Fang Daddy is in hand, I have the world

Chapter 727 Today is different from the past, we must bow to reality! [Third watch, first watch]

In the conference room, Li Benxi was playing with the latest generation of Shanxing mobile phone, experiencing smart technology.

As Li Benxi asked to speak out one by one, the phone screen began to change, showing what Li Benxi wanted to see.

Li Chaojun and the others were silent on the sidelines, everyone was under a lot of pressure, especially Li Chaojun, if the new generation of mobile phones could not satisfy Li Benxi.

I'm afraid the head of the mobile phone business department won't be able to work for long.

In the past, it was not clear why Li Benxi wanted to open up the strategic purpose of the system, but now he can see it clearly. Even if the new product of Shanxing mobile phone is not on the market, the sales of Shanxing mobile phone in Tianchao have increased a lot in the past few months.

This is an improvement without any preferential promotions, and it is the first increase of Shanxing mobile phone after the sales of Tianchao have been declining for many years.

"How is the technology access of those mobile phone manufacturers in Tianchao?" Li Benxi put down his phone and looked at Li Chaojun and asked.

"Technical docking has been launched. I received a report yesterday. It is expected to be completed before the end of this month. They will launch new models before the Chinese New Year."

"All mobile phones will have our mountain star logo when they are turned on"

"They're going to pay us three dollars for system usage for every phone they make"

Li Chaojun reported it truthfully, Li Benxi nodded in satisfaction, the progress was good.

"When will our new generation of mobile phones be launched?" Li Benxi continued to ask.

"President, I plan to go public before Christmas"

"Within three days, we will finalize the new generation of mobile phones, and then start order production. The retail price is set at US$[-]."

Li Chaojun talked about the arrangements for the launch of the mobile phone incessantly, but Li Benxi frowned and did not speak after listening. This kind of behavior made Li Chaojun and others a little puzzled.

"You all go out, Li Chaojun stays," Li Benxi said suddenly, and the others reacted immediately, bowed immediately, and then retreated one by one.

Li Benxi pointed to the actions next to him, and Li Chaojun immediately walked over and sat down, sitting on the chair with half of his buttocks so that he could stand up at any time.

"I got accurate news that Apple's new mobile phone has started production and is expected to be launched before Christmas"

"The retail price is $[-], which is a hundred dollars more than the price of the old song"

"Both hardware and software have been greatly improved. According to intelligence, the fluency of the new-generation IOS system is no less than that of Starlight Mobile's Nebula system."

"Do you think our new generation of mobile phones can compete head-to-head with Apple?"

After Li Benxi finished speaking, he looked at Li Chaojun. After hearing this, Li Chaojun frowned. If he was full of confidence before, now that Li Benxi finished speaking, he began to feel uneasy.

That is Apple, the former overlord of the mobile phone industry and the pioneer of the first generation of smartphones.

If it wasn't for the birth of the third-generation Xingguang mobile phone, Apple would still be the well-deserved leader in the mobile phone industry and the biggest competitor of Shanxing.

Li Benxi and Fukangkang of Tianchao are also collaborators. Fukangkang is the foundry of Guoguo mobile phones. It is really too difficult to keep Shanxing company a secret.

Another thing is that the shareholders of Shanxing Company are from Wall Street. Many of them are friends with the shareholders of Guoguo Company.

"What does the president mean?" Li Chaojun looked at Li Benxi and stopped saying a word, which meant that I listened to the president's arrangement.

Li Benxi just smiled after hearing that, yes, Li Chaojun has grown a lot, his arrogance has decreased a lot, he knows how to refer to his own opinions, and asked with a smile, "Let me ask you, how did the mobile phone manufacturers in China rely on to rise".

"Price, cost advantage"

Li Chaojun blurted out, and after finishing speaking, there was an expression of enlightenment on his face, and he already understood what Li Benxi meant.

"Do you know how to do it?" Li Benxi said.

"Understood, I will immediately redo the plan, and within two days I will bring the plan to the president for review." Li Chaojun said this with a serious expression.

Li Benxi nodded, yes, you are on the right track, and I will let you go temporarily.

"If the sales of the new generation of mobile phones fail to meet expectations, you are the only one who can take the blame. Don't let me down!" Li Benxi stood up after saying this, followed by Li Chaojun immediately.

Patting Li Chaojun on the shoulder, Li Benxi opened the door of the meeting room and walked out. Li Chaojun followed behind and sent Li Benxi and others to the car to leave before returning to the company.

Immediately convene a meeting with the heads of the relevant departments, overturn the original plan, and formulate a new plan. The cost must be reduced again.

Cost reduction does not mean that the configuration of mobile phones will be downgraded. These are Li Chaojun's original words.

The heads of the various departments below immediately became overwhelmed.

Time passed slowly one day, on this day, Apple issued an announcement that Apple's current share price does not conform to the company's value.

An application has been submitted to the Securities and Exchange Commission. When necessary, Apple and the individual directors will repurchase tradable shares from the trading market.

After the news spread, Apple's stock price immediately began to fluctuate, but it wanted to rise but there were many obstacles.

