super storm

Chapter 609 Football No.1

Yang Yang arrived in Zurich, Switzerland by private plane around noon.

Along with him, in addition to Su Ye and agent Raiola, Gerrard and Kuran, as well as Gerrard's agent.

After the group arrived in Zurich, the FIFA welcome car took them directly to the hotel.

At the same time, the reception staff did not forget to remind Yang Yang that he will attend a press conference of the FIFA Awards Conference in the afternoon.

This is a press conference dedicated to the top three world footballers, and the time is scheduled at [-] o'clock.

A little earlier, at [-]:[-], there was a press conference for the three candidates for Miss World Football, which lasted for an hour in total.

Men's football received more attention, and the press conference lasted for an hour and a half.

After the press conference, there will be a series of public activities including autograph signing, photo taking, interview and interaction.

From eighteen o'clock, it's time for the red carpet.

The awards ceremony starts at [-]:[-], lasts for one hour, and ends at [-]:[-], followed by a press conference after the award, where the winners will be interviewed by media reporters from all over the world.

Like the European Golden Globe Awards, the process of the FIFA Awards Conference is also very compact and orderly. The only difference is that FIFA is obviously richer, more invested, and more influential.

The annual award ceremony is held at the Zurich Opera House in Switzerland, and it will be broadcast live to the whole world at the same time. Coupled with the influence of FIFA, in addition to the shortlisted guests, there are also a large number of guests from all over the world invited. It can be said that it is star-studded and attracts worldwide attention.

……

This time, Armani arranged for two stylists to come to Zurich to tailor outfits for Yang Yang and Su Ye.

Both of them had already chosen their clothes before, Yang Yang still chose a dark suit with a white shirt, but this time he did not wear a tie, but let go of the buttons, which would look more casual and fit his age.

Su Ye is wearing a white off-the-shoulder tunic dress. The style is relatively simple and elegant. There is a hollow design on the dress, but the decoration has a Chinese style. It is said that the designer's idea comes from the sentence in the Chinese Book of Songs: "The reeds are green, and the white dew is frost."

After seeing Su Ye try on the dress, Yang Yang couldn't help but smiled and praised, "The so-called Yiren is by my side."

One sentence made Su Ye both happy and ashamed, and gave him a charming look.

However, Yang Yang quickly changed out of that suit and put on another set of casual clothes sent by Raiola.

The clothes were a sports sweater with the obvious Nike logo on it. Needless to say, this was sponsored by Nike, but the pants were a pair of jeans, which surprised Yang Yang.

"Guess how much these jeans are worth?" Raiola asked with a smile.

Yang Yang thought for a while, "Do you want a hundred euros?"

"Too cheap."

"Cheap?" Yang Yang was a little puzzled, and looked at the logo on the jeans, a brand he didn't know.

"This is a pair of jeans brand Pepe from London, England. This pair of jeans is worth 500 million euros."

As soon as Yang Yang heard it, he immediately understood what Raiola meant.

This guy must have negotiated another sponsorship deal.

"How many years this time?"

"Three years, 500 million euros per year, global spokesperson, including China, this brand will vigorously develop the Asian and Chinese markets in the next few years, so I attach special importance to your endorsement."

500 million euros per year, which is quite an astonishing figure, but it is not that Yang Yang has not signed before.

When he first signed Porsche, Yang Yang was still shocked, thinking that 500 million euros was too outrageous, but unexpectedly, two years have passed in the blink of an eye, and the sales volume of Porsche in the Chinese market has almost doubled every year, far exceeding expectations, and the growth rate is really amazing.

Afterwards, Raiola turned around and told Yang Yang that the 500 million euros he signed that year was a big loss.

Not just Porsche, but Armani and Nike too.

Sometimes Yang Yang felt that it was not because of his commercial value, but because standing behind him was China, which had a quarter of the world's population and was about to become one of the world's top three economic powers, and a rapidly rising Asia.

After going to Japan to play the Club World Cup this time, Yang Yang discovered that his original influence in Japan was also amazing.

Before and after the Club World Cup, many companies in Japan contacted Wei Zheng, hoping to sign Yang Yang, but Yang Yang was not interested in signing a Japanese endorsement, even if the other party offered a high price.

Not only him, but also Yao Juren and Liu Feiren have always resisted signing Japanese endorsements.

Money is to be earned, but some money cannot be earned.

Yang Yang has always followed such a set of principles.

…………

…………

A gray sports sweater, a pair of jeans, and a pair of Nike's latest casual sneakers.

This is Yang Yang's outfit for the press conference.

