."

"If it's just for work, forget it!"

"I'm too young to be responsible, and I have to go to college!"

Chen Li poured a glass of beer for Deng Weimin, and poured another glass for himself. As soon as the two glasses touched, Chen Li did it first as a respect.

This is to say the words to death!

Deng Weimin also understood at this moment that his idea of ​​recruiting Chen Li was hopeless, but he was not discouraged.

Just like what Chen Li said, if there is something he can use Chen Li in the future, Chen Li will probably not refuse.

Because everyone knows that Chen Li is a "sincere person"!
　Thank you Chengxuan, how dare you miss the reward from a beautiful woman with a breeze in your sleeves, there will be more changes later!
　　
　
(End of this chapter)