The ace patron saint of female presidents
Chapter 37 Hunger Marketing
Hu Peiling was taken aback: "Boss Ye, drinks are the biggest part of the bar's profit! And drinking drinks alone, it will be much more difficult to get back the price in the future than all the discounts and big rewards..."
"I know! So, I have to think of a surefire way."
While pondering, Ye Xiaoxiao asked for everyone's opinions: "We can do this, introduce a few drinks that can be canceled in the future, and the prices of other drinks remain unchanged."
In Jianghuhang Bar's previous opening big reward plan, no matter the private room, drinks and food plates, it was all [-]% off.
This discount was negotiated by everyone, and it is the most beneficial promotion for the bar.
But this plan was vulnerable to Cheng Zhengqi's [-]% discount on capital-guaranteed operations. Even if the opening of Jianghuhang Bar lasted for a month, Cheng Zhengqi only fought a price war for seven days.
However, if any bar opens, if it cannot be a hit, it will only become more difficult as it goes on.
In other words, if Ye Xiaoxiao didn't change her strategy, she would definitely lose out in Cheng Zhengqi's commercial competition.
In the case that following the [-]% discount will not help, finding another way has become an inevitable choice.
"Beverages are the soul product of the bar. We use the imported drinks to attract customers. We first attract the guests and make them familiar with our bar. When the big opening time is over and we cancel these kinds of drinks, we will sell other drinks. It should be a very feasible operation to transition to a wave of discounts for drinks and food plates.”
Everyone looked at each other for a while, and finally, Hu Peiling pointed at the key point: "How much discount do we offer for these special drinks? Do you want to link them to the private room?"
"It can be set as a [-]% discount, and another set of private room packages can be made based on the discounted drinks!"
"[-]% off?" Hu Peiling was taken aback.
Ye Xiaoxiao nodded firmly: "[-]% off!"
She explained: "What we need to worry about is not this kind of drinks that are used for a [-]% discount, but such a low price will make our bar usher in the dilemma of Boss Liu..."
Pan An was thoughtful: "Inferior customers?"
Thinking of those scumbags trying to pounce on the bar to bite the flesh and blood, it seems that Ye Xiaoxiao's worries are completely superfluous.
Anyway, those guys will come, so why bother to find out whether they are attracted by the price of drinks, or are they here to do things for extortion?
Ye Xiaoxiao nodded, and solemnly said to Pan An and Tan Penggao: "In this regard, I need to ask Manager Pan and Captain Tan for your troubles!"
Pan An gave Tan Penggao a wink, and he agreed wholeheartedly: "No problem!"
……
Cheng Zhengqi, who has been paying close attention to the reaction of Jianghu's new bar, got their brand new advertising leaflet in the first time, and suddenly felt bad.
All the bar and KTV managers under his command were summoned again by him, trying to figure out the secret of Ye Xiaoxiao's [-]% discount on drinks for a month.
It's a pity that until the end, no one could say one, two, three, four. No one believed that the bar could still make a profit under such a huge discount.
However, Cheng Zhengqi firmly believed in this.
No one knows better than him how much venture capital Ye Xiaoxiao has in his hands. If he can't make a profit, he won't be able to last for a month with a [-]% discount on drinks.
Seeing these managers hide their excellent noncommittal, Cheng Zhengqi suddenly regretted forcing Ye Xiaoxiao into a competitor.
With a group of pigs who can't even find the opponent's profit point, can they really defeat such an opponent?
……
Time flies, and in a blink of an eye it is the opening day of Jianghuhang Bar.
All the employees rushed over early in the morning, bought a flower basket in twos and twos, and decorated the entrance of the bar with colorful flowers.
Everyone changed into their work clothes, performed their duties early in the morning, and waited for the night with high spirits and joy.
At noon, in the general manager's office, Ye Xiaoxiao began to frequently ask Hu Peiling about the bar's reservation rate.
"As of now, 45 of the 31 private rooms have been ordered, including [-] medium and large private rooms. There are [-] booths, and [-] have been booked."
Hu Peiling wore a black cheongsam again today, showing the charm of her plump figure to the fullest, as if she was on her way home at sunset.
It's just the data she gave, but Ye Xiaoxiao couldn't help frowning: "The booking rate is only one-third?"
This kind of reservation rate is not bad in normal times, after all, there is still an afternoon, and there are still guests who come to the bar for a while.
