Wealthy after rebirth

Chapter 177 Promotion Launch
"It seems that relying on their ability is a little bit reluctant. Kaizi, go and pour cold water on them, let them stop cheating, hurry up and build an official game website, the framework can be directly picked up by a mainstream official website model, and release the original game art and publicity CG! "

"In addition, notify the HR department to start the task of recruiting customer service, and...help me call the people from the marketing department over for a meeting."

Song Linkai was about to carry out the task, when he heard the marketing department, he stopped in his tracks, moved closer to Shi Yining, and said softly, "Sao Ning, you just leave Pei Yuting alone like this? I always see her working overtime until eight or nine o'clock. Don't condolences and condolences to others?"

Song Linkai thinks that Shi Yining is really amazing. He liked Pei Yuting so much in college and talked about it in the dormitory every day. Now that he has a girlfriend and a secretary, he can treat Pei Yuting as a pure passerby.

He thinks he can't do it so thoroughly, or rather, he doesn't mind having one more by his side...

The innocent classmate Xiao Song has completely gone astray.

Shi Yining cast a sideways glance at Song Linkai, and said, "Kaizi, why are you suddenly concerned about Pei Yuting? Could it be that you are interested in her?"

"Nonsense!" Song Linkai yelled anxiously, and suddenly remembered that the occasion was wrong, and there was Huang Jiayan beside him, so he quickly silenced his voice and said, "What about me, hehe, I want to ask Pei Yuting about Tan Linshu's recent situation, so I'm not very embarrassed to ask."

Song Linkai didn't think about Tan Linshu at first, but when he saw Pei Yuting, he unnaturally thought of Tan Linshu.

Shi Yining clicked his tongue and said, "What the hell... are you promising?"

"What are you talking about...I work hard and do things seriously, what's wrong with me?" Song Linkai retorted righteously.

Shi Yining thought about it, since the establishment of the sea monster game development company, Song Linkai's performance is indeed remarkable. As a boss, he can't deliberately embarrass his best friend. As an assistant, Song Linkai can be called conscientious.

"I'm not talking about you being unpromising at work, but whether you can take a long-term view. There are so many beautiful women in the capital, so you can't change your target? There will be a game conference in a while, and there will be a lot of showgirls. Take care of yourself!"

"If it really doesn't work, then what, Secretary Huang..."

Huang Jiayan took off the earphones. There is actually no difference between wearing them and not wearing them. She could hear the two talking. She turned her head to look at Shi Yining and Song Linkai, and said, "Boss Shi, what's wrong?"

"Introduce a few high-quality resources to the chief assistant of our sea monster, who requires a college degree, an annual salary of more than 20, a height of more than [-], fair skin and beautiful long-legged beauties!"

Shi Yining said seriously, his best friends follow him, if he can't even get a few partners, then he is too weak as a leader!

Huang Jiayan took a serious look at the stunned Song Linkai, and said, "No problem, there is such a girl among my high school classmates, she is in the capital, I will pay attention."

"Emma, ​​I'm convinced, Secretary Huang, don't listen to his nonsense, I don't need... I'll call the marketing department for you, all nonsense!"

Song Linkai left the office extremely speechless.

"Day after day, I have no courage, why bother..."

Shi Yining looked at Song Linkai's back as he walked out of the office and muttered.

Huang Jiayan turned around and leaned over Shi Yining's desk, and asked, "Has anything happened between you and Pei Yuting before?"

Shi Yining looked at Huang Jiayan's pretty face, stretched out his hand to pinch her nose, and said, "A simple college student, why are you asking so many questions, are you jealous?"

Huang Jiayan raised her hand and patted Shi Yining's palm, and said in a nasal voice, "Don't make trouble, someone will come in later..."

When Shi Yining let go of her fingers, she said, "She sits in the marketing office, and I sit in the boss's office. Who do you think should be more jealous?"

"Hey, okay!"

Shi Yining sighed, if he remembered correctly, this was Huang Jiayan's first test of the identity relationship between two people, and she had never raised this kind of question before, and even avoided it for a while.

"Virtue..." Huang Jiayan scolded with a smile, and said seriously: "During lunch, you said that you would set up a separate department to develop short video software, is that true?"

