Let you host the artist, how can you become a superstar

Chapter 20 0020: An endorsement fell from the sky [for collection, for monthly pass, for follow-up reading]

For Lin Yu, tonight will be another sleepless night.

Django's emotions didn't fluctuate much. The chairman, although he is a "representative", he is also a substitute.

Having said that, it's just a live broadcast, and it's all under his control.

Back home, the same as yesterday, eating, exercising, reading, and sleeping.

When it comes to reading, the study at home is much richer than the rows of bookshelves in the office.

"Hundred Years of Huaguo Film and Television"...

"Solfeggio Rhythm"...

"Smart Managers"...

……

Two hours later, Django put the three books back on the shelf.

I stretched my neck and felt that I didn't feel sleepy. Then I swept the bookshelf again, looking for a novel on Blue Star to read.

"what?"

Suddenly.

Jiang Ge found an old notebook on the bookshelf where novels and comics were placed, and out of curiosity, he picked it up and flipped through it.

The inside is almost full, and the handwriting is a little faded, it seems that it has been written for a long time.

After reading a few more pages, I was sure it belonged to the old man.

The notebook records some of the old man's thoughts and perceptions about the industry from the time he became a broker to the establishment of Huafeng Media, as well as some experience summaries.

"The old man still has this habit? Are you planning to publish an autobiography in the future?"

Django flicked the pages of the notebook quickly, feeling that the contents inside were useful to him.

then.

He sat down on the sofa chair with a notebook and read it seriously.

[In 2008, the Spring Festival has passed. This is the sixth year I have been in the industry. In the current entertainment industry, 9000 million people have been convicted of "darkness" in the entertainment industry because of the "secret door" incident. On the other hand, 10000 students competed for the 30 tickets provided by Yanjing Film Academy to enter the entertainment industry in the chilly spring of Yanjing. The ratio was less than four per thousand, and the difficulty was comparable to winning the lottery. 】

Some surprisingly similar historical plots overlap the memories of the two "Django", as if the previous scenes happened yesterday, right in front of our eyes.

How about a parallel world, the same but different.

Django read, absorbing something useful.

[The entertainment industry that attracts so many young people naturally has the allure of unlimited fame and fortune. In my opinion, the entertainment industry is a place where there are rules to abide by and rules to follow, whether it is muddy water or dyeing tanks , the fittest will survive. 】

Darwin's theory of evolution, natural selection?
Putting it in the entertainment circle seems to be...a perfect fit.

Django thought about it.

There are tens of thousands of entertainers in the entertainment industry, how many of them can become stars?How many can become superstars?
The competition is pretty fierce.

[Thirty Rules of Survival in the Entertainment Industry:
1. Love the entertainment industry, put the entertainment industry above everything else, and implement the spirit of "entertainment to death".

2. If you are looking for a backer to mix in circles, you can throw everything away.

3. Build a good relationship with the media, do a good job as an "informant" for Yuji, and break the news and self-explosion in a timely manner.

...]

A lot of lines have been crossed out in this part of the notes. It can be seen from the writing and modification that these thirty rules of survival in the entertainment industry are very difficult to summarize.

Django read them carefully one by one.

For a while, I lowered my eyebrows and pondered, as if there was something I couldn't figure out; for a while, I nodded and smiled, as if there was something very interesting in the text...

Judging by his expression, he was completely immersed in it.

In the study room, it was extremely quiet, only the sound of breathing and the slight rustling of papers.

Before he knew it, Django had already watched half of it.

He paused, closed his notebook, and began to digest the useful information.

The entertainment industry is full of beauty, and to put it bluntly, it is nothing more than the word "fame and fortune".

But "if you want to be famous in front of others, you must be troubled by others." No one is born a star who can make a lot of money. In addition to talent and hard work, the initial capital investment is also very important. If you want to pave the way for fame and money, high investment can lead to high output. .

At this time, the role of brokerage companies is highlighted.

Those who have resources, pile up resources directly, and those who have no resources, spend money to hype marketing.