However, for the Jianghuhang Bar, which has launched a [-]% off drink for its opening and a big reward plan, this kind of reservation rate is indeed a bit unreasonable, and it also means that the appeal of [-]% off drinks is not as good as expected.
Pan An was a little puzzled: "Why do I think it's good to have so many reservations in one morning?"
Ye Xiaoxiao knew that he didn't know how to do it, but she didn't explain it directly: "Manager Hu, some of the guests who reserved seats should be old customers you brought over from the sunset, right?"
Hu Peiling was very embarrassed: "There are all big private rooms!"
Ye Xiaoxiao was afraid that she might misunderstand, so she hurriedly explained: "There are only nine of the twenty large private rooms left, which is already very good. Thank you, Sister Hu, for your efforts during this time!"
"Should be, I am also a shareholder, the third largest shareholder!"
"Reserve three large private rooms and five medium private rooms, and let everyone know when it's over. If you get a large private room, you will be rewarded with two hundred rewards, a medium private room with one hundred and fifty rewards, a small private room with one hundred rewards, and a deck order with five rewards. ten."
When Hu Peiling heard this, she couldn't help reminding: "Mr. Ye, there is still an afternoon..."
Ye Xiaoxiao smiled: "I just want to let the customers who call in the afternoon to book a table and private room know that tomorrow should be early!"
Hu Peiling's eyes lit up: "Hunger marketing?"
"Correct!"
"I understand, let me inform you!"
Hu Peiling had just left for a while when Tan Penggao ran in: "Mr. Ye, Boss Liu is here with a flower basket. Manager Hu asked me to come over and let me know."
"I'll go right away, thank you for your hard work!"
In fact, not only the former owner of the bar sent flowers, but Tan Penggao actively came to report in person because the manager of Blue Shield Security Company also sent a flower basket to the partner on behalf of the company.
The funny thing is that after Pan An accompanied Ye Xiaoxiao downstairs, he not only saw Liu Jun, the manager of Blue Shield Security Company, but also Wang Dali.
Almost all the staff present were looking at Wang Dali eagerly, wondering what this guy was trying to do under the guise of sending a flower basket.
It wasn't until the real owner showed up that Wang Dali closed his eyes and raised his fists to congratulate: "Mr. Ye, Manager Pan, Boss Cheng learned that Jianghuhang Bar opened today, so he specially asked me to send a flower basket to congratulate your bar on its grand opening." , make money every day, and make a fortune.”
"I know! So, I have to think of a surefire way."
While pondering, Ye Xiaoxiao asked for everyone's opinions: "We can do this, introduce a few drinks that can be canceled in the future, and the prices of other drinks remain unchanged."
In Jianghuhang Bar's previous opening big reward plan, no matter the private room, drinks and food plates, it was all [-]% off.
This discount was negotiated by everyone, and it is the most beneficial promotion for the bar.
But this plan was vulnerable to Cheng Zhengqi's [-]% discount on capital-guaranteed operations. Even if the opening of Jianghuhang Bar lasted for a month, Cheng Zhengqi only fought a price war for seven days.
However, if any bar opens, if it cannot be a hit, it will only become more difficult as it goes on.
In other words, if Ye Xiaoxiao didn't change her strategy, she would definitely lose out in Cheng Zhengqi's commercial competition.
In the case that following the [-]% discount will not help, finding another way has become an inevitable choice.
"Beverages are the soul product of the bar. We use the imported drinks to attract customers. We first attract the guests and make them familiar with our bar. When the big opening time is over and we cancel these kinds of drinks, we will sell other drinks. It should be a very feasible operation to transition to a wave of discounts for drinks and food plates.”
Everyone looked at each other for a while, and finally, Hu Peiling pointed at the key point: "How much discount do we offer for these special drinks? Do you want to link them to the private room?"
"It can be set as a [-]% discount, and another set of private room packages can be made based on the discounted drinks!"
"[-]% off?" Hu Peiling was taken aback.
Ye Xiaoxiao nodded firmly: "[-]% off!"
She explained: "What we need to worry about is not this kind of drinks that are used for a [-]% discount, but such a low price will make our bar usher in the dilemma of Boss Liu..."
Pan An was thoughtful: "Inferior customers?"
Thinking of those scumbags trying to pounce on the bar to bite the flesh and blood, it seems that Ye Xiaoxiao's worries are completely superfluous.
Anyway, those guys will come, so why bother to find out whether they are attracted by the price of drinks, or are they here to do things for extortion?