At this time, there was no breakthrough in Apple's artificial intelligence technology, and the news that the new generation of Apple mobile phones could not be launched began to spread.

At the close of the market in the afternoon, Apple's stock price was in a downward trend. Compared with before the launch of the third-generation Starlight mobile phone, the stock price had dropped by $[-].

Time passed day by day, counting from the day when Apple released the announcement, in just three days, each share fell by another six dollars, and the downward trend continued.

The outside world has been waiting for Apple to explain the news about the application of artificial intelligence technology. As a result, Apple did not respond at all, as if tacitly acquiescing that artificial intelligence technology has not made a breakthrough.

Falling behind, Apple is falling behind in this artificial intelligence technology competition. This is a common view in the media, and major media have published similar articles.

As public opinion fermented, Apple's stock price began to fall continuously, getting more and more violent. In just a few days, the stock price fell to $58 a share.

Compared with the peak period, the market value has shrunk by more than 60.00%, which is a terrible decline.

On this day, the stock market opened, and several big orders came down one after another, all of which were to buy Apple stock.

The smallest order is [-] shares.Big orders of [-] shares and [-] shares can be found everywhere.

Many people were dumbfounded, and soon the news came out that Apple and its shareholders began to buy back shares. Many people didn't care about the news.

At this moment, the only way to stabilize Apple's stock price from continuing to fall is to buy the company and shareholders to increase market confidence.

Sadly, many people think Apple is doing it wrong.

Now is not the same as before. Now is the era of technology competition. If you don’t make breakthroughs in artificial intelligence technology, you can’t start practical applications. No matter how much you buy back, you can’t change the current situation.

In the next few days, the market performance seemed to confirm the views of these people. With the continuous large orders to buy stocks, Apple's stock price remained at most slightly down.

The situation of stock prices continuing to fall has not changed. It can be seen that most people are not optimistic about Apple.

Time passed day by day, and time entered December. Cook presided over a board meeting. After the board meeting, Apple issued an announcement to the major media.

Four days later, a press conference was held, and major news was released, which was absolutely shocking.

After receiving the notice, the major media basically agreed. Apple has always maintained good news with the major media.

On this day, rows of Apple mobile phones began to be shipped to Amazon's warehouses all over the world. Tianchaodongdong.com warehouses and Tmall warehouses also shipped a batch.

Cook has great ambitions, and the first batch of orders placed is as high as 3000 million units. Fukangkang is working overtime day and night for assembly and production.

Moreover, overtime costs have also been increased to mobilize the enthusiasm of workers.

Unbeknownst to Apple, Mountainstar also took action. The press conference was also held on the same day, and the new generation of Mountainstar mobile phones began to be distributed.

Li Chaojun made up his mind to fight Apple this time, and made sufficient preparations.

Time passed day by day, and in a blink of an eye, four days passed. Just the night before the press conference, Cook held a video conference with the board of directors.

The content of the discussion is the same, the retail price, the original scheduled retail price is [-] US dollars, and now Cook wants to change it to [-] US dollars.

Why he did this, Cook also explained in detail to win the support of the directors.

A mobile phone reduced the profit by three hundred dollars, and the people on the board of directors began to quarrel. Cook was really overwhelmed at this moment.

Mountain Star absolutely set the retail price at $[-]. If Apple continues to maintain the original price, it will face enormous market pressure.

"I agree with Cook's opinion." Howard spoke suddenly, which made all the directors stunned. It was unbelievable that Howard would support Cook's opinion.

Cook himself was very surprised and thought of many possibilities, but he didn't expect Howard to agree with his suggestion.

"Gentlemen, although I am very upset with Cook, this time, Cook's decision is correct"

"The current environment is not what it used to be. We must admit that in terms of artificial intelligence technology, Protoss Group and Guge Group are farther than us."

"Both of them have stronger technical strength than us"

"Currently, consumers in the market have accepted this point of view. If we want to return to the position of the boss, we must change our previous practices."

"Temporary low prices are nothing, we must let consumers accept that our Guoguo company's artificial intelligence technology is not inferior to Guge company and Xingling Group"

"If we maintain the original price, the sales volume will be very limited, and consumers will not be able to experience the power of our new generation IOS system"

"Let me remind all directors, don't forget that our most powerful is not technology, but our powerful ecosystem"

"As long as our ecosystem is not damaged and our number of users does not decrease, this loss will be recovered in a later time"

"With a huge consumer experience and loyal customers, I believe that when we launch the next generation of mobile phones in a few years, we can completely increase the price back."

"Let me remind all the directors that the current competition in the global mobile phone industry is in a situation where we, Guge Group, Xingling Group, Shanxing Group, and the four major groups compete"

"The technology of each of the other three companies is not weaker than ours, or even stronger than ours"

"This is reality, we have to accept it, we have to change our way of thinking!"

After Howard said these words, everyone fell silent. Many people, including Cook, felt that they needed to get to know Howard again.

Such rational words would actually appear in Howard's mouth.

These remarks also made many directors wake up, think about it, and voted for it.

Today is different from the past, we must bow to reality!
Apple is no longer the only choice for consumers, and there are three more powerful competitors.

(End of this chapter)