I can extract side effects.

Chapter 410 This price is a bit outrageous

Kunming City, No.1 People's Hospital, Dean's Office.

In front of the large desk, two rows of young doctors in white coats stood on the left and the right, each with their heads down, not daring to breathe.

Dean Fang kept a straight face and glanced at the group of stunned young men with sharp eyes, but he couldn't laugh or cry in his heart.

He looked around. On one side was Director Tang of the Ultrasound Department, and on the other was Director Huang of the Inpatient Department.

The two directors were full of anger at this moment, staring at their subordinates with hatred.

Dean Fang coughed lightly, and said in a dignified tone: "What's going on? Someone explain to me."

The perpetrator, Dr. Zhao, shrank his neck and stood on the ground like a quail.

When he heard the dean's question, his heart skipped a beat, and he stepped back, pretending to be deaf and dumb.

But Director Tang came over, kicked him hard, and shouted angrily: "Hurry up and explain clearly, you are causing me trouble every day."

With a bitter face, Dr. Zhao stated what had happened, but he didn't dare to add fuel to the scene.

After all, he was the one who snatched the portable color Doppler ultrasound instrument, and under the watchful eyes of everyone, he really couldn't justify himself.

However, when it came to the latter, he still couldn't help but struggled to defend himself.

"Director, it's not my fault. This color Doppler ultrasound machine is originally for the ultrasound department. There is only one color Doppler ultrasound room. It's really not enough. They have extra in the inpatient department. It's useless to put it in the nurse's place, so I just took it back. .”

"I didn't expect them to come here to ask for it, and their tone was a little too much, saying that I was a thief by taking it without telling me, this, this, I just took back something that originally belonged to the ultrasound department, how could it be theft? So I couldn't control my emotions and pushed him."

After speaking, Dr. Zhao's voice became lower and lower, and his head drooped.

At this moment, he wished he could transform into an ostrich and bury his head deeply in the soil.

Director Tang was even angrier when he heard this, and wished he could kick him down: "What's wrong with you, there are several portable color Doppler ultrasounds in the ultrasound department, how could it not be enough? Besides, there are desktop color Doppler ultrasounds, no matter how many patients come. Use it."

"Also, when you are usually asked to go to the inpatient department to examine patients, one by one pushes back and forth, saying that you are not used to the portable color ultrasound, and now you say it is not enough, it is simply unreasonable, nonsense."

When Dr. Zhao heard it, he immediately called out to Qu: "Director, you have wronged me. The one that is not enough is Sanqing's color Doppler ultrasound instrument. There is only one in our department. Isn't it not enough? I haven't touched it all morning. .As for the other portable color Doppler ultrasounds, they are all notebook-style, and each weighs 20 kilograms. How can they compare with Sanqing’s color Doppler ultrasound equipment.”

Several sonographers nearby also nodded one after another: "Yes, Director, only one portable color Doppler ultrasound from Sanqing is really not enough."

Director Tang remembered now that he had indeed distributed Sanqing's portable color Doppler ultrasound to other departments, leaving only one in the Doppler Doppler ultrasound room, but it's not enough.

He couldn't help but glared at these subordinates, and said angrily: "The other portable color ultrasounds are a bit heavier, and their functions should be similar, so it's not necessary to go to the inpatient department to grab them."

After finishing speaking, he looked towards the inpatient department, waved his hand proudly, and said with a smile: "It's a trivial matter, just a few portable color ultrasounds. Later, you can go to the ultrasound department to get a few back, and it will be regarded as compensation."

The resident doctors couldn't bear it anymore, they all raised their heads and shouted in unison: "Director Tang, we only need Sanqing's portable color ultrasound, and nothing else."

"What?" Now Director Tang was stunned on the spot.

Dr. Zhao quickly interjected: "Director, Sanqing's portable color Doppler ultrasound is very light and powerful, and it has a four-dimensional color Doppler Doppler Doppler Doppler, and it can also do cardiology. It's no worse than a few million high-end Doppler Doppler. Things must be kept, but not given to the inpatient department."

"Shut up!" Director Tang couldn't help roaring with veins throbbing on his forehead.

Dr. Zhao froze for a moment, and lowered his head again.

Now that Dean Fang understood the ins and outs of the matter, he couldn't help becoming somewhat interested in the portable color ultrasound that caused the fight.

