I have a lot of achievements

Chapter 440 Endorsement List
So far, Meng Fan's "The Strange Man in Mountains and Seas" has been published in the eighth volume in China, and the previous seven volumes have also been reprinted. The highest sales volume, the fifth volume, has reached 150 million. The seven books have also broken one million or close to one million, and the total sales volume has exceeded ten million. The sales volume is very large. It is only from the copyright income. This year's Forbes China Writers List sub-list comic author list, Meng Fan must occupy it One seat, and most likely the top of the list.

Meng Fan had already thought about domestic autograph signings when he was signing neon, and there must be more than one stop. The timing of the sales is also planned to be stuck when the ninth book is released-of course, during the autograph signing You can take any single volume.

Manga is Meng Fan's original intention, so his first private event arrangement will definitely be to choose manga book signing, and it is also to give back to manga fans and other fans who will come at that time.

From the perspective of fans, the signing event is definitely the least expensive and most affordable form. There are comics and you can see Meng Fan and get an autograph. The most extra money you spend is a ticket, which is comparable to a movie. Tickets are all cheap, and even Meng Fan is planning to reduce the ticket price to the point where it cannot be lowered - the market order must be observed.

After negotiating with Damei Studio, Meng Fan contacted a new senior from Penguin Animation. He had already mentioned it before, but he had already made all the preparations, formed a professional team and cooperated with some The venue has exchanged intentions and is waiting for Meng Fan to confirm the time and city.

Meng Fan informed that the time will be when the ninth volume is listed. For the location, the four cities of Hangzhou, Shanghai, Imperial Capital, and Shenzhen will be decided for the time being.

After the two sides negotiated, Meng Fan made a phone call to Hu Yijing and asked her to help find a professional person related to the signing event. He needed to have a good resume in planning and coordinating, so that he could quickly help Damei Studio Groups here grow.

After that, it must be time to talk about advertising endorsements. I couldn't make it clear on the phone for a while, so Meng Fan asked Hu Yijing to come to the Shanghai stock market for a face-to-face chat. The round of "weight loss" can help Meng Fan refer and check on the side.

Advertisement endorsements must be picked up, and money must be earned. As for what to do with the earning, besides preparing to buy a yacht that the future mother-in-law likes, it seems that there is a need for the task of "God of Wealth" ——This cheating task requires a fortune of [-] million.

In other respects, Meng Fan is really not in a hurry to spend money, after all, the income from comics is already expected to be high.

In addition to the royalties of the single book, the electronic subscription of "The Strange Man of the Mountain and the Sea" on Penguin Animation Network is also very high.

It is impossible to pay royalties for a single book every month, but Penguin Animation Network's "remuneration" is paid on time every month. This part of the money is enough to support Meng Fan's any expenses except yachts and loose money.

In addition, Meng Fan still has an extra income after the game, that is, bonuses from governments at all levels. The national team has not yet paid out, and Zhejiang Province, Wenzhou City, and Ruicheng City have already sent them to Meng Fan. It's not small, at least the local government has given out the highest prize money in history, and Meng Fan donated it to the local government to support sports after receiving it.

Of course, there must be some bonuses from local companies, and Meng Fan also donated them.The funniest thing was that several real estate developers wanted to give Meng Fan a house, but he didn't want it because the commercial implications were too heavy.Besides, it would be too cheap to advertise a house with Meng Fan.

Speaking of this house, Meng Fan's house in Ruicheng's residential area has recently gone up against the law of the market. Oh, and Meng Fan's residential area in Hangzhou is also rising rapidly.

These two neighborhoods both posted messages similar to "Congratulations to Meng Fan for winning the Olympic gold medal"—they didn't directly write words such as the residents of the neighborhood, but the operation of the nearby neighborhoods was very coquettish, so they directly hung up " Congratulations to Meng Fanxi, a resident of the next-door community, for mentioning the words "Olympic Hardware".

Hu Yijing's actions were very fast, and she arrived in Hangzhou at [-]:[-] p.m., bringing along a professional that Meng Fan mentioned.

This professional is called Huang Dian. Speaking of which, it has something to do with Meng Fan. It used to be the publicity plan of Meng Fan’s sister Meng Caiwei. Later, after Meng Caiwei left the company and became a "free person", many publicity planning staff still found He cooperates and maintains a very good relationship.

Therefore, after asking Hu Yijing this time for professionals in this field, Hu Yijing immediately thought of him,
Meng Fan took a few tentative young faces from the studio to meet Hu Yijing and Huang Dian. At this time, it happened to be the right time to invite them to dinner and chat while eating. After a preliminary understanding, after returning to the studio, the matter was handed over to them.

The main purpose of Hu Yijing's visit this time was to endorse advertisements, and she also brought the materials she had sorted out. The two entered another office. Hu Yijing showed the materials to Meng Fan for review first, and then briefly introduced the situation.