Ye Xiaoxiao nodded, and solemnly said to Pan An and Tan Penggao: "In this regard, I need to ask Manager Pan and Captain Tan for your troubles!"
Pan An gave Tan Penggao a wink, and he agreed wholeheartedly: "No problem!"
……
Cheng Zhengqi, who has been paying close attention to the reaction of Jianghu's new bar, got their brand new advertising leaflet in the first time, and suddenly felt bad.
All the bar and KTV managers under his command were summoned again by him, trying to figure out the secret of Ye Xiaoxiao's [-]% discount on drinks for a month.
It's a pity that until the end, no one could say one, two, three, four. No one believed that the bar could still make a profit under such a huge discount.
However, Cheng Zhengqi firmly believed in this.
No one knows better than him how much venture capital Ye Xiaoxiao has in his hands. If he can't make a profit, he won't be able to last for a month with a [-]% discount on drinks.
Seeing these managers hide their excellent noncommittal, Cheng Zhengqi suddenly regretted forcing Ye Xiaoxiao into a competitor.
With a group of pigs who can't even find the opponent's profit point, can they really defeat such an opponent?
……
Time flies, and in a blink of an eye it is the opening day of Jianghuhang Bar.
All the employees rushed over early in the morning, bought a flower basket in twos and twos, and decorated the entrance of the bar with colorful flowers.
Everyone changed into their work clothes, performed their duties early in the morning, and waited for the night with high spirits and joy.
At noon, in the general manager's office, Ye Xiaoxiao began to frequently ask Hu Peiling about the bar's reservation rate.
"As of now, 45 of the 31 private rooms have been ordered, including [-] medium and large private rooms. There are [-] booths, and [-] have been booked."
Hu Peiling wore a black cheongsam again today, showing the charm of her plump figure to the fullest, as if she was on her way home at sunset.
It's just the data she gave, but Ye Xiaoxiao couldn't help frowning: "The booking rate is only one-third?"
This kind of reservation rate is not bad in normal times, after all, there is still an afternoon, and there are still guests who come to the bar for a while.
However, for the Jianghuhang Bar, which has launched a [-]% off drink for its opening and a big reward plan, this kind of reservation rate is indeed a bit unreasonable, and it also means that the appeal of [-]% off drinks is not as good as expected.
Pan An was a little puzzled: "Why do I think it's good to have so many reservations in one morning?"
Ye Xiaoxiao knew that he didn't know how to do it, but she didn't explain it directly: "Manager Hu, some of the guests who reserved seats should be old customers you brought over from the sunset, right?"
Hu Peiling was very embarrassed: "There are all big private rooms!"
Ye Xiaoxiao was afraid that she might misunderstand, so she hurriedly explained: "There are only nine of the twenty large private rooms left, which is already very good. Thank you, Sister Hu, for your efforts during this time!"
"Should be, I am also a shareholder, the third largest shareholder!"
"Reserve three large private rooms and five medium private rooms, and let everyone know when it's over. If you get a large private room, you will be rewarded with two hundred rewards, a medium private room with one hundred and fifty rewards, a small private room with one hundred rewards, and a deck order with five rewards. ten."
When Hu Peiling heard this, she couldn't help reminding: "Mr. Ye, there is still an afternoon..."
Ye Xiaoxiao smiled: "I just want to let the customers who call in the afternoon to book a table and private room know that tomorrow should be early!"
Hu Peiling's eyes lit up: "Hunger marketing?"
"Correct!"
"I understand, let me inform you!"
Hu Peiling had just left for a while when Tan Penggao ran in: "Mr. Ye, Boss Liu is here with a flower basket. Manager Hu asked me to come over and let me know."
"I'll go right away, thank you for your hard work!"
In fact, not only the former owner of the bar sent flowers, but Tan Penggao actively came to report in person because the manager of Blue Shield Security Company also sent a flower basket to the partner on behalf of the company.
The funny thing is that after Pan An accompanied Ye Xiaoxiao downstairs, he not only saw Liu Jun, the manager of Blue Shield Security Company, but also Wang Dali.
Almost all the staff present were looking at Wang Dali eagerly, wondering what this guy was trying to do under the guise of sending a flower basket.
It wasn't until the real owner showed up that Wang Dali closed his eyes and raised his fists to congratulate: "Mr. Ye, Manager Pan, Boss Cheng learned that Jianghuhang Bar opened today, so he specially asked me to send a flower basket to congratulate your bar on its grand opening." , make money every day, and make a fortune.”
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