In fact, it was normal for hospital departments to fight openly and covertly. He didn't think it was surprising, anyway, the two groups didn't really fight.

It's just a few pushes and shoves, it's not a big problem, just go back and do a review, and a fine will do.

He asked with a smile: "Why does Sanqing's portable color Doppler ultrasound look a bit like a beauty, haha, is it really easy to use?"

Director Huang of the inpatient department, who had been silent all this time, finally spoke.

"I have personally experienced this, and it is really easy to use. Director Tang is also very kind. He only kept one and gave us three in the inpatient department. This is really generous."

"These stunned youths in the inpatient department can't put it down after using it once. They scrambled to use it, and almost got into an internal fight. Young people are more impulsive and like to be competitive."

He shook his head and said with a smile: "In the past, people from the ultrasound department brought portable color cameras to examine patients. Go to the color ultrasound room for an examination."

"With Sanqing's high-end portable color Doppler ultrasound now, resident doctors can do daily checkups for patients at any time, which is no different from going to the color Doppler Doppler ultrasound room, which is really much more convenient."

"We can't allocate these three portable color ultrasounds internally, so we temporarily put them in the nurse's station and pick them up when needed. In fact, the oncology department took one, and the obstetrics and gynecology department also took it away. One, we only have one left."

"Director Tang said just now that he would give us the remaining Sanqing portable color Doppler ultrasound as well, so we can't wait for it. Thank you very much."

"This..." Director Tang also recalled it at this time. I dare to say that Sanqing's portable color ultrasound is really easy to use. Otherwise, this group of people would not snatch it one by one. None of them are spared.

Dean Fang became more interested in the Sanqing Portable Color Doppler Ultrasound. After careful inquiry, he confirmed that although this product is small in size, it has extremely powerful functions, and it has won the unanimous love of many doctors.

He directly took the captured culprit—a portable color ultrasound, tried it on the spot, and found that it was exactly as the doctors said, and it worked unexpectedly.

"It's really not the same type as the portable color Doppler ultrasound in the past. Sanqing has become a blockbuster if he didn't make a name for it. He actually came up with such an easy-to-use color Doppler Doppler that even I couldn't stop using it."

Dean Fang was full of admiration, and then looked at Director Tang: "How much does this sell for?"

Director Tang pondered for a moment, and said a little uncertainly: "It hasn't been officially launched yet, and I didn't tell me the price. If you look at the functions of a high-end color Doppler ultrasound, it will cost 100 million."

Dean Fang chuckled, and quickly made a decision: "That's also more cost-effective than imported high-end color Doppler ultrasounds. The existing desktop color Doppler Doppler ultrasound in our hospital should be enough. If you have the budget, you can consider buying a few. Considering that it is not convenient for many patients to go to the color ultrasound room, they just need such a mobile color ultrasound.”

"As for those old portable color ultrasounds in the past, the images are not clear, and there is no 4D imaging function. They are also very bulky. It is difficult for young men to hold them, let alone those old doctors. Nurses and female doctors can't handle them either. what."

"We still have to keep up with the trend of technology, and we must be willing to buy new things when they come out, and we must not lag behind the times."

"The next time Sanqing's portable color ultrasound is on the market, let's buy it again. It will probably be soon."

Everyone was overjoyed immediately, and couldn't help showing a smile.

Dean Fang's face changed immediately, and he said righteously: "The dispute between your two departments today has very bad effects. Although the matter is small, the consequences are very serious. It reflects the lack of spiritual civilization construction of young doctors in our hospital. They weren’t friendly enough, so when they went back, they would all be demerited, and each person would write an 800-word self-criticism, and this month’s bonus would be forfeited.”

"Ah~" The young doctors wailed in an instant.

The faces of the two directors were also not good-looking. If their subordinates were punished, they would definitely be affected as well. Among other things, at least one evaluation of poor leadership could not escape.

******
At the same time, Wei Kang was also discussing with Lu Tingfeng the pricing of the portable color ultrasound instrument.

"Mr. Wei, this time we can't set the price as low as the portable monitor." Lu Tingfeng persuaded him as soon as he came up, fearing that the boss would show some kindness again, and set an outrageously low price for the portable color Doppler ultrasound.

Wei Kang chuckled: "I understand, this portable color ultrasound is so powerful, no matter what, we have to set a suitable price."

