Full-text entertainment peak

Chapter 384
Huaxia's New Year's Eve in January this year can be called a hundred flowers blooming!
Starting from No. [-], various powerful film and television companies have piled up and drilled into it.

There are only so many screenings in the cinema. Even if all the theaters are operating at full capacity and each film is broken up, there will be at most [-] films in the entire schedule.

However, it is almost impossible not to have consecutive scenes. There must be certain privileges in movies with big investment and big production.

After the release, if the attendance rate is stable and the box office continues to rise, then the theaters will still have a tilt in the number of screenings.

Under this fierce competition, for 20 consecutive days, almost none of the films released has an investment of less than [-] million yuan.

A large number of these released movies were forced to draw after two weeks or so.

These films that are drawn in advance are generally of poor quality.

After all, movie theaters are for the sake of having a good meal. If you can't make a movie, you still occupy the prime time of the Lunar New Year. Why?
Being squeezed out by high-quality movies of the same period can only be considered unlucky.

However, the film companies that can grab the Lunar New Year schedule have more or less awareness in this regard.

Most of the companies that painted in advance can also happily accept this "brutal" ending.

It's not that they're crazy, it's that they earn more!

The normal screening cycle of a movie is generally about a month, and two weeks of drawing is almost equal to half the time.

However, screening time and box office revenue cannot be roughly equated.

Generally speaking, movie box office data are typical "anticlimactic".

The box office revenue in the first week can often account for about one-third of the total box office. Many early-stage publicity work is relatively solid, and this figure can even be expanded to 40.00%! ! !
From the second week, the box office revenue declined rapidly, and the revenue in the next two weeks was almost the same as the first two or three days of the painting.

The opening of the New Year's Eve is the New Year's Day holiday. It is no exaggeration to say that the consumer group of the movie has almost expanded to five to ten times the usual amount!
At this time, even if only one round of a single game is reached, the income will be turned up several times.

Even if it is an outright bad movie, the box office in the first week can match the normal one for more than a month.

Therefore, it will be released in two weeks, and you will earn no loss! ! !
Such a crazy way of making money has attracted major film and television companies.

In addition to the [-] films released on the first day of New Year's Day, the most exaggerated day was to draw six films and four films at the same time!

The poster boards in movie theaters can no longer keep up with the speed of the movie rotation.

In the end, many theaters simply collapsed...

Paste a blank calendar form directly on the poster column, and fill it up at any time according to the follow-up dynamics.

As for the exquisite props such as the promotional posters and standing cards sent by the film company, almost all of them were sold directly to the waste collectors.

In the entire Chinese film market, billions of publicity and distribution expenses have been reinvested in the garbage station, which has to be embarrassing.

……

Although Huayu Media overturned a big truck last month and is still full of lawsuits, it still has to be involved in such a capital feast anyway.

On January 25th, with an investment of [-] million yuan, the action drama "War God" co-starred by "Kung Fu Double Kings" finally rushed to the last train for the New Year's Eve.

The warm-up before the release was very successful, and the online pre-sale box office alone has already exceeded 5000 million!

This year's Lunar New Year movie has the highest pre-sale box office of 600 million.

The pre-sale data of China Entertainment Media can also account for the upper reaches.

But having said that, it is actually due to Gao Shuang's "blessing" that such pre-sale box office results can be achieved...

After the propaganda department was strictly controlled, the hype of the sword was not easy to control.

In order not to affect the release effect of the movie, Huayu Media started to spend money crazy and go through formal channels for publicity almost a month in advance.

The two leading actors, Xu Yuan and Huo Junliang, even went all over the country non-stop to promote the movie once it was finished.

Huayu also made a lot of money. While working hard, it also outsourced some of the publicity tasks to a professional publicity company to operate.

With the combination of the two, the popularity of the movie before it was released increased steadily, and correspondingly, the tickets also flowed out.

The cost of the entire publicity has doubled and it can't be stopped!
Looking at the financial statement handed over by the secretary, Wang Qiaosheng felt that his heart was bleeding, and his hatred for Gao Shuang was even stronger!

Of course, publicity is only one aspect, but what really played a decisive factor was that Gao Shuang's "Kung Fu" didn't come to this year's Lunar New Year! ! !
The audience's anticipation for "Kung Fu" has reached an unprecedented level.

After Gao Shuang released three promotional videos, the stars kept posting various clips on the official website.

It includes a lot of shocking real-life scenes.

