Fang Daddy is in hand, I have the world

Chapter 99 The War Starts [Third]

Two days passed in a blink of an eye, and on the eighth day of the lunar new year, Rocket Bear's takeaway offensive started.

In order to celebrate the launch of Rocket Bear's food delivery platform in Shanghai, Jinwei, Shenzhen and other [-] cities, a one-month promotion is specially launched.

During this period, users in the above cities who download the Rocket Bear takeaway app will receive three six-yuan red envelopes.

Buying a member will give ten six-yuan red envelopes, which can be directly offset in cash.

The merchant launched a promotion, and the rocket bear takeaway platform rebates [-]%.

The sale in the Imperial City Market is even fiercer. Anyone who purchases a membership will be given eighteen six-yuan red envelopes, which can be used to offset cash.

Merchants cooperate with profit-sharing promotions, Rocket Bear Company will give you a 15.00% rebate.

Various local promotion activities began to be carried out in [-] newly developed cities, and all the takeaway boys who jumped over signed the contract and immediately issued tooling.

There will be more than ten days in February, and the Rocket Bear Company will directly give a subsidy of 300 yuan, and the subsidy for the next month will be 600 yuan. The contract stipulates that it must work for four months.

All kinds of means moved together, shaking the entire food delivery market in one fell swoop.

Seeing the promotion policy of Rocket Bear, many people think that Rocket Bear is crazy, so many red envelope subsidies, merchant promotion rebate subsidies, this is not a small sum.

Li Xing, CEO of Kangaroo Company, has a headache, and Chen Liang, CEO of Are You Full, also has a headache.

With such a big promotion, if you don't keep up, your data will drop across the board.

If you keep up, where did you come from for this large sum? A few months ago, only one imperial capital market lost four to five billion yuan, but now there are twenty markets.

There are 21 markets in God's Capital. It's a headache to think about how much money will be burned in a month.

Suddenly, Chen Liang was taken aback, picked up the report and looked at it carefully, and keenly found that the promotion of the Rocket Bear takeaway platform in the imperial capital was stronger than that in other cities.

Shangjing, the imperial capital, is the home of the Kangaroo Company. Rocket Bear stepped up the promotion in the Imperial Capital market, clearly displeased with the Kangaroo Company.

Consuming Kangaroo's funds.

Thinking of this, Chen Liang took a breath and saw the danger inside.

On the surface, it seems to be tossing the imperial capital market, but in fact, there is a hidden murderous intention inside.

After thinking about it for a while, Chen Liang understood that Rocket Bear's strategy was to kill two birds with one stone.

Coca-Cola competed with Pepsi, and they fought very happily. When the two parties made peace, the Coca-Cola market was divided equally between the two.

Jiaduobao fought with Wanglaoji, and as a result, Heqizheng and other herbal tea brands died.

This set played by the Rocket Bear Company is very sharp.

One is to provoke the war to consume the funds of the Kangaroo Company, forcing the Kangaroo Company to launch a peer-to-peer promotion to participate in the war.

The second is to hope that the two companies can't afford to withdraw from the market.

It can be said that killing two birds with one stone is not vicious.

In this food delivery battle, the company must not be left behind, and must launch equal promotions.

Chen Liang figured it out, and immediately called the company's senior management to start a meeting to discuss it.

On the Kangaroo Company side, an analysis meeting was also held. The Rocket Bear Company stepped up its promotion efforts in the Imperial City market, making it clear that it was unhappy with the Kangaroo Company.

Because of what, the analysts only said one sentence is not clear for the time being.

Li Xing, the CEO of Kangaroo Company, knew the reason very well in his heart, but he couldn't say anything about it, so he could only reprimand the analysis department and ended the meeting.

Returning to the office, sitting on the chair gave off a tired breath.

Li Xing said to himself, "The gain outweighs the loss".

In January, Kangaroo Company made a summary of last year. As a result, the planned target for the whole year was not completed.

The reason is simple, because of the rise of the Rocket Bear takeaway platform, after deducting the promotional expenses of the Imperial Capital Market War, not only can it complete the annual target, but it can also reduce the overall loss by more than 1 million.

This made Li Xing unhappy, and he had the idea of ​​tossing and tossing the Rocket Bear Company.

Li Xing graduated from Frog University, and Frog University has a strong network in the imperial capital. During the Chinese New Year celebrations, the Protoss Group is applying for preferential policies.

Li Xing moved around a bit, and found a passable excuse, so that the application for the Rocket Bear's preferential policy would not be approved.

Unexpectedly, Rocket Bear's revenge came so quickly, Chu Ba launched an offensive.

Kangaroo Company has a large number of users across the country, and if it launches an equivalent promotion policy for Rocket Bear Company, the more orders it has, the more it will lose.

This time it's not just an imperial capital market, but a whole 21 city markets. It's no wonder Li Xing doesn't have a headache for how much he will lose.

If you don’t launch peer-to-peer promotions, let’s see, the delivery guys will lose, the merchants will lose, and all kinds of data will drop.

If you want to start financing again, the price you need to pay will increase a lot.

Dilemma and headache are Li Xing's state.

In the afternoon, the rocket bear takeaway app began to appear prompts to apologize to users.

Due to the fact that many delivery boys have not yet gone to work during the Chinese New Year, there are only a limited number of takeaway boys working now, so please understand that the food delivery is not timely. We will try our best to solve this problem.

Pei Hongda had no choice but to send out this apology reminder. For the users of the Imperial City, he never expected that the users of the Imperial City would order food so crazy.

The originally tightened recruitment of takeaway boys has also let go. Many people took off the coats of the Kangaroo Company and the coat of the Filled Company, signed a contract with the Rocket Bear Company, and joined in.

One day passed, and Li Xing of the kangaroo company couldn't help but take a breath when he saw yesterday's data. The order volume dropped by 30.00% yesterday.

This is an unprecedented drop.

Looking back, more than [-] takeaway boys resigned and quit.

Seeing these data, Li Xing couldn't sit still, "Notify the heads of all departments to hold a meeting, immediately, immediately!".

The last word was yelled out, and the secretary immediately picked up the phone and started announcing it.

This time, the heads of various departments quickly arrived at the conference room and began to discuss countermeasures.

Not long after, Li Xing's secretary walked into the meeting room and whispered a few words in Li Xing's ear, Li Xing's face changed color, and he waved his hand to let the secretary leave.

"Everyone, since the other party wants to fight, we will accompany you to the end."

"The promotion in other markets is equal to Rocket Bear's promotion policy, and the promotion in Imperial City must be higher than Rocket Bear's."

"They must understand that the Imperial City Market belongs to our Kangaroo Company"

"We must come up with a plan this morning"

"I can tell you that the company is already full and has just launched a promotional policy for the peer-to-peer Rocket Bear takeaway company. If we don't follow up in time"

"We will be eliminated by the market"

After Li Xing said this, everyone felt confident. The promotion policy could be formulated when the basic tone was established, and it didn't take long to calculate it.

I started to get busy in the meeting room, and on the big screen in the meeting room, there were two sales promotion analysis reports of Rocket Bear Company and Is it full?

(End of this chapter)