I can extract side effects.

Chapter 155 Industry Overlord
Bull Country, Fog City, Oxford Street.

Zhang Na and her sister Zhang Li walked out of the subway entrance and merged into the bustling crowd.

She is an international student from China who came to Bull Country, and she is studying at the nearby University of Reading. Her sister is studying at Wudu University, and she often comes to play with her whenever she is free.

The two of them have black hair and black eyes, and soft facial features. At first glance, they can tell that they are oriental faces, and their clothes are very typical of the black widow style in the foggy city-all in black.

Zhang Li is tall and tall, with a high ponytail, black leather jacket, black tights, and black Martin boots, looking heroic.

Zhang Na is petite, with long hair and a shawl, a black silk black dress, and a black tunic windbreaker, which looks sexy and sweet.

Oxford Street is the busiest commercial street in Fog City. There are many tourists, shoulder-to-shoulder. The two walk slowly among the crowd, and from time to time, they go into the nearby shops to make purchases.

Not long after, Zhang Na's eyes suddenly lit up, she pointed at the opposite side and exclaimed, "Wow, there's a huge poster at Selfridge, let's go in and have a look."

Zhang Li looked up, and saw a classical European-style building on the opposite side, which was the century-old Selfridge Department Store. In the window, a beautiful woman in Chinese ancient costume with a high bun and light gauze, with pink face and peach cheeks, and eyes like water, was looking at it affectionately. Follow the flow of people in front of you.

This giant poster attracted countless pedestrians on the side of the road to stop and take pictures.

She was taken aback for a moment: "Nana, do you know which brand this poster is? It wasn't there when I went shopping two months ago."

Zhang Naxi smiled, clapped her hands and said, "Sister, you are being silly in the library, this must be Phoenix. There is no other brand that can open a special counter overseas except it."

After speaking, he reached out to hold his sister's arm, and pressed the traffic light button at the intersection, ready to cross the road.

The two sisters hurried into Selfridge Department Store, which is the most famous department store in the Bull Country. It has a long history and brings together a large number of popular brands and designer counters. It is the best choice for shopping on Oxford Street.

The maze-like passages inside are dazzling. Fortunately, Zhang Li has been studying abroad in Wudu for two years, and she is quite familiar with this place. She soon brought her sister to the makeup brand area.

This special area is very large, and there are almost all brands that can be named but not named, which makes people dazzled.

Walking to the familiar counter location, Zhang Li was stunned for a moment. The familiar Chinese character Phoenix (Phenix) appeared in front of her eyes. The high-end brand CPB (Key to Skin) under Shiseido in this location in the past has disappeared without a trace.

She usually likes to buy oriental brand skin care products, and always feels that they are more suitable for her skin type, so she has always used this brand.

Unexpectedly, it disappeared now, and the counter was replaced by a Chinese brand.

Zhang Na didn't respond, she took her sister's hand and walked over excitedly.

"Let's go, let's see what new products are available. I heard that Phoenix's new moisturizing products are very effective. They are definitely suitable for dry skin like yours."

The counter in Phoenix is ​​very lively, surrounded by many customers, most of whom are faces of Europa with three-dimensional features, who are curiously trying out various products on the counter.

A salesperson with an oriental face saw the two and walked up to greet them in Chinese: "Hi, do you have any products you are interested in?"

Zhang Na said very excitedly: "I want to see the new moisturizing product, it is said that it contains the Nobel Prize patented super moisturizing factor, the effect is particularly good."

The salesperson immediately smiled and warmly introduced the two of them.

"The row on the counter is moisturizing products, facial cleanser, toner, cream, essence, and mask. I don't know what skin type you are beautiful? This cream is our star product and it is very popular. You should try it first. "

After speaking, he skillfully applied a lump of cream on the back of Zhang Na's hand, spreading it evenly.

Zhang Na touched the skin on the back of her hand. It felt delicate and moist, but not greasy. She was immediately moved.

"Give me a set. Anything else new?"

The salesperson's eyes lit up, and he continued to introduce.

"In addition to skin care products, our makeup, cleaning products, and bath products all contain super moisturizing factors, and their moisturizing and hydrating abilities are also very strong. Would you like to take a look together?"

Zhang Li watched her younger sister try out various products non-stop. She was so busy that she was a little bored for a while.

She is used to the previous brand and doesn't really want to change skin care products, so she is not very interested in Phoenix's skin care products.

But I turned around and looked at the other customers, who were all exclaiming "brilliant" and "unbiliveable" while trying it out, and then quickly placed the order and left with big bags and small bags.

She couldn't help but feel a little moved, thinking about whether to buy some back and try it out, to see if the effect is really that good.

After a while, my younger sister Zhang Na went to pay the bill with two bags full of skin care products.