For example, Mu Quan kicked the water sack, such as the fight scene demonstrated by Gao Shuang himself...

Although there is not much content and it is relatively scattered, the more secretive it is, the more tempting it is to refuse and welcome.

Kung Fu movie lovers are so tempted to die that they can't stand it!
I don't know how many words I left on Zhongxing and Gao Shuang's official Weibo, and I don't know how many times I went to the cinema.

It's a pity that there is no shadow of "Kung Fu" in the rudimentary schedule of the theater.

Coincidentally, at this time, a large-scale action movie was released.

The Huayu media tree has not fallen yet, and it is still the big brother who dominates the action movie circle.

Under the control, there is only this action movie in the entire Lunar New Year schedule!

In desperation, many eager audiences chose "Martial God" as the second best choice.

After all, the movie that the two emperors of Kung Fu held together...

Barely can still make it!

……

On the first day of its release, in just [-] hours, the box office of "War God" has successfully exceeded [-] million!
The box office continued to climb for the next two days.

The box office statistics for the first week were released, and "War God" miraculously won [-] million yuan!
With an investment of [-] million, the box office in the first week is not as high as that of "Crazy Stone", which makes it difficult for ordinary people to tick this achievement with the word "miracle".

In fact, in the final analysis, it is the film type that limits the box office data.

"Crazy Stone" is a comedy, and it is not an exaggeration to say that it is a family-friendly type.

The audience of kung fu movies is very limited.

At least not many women like this type of movies.

Losing half of the sky, it is difficult to support the data that is too hot by relying on male compatriots.

Moreover, it is the norm for people to come and go to the movies.

After watching the movie this night, whether it was like a dream or really just a dream depends on the performance at this time.

Therefore, generally at this time, men are all obedient and follow women's wishes!

Anyone who can walk into a kung fu movie theater must praise a pure man...

Therefore, "Martial God"'s first-week box office of one billion is already outstanding!
However, behind the high box office, there are already faint signs of word of mouth collapsing.

Those who swear and swear out are stronger against poison.

The ones with weaker poison resistance basically didn't come out...

There are not few discussions about this movie on the Internet. The mainstream media has been silenced by the outsourced publicity company, and there are few public comments.

But audiences who have seen the movie are different, and various forums are flooded with posts!

The spray points of these audiences are relatively consistent, mainly focusing on three points!

The plot of the movie is mentally retarded!
Headache dialogue, no logical story structure, only last year's "Bipolar" can match it!

Put it together and say that the Wolong and Fengchu in the Chinese film industry are completely fine.

But after these people saw the name in the director's column, they were relieved.

Chen Qi'an?
Isn't this the director of "Bipolar"? !

Really distinctive!

The second point that is criticized is the slow rhythm, which is a derivative of the mentally retarded plot!

Time flies so fast when watching a great movie.

But watching "Martial God" always has the illusion of immortality...

When the theater lights turned on, many audience members breathed a sigh of relief and were finally relieved!
When they got up and left, at least half of the people were crooked on their chairs, and the hot ending song couldn't even cover up the snoring.

Of course, these are not the main targets of the trolls.

As an action movie, the worst thing to be sprayed is precisely the "action scenes" in the movie!
The most anticipated Kung Fu double emperor Xu Yuan and Huo Junliang's sparring scene was disappointing.

To put it bluntly, the status of these two people in Chinese Kung Fu movies is already at the top.

Their decisive battle in the movie, analogous to the martial arts novel, is almost as exciting as Huang Chang and Dugu's desperate matchless game!
Don't say that you fight like in the trailer of the Gao Shuang movie, but at least you really fight?

As a result, the battle between the two was almost filled with various stunts from the beginning to the end. The only one who really met was the scene where Xu Yuan was crying after he missed and killed Huo Junliang...

The whole battle basically consisted of two people standing 200 meters apart, setting up a routine posture from a distance, stepping forward with their palms, and pushing out two shit-yellow zhenqi worms.

In the midfield position, there was a string of hot fireworks...

I won't talk about plagiarizing the [-] Dragon Subduing Palms of other people's meow stars, but you are too embarrassed to call it an action movie?
What I really want is a hard-to-fist melee fight, bro! ?
Just show me this?
However, netizens posted fast, and Xuanfa company was not slow to wash the floor.

It has been barely keeping the negative impact within an acceptable range.

Even on many unofficial movie rating websites, they got a score of [-]:[-].

