Chapter 15
There are many people sitting in the classroom.

Usually there are only a few girls in class, but now the number has skyrocketed.

Nan Caijie stood on the stage, wearing a white shirt, a black tie, and a black suit. It was his usual attire, simple and clear.

There were two buttons on the suit, and he only buttoned the first one, which outlined a curved waistline.Broad shoulders are a hanger that looks good in any clothes.

With chalk in his hand, he occasionally touches the blackboard or writes.

"Suppose there is a subscription magazine product, there are three consumption options. A. 69 yuan, only electronic version; B. 135 yuan, paper version; C. 135 yuan, paper version plus electronic version, which one would you choose .”

Nan Caijie looked at the chattering discussions among the students below, waited for a few minutes, and asked after they had made their choice, "Whoever chooses A raises his hand."

With a quick glance, he memorized the number.

"Pick B raise your hand."

……

Nan Caijie was about to start an analysis for them, when a person rushed into the door suddenly, and many of the students let out a low cry.

He nodded slightly apologetically to Nan Caijie, then scanned through the crowd of black heads, saw the girl at a glance, and walked towards her.

Nan Caijie didn't like seeing someone late for class, so he stopped the boy who was walking towards An Qianyin's place.

"You're late for class."

"I know, teacher, I will pay attention next time."

Before Gu Nianbai had time to take the seat next to An Qianyin, Nan Caijie called his name again.

"Which answer do you choose for this question?"

Nan Caijie lit the blackboard, it was the question he just asked.

He answered A.

Nan Caijie persisted: "Explain why you chose this answer, and analyze the economics of this question."

Gu Nianbai didn't panic at all, obviously Nan Caijie didn't give him any time to think.

"The low cost-effective product is to set off the product they want you to buy, that is the option B, it is just a cover, no one should choose this option just now." Gu Nianbai looked at Nan Caixie.

"No."

Gu Nianbai continued: "The function of B here is a bait to let consumers compare B with C and choose C, ignoring the existence of A. If there is no B, then you will seriously choose between A and C." Consider between C. Of course, the above example is too absolute, and generally there will be no such obvious B and C, so that C is significantly better than B. What happens more often is that ABC has three options, and B and C are easy to compare , A and these two are not easy to compare, so I just ignore A and choose from BC. This will cause consumers to ignore their real needs and spend extra money, and businesses will be able to make more money.”

An Qianyin sighed at the side: "Businessmen are really treacherous."

"I chose A because it is the most affordable type of consumption. If I remember correctly, this question should come from a professor at MIT's Sloan School of Business."

Nan Caijie nodded: "That's right, you answered very well, you can sit down."

"Wow, senior, you're really amazing. You deserve to be the one who will inherit the company." An Qianyin gave Gu Nianbai a thumbs-up and praised, "I'm so good at economics, I can't get out of the businessman's twists and turns." bend."

"It's normal that you don't specialize in this field. If you are afraid of being turned into the detours of the merchant, you can take me with you when you go shopping, and I can give you advice."

"Ah? You don't have to bother, but shouldn't you go with your girlfriend?"

"I... don't have a girlfriend yet, you..."

An Qianyin looked at Gu Nianbai's hesitant speech, and asked curiously, "What's wrong with me."

Nan Caijie walked around on the stage, explaining the content all the time, but her eyes kept fixed on An Qianyin.

He watched for a few minutes, and the few people over there kept their heads down and talked without listening. He finally couldn't bear it anymore, but at this moment, the bell for the end of get out of class suddenly rang at an inappropriate time.

After class, Nan Caijie was immediately surrounded by a group of girls who wanted to ask questions. He planned to talk to An Qianyin, but now he had no choice but to give up and watch them go out dryly.

(End of this chapter)

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