She couldn't help but walked over and asked the salesperson: "Hi, may I ask, where did the brand at this counter move?"

"Are you talking about CPB (Key to Skin)?"

"Yes, I saw it here two months ago."

"Oh, this brand seems to have been withdrawn. Now it's replaced by Phoenix."

"Ah, so, why did you withdraw the cabinet? Didn't it sell well before?"

"No, the sales have always been mediocre, and the sales have been particularly dismal in the past few months, so I withdrew the cabinet."

"Then do you know which shopping mall has its counter?"

"I'm sorry, I really don't know about this. Anyway, the shops on Oxford Street don't have its special counter. Maybe Harrods will have a special counter."

"Hey, is this Fenghuang's cosmetics selling well?"

"Of course, in the past few months, Selfridge has been the cosmetics sales champion. Not only many Chinese people are buying it, but also people in Wudu like it very much, and there are many repeat customers. Do you want to try it, beauties? It's very moisturizing and suitable for you. What about the skin of the Orientals?"

Zhang Li was a little disappointed when she heard that her royal brand had been withdrawn from the cabinet.

Her skin care product inventory is not enough, and she urgently needs to replenish it. Seeing the salesperson's efforts, she is also a little eager to try.

"Okay, then I'll buy a bottle of face cream and try it."

"Would you like to try the moisturizing essence again? The essence contains a lot of super moisturizing factors, and you can also try the mask, which has a very good reputation. The indoors are very dry in the foggy winter, so we need to strengthen moisturizing."

"Okay, then I'll buy a set, try this, this, this, all of them."

The two sisters went shopping for a day and returned with a rewarding experience.

Back at Zhang Li's student apartment, it was already dark. Zhang Na immediately took out the skin care products, unpacked them, and began a series of maintenance steps such as removing makeup and washing the face.

Zhang Li lay down on the sofa and began to search for the brand Phoenix. She wanted to see how the online reviews were.

After this search, I was stunned instantly. Phoenix's skin care products have received rave reviews, and all users are strongly recommending them.

This is an overseas shopping website, and they are all genuine reviews, not as many domestic reviews.

"It turned out to be a genuine domestic brand. Why are the reviews so good? There are even whitening products."

The more she watched it, the more excited she became, and she also unpacked it, planning to try it right away.

Suddenly, the bathroom door opened, and my younger sister Zhang Na came out.

When Zhang Li raised her head, she was stunned, her mouth opened wide, as if a duck egg could be stuffed in.

She knew that her younger sister's skin had always been poor, with large pores and not delicate, her nose and forehead tended to be oily, but her cheeks were dry and peeling, and she often covered her blemishes with rouge and powder.

However, the younger sister's skin in front of her is moist and shiny, her pores have disappeared, and her whole face looks white and delicate, as if she had changed her skin.

Zhang Na walked over with a smile, and poked her: "What's the matter, isn't the effect amazing? Hehe, I was shocked even when I looked in the mirror."

Zhang Li grabbed her sister's hand and asked eagerly, "What did you use?"

Zhang Na smiled proudly: "It's a full set of moisturizing products, facial cleanser, toner, moisturizing essence, and moisturizing face cream. I haven't used a moisturizing mask yet. It is said that the effect is also very good. I plan to wait until I stay up late or my skin feels it. Use it when it's dry."

Without further ado, Zhang Li grabbed her unpacked product and rushed into the bathroom.

At this moment, what CPB and the like have long been forgotten by her.

The next day, Zhang Na returned to her school. She used Phoenix's skin care products last night, and her skin improved visibly. Take out the mirror to appreciate.

On Monday, there was class in the morning, so she woke up early. After taking care of her skin, she put on a full makeup and hurried to the classroom.

After a while, the teacher began to give a lecture.

Zhang Na gradually realized that the atmosphere in the classroom was a bit abnormal. Today, every student was behaving strangely, turning her head to look at her frequently, with a very surprised expression on her face.

It was finally time for get out of class to end, and as soon as the teacher left, the students gathered around and asked questions in a hurry.

"Dear Zhang, why is your skin so good today, what did you use?"

"Zhang, I've never found you so charming. Your lips look very moist and plump, which is fascinating."

"Nana, did you get water light injection when you returned to China? Tell me about it, I want to try it when I go back."

Zhang Na was at a loss for a while, and was full of surprises. These classmates included whites, blacks, and Chinese compatriots. Although she was good-looking, she was not usually so popular.

"I didn't do anything, I just used some skin care products. As for my moist mouth, it's because I put on lip gloss." She hurriedly explained.

The exclamation of the students grew louder.

"Zhang, I like your lip gloss, how much is it, I'll give you the money right away, and you can buy one for me."

"Tell me quickly, what skin care products you use, and why it has changed so much, it has completely changed in a weekend."

Zhang Na took out her mobile phone, clicked quickly, and swiped out a page to show everyone.

