Start with buying a house

Chapter 133 Online and Offline (Please subscribe! Please ask for a monthly ticket! Please ask for a recommendation ticket!)

More than half of 2006 has passed, Xinghe Company has developed and its business has spread to major large and medium-sized cities across the country, and it has begun to catch up with Taobao in an all-round way and share market share together.

The difference is that StarHub is mainly self-operated, and other e-commerce stores on the Internet only account for a small part.

Taobao, on the other hand, mainly provides merchants with an online trading platform. Taobao Mall has only started to go online at this time, competing with Xinghe Mall for customer sources.

But at this time, Xinghe Company has established a complete industrial chain, with its own logistics company, distribution center, and express company.

After a customer in a certain city places an order online, StarHub directly delivers at the local logistics center with priority.

Therefore, Xinghe company song dares to promise that within 24 hours, it will guarantee door-to-door service, and it will be delivered for free.

Although there are some conditions for free, you can't buy a bottle of soy sauce and have it delivered to your door for free, right?

But this condition is not harsh, you can enjoy free door-to-door delivery service if you spend more than 58 yuan and the weight does not exceed ten catties.

If this condition is not met, you only need to pay a small service fee for door-to-door delivery, which is very convenient and fast.

But Taobao is different. Shopping on Taobao, although many merchants also promise free delivery, but the wool comes from sheep, and the delivery fee is of course included in the cost price of the product.

Although Xinghe's free home delivery service is in principle, the wool is on the sheep. After all, Xinghe company also needs to make money. Paid.

However, there is no essential difference between Xinghe's online shopping mall and a large general supermarket in a physical store. You can browse around, place orders casually, and finally check out together, and the deliveryman also delivers the goods to your door together.

But the shops on Taobao.com are not the same boss at all, but come from all over the country, from all corners of the country.

Buying a towel in this online store is a courier, you buy a pair of slippers in another online store, it is another courier, and you go to another store to buy a bottle of shampoo, it is another courier.

Calculated in this way, you will have to pay a lot of express fees, and it is impossible to ship at the same time, because the place of delivery is not in a county, city, or even in a province.

In addition, the distance is far and near, and the delivery time is also different, which leads you to frantically buy and buy online, and then you have to wait at home to pick up the courier for the next week, which is very troublesome.

At that time, there was no such thing as Fengchao. It was convenient to store the courier and pick it up when you have time and convenience.

Moreover, even Taobao Company has no way to guarantee the quality of products on Taobao.com, nor can it be supervised.

Therefore, this has also caused the merchants on Taobao.com to be mixed up, selling counterfeit and shoddy goods, and products of substandard quality, which is very serious.

Someone once bought a real leather belt for 2000 yuan, which is a very famous international brand, and planned to give it to his father-in-law as a birthday present.

After receiving the express delivery of the product, the customer could not tell whether it was genuine or not, but the merchant wanted to kill himself. He didn't even tear off the price tag on the product, which clearly marked the price of this so-called famous brand genuine leather belt. It is 118 yuan.

Of course the customer quit now, and forget it if he doesn’t know, but what is this, blatant bullying?Instead, ask the merchant to refund the money.

Of course the merchant was unwilling, saying that the price tag was wrong or something like that, but he refused to refund the money. In addition, it was acceptable to exchange a genuine leather belt and send it to him.

But the customer has already been cheated once, so how can he trust the merchant, and he almost wants to file a lawsuit in the end.

Later, after the Consumer Association intervened, the refund was obtained.

The online shopping mall of Xinghe Company is different. All of them are self-operated, and the purchase channels are checked at every level. Many of them are directly supplied by manufacturers or agents. Of course, the quality is very guaranteed.

However, Taobao also has its own advantages, that is, its price is really cheap.

Leaving aside the quality issue, let's just talk about the price. They are really very cheap. Although some things are counterfeit products and counterfeit products, we have to admit that many products can still be used.

Many people know that the other party's products are counterfeit, counterfeit, or high imitation, but they will still choose to buy them. Too many people are greedy for cheap.

There are more than 1000 genuine products, but the price is only more than 100, so it must be fake!The merchants didn't want to sell it as a real product, and the buyers knew it well, and everyone knew it.

Although the price the merchant sells is not high, the advantage lies in the large sales volume, small profits but quick turnover!
What's more, the profits of some merchants are actually very high. If they are not high, can they give you free shipping?That was 2006, not 2016!When the express delivery industry was not very developed, many online store owners in small counties used the postal service to send packages, and the cost was definitely not cheap.

In addition, Taobao has another advantage, that is, he can sell products all over the world. In addition to the shopping website Taobao, it also has an international bulk commodity procurement and trading platform.

StarHub's customers, on the other hand, are almost all domestic, and there is no international business.

Tao Bao wants to develop his own online shopping mall and grab Xinghe's market share.

Ouyang Dehe didn't want to compete with Tao Bao, there are many profitable projects in online international trade, and that business, even if Xinghe wants to compete, it can't compete, so there is no need to disperse energy.

StarHub is still advancing steadily step by step, and has begun to develop into physical stores and opened a chain of StarHub supermarkets.

At this time, the large supermarket chains are in the stage of the fastest development, and it is also the easiest to increase their popularity. The online and offline prices are the same, so that customers can more intuitively feel the service enthusiasm of StarHub.

Customers can take pictures with their mobile phones while visiting the physical store, and then place an order online and complete the payment online.

Shopping in large supermarkets at this time may be very convenient, but it is very troublesome to pay the bill. It is not surprising that you often have to queue for ten, twenty, ten minutes, or even half an hour.

But many people are still willing to shop in large supermarkets, because the variety is complete, and the price is relatively much cheaper than that of convenience stores outside. When you have time, it is not bad to visit the supermarket.

But it’s a bit troublesome when you want to leave. It’s not that you can leave right away. Many people can’t bear to wait for the house, or it’s too late. They have already bought goods and can only find a place to put them. No more, left the supermarket empty-handed.

The bigger the city, the place where the economy is prosperous and the population is concentrated, the situation in the big supermarkets in those places is even more serious.

The popularity of this kind of business has led many people to invest in large supermarkets, and large chain supermarkets have sprung up like mushrooms in various places.

Taking Dongwan City as an example, there are more than five or six large supermarkets in a small town street.

Wal-Mart, Texhong, RT-Mart, China Resources, Jiarong, Tianhe, ParknShop, Wanye, etc., all lead the way, and all of them are super large supermarkets, and the business area is calculated on the basis of tens of thousands of square meters.

(End of this chapter)