Only then did Lu Tingfeng feel relieved: "That's right, of course I didn't mean to sell at a high price, but we have to set the price according to the market price. You see, our equipment is better than other people's color ultrasound with more than 100 million yuan, so the price is naturally higher." It can't be too much difference."

"Currently, the prices of color Doppler ultrasound instruments on the market range from tens of thousands to millions. Imported ones are relatively expensive. High-end color Doppler ultrasounds cost more than one million. Domestic ones are cheaper, ranging from tens of thousands to hundreds of thousands."

"Tens of thousands of products are relatively low-end products, probably only capable of three-dimensional imaging, both desktop and portable, and are generally used in rural hospitals, clinics, community hospitals and other grassroots units."

"Although our equipment is portable, its function is comparable to that of a high-end color Doppler ultrasound. In fact, I think it's not too much to sell for a million or so."

Lu Tingfeng murmured: "But we have agreed to squeeze the water out of the medical device market, so I think it's between 50 and 100 million, how about selling it for 88?"

"Huh?" Wei Kang frowned and said, "Your price is still very expensive. Most of the desktop color Doppler ultrasounds used in hospitals now cost hundreds of thousands, unless the high-end ones are sold for millions of dollars. Your portable color Doppler ultrasound is so expensive. , how many units can be sold?"

"This idea is wrong. Since we want to squeeze water, of course we must squeeze it as dry as possible."

"In my opinion, it's more appropriate to sell it for 30 to [-]."

Lu Tingfeng's eyes widened in an instant: "But Mindray's portable notebook color ultrasound weighs 8 kilograms. They dare to sell it for 4 million because of the 100D imaging. Our products are better than theirs, and they are so portable."

Wei Kang frowned: "So what? Others are selling expensively, so I have to sell expensively too? Are they worthy of comparing with me?"

Lu Tingfeng was speechless, and after a while, he said with a sad face: "President Wei, don't be arrogant, if you sell it at this price, the market will be in chaos."

"The price of high-end color Doppler ultrasound is really too cheap!"

"We can't sell high technology for the price of cabbage!"

At this moment, his heart is broken. The previous portable monitor was sold at a low price of several thousand yuan, and he also admitted it, because the price of the monitor is not high, so earn less if you earn less, and the loss is limited. .

However, high-end color Doppler ultrasound equipment is different. Domestic mid-to-high-end color Doppler Doppler ultrasound devices sell for 80 units.

Sanqing's portable color ultrasound is even more powerful, not to mention it is so small and portable.

It can be said that it is a universal color Doppler ultrasound instrument for all scenes. It can be used in much higher occasions than desktop color Doppler Doppler ultrasound, but its functions are not inferior at all.

For such a product that transcends generations, it's fine if you can't sell it at a high price, but you have to lower your value and sell it at an outrageously low price.

Why doesn't this make him feel like a knife is twisting, and he wants to die.

Seeing the company not making money is more uncomfortable than letting him lose money.

Thinking of this, Lu Tingfeng couldn't help covering his chest, feeling like he was about to have a heart attack.

But Wei Kang is obviously not a boss who is always admonishing, he smiled and started to persuade (xi nao) his subordinates instead.

"You should be more aware of the cost of this device than I am. In fact, the company sells more than 20 units, and the profit is quite considerable. It's not selling at a loss. It's nothing more than making less money to benefit patients."

"You have been in the medical device industry for many years, don't you know how much water is in these prices?"

"The equipment of the equipment company is so expensive, and most of it is marketing expenses. The real cost is not that high. We are just saving marketing expenses."

"As long as the product is outstanding enough, you don't need too much marketing expenses. A really good product will sell itself."

"And now the color ultrasound market is also very saturated. The high-end is occupied by GPS (GE, Philips, Simens), and the middle and low-end are mainly domestically produced. We want to compete with them for the market. It can be said that we are enemies on all sides. You have the confidence to win the market." Win this battle?"

Lu Tingfeng shook his head involuntarily: "It's a bit difficult. Selling equipment is different from selling medicine. The equipment depends on how deep the hospital's relationship is. It's difficult to quickly open up the situation. It may take several years to re-establish the relationship network and sell the equipment. sell away."