Shi Yining's eyes suddenly became serious, and he clearly remembered that at the same time almost a year later (currently at the end of September 15), Zitiao proudly took out a one billion subsidy for short video creation.

It was also at that time that the curtain of the blue ocean of short videos was opened. Before that, including at this stage, it was all about making small troubles and crossing the river by feeling the stones.

He nodded solemnly and said, "Of course it is true. I have already notified the HR department to start setting up relevant departments and recruiting talents."

There is no funds for promotion yet, but the program can be started in advance, otherwise the time will be too late, and the Internet market is changing rapidly!

Huang Jiayan was a little surprised, she didn't expect Shi Yining to move so quickly, and wanted to ask something, when there was a knock on the door.

"Come in."

Shi Yining gave an order.

The door was pushed open, and the staff of the marketing department walked into the office. Apart from Pei Yuting's three "old" employees, two more were recruited recently, which can be regarded as supplementing the staffing of the marketing department.

"Several, sit down."

Shi Yining very politely seated them. He called them over for a meeting to finalize the final plan for the promotion and announced a series of decisions at the same time.

After Boss Shi finished speaking, Zhang Binyang was the first to raise his hand.

"Zhang Binyang, do you have any questions?"

Shi Yining raised his hand to signal him.

"Mr. Shi, why do we rely on overseas game platforms?"

In the entire marketing department, only Zhang Binyang was puzzled by putting Survival in the Wasteland on the stem platform, or there were other people who didn't understand, but he didn't say anything.

In 15, the domestic game market environment was slowly changing from free piracy to paid. The payment model of stem was in the initial stage of acceptance, and the user group was not particularly large.

Shi Yining made a special inquiry. At present (15 years), there are only less than 600 million stem users in Tianchao, while the global users are 4000 million, accounting for less than one-twentieth.

In terms of the overall population, this proportion is certainly not high.

He doesn’t remember the data from 21 years, but he clearly remembers the year after Survival in the Wasteland landed on STEM, that is, 18, the number of Chinese users on STEM reached 6000 million, which increased tenfold in three years!
This growth rate is terrifying!
Shi Yining usually doesn't like to explain to employees, because he can't explain many things thoroughly, and he can't say that the times are developing like this, so we have to do this...

But he would occasionally say a few words. Seeing Zhang Binyang's eyes full of confusion, he said: "Survival in the wasteland is a buyout system, and there is currently no platform in China that responds to the ecological environment."

"And I don't want to be deeply involved in this field. In view of this, choosing a mature platform is the best choice. The stem platform has a high degree of freedom and allows users to meet overseas friends. The outside world is very vast. I believe this will be a great opportunity for many The environment people want!"

"Or think about this question in another way. I want to launch the game of Wasteland Survival to the global market. Besides using the stem platform, do you have other more convenient, economical and mature methods?"

Zhang Binyang shook his head thoughtfully, the dominance of stem on the PC platform made other platforms only qualified to look up to.

Immediately afterwards, Pei Yuting raised her hand.

Shi Yining nodded to her and said, "Tell me."

"I think the payment method of buying out is not suitable for the domestic environment!"

"I have checked a lot of data, some of which are purchased from paid institutions, which have a certain degree of authority and considerable authenticity. Various data show that the survival environment of domestic paid buyout games is worrying, and the survival rate is very low..."

"Shooting games, gun skins and clothing are the best profit points, and there are also advertising placements, such as replacing the energy drink bottle with a functional drink, replacing clothing with branded clothing, etc."

“Even backpacks can be used for advertising!”

While talking, Pei Yuting took out a related plan and handed it to Shi Yining.

The rest of the marketing department staff all looked sideways at Pei Yuting, the boss didn't ask the marketing department to look for game profit points, you have a lot of troubles!
Huang Jiayan pressed the squat button, secretly glanced at Pei Yuting, and couldn't help being secretly surprised.

She didn't expect that Huang Jiayan's idea coincided with hers, but she took advantage of the geographical advantage to come up with the idea first, and worked with Shi Yining to perfect the relevant plan.

The competition is just too fierce.

Shi Yining was also slightly surprised. He glanced at the proposal written by Pei Yuting, and then put it on his lap.

"To be honest, the ad placement plan has already started. Before you guys came in, I was playing the ad placement version. The effect was very good, but your plan still has suggestions worth adopting."

