Full-text entertainment peak

Chapter 386

"What's the matter? Why can't I buy a movie ticket for "Kung Fu"?"

This question is the voice of almost everyone.

In the "worst" schedule of the year, you can't get a movie ticket?

Is there anything more unscientific than this?

Going against the laws of nature is so outrageous! ! !
People in the film and television industry who noticed this situation immediately thought of a lot of crooked ways.

Is it because of the hunger marketing routine that the platform actually does not have that many movie tickets pre-sold online?

Generally speaking, pre-sale plus point-to-point movie tickets account for one-third of the official seats.

The exact number depends on how many halls the cinema has given during the screening period.

Many viewers are accustomed to buying on-site after the screening, or ordering the same-day tickets directly online, and it is difficult for one-third of the pre-sale seats to be filled at this stage.

However, some companies have released a very small number of seats in order to create the illusion of being popular, so that people who are looking forward to watching the movie can grab it and hype the heat in disguise.

Although it's not a violation, the nature of the engraving is quite bad, and it's more of a loser.

With Gao Shuang's status in Huaxia Entertainment today, it really shouldn't be used for promotion in this way?
If you do this kind of thing, you might as well just switch gears!

People with such guesses and doubts quickly opened the pre-sale platform, trying to find clues from the data.

Over and over, I carefully compared the data of several pre-sale theaters.

It doesn't matter if you don't watch it, you almost have a myocardial infarction!
What they are scared of is not that the number of advance tickets is too small, but that there are too many seats released! ! !
In general, aside from the fact that there are more than [-] pre-sale tickets at the same time in a single theater? !

What the hell?

The VIP hall with a dozen people is not counted. A large viewing hall basically has 50 seats, while a small one only has [-] people.

For a movie with an investment of several hundred million, winning four halls in a single time period is almost insane.

In these four halls, there must be a mix of large and small.

Counting one-third of the pre-sale volume, more than 100 tickets will be basically saturated.

Two hundred tickets, isn't the pre-sale close to 60.00%?
Where is this data the routine of hunger marketing?
Is this ready to cash out? !

When I clicked on the more detailed sales data, I found some clues.

The number of screenings given to "Kung Fu" by various theaters is actually super super super-spec.

At the same time, the larger theaters have almost lined up four large theaters and three small theaters!
This amount of film is almost equal to the sum of two or three films.

Almost all the halls of the smaller theaters are used, and the larger ones also account for half of the halls.

This crazy way of arranging films is simply the first of its kind in China!
Go back and look at the series of unscientific pre-sale data, and the link to the picture with the words "sold out" on the back.

Everyone couldn't help but be at a loss for a while!
Such a huge pre-sale scale, such a fast sell-out announcement.

Let them feel a sense of absurdity from the bottom of their hearts.

When the file was finalized before, millions of netizens were shouting: Gao Shuang is crazy!
But now it seems that the crazy may not be Gao Shuang at all, but this world! ! !

……

When the online ticket snatch was overwhelming, many people in the entertainment industry saw the WeChat message sent by Gao Shuang and helped to forward it as soon as possible.

Needless to say, there are many people in the crew who have a good relationship with Gao Shuang.

Director Cao Zheng: "I wish the Spider-Man high-shuang movie will be a big hit, and the first song of the new year will be sung!"

As the director of "The Masked Singer", he still has some weight in the entertainment industry.

He forwarded it on his personal Weibo, but he did not forget to bring his identity in the Gao Shuang show to attract a wave of fans for him.

Actor Hou Zimo: "Retweet this Weibo and draw 100 lucky fans, each of whom will be given a movie ticket for "Kung Fu"."

The monkey guy used to be at the bottom of the entertainment circle for many years, and he was the best at playing this kind of hyped little routine.

Relying on the convenience of the company to get tickets, a wave of viral welfare marketing was launched!