"Hehe," Wei Kang said with a sneer, "It's good that you know that the hospitals in China are all public, and the water here is very deep. Even if the connections are all over the world, it is difficult to open the doors of hospitals across the country."

"So, we have to find another way." His face darkened, his eyes sparkled, like a lion ready to go: "Open up another neglected blue ocean market."

"The market for portable color Doppler ultrasound is actually very broad. At present, we only have one competitor, the domestically produced Mindray. In foreign countries, the competitors are not strong. With our strength, we will definitely kill them."

"Moreover, the use scenarios of portable color Doppler ultrasound and desktop color Doppler Doppler do not overlap, and they cannot form a competitive relationship. We can win this market as soon as possible."

"When doctors get used to our portable color Doppler ultrasound and find that in most scenarios, they only need a portable color Doppler ultrasound to meet most of their needs. At this time, will they still need a desktop color Doppler ultrasound?"

"No," Wei Kang himself replied: "Anyone who has used this thing smoothly will never want to go back to face the bulky desktop color ultrasound, just like you and I are used to using smartphones, and we will never use them again." Not going back to Nokia."

"So, in the future, the usage rate of background color Doppler ultrasound will be lower and lower, and the purchase volume will be less and less. If things go on like this, sooner or later, the hospital will replace the desktop color doppler ultrasound with our portable color Doppler ultrasound."

"This is called cultivating the market and educating customers. It's just that our customers are more professional and conservative, and the route we need to take is a bit more tortuous."

"If that's the case, do you still think it's a bad thing for us to earn less money?"

Wei Kang looked at the competent subordinate opposite, smiled slightly, and felt confident that everything was under control.

This subordinate is good in all aspects, but his strategic vision is still lacking, and he can't keep up with his pace, so he has to break it down and explain it to him every time.

Lu Tingfeng was stunned when he heard it, and he was stunned for a while before he realized it.

He suddenly realized: "Yes, why didn't I think of this. If it is to seize the market at a low price and cultivate user habits, so as to completely change the usage habits of the entire industry, that is a wonderful business strategy."

He looked at Wei Kang admiringly, with a look of endless aftertaste on his face.

"Mr. Wei, you are amazing. You are the most brilliant strategist I have ever seen. You are wonderful, wonderful, wonderful!"

Wei Kang smiled lightly: "Then let's set a price of 28."

"By the way, I talked to the doctor last time. Now the primary hospitals are actually very short of medical equipment. They can't afford a color ultrasound machine that costs hundreds of thousands of dollars. Our portable color ultrasound is very suitable."

"Generally, grass-roots hospitals will purchase medical equipment through centralized bidding. In this case, the quantity will be relatively large, and the price is not impossible to negotiate."

"Sanqing's color ultrasound equipment will take the route of small profits but high sales in the future, and spread the color ultrasound equipment to all primary hospitals across the country as soon as possible to benefit more rural patients. This is my original intention of developing medical devices."

Lu Tingfeng nodded again and again: "Yes, yes, I understand."

He is now completely convinced by his boss. Although he is good at projects, in terms of business, he is far inferior in terms of formulating company strategies and acumen to the market. He has to do it obediently.

Suddenly, the phone rang in his pocket, and when he opened it, he said happily.

"Mr. Wei, the salesman told me that several hospitals are very interested in the portable color Doppler ultrasound after the trial, and they are all asking for prices if they want to purchase it."

"Then I will return the price, it must scare them to death, ha ha."

　As soon as medical students enter the hospital after graduating, they have to start as resident physicians, and then work as chief resident for one year before being promoted to attending physician, and then advanced to deputy chief physician and chief physician. Usually, most doctors reach the top here.

　　Therefore, the residents in the inpatient department are basically a group of young and freshmen with low qualifications. On the portable color ultrasound, they cannot compete with senior attending physicians like Li Xuemin.The ultrasound department is an auxiliary department, and its status is at the bottom of the hospital's contempt chain. It is almost like a resident doctor.

　　In foreign countries, many clinical departments have already encroached on the ultrasound department and have their own ultrasound business. For example, vascular examination is affiliated to vascular surgery, and obstetrics and gynecology, thyroid surgery, etc. have their own ultrasound.

　　On the whole, portable color Doppler ultrasound should be able to promote this progress and benefit the widespread application of general practitioners at the grassroots level.

　　
　
(End of this chapter)