"Back to the previous topic. The profit points you mentioned are all right, and then I want to say that the buyout system is not new in the world, and domestic players are not unfamiliar with this model."

"I don't think that the large number of free games currently flooding the market is a healthy environment. The pure prop-charging model was born out of vicious competition. I don't like it!"

(PS: It seems that the battle between Goose Factory and Shengda opened the curtain of charging props for free games)
"I'm not against the sale of skins and clothing, but this should be the icing on the cake, a business that is even more powerful. It should be built on high-quality soil, and focus on quality rather than quantity."

"I have already written the relevant plan, and I will hand it over to your department and several other departments later, and we will advance together after the game is released."

After listening to Shi Yining's words, Pei Yuting nodded seriously, and the smile on her face was inadvertently put away, and she could see that she was thinking about something in her heart.

After Zhang Binyang heard the boss's words, he muttered: "A fair game mode can't attract rich bosses to play, and the way to use krypton gold to cover up technical garbage is blocked. If you don't admit that you can't do well..."

He felt that the game developed by his boss was not at all friendly to the rich boss.

Shi Yining naturally heard Zhang Binyang's muttering, he spread his hands and smiled and said, "I'm making games, not commodities, so that more ordinary people can enjoy a hearty battle for only 80 yuan, isn't it good?"

"In reality, I was overwhelmed by local tyrants, and I still have to suffer in the game. What are you trying to do? If you like krypton gold to abuse people, you can go for a knife and ninety-nine. That kind of game is everywhere, don't come to my game. gone."

Zhang Binyang thought about the same truth, and he was really looking forward to it.

Afterwards, several other people also raised some questions one after another. If it was not very important, Shi Yining would skip it directly. Unless it was a question that was ambiguous about the implementation of the plan, he would give a brief answer.

After more than an hour, the meeting ended and the promotion plan was finalized. In order to cooperate with the promotion, Shi Yining fixed the time for the internal beta of Survival Wasteland, October [-]th, less than a month away!

At the same time, Boss Shi yelled out a catchphrase that confuses everyone but is magical.

"Good luck, eat chicken tonight!"

Actually registered a trademark for the advertising words...

Five marketing specialists worked at full capacity to carry out their respective tasks, doing a good job of promotion in the process of game testing and optimization.

A few days later, the online promotion was in place first, and pictures and related reports of survival in the wasteland began to appear on the search engine, and at the same time diverted to the official website of the sea monster game development company.

The promotion specialist specially found a professional team to operate keyword bidding, and the effect was outstanding.

Not only search engines, but also navigation, alliances, platforms and other channels have advertisements for survival in wasteland. Out of comprehensive consideration of advertising price, effect and income, the headlines on the front page are not selected.

However, due to its large size, it can be seen everywhere, and it still attracts a lot of attention.

Advertisements for Survival in the Wasteland appeared on some game-related portals. Since the officials only released the game CG and a scene of the game, there was no trial report, and the fog was thick and mysterious.

Others include prestige, scarves, and various internal communities have also begun to carry out relevant publicity. The internal staff of the sea monster game development company have also mobilized, using everyone's own social circle to promote, further increasing the influence.

Due to the high benefits and high treatment, how can the technicians sit on the sidelines, the colleagues around them are enthusiastically sharing recommendations with friends, and playing games quietly by themselves?

This is definitely not the case...

Ever since, employees in all technical positions have been promoted in their respective circles!
"Hello everyone, this is an online game that I recently participated in the development of. If you like shooting games, you can pay attention."

"It's been a long time since I've been talking about it. I've been developing online games in Beijing recently. Many of the models here are designed by me personally. Everyone is welcome to come and play!"

"Do you dare to believe that there is only one person planning and core programmer of this game, and it is a large-scale online game!"

……

Soft promotions like this became another job for Kraken employees.

It can be said that the online promotion effect was immediate. Immediately after the customer service department was established, calls came in to ask questions about various aspects of the game.

There are also merchants who want to conduct business cooperation and call the customer service department, because the sea monster game company has not yet had time to set up a business department...

Even the anchors of the Sea Monster Guild will be asked if they have any relationship with the sea monster game company that will soon release the game of Survival in the Wasteland during the live broadcast.

At this time, the trained anchors will of course make a wave of small advertisements.

(End of this chapter)