I have a lot of achievements

Chapter 446 Hardware Glory
Meng Fan's endorsement has always attracted much attention. One is that no matter which Olympic champion has this treatment, Meng Fan is so hot this time that it can't be hotter. Second, Meng Fan has never had any Through endorsement, the third is how many publicity teams are promoting the popularity.

It has made Meng Fan's first endorsement popular several times, and it has sparked several waves of discussions about who will get Meng Fan's first endorsement.

After Huaxia Honor, a well-known communication company in China, announced that Meng Fan was the global spokesperson for all Huaxia Honor mobile phones, there was a heated discussion on the Internet immediately. The two topics of #蒙凡考言华夏荣耀# and #五金荣耀# immediately appeared on the bib hot topic .

And after Meng Fan's endorsement fee was spread, another #孟半千百# became popular immediately.

The endorsement fee is 5000 million!
This definitely set a new record for Chinese celebrity endorsement!
Prior to this, the highest endorsement fee for celebrities in the Greater China region was 2000 million per year. There were two people who won such sky-high contracts, one was Jackie Chan and the other was Jay Chou.

And 5000 million is the highest endorsement fee given by Huaxia Glory so far, including the invited foreign stars. Before that, the highest endorsement fee received by Huaxia Glory was football superstar Messi, 4400 million for two years.

Calculated by a single endorsement fee, Meng Fan has also entered the ranks of the top endorsement fees of global sports superstars this time. Of course, the ranking is still a little lower, and there are still many superstars on it.

In recent years, the top ten highest earners in the sports world have always been occupied by the four fields of football, basketball, tennis and golf, and the proportion of the latter two is far higher than that of the former two.

From a global perspective, Meng Fan's endorsement fee of 5000 million this time is considered top, but it can only be regarded as the bottom of the top, but it is a blast in China.

The point is that this is just the first endorsement, and everyone knows that Meng Fan will definitely accept other endorsements. Meng Fan's commercial value is bound to become the highest among Chinese athletes, and also one of the highest among all stars in the Greater China region. .

In addition, in addition to giving Meng Fan a sky-high endorsement fee, Huaxia Glory will also sponsor all of Meng Fan's activities—not exclusive, including sponsorship of the three national teams by the way.

Regarding Meng Fan's high-priced endorsement this time, the heated discussions on the Internet are mainly based on the attitude of "welcome" and "congratulations". They all feel that Meng Fan deserves such a high-priced endorsement. Netizens obviously recognize sports superstars like Meng Fan more.

Of course, it is also a kind of market recognition for popular traffic stars to win high-priced endorsements. It cannot be said that there is really nothing wrong with it, but most passers-by do not approve of this kind of market recognition, so there is controversy.

In addition, for Meng Fan's first endorsement is Huaxia Glory, netizens are also applauding.After the athletes become famous, there are too many endorsements for Gou Pai and Kuo Luo, almost all of which are foreign brands. There is nothing wrong with that, but if they endorse domestic products, the Chinese people will naturally be happier.

Many netizens said that Meng Fan and Huaxia Glory have the same face, and they are both existences that win glory for the country. Meng Fan, who has the nickname of Huaxia Meng, deserves the four words "Huaxia Glory", and the Huaxia Glory brand is also worthy of hardware "certification" .

——#材金荣耀# This is how this popularity came out.

After the contract was signed and all the procedures were completed, China Glory immediately finalized the itinerary for shooting the advertisement with Meng Fan. The sooner the filming is completed, the sooner the advertisement can be placed, the greater the benefits for China Glory. As for the quality of the advertisement, the It must be escorted by the top team in the industry.

Within a few days, the first advertising poster came out, and it appeared in many public places such as bus stations and subways in major cities almost overnight. The content of the poster was very simple. Meng Fan was holding the latest Huaxia Honor mobile phone , the slogan was even guessed by the netizens - the glory of hardware in your hands!

The slogan is very simple, nothing innovative, but it is easy to remember, and it fits the style of Meng Fanlai’s endorsement. Everyone has the same reaction after seeing it—well, it’s like this—the degree of integration between the image spokesperson and brand culture is Perfect, the recognition of consumers is very impressive, which is better than anything else, and it is also what businesses are most willing to see.

After Meng Fan's advertising poster came out, it made a wave of headlines and popularity again. First, it was Meng Fan's first advertising poster, and second, the picture was so beautiful that everyone wanted to see more.

On the same day, Vogue's September issue was also released - a lot later than normal, the September issue is the most important issue of the year, and this time it sold better and better than usual.Of course, the sales volume came second, and the most important thing was the number of times Meng Fan's double cover was reprinted and the exposure and attention of this journal.

"Dean, why are you free today?"

On the second day after finishing all commercial shooting, Meng Fan was training in the special training room of Fengji Martial Arts Gym. When he saw the person knocking on the door and coming in, he let go of Lao Hei who was locked on the ground and tried to unlock it.

"Haha, let me see if you have fallen behind in training."