Hu Yijing selected a total of four brands, all of which are international first-line and national brands, and the level of endorsement is also very high.

The level of endorsement is also a very complicated thing to say.In terms of regions, from high to low are the global spokesperson, the Asia-Pacific spokesperson (in a narrow sense, refers to the Western Pacific region, the same below), the Greater China spokesperson and the Huaxia spokesperson; from the product, from high to low Low is the full-line spokesperson, branch spokesperson, series product spokesperson and product spokesperson respectively.

That's why I often see a product endorsed by several celebrities, but their endorsement levels or products are different.

Take Zhao Xiaodao, who was ridiculed by the crowd as "soil", has no relationship with fashion, and has zero ability to carry goods, as an example. She signed the spokesperson of Dior Huaxia District.In the same year before this, Dior also signed Yang Tianbao, who is also the spokesperson for China.Both of them have the same level of endorsement, but the products they endorse are different.

——The brand side is definitely not stupid, and the attention brought by this sense of gap is quite large.

In addition, the broad endorsement category itself is actually divided into three levels, from high to low are the spokespersons, namely brand ambassadors, image ambassadors and brand friends/best friends.Note that the brand muse is related to the designer and is not included in the endorsement category.

These three levels are also the level of intimacy between stars and brands, which means different treatment.To put it simply, the spokesperson has to be paid, but the image ambassador and brand friends do not need to be paid.

In addition to getting a endorsement fee for the spokesperson, the brand will also make hard advertisements and customize exclusive products for it; image ambassadors and no endorsement fees, but have soft publicity, customized products and attend events; brand friends can only attend events To the brand side clothing, handbags and other products.

These three levels are also the way to advance the relationship between celebrities and brands, especially first-line big names, generally they need to obtain the status of brand friends before they can be selected as image ambassadors and finally get endorsements.Of course, there must be some stars who skip the entry and advanced stages and go straight to the final spokesperson.

Even if some celebrities know that it is impossible for them to get endorsements in their lifetime, they are still willing to become close friends of the brand. After all, this is an important way to increase exposure and popularity, especially for some big first-line brands. If you can give money, you can go.

The brands invited to Meng Fan this time are naturally spokespersons, and Hu Yijing sorted out all the first-line brands at home and abroad, spanning clothing, food, watches, automobiles, electronic products, finance, aviation, communications and other fields. For example, banking, communications and aviation are parties that are out of reach of ordinary stars.

"There are two fashion-related brands, you choose one of them. The endorsement offers are all below, and there are some additional conditions, and you can put forward some conditions, all within the scope of negotiation."

"There are two foreign sports brands and one domestic one. You can choose one."

"For food, I have prepared two for you, one is Kuokoukuoluo, and the other is Danone, both of which are full-line spokespersons in the Asia-Pacific region."

"There are two watch brands."

"There are two electronic product brands, one domestic and one Neon. The domestic Huawei is the global endorsement of the entire line; Neon is the global general endorsement of Sony's earphone series."

"On the financial side there is a commercial bank."

"Four airlines have sent invitations to you, one domestic and three foreign."

When it came to this, Hu Yijing knew about it a long time ago, but she still couldn't hide her surprise. This damn is an airline company, each of which is one of the top [-] companies in the world. No ordinary star can have the opportunity and qualifications.

Take Huaxia as an example, so far the only one who has been an image spokesperson for the airline is Hu Ge who is the spokesperson for China Eastern Airlines. In foreign countries, they basically invite super-first-line big-name superstars. Take Qatar Airways as an example. The previous spokespersons La Liga Barcelona, Bundesliga Bayern these giant football clubs!

Among the three foreign airlines this time is Qatar Airways, and the other two are Neon's ANA and Lion City's Lion City Airlines.

Oh my god, what an endorsement is this!

These few endorsements are much more impressive than those international first-line brands before!

Those endorsements are easy to get, but it is too difficult to be the image spokesperson of the airlines, and it is even more difficult for these top airlines.

After the endorsement invitations from three foreign airlines came out, Hu Yijing finally realized that Meng Fan is now a global sports superstar!

Like Ronaldo, he has the reputation of being able to personally endorse the airline!

Of course, Hu Yijing is still familiar with Meng Fan. She knows what happened when Meng Fan went to Qatar to participate in a wrestling match. She knows that Meng Fan met a local tycoon in Qatar after "subduing the tiger", and she knows better than ordinary people and media people. What's more, she also knows that Meng Fan's father has some business cooperation with this rich man's father, and also knows the influence of this rich man's family in Qatar. Well, maybe she is really familiar with Meng Fan, It is always easier to accept an additional reason.

As for Neon's ANA and Lion City's Lion City Airlines, she did not find any additional reasons—although there are indeed some additional reasons, but not everyone can think of them together, after all, Meng Fan's popularity is indeed It's good enough for this grade.

(End of this chapter)