I can extract side effects.

Chapter 368 Medical Equipment Raiders
The instant popularity of the portable monitor has also attracted the attention of other medical device companies.

When Sanqing developed the ECG monitor before, it mainly followed the route of smart watches for civilian use, which had no intersection with hospitals, and the functions were very simple, and they could watch the excitement from the outside.

Now, the advent of brand-new portable monitors has opened up sales in hospitals, so they can't help but pay attention to them.

Looking at Sanqing's impressive achievements in the field of medicine, many people have a sense of crisis of "wolf is coming".

There will be another strong competitor in the medical device circle in the future.

Of course, they are not nervous now, because whether they are international giants or domestic leaders, they have been working in the hospital for many years, and their relationships are intricate. To shake their positions, it cannot be done overnight, nor is it a matter of one or two products.

In addition, what they sell are professional medical devices, which are mainly operated by medical staff, such as blood tests, color Doppler ultrasound, biochemical analysis, etc., which are all operated by doctors, and patients are completely out of their hands.

Non-medical personnel, even if they do it themselves, cannot understand the various parameters checked out, and need to be explained by professionals. This is a thick layer of technical barriers.

However, the current products of Sanqing Instruments focus on personal medical equipment, which does not overlap with the business of equipment companies, and they cannot shake their position for the time being.

However, there is a leading domestic medical device that still attaches great importance to the emergence of portable monitors.

This is Mindray Medical, known as the first brother of domestic equipment, which started from self-developed monitors.

The monitor market is a highly integrated field, and the top three companies in the global market share are Philips, GE, and Mindray.

But in the domestic market, Mindray monopolizes more than 65%, which can be described as a dominant company.

In particular, Mindray's high-end monitors are developing rapidly, accounting for more than 30% of the domestic market, leaving the two major competitors far behind.

Although there is still a big gap between Mindray and the multinational equipment giants, and there is no improvement in the overseas market, as a leading company, its position in the domestic monitor market is still very important.

Shenzhen City, Mindray Medical Headquarters.

"How is the progress of the mini-monitor in the monitoring department? Haven't the samples been produced yet?"

Li Ting, the boss of Mindray Medical, sat on the spacious leather sofa and asked with a gloomy expression.

The person in charge of the monitoring department said with a look of embarrassment: "Mr. Li, this mini monitor has never been done before. It is very difficult and the progress is not smooth."

"I've never done it before, so I can't make it? Didn't I give you a sample from Sanqing Company? If you can't make it yourself, you will always follow the gourd."

Li Ting was furious and said, "Is this the attitude of everyone? Do you still want to do it?"

"In three days, the feasibility assessment report must be issued immediately."

"Actually, we have already designed the appearance, Mr. Li, please take a look."

It's okay if you don't read it, but after reading it, Li Ting became angry and cursed.

"What the hell is this? Why is it so big? Can you wear this thing on your hand? Why don't you just design a mobile phone? Shall I introduce you to Juwei as a product manager? Huh?"

"I said it should be made to look like Sanqing's portable monitor, can't you understand people's language?"

The person in charge of the monitor endured the storm in silence, and after a while, he raised his head and smiled wryly.

"Mr. Li, this is the problem. Our integration level cannot be so high. The space of the smart watch is very cramped. The sensors and heat dissipation inside have reached the bottleneck."

"To monitor the 6 vital parameters, GPRS, WIFI module, waterproof, anti-drop, and anti-turbulence, the difficulty is really not ordinary."

"Even if the hardware is done, the central monitoring system will be difficult to make. We are a hardware company, and software is really not our strong point. Originally, this is the function of high-end monitors. In the end, Sanqing was integrated into it. I don't know how they did it. want."

"If you want to produce results in a short period of time, you can only outsource software work. This will cost a lot of money, take a long time, and the effect is difficult to meet expectations."

Li Ting was silent for a moment.

My family knows my own business. Although Mindray dominates the domestic monitor market, such a small portable monitor integrates so many functions, even if it is to bypass patents and imitate it, it is really difficult.

They have been making monitors for more than 20 years, and they are experts in this industry. Is it because they never thought of making monitors smaller?

No, the technology simply doesn't allow it.

If it is small, the accuracy of the body data cannot be guaranteed, and it can only be reduced to an amateur product such as an electronic watch.

But to play a monitoring function, there is no way to make it too small, and the integration level cannot meet the requirements.

Not to mention the damn central monitoring system.

Not to mention the powerful functions, it also perfectly achieves the commonality of software and hardware, and the experience of using it is smoother than fruity electronic products, simply.

He couldn't figure out how a pharmaceutical company could do such a good job in software.

If it weren't for the fact that Sanqing's original drug was so powerful, he would have thought that it was actually a software company that was delayed by the pharmaceutical business.

Sanqing's portable monitor was born, which undoubtedly opened their eyes, knowing that the monitor can really be made like this, combining accuracy and portability into one.

