Football giants

Chapter 77 I want to try

Espoo is the second largest city in Finland after the capital Helsinki.

The headquarters of the world-renowned Nokia is in Espoo, and Microsoft and Google have also established headquarters, research centers and data centers in Espoo.

Taking advantage of this trend, Espoo is also a gathering place for countless high-tech talents in Europe.

One of them is Lars Lepinning, who is now the head of the game production team at Remedy Entertainment in Finland.

Speaking of Remedy Entertainment, seasoned gamers must be familiar with it. The famous [Max Payne] series of games came from this game developer, and the famous system rating software 3DMark is also written by this company.

Russ Lepining participated in the production of the Max Payne series. This game has been transformed into an action movie by Hollywood, starring Mark Wahlberg. Recently, the latest game product of him and his working group is "Alan Wake".

There is no doubt that Remedy is already a well-known developer in the game industry, but Kelas Lepinning is not proud of it at all. He even found that his enthusiasm for work is passing away bit by bit.

The reason is simple, Remedy is too restricted.

Before developing the successful Max Payne series, Remedy had been in deep financial crisis, but after the success, they were still unable to be completely independent, as if to develop [Alan Wake], they needed to cooperate with Microsoft's game studio and were required to launch on Microsoft's Xbox platform.

All kinds of restrictions are telling Lars Lepinning that the future of this road may not be bright.

In recent years, with the rise of smartphones, mobile games have received unprecedented attention.

The release of Plants vs. Zombies and the recent rise to fame of Angry Birds made the whole world see the huge market for mobile games, and Lars Lepining began to shift his attention to the field of mobile games.

Not long ago, he received an invitation from a start-up company, but the founder was a well-known figure in the Finnish industry. He valued Lars Lepinen's rich experience in the field of game development and invited him to join their team.

But Russ Lepinning is still hesitant, because the other team has only three people, and their idea is to build a strong creative team first, then go to the City of London to attract venture capital, and then use venture capital to develop games.

He doesn't know if this set of capital games can be played well, but the risk is too great.

Therefore, after receiving the invitation, he was still hesitating, even though the prospect outlined by the other party was very gratifying.

But who knows?
He was equally hesitant and tempted by the two people sitting in front of him, the well-known senior artist and animator in the game industry Petteri Sterman, and the famous analyst Temur Hausla with a master's degree in business administration.

The three of them were sitting in a cafe in downtown Espoo, discussing their options for the future.

But who can promise a future for themselves or others?

"Have you ever heard of cutting the rope?" asked Petrie Sturman.

Lars Lepinning hummed, "It seems that it has only been launched a few days ago? It has been reported in the media before."

Since WeChat held a competition at the University of Southampton, which attracted the attention of the media, it quickly launched this game on Apple's IOS and Facebook platforms, and it has been loved by more and more players.

"I heard that in the Apple App Store, the game has more than 200 million downloads worldwide."

"200 million?" Lars Lepinin lost his voice in surprise.

Alan Killer, which he personally produced and supervised, is currently aiming for 100 million sales, but this mobile game has so easily broken through 200 million downloads, which makes him feel so embarrassed.

"It seems that it has only been launched for a week." Lars Lepinning said in amazement.

"Well, exactly one week." Petry Sterman smiled slightly, "This number is actually not amazing at all, because the results are better than them, and it's not like they don't. The key is to look at the stamina."

As a famous analyst in the past, after switching to the field of game development, Temur Hausla, who is good at the establishment and improvement of the entire game economic structure, couldn't stop nodding, "I have also paid attention to this game, and downloaded it to play. As a free game, the key is to see their retention rate for players and how to guide players to spend money to buy paid items."

"I heard that the retention rate of their players is about 65% on the next day, 55% on the third day, and 50% on the seventh day." Petry Sterman said enviously, which is quite high.

Temur Hausla was a little shocked. He is also very good at game analysis. He naturally knows the meaning behind this data, but he just doesn't understand. "How did they do this?"

I believe that this is also the common doubt of all mobile game manufacturers.

"Quests!" Petri Sterman replied, "They provide players with different types of daily tasks and rewards, encouraging them to go online every day, and they even reward those gems that can be used to buy paid items."

"This is indeed a very creative idea!" Temur Hausla said with admiration.

As everyone knows, when Yang Huan designed this idea, he actually plagiarized and borrowed from the Tiantian series of WeChat in his previous life.

"From the perspective of art, this game is very beautifully designed, and its logic and game feedback are almost impeccable. Every move of the player will get the most realistic and natural feedback, which is quite attractive."

Petrie Sterman had obviously put a lot of work into cutting the rope.

