God-level game designer starts with scared crying anchor

Chapter 370 "Numb"

"League of Legends" is being produced in an orderly manner. During this period, Xun Ze has something to do. It is still necessary to promote this piece.

Xun Ze hid some of the previous games, mainly because he was worried that the gameplay would be "learned" by his peers first, and made wedding dresses for others, so he repeatedly released smoke bombs.

But now MOBA games are not only "League of Legends" in production, Emperor Penguin's "King of the King" and Canopy Games' "Hundred Ghosts of the Night" are all aimed at the big cake of MOBA games.

In particular, "Rebirth of Gods and Demons", which Yingxun asked Hanwa to lead the production of, might become Shuilanxing's "DOTA", and it is very likely to be the biggest competitor of "League of Legends".

It’s no secret that so many people are making MOBA games, the gameplay is long ago, and the competition is all about the details. That being the case, the publicity must be full.

Relying on the enthusiasm accumulated from the previous CG promotion of "Twisted Fate", Xun Ze spent a lot of money on offline promotion. The promotion of "League of Legends" can be seen in buses, stations, subways and other places.

Although there is only the name of the game and some huge posters of heroes, etc., but with the appearance of Ezreal and Katarina, it still attracts the attention of many people.

This made Emperor Penguin Games and Canopy Games secretly scold Xun Ze for not being a martial arts player. Even though there are game CGs that have attracted enough heat for "League of Legends", they even have to compete with them offline.

However, the competition in publicity cannot be slack. They also have their own channels, so they may not lose to Xun Ze.

Game production is not as good as Xunze, so is offline promotion not as good as Xunze?impossible!Absolutely impossible!

With this mentality, Xingyuan, Emperor Penguin Games, and Canopy Games can be said to be particularly active in the offline promotion, and it is inseparable.

As for the online promotion, both Emperor Penguin Games and Canopy Games heaved a sigh of relief, because Xun Ze played songs instead of CG.

After a period of negotiation, Xun Ze reached a cooperation with a domestic rock band and asked them to sing the song "Numb".

This band is called Kuí Niu Band. Its name comes from a strange beast in Shan Hai Jing. Ru Lei, whose name is Kui.

The Kui Niu band did not live up to the name, they were radiant on stage, their songs were not only widely circulated in China, even if they went abroad, they still gained a large number of fans.

In the original world, the song "Numb" was sung by Linkin Park. The passionate music and the lyrics hit the soul directly. Many people who sang this song along with Roar released all the emotions in their hearts.

Even if I can't understand the lyrics of this song, music has no national boundaries, and it sounds good, and even just listening to the melody of this song is exciting enough.

Although Shuilanxing does not have Linkin Park, the Kui Niu band is not bad. Their popularity comes from their strength, not by selling people to set up any messy things.

By the way, the members of the Kui Niu band are all fans of Xun Ze. Although they call each other "dog thieves" in private, they are still very happy to be able to cooperate with Xun Ze.

What's more, the song Xun Ze provided was too much for their appetite, but after hearing the demo of the song, they almost hugged Xun Ze's thigh and said that they must sing this song.

The two sides hit it off immediately, and the process of cooperation can be said to be very smooth and smooth. After recording the song and shooting the MV, both Xun Ze and the Kui Niu band started to promote it immediately.

"Fuck! New song from Kui Niu Band!"

"Damn it! And the MV! I seem to smell the smell of burning money."

"Damn it! The lyrics and music are all thieves!"

"This wave is the ecstasy of the two chefs!"

"It turns out that Gou Zhai is also so good at making foreign language songs?"

"And it's a rock-and-roll song, the thief is really hiding something!"

"Isn't Gou Zie making "League of Legends"? Why do you still have the heart to write songs for others?"

"No! Look! This is the theme song of "League of Legends"!"

"Hahaha! The thief doesn't play his cards according to the routine! Instead of playing the CG, he will play the song instead."

"Do you still have doubts about Gou Zei's musical attainments? Just because he hasn't produced a work for a long time, it doesn't mean his music is not good!"

"Have you listened to the song? It's too hot!"

"Yeah! After listening to it, I want to go to the street and shout."

"Be careful of being reported as a nuisance."

"No, it's so nice, I want to set this song as the ringtone of my phone."

"I want to set this as the alarm ringtone."

"Ruthless man! When this song plays in the morning, why don't you just jump out of bed?"

The hot discussion among the players, the reputation of Kui Niu and Xun Ze, and the quality of the song "Numb" made the song spread quickly.

Open some short video platforms, and many short videos use the song "Numb" as the background music. If you walk on the street, you can still hear this song playing in shopping malls and shops from time to time.

In private, when some people hear the ringtone of a friend, classmate or colleague's mobile phone, they are suddenly attracted by the melody of the song and ask the name of the song.

And the more widely sung "Numb" is, the more popular "League of Legends" will be. After all, this is the theme song of "League of Legends".

Watching "League of Legends" spread wildly on the Internet with the song "Numb", and it also radiated offline. After the emperor penguin game and the canopy game sighed, their publicity became frenzied.

Especially the Emperor Penguin game, as long as you log in to Koukou, or other apps of Emperor Penguin, there will be a pop-up window to promote their "King of the King".

Although this has a little effect, it will also bring some counter-effects. For example, some players who are still interested in "The King of Kings" will feel a little disgusted with the game.

It's like sometimes you want to tidy up the room, but you haven't started to do it yet, and the family asks you to tidy up, and you don't want to move in an instant.

Looking at the publicity of the Emperor Penguin game and the Canopy game, Xun Ze couldn't help but burst out laughing. It's okay to be anxious!If you are in a hurry, it is easy to make mistakes. If the player's rebellious psychology is completely stimulated, then he can win another game.

Although the promotion of "League of Legends" is also overwhelming, it is an offline promotion. Many companies are doing this, so everyone accepts it relatively high.

The online promotion relies on CG and songs. Even if the game is not mentioned, the quality of both is superior. This can be seen from the fact that the Kui Niu band has included "Numb" in their latest album.

Therefore, the online promotion of "League of Legends" relies a lot on the "tap water" among players, and the publicity effect of tap water is definitely much better than directly slapping players in the face.

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(End of this chapter)