But at the same time, they crushed the things they were proud of.

After a while, he asked, "Then what's your plan? If the size is not small, it will not be much different from our current products, and it will be meaningless at all."

Technology is not comparable, we can only look at other aspects.

The person in charge of the monitor pondered: "If you reduce the parameters that can be monitored, maybe it should be possible. Blood oxygen, blood pressure, body temperature, these are relatively easy to achieve, and the ECG is more difficult."

"It is necessary to have an electrocardiogram. If there is no electrocardiography, can you call a monitor?" Li Ting glared at him, and his anger began to rise again.

"Okay, I will urge them to try to fulfill more needs."

"By the way, if we don't have so many monitoring parameters, the price can be lowered a bit."

"Mr. Li, Sanqing only sells it for 3000 yuan, which is already the cost price. If we are lower than them, we will lose money."

"Understood. If it's okay, let's do this first."

Li Ting waved his hand distractedly and dismissed his subordinates.

He tapped on the table, lost in thought.

"The Sanqing Group is still very capable in developing new products. It gave us a new idea and improved the product line of monitors. It can be expected that there will be more and more demand in this area in the future, and it is bound to become a monitor. An integral part of the product."

"Sure enough, in the middle of it, sometimes customers' needs are not as thorough as laymen. When they come out with new products, we can definitely cross the river by feeling."

"According to their urgency, if they develop new products in the future, they will definitely sell at high prices abroad. Then we can completely seize the mid-to-low-end market. As long as we can achieve more than 60% of the functions, it will not be a random killing."

"It just so happens that the overseas market has declined severely in recent years. This portable monitor has given me a brand new opportunity. Instead of competing with Sanqing in China, let's go abroad to sell counterfeit products. There is no conflict of interest at all. Besides, it is only a product in China. The market for other types of monitors is still in my hands."

"High-end products can't compare with low-end products. Who are we afraid of?"

"Hehe, GE and Philips, the competition of high-end equipment in the future, you are the ones to watch."

"As for me, it's enough to follow Sanqing and eat some soup. Anyway, in the low-end market, I'm invincible, hahaha."

Thinking of this, Li Ting was inexplicably excited, and even had a hint of anticipation in his heart.

In the past few years, Mindray Medical has developed particularly well. The sales of monitoring products have been rising steadily, and it has also entered many fields such as in vitro diagnosis, biochemical testing, and medical imaging, and has also achieved outstanding results.

But in terms of profit alone, guardianship products are the most provided, which is the cornerstone of the company's development and the reason why Mindray can secure its position as the number one brother in China.

In the past, thanks to the low domestic labor costs and the booming equipment market, the company was able to enter the market at a low cost, beat all the international giants, and even had the ambition to compete in high-end and overseas markets.

Now, Li Ting is keenly aware of the high-tech content and wide demand of portable monitors. If he can complete the last link of monitor products, his ambition will undoubtedly have the soil to thrive.

Some are happy and some are sad.

Several other monitor manufacturers are also reporting upwards.

GE Healthcare, Asia Pacific Headquarters.

After the guardianship department manager Qi Liang finished the video conference, his expression became a little heavy.

"What's the matter? Leader." The department assistant came in to deliver the documents and asked curiously.

Qi Liang sighed and said, "Our department may be laid off by the end of the year."

"No way?" The assistant's eyes widened in shock: "Has the headquarters decided?"

"It hasn't been decided yet, but it's obvious." Qi Liang shook his head and said.

"In fact, our market share in China's monitor market is getting smaller and smaller. Last year, the market share was only 3%, which is nothing compared to giants like Mindray. The second-tier Libang and Baolai have also surpassed us."

"Didn't you notice? The company's investment in monitors is getting less and less, and this department has been completely marginalized."

"Moreover, now there is another three-cleaning device, and the portable monitor is now a hit. Which company doesn't follow behind and rush to make the same model. The people from Philips told me that they are developing and cracking this thing. , but look at our company, there is no movement at all."

"I guess, the higher-ups think that this business is too weak, and they plan to focus on developing overseas business. After all, Mindray's performance in overseas monitors is quite good, and it puts a lot of pressure on the headquarters."

"Our research and development department will definitely be split, leaving only sales and some after-sales maintenance personnel. You should also plan early."

"Then what do you do?" the assistant nodded thoughtfully and asked with concern.

"It depends on the company's arrangement. At worst, it will lay off employees. If you change companies, you can still transfer jobs. I don't have a position of the same level."

Qi Liang waved his hand nonchalantly. He looked calm on the surface, but he started to worry about his new job in his heart.

Foreign companies are like this, they do things mercilessly, and if they feel that the business is not making money, they will immediately divest it. As for employees, no matter how senior they are, if there is no other arrangement, they will be laid off directly.