Not only him, Kaka is also wearing casual clothes, but it is impossible to tell what brand he is endorsing, while Messi is wearing an Adidas clover T-shirt with a ridiculously large logo on the chest, and a black jacket outside, and the brand cannot be seen.

The only thing Yang Yang can be sure of is that his two competitors also made a lot of money from this outfit.

In today's professional football environment, commercial sponsorship is an inevitable trend and trend.

For players, signing a strong sponsor can quickly spread their personal influence all over the world.

For example, Yang Yang, after signing with McDonald's and Coca-Cola, they recently launched a specially customized Golden Ball set meal in McDonald's stores all over the world, and Yang Yang's image was marked on it. For Yang Yang, it is also a kind of brand promotion, allowing more people around the world to know him.

There are other brands as well.

With football as the medium and huge fans as the market, the media has brought great influence and attention, while commercial sponsorship tightly binds the business brand to the players, complementing each other and helping each other.

Among the three candidates for this year's World Footballer of the Year, neither Brazil nor Argentina has a market as big as China's, and compared to South American stars, Yang Yang is the only one in Asia, so his market value is much higher than others.

Even according to the evaluation of the authoritative German media, Yang Yang's current commercial value has surpassed Beckham and Ronaldinho and others, and he can be called No.1 in today's football.

This is not only from Yang Yang's performance on the court, but also from the huge Chinese and Asian markets behind him.

……

When he saw Kaka and Messi in the background, Yang Yang thought of many things in his mind, but in reality, he greeted Kaka and Messi with a smile.

Kaka and Yang Yang have a very good relationship, even though the outside media are arguing about who will win the World Footballer of the Year, and on the surface, the two have no contact or communication, but in private, the relationship between the two is still very good.

Humble and kind, this is Kaka's character, and Yang Yang has never been a strong man.

As for Messi, he is also very humble and restrained.

Today's press conference gathered media from all over the world, including several Chinese media and TV stations.

The three candidates entered the venue on time at [-]:[-] and sat on soft sofa chairs to accept questions from the media reporters present.

One of the details is that Yang Yang and Kaka answered directly in English, but Messi had to use simultaneous interpretation.

The protagonist of the press conference is undoubtedly Yang Yang, and the problems of the media are also quite difficult.

For example, in the first question, Yang Yang commented on the two competitors, saying that both Kaka and Messi are the strongest players in the world today. He believes that Kaka is the strongest midfielder, and Messi's performance on the right wing is also the world's top.

The first question is to dig a hole, and the second question is to bury people directly. This is a trick of media reporters.

Yang Yang is already familiar with dealing with it.

"Who is more likely to be elected?"

Yang Yang pondered for a while, "I think, for the three of us, no matter who is elected as the World Footballer, it is a great honor. I am very happy to be one of the three candidates. If Kaka or Messi wins the award, I will be happy for them and send my most sincere congratulations."

When he said this, Yang Yang changed the subject, "Of course, I definitely hope that I can win the prize. Who wouldn't, right?"

There was a burst of warm applause in the press conference, obviously applauding Yang Yang's witty answer.

After Kaka and Messi heard this, they both smiled and nodded at Yang Yang in unison.

There are many pitfalls hidden in this kind of problem. Messi has always been reserved and not good at dealing with the media. Kaka has experienced many battles, but he still finds it difficult.

It's all right now, Yang Yang's answer is considered to be the first, which gave them a reference, and then they only need to answer according to Yang Yang's template, then there will be no problems.

The whole press conference was carried out in such an atmosphere of hello, me, everyone. The media reporters dug holes again and again, while Yang Yang, Kaka and Messi broke free from the traps again and again.

As the so-called bridal sedan chair is carried by people, no matter who gets it, it must not lose its demeanor and damage its image anyway.

One of the questions was that some Spanish media asked Yang Yang that Barcelona would offer 6000 million euros to introduce him. Yang Yang smiled and said that he had never heard of such a rumor.

"Being teammates with Messi is definitely something that any player desires, but I am very happy at Liverpool. I have many teammates here who are also very good, and I still have a contract with Liverpool for several years."

As the financial dilemma of the two American bosses is gradually exposed to the media, the financial crisis of Liverpool has also attracted more and more attention from the media. There are even rumors that Liverpool will not rule out the news of selling Yang Yang to pay off debts.

But with Yang Yang's status today, it is absolutely impossible for him to be cheap, and there are not many teams who can afford it.

However, Benitez and Gerrard both said in interviews with the media that Yang Yang is very important to Liverpool and is not for sale, calling on the team to do their best to keep Yang Yang.

Benitez even hinted that if Yang Yang is sold, he does not rule out the possibility of leaving Liverpool.

(End of this chapter)