It is also very important to have a good agent. They are the bridge between stars and the outside world. Their main job is to negotiate with businesses that need celebrity endorsements, participate in activities and performances, and handle various matters. They speak on behalf of stars and deal with stars. economic affairs, etc.

And a good agent, with various variety shows, TV dramas, and movie resources, as well as public relations, media, and platform resources, can make stars famous.

That's why, when Penguin Entertainment poached the corner of Huafeng Media, they first poached the brokerage director Wang Cheng, because they controlled most of the company's resources.

Django closed his eyes in thought.

Right now, it is not optimistic to find an agent for Lin Yu and Qin Shiyue. An ordinary agent is about equal to an artist assistant.

Here comes the question, water flows to low places, and people go to high places. In Huafeng Media's current situation, will those capable agents come?

Agents generally get a basic salary and artist commissions, and only a small number of super capable ones have room for bargaining on issues such as the contract period and income sharing.

and so.

Just find one that is adequate, it doesn't have to be the best in the industry.

Django is still optimistic.

Could it be that with the millions left in the company's account and the 500 million borrowed by Chen Gan, he couldn't even hire a broker?

Just kidding.

Django took the notebook with him, and put it back when he was done reading it.

The things written in it have benefited him a lot, and it is worth studying and learning. Not to mention reading it, he can become a leader in the entertainment circle, and at least he can have a certain understanding of this industry.

------

Inner Mongolia, Qingcheng.

"Very well, thank you all for your hard work."

After a day and a half of shooting, the MV of the new yogurt commercial song of Monley Company was completed.

"Shiyue, wipe off your sweat." Hu Xiao, the artist assistant who played a guest role, was very conscientious. He handed over a tissue and asked, "Would you like some water?"

"Thank you." Qin Shiyue was not spoiled to the point of asking someone to serve her, not to mention that this person is the assistant to the chairman. She smiled and said, "Sister Hu Xiao, I can do it myself."

Hu Xiao has been working in Huafeng Media for three years, and has seen many artists who treat their assistants as coolies. During the two days when Qin Shiyue and Qin Shiyue came to Inner Mongolia, after getting in touch with her, she felt that the little girl was very nice, at least There is no so-called "star shelf" at present.

Qin Shiyue is still a blank sheet of paper with nothing on it, but as time goes by, there will be more and more things on it, but it is not known whether it is dirty or holy.

"Miss Qin, thank you for your hard work." Zheng Jianguo, manager of the planning department of Mengli Company, walked over, smiling, and said gently: "There is something I want to talk to you about."

Qin Shiyue nodded and said, "Speak."

Zheng Jianguo cut to the chase and said, "I wonder if Ms. Qin is interested in being the spokesperson for our company's new yogurt?"

Qin Shiyue and Hu Xiaowan didn't expect the other party to say such words, and stood there in amazement.

"Early this morning..." Zheng Jianguo smiled and explained unhurriedly: "We had a meeting to discuss that Ms. Qin is youthful, sunny, beautiful and generous, which is very suitable for the image of the spokesperson of the company's new yogurt."

As for the spokesperson, they have not made a decision for a long time. On the one hand, it is because the commercial song has not been confirmed. After getting the song "Sweet and Sour is Me", they put it on the agenda again.

Originally, more than a dozen male and female stars were screened out, and then the next step was selected based on popularity, temperament, image and other aspects.

but.

When I saw the photos of the MV actors sent by Huafeng Media, I immediately fell in love with them.

The only problem is that Qin Shiyue has not made her debut, so she is not well-known or popular at all.

During the discussion at the meeting, Zheng Jianguo believed that this issue was a problem or not. Qin Shiyue did not have any topic and enthusiasm, but Huafeng Media did, and it was very high.

Finally, under Zheng Jianguo's efforts, the matter was voted through.

Qin Shiyue was at a loss for a moment, so she looked at Hu Xiao.

Hu Xiao gave her a look of "Don't worry, I'll take care of it" and turned to Zheng Jianguo, "Manager Zheng, can you give us a moment, we need to ask the company for instructions on this matter."

Her self-motivation has already been stimulated, and she was promoted from the front desk of the company to the secretary of the chairman. There are many things that need to be changed and many things to learn.