Of course, the money will definitely be enough, Qi Liang is not worried about this, he can take a large amount of compensation and change to another company to continue his old business.

It's just that it may not be easy to find a position like the person in charge of monitors. There are only a few domestic and foreign equipment companies that have monitor business, and each radish has a hole. It's not so easy to find a new hole.

Qi Liang has been in charge of the business for so many years, and he doesn't want to live under someone else's family and become a junior from scratch. It is estimated that it will be difficult to find a suitable new job in a short time.

The assistant suddenly asked expectantly: "Leader, do you think there is a chance for Sanqing Equipment? I heard that his family's salary is famously high, and the benefits are not worse than foreign companies."

"Isn't Sanqing making monitors now? Their business is getting bigger, so they definitely need to recruit people, and they will definitely launch other products in the future, or we can try to find a job in Sanqing."

"Huh?" Qi Liang was stunned for a moment, and then his eyes lit up and he said, "That's right, I heard that the Sanqing Instruments Division was only established not long ago, and there are only a few dozen people, so we must continue to recruit people." Yes, I'll find someone to inquire about it."

Since he is about to be laid off soon, it is better to make a plan early. If he can hug Sanqing's big thick leg, then he will die. Isn't it better than staying in GE?
At any rate, he has worked in the equipment industry for more than ten years, not only monitors, but also other ultrasound, imaging, anesthesia equipment, biochemical analyzers, he has done all these projects, even if he has not personally engaged in research and development, he still has a considerable understanding , it shouldn't be difficult to understand by analogy.

Thinking of this, Qi Liang instantly lifted his spirits, and hurriedly asked a familiar person in the medical field to inquire.

******
"Mr. Wei, the portable monitors are selling so well that orders are blowing up."

Lu Tingfeng excitedly reported to Wei Kang: "In the past month, more than 60 hospitals have purchased portable monitors from us, and a total of 33890 units have been sold, with sales reaching [-] million."

No wonder he was so excited. Usually, hundreds of hospitals across the country only purchase two to three thousand monitors a month.

There are several types of monitors. An ordinary bedside monitor costs 30 units. As for an intensive care unit, a defibrillation monitor, etc., it costs [-] to [-] units, not to mention anesthesia monitors and brain monitors. This kind of high-end product costs [-] units, which is very expensive.

Portable monitors like Sanqing are cheap, only a few thousand yuan, but the total sales are not low.

Moreover, these products are basically purchased directly by the hospital after they have tried them out and are very satisfied, which is equivalent to direct sales. There is no middleman to make a difference, and there is no high marketing cost.

After these hospitals use it, word-of-mouth will continue to ferment, and other hospitals across the country will definitely follow suit, and the company's turnover will reach a new level by then.

The monitor market is not big in the first place, only a few billion, Lu Tingfeng is already very satisfied to be able to tear a piece of fat from the giants' mouths.

Wei Kang smiled slightly and reminded him: "The sales volume is so good, we can't forget about post-maintenance, product feedback, and adding functions, all of which require corresponding R&D personnel to complete, unlike the previous smart watches, which can be thrown to the supplier. to solve."

"I think you should hire someone."

Lu Tingfeng nodded quickly: "That's right, I'm about to report to you, and I'm going to recruit a group of new people to be responsible for subsequent product maintenance and upgrades. At the same time, we also want to see if we can develop into high-end product lines."

"Okay, you can figure it out on your own. In the future, we will definitely not only have a product line of monitors. You are the president of the equipment business department. You must focus on the overall situation. Each product line must Find the person in charge."

While meditating, Wei Kang ordered: "The overseas listing of portable monitors can be carried out. The foreign market is difficult to manage and there is a lot of competition. You have to worry about this. In the future, domestic affairs can be handed over to the person in charge, and you will have an overview. It's all over."

"The price of our overseas products must be more expensive than that in China, and the main focus is high-end, which is similar to the original research drug business."

"In the future, in the field of equipment, we will mainly compete with foreign giants and try our best to grab their market. Forget about the low-end business, the profit margin is low, and there is no profit. It is better to leave it to domestic companies. After all, they are all compatriots. It is best to earn money together, not to make enemies everywhere."

Lu Tingfeng raised his chest and said solemnly, "Don't worry about this, I know it well."

After the report, he returned to his office at the speed of light, and turned on the computer happily.

Recently, he has received a lot of calls from colleagues, including some competitors, and many people are asking whether Sanqing Equipment has a need for recruitment.

Now that President Wei's approval has been obtained, the enrollment can be greatly expanded.

He quickly pulled out several resumes, all of which were applicants for the position of department manager, and their resumes were impressive.

On the top resume, there were a few words written impressively.

"Qi Liang, the former head of the GE monitor research and development department."

Lu Tingfeng glanced briefly and made a quick decision.

"They all look good, so let's interview them all and see which one is more suitable."

(End of this chapter)