For entertainment, I really don't want to be popular

Chapter 157 Industry Chaos
At twelve o'clock in the morning on Queen's Day, just after the clock crossed the twelve o'clock connecting line, the major online shopping platforms flooded in with a lot of customer traffic.

Due to the large number of customers entering the platform at a time, many platforms have even caused the collapse of the website due to the huge customer traffic.

Such a phenomenon really made the managers of the major platforms smile.

With the arrival of Queen's Day, starting at one o'clock in the morning, major platforms have begun to announce the sales of the day.

Taohuo and Jingxi, the two major platforms, have just started Queen’s Day, and sales have exceeded 11 billion in an hour. These are many customers who have paid deposits in advance and came to pay the final payment on Double [-].

This night is destined to be a sleepless night. Countless practitioners in the e-commerce industry are staring at the sales data in front of them. They are so excited that they cannot sleep at all. The numbers on the screen are like a money printing machine, constantly printing money. sending money into their pockets.

Yan Yi and Gu Pan also didn't go home today, they stayed in the company and organized this Queen's Day event.

Because their sales channels are very narrow, almost all live broadcasts are carried out through anchors, so compared to those large telemarketing platforms, the sales of Yan Yi's Star Alliance company that day is a bit bleak.

But even so, with the unremitting efforts of various anchors, in the first hour of Queen's Day, the total sales of the news company reached a terrifying [-] million, and this value is still rising.

"Queen's Day, indeed, it's Queen's Day. It's just started, and it's already so scary. I'm afraid I can reach the total sales volume of this year's sales in the whole day today."

Looking at the tumbling numbers in front of him, Gu Pan showed a sigh of relief on his face.

Gu Pan, who has been in business with his father for so many years, is really the first time he has seen such a shocking scene. Money seems to have really happened at this moment, for a bunch of numbers.

"Hehe, it's actually not bad. For a small platform like ours, although these sales are quite high, only about [-]% of them can really enter our pockets. After all, we are just middlemen."

Yan Yi on the side said somewhat disapprovingly.

Although the data on the big screen in front of them is a bit scary, at the beginning of their company's business, they were just an ordinary middleman. Although they could earn a certain price difference, after a wave of discounts, their profits also It has shrunk significantly, and the ones who really get the big deal are the internet celebrities and suppliers.

"You can be satisfied, we can see and participate in such a gluttonous feast, we still have nothing to be satisfied with, even if the profit share is not as high as before, but with such a huge base, what we earn is absolutely indispensable .”

Gu Pan, who was standing next to Yan Yi, rolled his eyes at Yan Yi speechlessly and said.

Maybe this is the charm of the Internet, this is the charm of e-commerce. It may take several hours to sell a product offline, but in just one second online, you may sell hundreds of orders. Parts are basically two concepts.

In this way, all the e-commerce practitioners from all over China spent almost the whole day without sleep, just like a machine, spinning continuously, because every minute and every second is flowing in their hands. It was a huge sum of money.

Although this day is very busy, it is also extremely satisfying for practitioners, and time flies extremely fast when looking at the increasing sales in front of them.

A day passed in the blink of an eye, and the activities related to Queen's Day came to an end.

On the morning after Queen's Day, major newspapers and media had already calculated the total sales of the entire Internet for Queen's Day, which actually reached a terrifying more than 2 trillion yuan, which really shocked many netizens.

"So we also participated in a big project of more than 2 trillion yuan yesterday?"

"Passing by without buying anything, those unscrupulous merchants are really disgusting!"

"It's returned, brothers, let's go to the happy return together!"

Although the Queen's Day was quite shocking this time, after the Queen's Day, there was a wave of chargebacks from e-commerce platforms.

In this case, the major platforms naturally canceled the orders in tears, and the media started to calculate the data of the cancellations on each platform with a maniacal laugh.

According to the calculations of various media, although the Queen's Day sales reached more than 2 trillion yuan this time, the number of refunds after the event has exceeded 70.00%, which turned the originally highly anticipated gluttonous feast into a bubble .

It's just that if this Queen's Day ends so simply, then I really think too much.

Behind the chargeback this time, of course, there are many unscrupulous merchants shoddy, as well as various online shopping platforms' various routines to stimulate ahead of consumption.

And this situation just fell into the big net of this official online shopping purge plan.

On the third day after Queen's Day, an official announcement shocked the entire e-commerce circle. The company's shares in major online shopping platforms shrank by [-] to [-]%.

“After verification by relevant departments, this Queen’s Day, some unscrupulous shops on major e-commerce platforms violated many laws such as the Anti-Monopoly Law and the Anti-Unfair Competition Law. There are also online announcements of bad shops on the shopping platform, such as Taobao, Jingxi, and Pinxixi.”

Following the release of this announcement, various official notices were received by major platforms, as well as various high fines, and even some serious cases have been arrested by the authorities. .

This wave of official purge activities has really made the Internet applaud.

Over the years, with the continuous development of e-commerce, similar to Double 11 on Queen's Day, these online shopping festivals have been turned into gluttonous feasts by these e-commerce platforms to search for the balance in users' pockets.

In such a peak period of the e-commerce industry, many unscrupulous merchants will naturally appear, and there will be many vicious competition behaviors. Don’t these behaviors ultimately hurt consumers? Online shoppers let out a sigh of relief.

And just as the major e-commerce platforms were caught off guard by this wave of official actions, the Star Alliance side was filled with laughter.

This time, the government not only criticized many e-commerce platforms, but also published a list of encouragement on the Internet, designating certain platforms as excellent official certification platforms, and Star Alliance is among them.

This time, a small company that was originally unknown on Douyin was suddenly exposed to the public's vision. Some Internet celebrities who had received large compensations for cooperating with those bad businesses were like watching Like the last straw, they frantically approached the Star Alliance to seek cooperation, bringing a large number of partners to the Star Alliance.

(End of this chapter)