I have to say that the effect is very good. People who couldn't get tickets on the pre-sale platform almost rushed over and built a high-rise building under his Weike very quickly.

Of course, Hou Zimo wasn't the only one doing this...

Singer Ying Er: "If you want to go to the Spring Festival Gala, the first-year students will definitely not be able to catch up=.=!!! But I have reserved the VIP hall of the second-year junior high school. Do you have any friends you want to see? Let's make an appointment together!"

Xu Zan: "The B2 Hall of the Beijing Cinema, from the first day to the seventh day of the new year, has consecutive bookings! Fans who want to watch the movie please forward and support! Thank you!"

One-half angry: "On the first day of the Lunar New Year, there are 21 halls in the southern cinema chain, forward and sign up, and watch it for free!"

Singer Mei Xiumin...

Singer Song Ke...

The first wave to start was all stars in the music and film and television circles, and many of them have worked with Gao Shuang.

However, there are still some people who don't know each other at all. I don't know if they are in the heat or they are actively showing goodwill to Gao Shuang under the company's instigation, and they are also helping to forward it.

But what happened next was somewhat unexpected.

First, the big guys from all walks of life take turns!

Murong Cheng, president of the Composers Union.

Dong Jizhen, vice president of the Literature and Art Association.

Liang Shuwen, director of the Literary and Art Association.

Shao Zeyang, director of the Huaxia Film Research Center.

……

Important members of associations and trade unions who know or don't know each other have forwarded this micro-ke.

Although they are not stars who are active in the entertainment industry, everyone's weight in the entertainment industry is not light.

Showing his identity is also the existence of Megatron.

Followed by no less than [-] or [-] companies also forwarded the news on their own micro-customers.

If you trace the source, you will find that most of these companies are subordinate companies or cooperative units of several "Spring and Autumn Club" groups.

The types of business cover every category of people's daily life, so that the radiation of publicity extends horizontally to an astonishing degree.

Some people were even surprised to find that even the official Wechat of the Academy of Sciences had a foot in it! ! !
And this year's Academy of Sciences Chinese New Year welfare, there is actually a "Kung Fu" special...

……

Driven by these special participants, more and more people follow the trend, and the scope is constantly expanding.

Gao Shuang's somewhat sloppy "see you or not" set off a monstrous frenzy this night!

To put it a bit more exaggerated, you stop an 80-year-old lady on the street, and you ask her what movie to show for Chinese New Year.

She can definitely tell you without hesitation - "Kung Fu"!
Such a vigorous situation made netizens who ate melons stunned for a while.

"Fuck!"

"What's the situation?"

"Dao Dao's face is so big?"

"What kind of platoon is this? It's blinding my dog's eyes!"

"This has to be half the entertainment industry helping to promote it, right?"

"If you say that the entertainment industry is small, half of China has been bombed, and the Spring Festival Gala will not be treated like this!"

"..."

……

When Gao Shuang woke up, the sun was already hanging high.

As soon as he sat up, he found that he had been covered with the quilt at some point.

I think there shouldn't be anyone else besides Aunt He.

After scratching his messy hair, Gao Shuang simply stripped off and took a shower in the bathroom next to him. When he came out, he felt refreshed!
"Aunt He! Aunt He, are you here?"

Gao Shuang took out a fragrant towel, wiped his head and walked out while shouting.

Unfortunately, there was no response.

I don't know what Aunt He is busy with these two days. Shenlong can't see the beginning but not the end?

He murmured in his heart, packing himself up neatly.

Going out to find something to eat...

As for the movie, there are still seven or eight days before the release, and it is not the time for him to act.

Xuanfa has Ye Anlei to take care of him, he is very relieved!
……

He Xiaoling's office is next to Ye Anlei's office.

When Gao Shuang went out, he was afraid of being caught by Ye Anlei, who was still angry, so he acted like a thief.

He opened a crack in the door and wanted to take a look first and observe the situation in the corridor.