"Don't worry, I use a Huaxia brand called Phoenix. The skin care products here are very useful. Unfortunately, only Wudu has a counter. By the way, there is a purchase link on Selfridge, you can place an order yourself, and it will be soon will receive it."

******
At this moment, Wei Kang looked at the sales report of Sanqing Beauty Makeup and was very satisfied.

Sanqing's offline counters are also spread in the core business districts of first- and second-tier cities.

At present, Sanqing Beauty's share in China's mid-to-high-end cosmetics market has exceeded [-]%, and the sales of those international big-name cosmetics have dropped sharply, many of which have been cut in half compared to the same period last year.

Some domestic small-brand cosmetics companies have also been affected and have withdrawn from the market sadly.

Now there are still some domestic brands on the shelves of supermarkets, but the future is also very bleak, because they have to compete with the low-end brands of international companies, and their popularity and prices cannot compare with each other.

In addition, it can only be sold on some online stores, but now the advertising fees of major platforms are getting higher and higher, and small brands do not have so much money, so they can only try their best to make some market segments in order to survive in the cracks of big companies .

Otherwise, it will either be acquired by a large company, or transform, or go bankrupt.

The competition in this industry has always been fierce, but now that it has suddenly entered Sanqing, the big shark, it is conceivable that it will fall into a cruel situation of stock killing, and a large number of companies with poor competitiveness will be eliminated. Enterprises can share the market.

Due to the highly personalized characteristics of cosmetics consumption, different genders, age levels, income structures, and consumption concepts will form different consumption demands, and a few multinational companies cannot meet all demands.

Therefore, although multinational companies previously occupied a dominant market position, the overall market concentration is still not high, and the market share of the top ten companies is less than 50%.

However, Sanqing seized the core needs of customers, whitening and moisturizing both ways, and the effect was dimensionality reduction, and it occupied half of the country in an instant.

Sanqing's basic market is very solid. As long as it continues to strengthen this leading advantage, it will definitely be able to maintain its market share and will not give foreign giants any chance to turn around.

The sales volume in foreign markets is also rising steadily. Sanqing Beauty Cosmetics has ranked in the first echelon with L'Oreal, Unilever, Yadai, Procter & Gamble, Shiseido, etc., and has become the top six brands.

Due to the characteristics of the beauty industry, the market share of major brands is not particularly high. The combined annual sales of the top six brands only account for half of the global beauty market share. The market share of the No. 15 Lolaiya is 5%. , only [-]% of the companies behind the top six.

However, these five brands have a wide range of categories and distinct ladders. Sanqing currently has too little accumulation and only belongs to the overlord of the mid-to-high-end market.

Sanqing’s beauty market share can only reach about 8% at most, stronger than Shiseido and Procter & Gamble, and on par with Yadai.

After all, the loyalty of consumers in this industry is not very high, and they are more pursuing personalization. Even if something is not easy to use, as long as it is a new product, customers will buy it to try it out.

Therefore, Weikang is satisfied with the achievements he has made so far.

You have to eat one bite at a time, and you have to go step by step.

When he develops an anti-aging skin care product next time, he will be able to overthrow Ou Laiya completely and become the leader in the industry.

He closed the sales papers and began to think of another matter.

Most of the side effects of the extraction this time came from the prescriptions practiced by the staff.

But this is not enough, in order to continue to extract, he still needs a lot of new prescriptions.

Most of the usable side effects have been extracted from the current inventory of discarded prescriptions.

Now the landlord's family has no surplus food.

Next, either find other pharmaceutical companies to collect discarded prescriptions, or encourage employees to continue to develop new prescriptions.

Only when there are enough samples can new side effects be continuously discovered and new drugs can be extracted.

Sometimes he can't help but want to complain. The limitations of this system seem to be relatively large. It can only extract side effects and then draw a lottery. It seems that the function is relatively simple. This should not be the case for the strong system.

If it could be upgraded, it would be great to directly provide a mall to sell ready-made medical technology and prescriptions, saving him from having to collect discarded prescriptions for extraction.

Well, Wei Kang admits that he has gathered too much wool and is a little greedy.

After careful consideration, he made up his mind.

Although he has repeatedly encouraged all employees to develop new drugs, the enthusiasm of employees does not seem to be too high.

Maybe there is no immediate benefit.

Therefore, it is necessary to reward the three employees who provided the prescription, set an example for everyone, and encourage everyone to start developing new drugs.

Of the ten prescriptions this time, half came from Ouhuang Xiang Gaofei, and the other contributors were Li Zhong and Wen Renlong.

These three people are all good seedlings of Sanqing, and they must be rewarded properly.

It's best to make other employees' eyes turn red when they see it, screaming and throwing themselves into the infinite new drug development.

(End of this chapter)