If she doesn't work hard to improve her business ability, the only thing waiting for her is to be replaced.

However, this matter was originally decided by the artist manager, which was beyond her scope of rights, so she had to ask her superiors for instructions.

Knowing the current situation of Huafeng Media, Zheng Jianguo nodded and said, "Please go ahead."

Hu Xiao walked a few steps to the side, took out his mobile phone and called Jiang Ge.

Jiang Ge, who was handling the company's daily affairs in the office, was surprised to hear the news.

With Qin Shiyue's image, it's okay to be the protagonist of the commercial MV, but it's not easy to be the spokesperson.

The so-called spokesperson actually invites some social celebrities to advertise the products they launch, and uses the appeal and influence of famous people to expand the popularity of the products, so as to finally achieve the purpose of increasing sales and obtaining greater benefits.

However, Qin Shiyue has not made her debut yet. The original plan was to make her debut with this song "Sweet and Sour is Me", which means that she does not have any fan base, that is, she does not have any appeal and influence.

"Monley's decision is very bold! And very discerning!"

Django couldn't help laughing, luck can't stop it.

But like Qin Shiyue, he was not dazzled by happiness like Qin Shiyue, and said cautiously: "You agree to this matter first, but don't rush to sign the contract, I will talk about it after I read it."

The number of years of endorsement and the cost of endorsement all need to be calculated, not as much as they say.

Hu Xiao nodded and said, "Okay, I see." He hung up the phone, went back and told Zheng Jianguo about Jiang Ge's reply.

Zheng Jianguo didn't think the other party would refuse, even if the person who took over Huafeng Media was a person who didn't understand the entertainment industry or company management, it was impossible not to see that this was giving them help in a timely manner, so he said immediately: "Okay, no problem, wait Then I will tell the director and take a few photos for Ms. Qin, and then use them as promotional posters."

Qin Shiyue has been in a dazed state since hearing about this just now.

Dazed to get the first song after signing with Huafeng Media, dazed to be the heroine of a MV, dazed to get the first endorsement in life.

Could it be that after everything goes well, everything goes smoothly?
No no no.

It's more like someone has paved the way for her own stardom.

Suddenly.

The gray and white heavy clouds gave out a flash of light, followed by a "boom", the good weather changed as soon as it was said, and the deafening thunder did not stop, and raindrops had already fallen in the sky.

Qin Shiyue and Hu Xiao took their belongings to shelter from the rain.

Zheng Jianguo looked up at the sky, frowned slightly, and felt an uncomfortable feeling in his heart.

The rain came and went quickly.

Qin Shiyue has successfully become the spokesperson of Mengli's new yogurt product. The promotional posters, commercial songs, commercial MV and other things are also ready, and they are waiting for the release date of May 5st.

But something happened.

At ten o'clock in the morning on April 4th, Penguin Entertainment Director Wang Cheng posted such a Weibo.

[Science popularization time.

Fang Wushui was nominated for the Best Lyricist and Composer Award at the 2001th Golden Melody Awards in 16 for his song "Proverbs", and won the Best Lyricist and Composer Award at the 2002th Golden Melody Awards for his song "Love 17" the following year People Award, the song "Sentimental Years" created in the same year won the Best Original Song Award in the 7th Huaguo Music Billboard...

Have you ever thought that Teacher Fang's work will be rejected?
The level of art appreciation determines the vision and pattern, and good works must be matched with good products. 】

At first, Wang Cheng's Weibo made people puzzled, not knowing what he meant.

A few minutes later, Yiniu Company's official Weibo posted a Weibo that was easier for people to understand.

[I'm very happy to cooperate with Fang Wushui, the songwriter of the golden song, He Na, the queen of the golden song, and Tang Ying, the goddess of the golden eagle, to create an exclusive song "This is yours" for our company's new taste and new feeling "Yi Niu You Yoghurt" yogurt". 】

　Follow-up reading is very, very important. If you can, try not to raise it before it is put on the shelves. If you follow-up, you will get recommendations. If you have recommendations, you will be motivated. If you have motivation, you will save manuscripts.

　　


(End of this chapter)