I didn't expect people to count as gods!
As soon as he stretched out his head and half pulled his head, he was caught.

The person who discovered him was Ye Anlei's secretary. The little girl was usually very quiet, but I don't know why she's perverted today? !
"High Director? Ahhh! High Director!!!"

The little girl was stunned when she saw Gao Shuang, then she almost jumped up in excitement, and shouted loudly in the corridor: "Director Gao is here!!!"

"Fuck!"

Gao Shuang's heart was pounding, and he blinked wildly at the little girl: "You are going to die! Hurry up and shout..."

Unfortunately, this persuasion was too late.

There are two or three offices nearby who have heard the news and walked out.

I can see that there are six or seven...

Most of them are staring at themselves like a curious baby!

A financial officer who Gao Shuang couldn't name very well said: "Director Gao? Are you hiding here? No wonder the company can't find you!"

"Ha ha……"

The corner of Gao Shuang's mouth twitched twice, and the bad feeling in his heart became stronger and stronger.

Could it be that something happened to the movie, Ye Anlei arranged for someone to arrest her?

I can't run anymore...

Surrounded by so many people, the movement was still so loud that Ye Anlei had probably heard it in the office.

At this moment, someone in the crowd behind suddenly shouted: "High director is awesome!!!"

The sound of bullshit seemed to break some strange shackles.

"congratulations!!!"

"Director Gao! Treat your guests to dinner tonight!"

"Director Gao can't be stingy this time, he has to give out a red envelope!"

"..."

Everyone, you say every word, and all you say are festive words of congratulations.

This made the psychological gap between Gao Shuang, who had already prepared for the worst, quite big.

He got out from the crack of the door, touched his nose, and looked at the happy people in front of him, a little puzzled: "No... My child's full moon is leaked? One or two congratulations to the wool?"

The little secretary obviously ignored Gao Shuang's joke, but was rather surprised at his dazedness: "You don't know yet?"

Gao Shuang was silent for two seconds: "...I should know something?"

The little secretary waved his small fist and said, "Your "Kung Fu" box office has exploded!"

"The box office exploded?"

Gao Shuang was even more confused when he heard this.

I haven't even shown the movie yet. Are you telling me that the box office has exploded?
Could it be that my years of sleep are over?

Gao Shuang took out his mobile phone, only to find that it had been powered off.

He raised his head and asked the crowd in front of him, "...What day is it today?"

"February [-]nd..."

"..."

Gao Shuang said in his heart that the day is not wrong, the year is still there...

It's not April Fool's Day, so many people are ganging up to make fun of me?

At this moment, the door of the office next to him also opened, and Ye Anlei asked in a soft tone, "Are you up?"

"what……"

Gao Shuang nodded vigorously.

He glanced at Ye Anlei's office, but found that Aunt He was also there, looking at him with a smile on his face.

"It's all gone. There's a lot of work today. Xiao Liu, please contact a few more theaters. The pre-sale share will be changed."

Ye Anlei turned her face and explained to the crowd around her, and finally said to Gao Shuang, "Come in, you have to make up your mind about some things."

A puzzled Gao Shuang followed Ye Anlei into the office.

After seeing the data feedback from the movie ticket platform in person, Gao Shuang finally figured out the situation!
The 30.00% pre-sale share of the first week released the night before was sold out within three hours.

The pre-sale box office of the first day of "Kung Fu" was released ahead of schedule, and it was as high as 4000 million!

This exaggerated pre-sale figure has more than doubled the highest pre-sale of the Lunar New Year gear! ! !
It even inadvertently created a new record for the fastest pre-sale in the history of Chinese cinema.

Judging from the current situation, it should be okay to say that the box office is a big hit.

The first activation of the Spring Festival stalls showed a crazy ability to roll money.

Everything is developing in the direction that Gao Shuang expected, but the speed of this development is too rapid, which makes people a little caught off guard.

……

As the so-called long-term widow, like a wolf like a tiger.