Of course, Dean Zhan knew Meng Fan was here before he came. To be honest, Meng Fan resumed training much earlier than he imagined.He also came from champions, and brought out champions. He knows that after the Olympics, they will need to participate in various activities for a period of time. Even if there is training, it is just to maintain their physical condition, and Meng Fan should be better than everyone else. He is very busy, but he is very relieved to resume training so early.

Meng Fan drank his saliva and asked with a smile, "It must be more than that?"

"I'm fine, but Lao Xiao asked me to come and ask you about something. It's hard to talk about it on the phone." Dean Zhan took the water handed over by Lao Hei and said thank you, without unscrewing it, he held it in his hand Holding it in his hand, he continued: "Old Xiao said that the Judo team from Nihong will come to exchange and learn with the Huaxia Judo team after a while, ask me about your schedule and see if you are free to participate. "

Meng Fan asked: "When?"

Dean Zhan did not directly answer the time, but repeated what Xiao Yunlin explained: "This time our national judo team has achieved very good results in the Olympics, but to be honest, there is still a certain gap between the overall strength and the Neon team. , especially at the small level. Neon is the country of judo, whether it is techniques, tactics or training system, it is still more advanced, more scientific and more targeted than our country.”

"I heard from Lao Xiao that there were exchanges between the two countries in the past, but the exchange was mainly based on Huaxia sending players to study in Nihong. Waiting for the opportunity of exchange will greatly affect the development of judo in our country, and the center and the sports association also pay special attention to it.”

After finishing speaking, the time is said, from the 23rd to the 29th in late September, for a period of one week.

Meng Fan is also a sportsman now, and he is still very clear about the importance of exchanges between powerful countries in a certain event.As for his "Meng's method of warfare", it must have played a certain role in facilitating this exchange, but the effect was not very great.

Everyone in the industry knows that the characteristics of the technical and tactical movements of the "Meng's Tactics" can be seen from the arena. The key lies in the training method, and the core of the training method of this tactic is Meng Fan. It is completely learned by Neon, and the benefit is less than 1/10.

Of course, this time the Neon Judo team came to China for exchanges, Meng Fan must have played a big role, even a decisive role.To put it bluntly, the purpose of Nihong's communication is aimed at Meng Fan, and what he wants to learn is also from Meng Fan.As for whether Meng Fan is willing to participate in the exchange, and how much content he is willing to share, the Neon team is really not sure.

"I obey the arrangement of the center, and I will definitely adjust the time, but seven days cannot be guaranteed."

Meng Fan had nothing to say no to this arrangement, and the one who would benefit the most would be Huaxia Judo.

After finishing what Xiao Yunlin explained, Dean Zhan and Meng Fan started chatting, and they mentioned that the Zhejiang Provincial Weightlifting Team received a huge amount of sponsorship fees a few days ago, saying that this was the largest sum of money that the Zhejiang Provincial Weightlifting Team had received so far. The sponsorship fee, which can replace the entire Zhejiang weightlifting team's equipment and facilities and guarantee the sponsorship fee for training and activities throughout the year, the reason, of course, is inseparable from Meng Fan.

At the same time, Zhejiang Provincial Wrestling Team and Judo Team also received the highest sponsorship fees in team history because of Meng Fan.This time in the Olympic Games, Zhejiang Province is the province that won the most gold medals, and it also received the most sponsorship after the games in the country.

Part of this sponsorship is aimed at Meng Fan, because next year will be the National Games, when Meng Fan will represent the Zhejiang Provincial Team in the competition, the economic effect of the sponsorship will naturally come out, it can't be compared with the endorsement, but it is still very cost-effective .Even if Meng Fan doesn't participate at that time, it won't be a big loss. There are still many champion athletes in Zhejiang Province.

"When are you going to practice? Are you free tonight?"

After chatting for a while, Dean Zhan finally stated the most important task of this trip, stroked the horoscope and said with a smile: "My wife said, we two are half of the fate of master and apprentice, it has been so long I didn’t take you back for dinner, it’s inappropriate. Let me ask you if you’re free tonight, and if you do, go to your house and have a casual meal. "

After finishing speaking, he laughed again without holding back, "Hey, you said that I was forced by my wife and children to chase stars for them, isn't it a lot?"

Meng Fan understood, and said with a smile: "If you want to say that, it's because I'm ignorant that I didn't come to visit earlier. What time, I will definitely go!"

After training, Meng Fan brought a souvenir with him. Not only did he go by himself, but he also brought Wu Tong with him. He respected Dean Zhan very much, and he also attached great importance to this visit.

At that time, Senior Brother Xiaoshi and his wife will also be there, and the meal is enjoyable.

It seemed that everyone was waiting for Meng Fan to finish filming the advertisement. After occupying the director, some people came to the door. Some were invited to attend the event, some were on the program individually, and some were on the program with the national team. At the beginning, they couldn't wait for the one-month deadline to launch the second wave of endorsement invitations.

(End of this chapter)