"This is not just a mobile game, it also has access to rich social elements, which can be linked with friends on Facebook and WeChat. Through the leaderboard, players can see the scores of relatives and friends and the progress of the game, and even every time they pass a level, they can see the performance of their friends in this level, compare each other, and even leave messages to friends for guidance on game tips."

Everyone hopes that they are the most powerful manpower around them. Through this social method, it can naturally bring a sense of accomplishment and satisfaction to the players. Even for some competitive players, they will try their best to improve their ranking on the leaderboard and the progress of the game.

The fastest and most effective way is to buy some charging items that are very practical, but will not destroy the balance of the game.

For example, when encountering a hard time, you can directly skip this level and enter the next level through the charging props.

Because the difficulty setting of game levels is usually a combination of arranging a more difficult level among several levels, skipping difficult levels is still very helpful for the progress of the game.

But when the game reaches a certain stage, the player must go back and solve the difficulties skipped before in order to continue.

And if you want to break through those difficulties, you may need to buy paid items.

Obviously, from the very beginning, WeChat has tried its best to guide players to buy paid items.

It's just that they chose a smarter way that won't be resisted by players.

"Recently, on Facebook and Twitter, many people are talking about the cute cartoon dragon, which is very popular with female players, and the gorgeous graphics of the whole game are also very pleasing. In addition, they are diligent in updating and adding levels. At present, it has reached seven level boxes, and it is said that it will continue to be updated in the future."

Speaking of which, Petry Sterman smiled admiringly, "This is a mobile game promotion that has been prepared for a long time. From game production, to test release, to holding a competition, and finally to the global simultaneous release, everything has been carefully prepared."

"So, they became an instant hit!" Lars Lepinin also praised with admiration.

"Next, the Apple App Store may make great efforts to promote this beautifully crafted game that can well reflect the performance of Apple mobile phones. This is also Apple's consistent style."

Recommended by the Apple App Store, one of the most important requirements is that the production should be exquisite, and it must be able to reflect the performance and characteristics of Apple mobile phones and IPADs. This type of game is generally highly recommended.

Hearing this, Temur Hausla suddenly had another thought in his heart.

He took the laptop from his side, opened it, quickly went to Google, and started searching for the development company that cut the rope.

"Actually, we may have overlooked one point." Temur Hausla shook his head and said with a sigh.

"What did you overlook?" Petrie Sterman was a little surprised.

I have given such a high evaluation, and I still ignore it?

Temur Hausra turned the laptop, "Look, this company is the one that developed WeChat. They released it on both IOS and Facebook platforms at the same time. Don't you think that this is a conscious introduction of Facebook users and social circles to WeChat?"

The most important aspect of social networking is interpersonal relationships. If a game can be used to guide a large number of users from Facebook to WeChat, it will undoubtedly allow WeChat users to achieve explosive growth in a short period of time.

"It seems that we still underestimated their ambition!" Temur Hausla suddenly became very interested in this company.

If this was a Silicon Valley company, his interest might not be so strong, but he is a British start-up company, which makes people feel very curious.

"They're looking for game production talent, and they're paying good salaries." Petrie Sterman noticed the job ad among the Google search results.

"A senior artist with more than six years of experience in game development is paid an annual salary of 15 pounds."

You know, Petrie Sterman's current annual salary is probably more than 7 pounds. This is because he is senior enough and has been in the company for many years. Otherwise, according to the trend of the entire European and American game industry's salaries falling sharply in [-], it would be considered good for him to get [-] pounds.

But the annual salary given by WeChat is so high, which really makes him very tempted.

Is this a plan to take advantage of the low tide of the game and movie industries to engage in talent hunting?
"Is it really that high?" Lars Lepinin was also a little moved. If the senior artist has such a high salary, then his salary will definitely not be low, at least it will be the same.

Temur Hausla wasn't too surprised, "I have a few friends who used to work as a game developer in Sweden, and now they have gone to the UK. I heard that the salary and benefits are very good, and the company benefits are also quite generous. It is said that the boss is a very rich second-generation rich man who knows games very well, and I heard that he recently bought a football team."

"Southampton!" Petrie Sterman immediately thought of this team.

The main reason is that it is too dazzling. As a League One team, it has won the world's number one center Zlatan Ibrahimovic and the super genius Neymar recognized by everyone.

Such a team is not easy for people to forget.

Now that they knew this, the three of them also knew that at least this company was a start-up, but its strength was very strong, especially its financial strength, and the terms of the offer were so generous that they were thrilled.

"I want to try it." Petry Sterman took the lead.

Lars Lepinning looked at Temur Hausla, nodded and said, "Then I will go too."

Temur Hausla laughed, "Let's go together!"

　It's on the list, brothers, vote! !
　　
　
(End of this chapter)