Blue Star's Spring Festival stalls have been out of order for so many years, and the finalization of "Kung Fu" has successfully stirred up the fire, and the situation has gotten out of hand!
The next day, after coordinating with various parties, another [-]% share was released.

This time it was even more exaggerated than the first day, and it was sold out in just 5 minutes after it was released!
Looking at such a fast sales speed, Gao Shuang's face is a little green.

It’s good to sell movie tickets fast, but if you sell too fast, you will be overwhelmed.

Under the situation of crisis, Ye Anlei released this wave of pre-sale a little early.

Although there are still some shares in hand that can be released, the current speed of ticket grabbing can't last the New Year's Day!

It will also be difficult if the share exceeds a certain percentage.

The biggest difference between pre-sale and on-site sales is that there is sufficient refund time, and the attendance rate cannot be guaranteed at all!
If there are too many pre-sale, most of them will follow the trend in the end, and there will be a flood of refunds before the show, but it will be a fool.

There are many empty seats in the movie hall, but people who want to buy tickets outside have already missed the opening.

One positive and one negative, the biggest loss is still the theater.

Moreover, 5% of the shares of several theaters were sold out in [-] minutes the next day. It is hard to believe that there were no scalpers involved.

These talents are not only big ticket purchasers, but also the main force of ticket refunds!

The faster the sales are surprisingly fast, the more vigilant the theater chain will be.

In this case, we can only continue to negotiate to increase the number of theaters.

But even the so-called worst screening time of the year in China is not an unlimited supply of screening halls.

After all, there are still a lot of tails left in the previous Lunar New Year stalls.

Although the next painting is approaching, no one wants to have their tail cut off for no reason, right?

So, some things may be late, but never absent!

such as……

Negotiate with the theater!
In the past few days, Ye Anlei has been arguing with several theater chains all the time, and she is very busy.

Although the progress has not been smooth, the effect is still there.

The number of newly-added theaters, coupled with the planned release of the tickets originally in hand, finally stabilized the situation in a state where all aspects were basically satisfactory.

To say that in this pre-sale, the only disadvantage may be those movies that will be drawn at the same time as "Kung Fu".

Before the official painting, it was squeezed into almost no place to stand.

Among them, the most serious victim is China Entertainment Media!

Their "Martial God" was released on the [-]th of January.

As a big production at the end of the Lunar New Year file, the sales data for the first week were good.

Although it has not crossed the loss line, according to the previous form, the investment amount can almost be earned back by the end of the second week.

A lot of money from the announcement and release will be spent on public opinion sealing and control, which will stabilize the reputation of the film.

As long as you grit your teeth and survive the New Year's "Black Seven Days", you will definitely be able to make a lot of money when it is released.

The abacus is playing well, but things are changing too quickly.

After the official announcement of "Kung Fu", "Martial God", which is also an action film, began to show a cliff-like sales decline that night.

There was even a reaction from the theater line, and several of its theaters had zero attendance.

The audience understands that they have already waited for "Kung Fu", who would like to eat this mouthful?
I don't have time to care about you, go grab a ticket!
What makes Huayu Media even more unbearable is that several theater chains have compressed their New Year's Day screenings to one.

They are all small halls for 50 people...

Putting such a solitary show there, Huayu Media felt a burning pain in the face.

Gao Shuang is crazy, the audience is crazy, the Spring Festival is crazy, and now even the theater chain is crazy, right? !

My hundreds of millions of movies, you give the last one in the third week, who is so disgusting?

Might as well draw in advance!
Can't afford to lose this man! ! !
……

In the expectation of countless people, it is finally the Chinese New Year's [-]!
For many people, there are two particularly important things in the evening of [-].

One is to watch the Spring Festival Gala with the family.

The other is the premiere of "Kung Fu", which is hard to get a ticket after the clock strikes twelve o'clock! ! !

(End of this chapter)