It's so outrageous!
……

Flip over the sky is February.

It may not feel any different from other months in other countries, but it has a special meaning for Chinese people.

Chinese New Year is coming soon!

This year's Spring Festival in Huaxia is very early, on the [-]th of the second month of the solar calendar.

At this time, there are only eight days until the Spring Festival holiday, and all walks of life have basically entered a state of lying flat.

Online reports about festivals such as the Spring Festival travel grab headlines.

The entertainment news was even exposed by various spoilers of the "Spring Festival Gala", and even the increasingly fierce "Martial Gods" trolls stopped.

However, on Zhongxing's official Weibo account, an abrupt propaganda slogan broke the rhythm of the gradual homogenization of news in the entertainment industry!

""Kung Fu" is set for the New Year's Day! Unique and good Kung Fu, see you soon!!!"

The bottom is also accompanied by a high-definition poster of Gao Shuang's arms around his chest and holding a wave of candy.

The style is quite funny, the serious expression and the colorful wave candy form a sharp contrast, the contrast is strong.

There were many people standing behind Gao Shuang, and the most popular trio of fists, feet, and sticks were among them.

……

But at this time, no one cared about this somewhat alternative poster.

Almost all netizens who saw the news were dumbfounded!
A series of questions popped up in his mind unconsciously.

"Kung Fu" is this set?

It's the first day of the new year, it seems that there are only a few days, and I finally have to see the true content of this movie!
So excited, so open... uh...

and many more!

There seems to be something wrong.

New Year's ... the first day of the new year? ! !

Netizens who discovered the rush point immediately fried the pot!

"The movie is released on the first day of the new year. I'm afraid this wave of director Gao is not Shi Lezhi?"

"This operation is very confusing!"

"Although I'm looking forward to seeing "Kung Fu" earlier, I still have to wait for a month! Should Director Gao think about it? The Spring Festival is really not a good time for the release!"

"Yeah! The first day of the new year is very busy! I'm busy visiting relatives, and it's all day and night. How can I go to the movies?"

"I can't do it at night. I must stay with my family. Who would go out at this time? The shops don't open doors..."

"My housekeeper is very strict. I will definitely be criticized for running around on the night of the Chinese New Year! Good intentions!"

"By the way, don't the theaters not close on the first day of the new year?"

"Should... don't rest..."

"..."

The news that "Kung Fu" is scheduled to be released on New Year's Day was announced, and online comments quickly exploded.

It is almost one-sided that he is not optimistic about this wonderful set file!

It's even more outrageous to have a fixed file on the first day of the new year than "Martial God"!

I have seen arrogant, never seen such arrogant.

How tough is this guy to be able to wrestle with the Spring Festival and fight for popularity?

Are you really overconfident?

Out of good intentions, many netizens have petitioned under this micro-ke, hoping that Zhongxing Company and Gao Shuang can revoke this notice.

Even if it is delayed for a few days, it is good to avoid the limelight.

After the eighth day of the first lunar month, even if it is the time when the birds are fading out, we will definitely support you!
But neither Zhongxing nor Gao Shuang seemed to have any plans to change their minds.

This fixed-file message was sent out in the morning and has been hanging until the evening. The number of messages requesting cancellation has exceeded 2000 million, and it is still strong!

……

At this time, Gao Shuang's post-production has been completed, and the film has been sent to the Literature and Art Association for review when the announcement was issued in the morning.

The reason why the schedule news was released before the review was completed was not because Gao Shuang had any internal information.

It's the "Spring Festival file" he chose, which is too unpopular in Blue Star.

Except for those movies that have not yet been drawn, there will be no second movie released in this time period, and "Kung Fu" is the only one!
Any movie that wants to be released at this time is a matter of reporting to the Literature and Art Association.

Maybe the staff of the Literature and Art Association will try to persuade you in reverse:
The end of the new year is not the end of the world, and there is still a long way to go...

As for the theater line, it is surprisingly good to talk.

In the past, it was like negotiating a film rehearsal with Heisei. I didn’t know how much means I would use to occupy the prime time of one or two halls.

This time, Ye Anlei was just a phone call. The filming session wasn't even finished, and the matter was settled!

Not to mention the Southern Cinema, other cinemas basically waved their hands, giving "Kung Fu" half of the prime-time screenings! ! !

When Ye Anlei hung up the phone, Gao Shuang couldn't help shouting:

"Cool!!!"

(End of this chapter)