Awakening ability

Chapter 228 Detonate Public Opinion
After the "Taiqiu News" came out, its first few issues were mediocre.

Word of mouth is spreading, and sales are also rising, but the range is quite limited.

After the release of five issues, excluding official subscriptions, the total number of sales to the private sector is less than [-] copies.

This is a huge country with hundreds of millions of people.

Moreover, there is only such a newspaper in this country, and it has no competitors.

This data cannot be said to be bad, but it did not meet Fang Hao's expectations.

It's not that "Taiqiu News" has a bad reputation.

Fang Hao has inquired that this newspaper has a good reputation. People who have read this newspaper are still very interested in this new business. They feel that the form is novel, the content is comprehensive, and the price is low. value.

——Even if you read the newspaper after reading it, you won’t waste it. Whether it’s used to go to the toilet, make a fire, or paste a window, it’s pretty good.

If there is no word of mouth, there will be no increase in private sales.

However, word-of-mouth fermentation is relatively slow, and there is no explosive point to ignite everyone's desire to read.

It's just a trivial matter for the government yamen to spend hundreds of dollars a year to order a newspaper for everyone to read together.

It is still a bit of a burden for the folks to spend ten cents to buy a newspaper for entertainment.

"Taiqiu News" detonated the public opinion field in the sixth issue.

The sixth issue used tens of thousands of words to report the murder of a millionaire businessman in a certain place.

As soon as the case happened, it was known by the staff of the local branch. They used the face of the national teacher to interview some relevant parties, and posted some credible and untrustworthy news, so that everyone can discuss this case together and find the real murderer.

Those who were involved included a wealthy businessman over half a century old who ate fast and recited Buddhism, a wealthy businessman's stubborn son, a famous prostitute who was taken in by the deceased as a concubine, and a man who was said to have had a relationship with a groom half a year ago. A concubine who misbehaved and was kicked by a wealthy businessman until she had a miscarriage; and a groom's son who fell to death inexplicably afterwards...

Those involved have their own opinions.

Everyone has the time and motive of committing the crime, but everyone also has their own justification.

Some people believe that they are the murderers, while others want to defend them. There are different opinions and no consensus.

Several old police officers who have quit their jobs also gave their opinions in interviews.

Various viewpoints are presented, making the case confusing.

When the current newspaper was published, the case had not yet been closed, and it was not known who was the murderer.

There is only one murderer, and the case is under investigation.

Through the publication of this newspaper, it is tantamount to letting the people of the whole country participate in solving the case.

It immediately detonated the public opinion field.

In just a few days, the murder of a wealthy businessman became the hottest topic in every province and city across the country.

The date of the incident is written on the news, which is what happened recently, and the timeliness of the news is reflected.

As long as everyone thinks about this case that is still under investigation, their enthusiasm for participation will increase a lot.

Many storytellers have participated in the dissemination of this matter.

Everyone is discussing who is the murderer.

A total of [-] copies of this issue were printed and sold out within two days.

Private sales have suddenly increased by an order of magnitude.

The topic has come, and "Taiqiu News" has also entered the field of vision of more people.

On the first day this newspaper went public, from the reaction of the capital, Fang Hao judged in time that this topic would explode.

So, instead of waiting for the second issue to come back ten days later, I approached the news writer on the same day and asked him to organize staff to write a full issue of this topic within two days.

He wants to typeset and print at the fastest speed.

It doesn't matter if it's less than ten days, this issue will be issued in the form of a special issue.

Strike while the iron is hot, this is the quality that a media person should have.

Under his suggestion, "Taiqiu News" published a homicide issue three days later, and all the content revolved around this murder case.

There is the progress of the official investigation, more opinions from the old police officers, and interviews with some of the parties involved, pulling out more evidence and doubts.

At the same time, there is also a relatively large section introducing the life story of the wealthy businessman who died.

There are also some anecdotes about his former courtesan concubine in Fengyuechang.

Anyway, write as much as you can to arouse the interest of readers.

Although Fang Hao is not a media person, the media industry on Earth is very mature, and he knows how those media catch people's attention.

Just come up with some small tricks, and it will be a miracle for people in this world.

Fifty thousand copies of this issue were printed at the beginning.

After printing, only the capital city was left untouched, and the rest of Fang Hao packed them into the storage ring, and then Yujian sent them to the provinces of Taiqiu Kingdom.

As soon as [-] copies were on the market, they were sold out in less than half a day.

——Many people have been fascinated by this case, and they simply can't wait to hear other people's second-hand, third-hand, or even fourth-hand and fifth-hand accounts.

Private sales surpassed official subscriptions for the first time.

Moreover, this private market is only in the capital city and dozens of provincial capitals-due to the problem of ground transportation, the enthusiasm at the state capital level has not yet begun, let alone the county level.

The explosion of such a large market in dozens of cities also gave the people in the media group a glimmer of hope.

They believed that the market was indeed quite big.

If they continue to develop this market, it may not take long for them to realize profitability.

And profit has never been Fang Hao's goal in setting up such a media group. It is to carry private goods and promote the industrialization process of Taiqiu country for himself.

The killing of a wealthy businessman made "Taiqiu News" famous and tasted the sweetness of detonating the public opinion field.

In the following several issues, the news of this case was published in large areas, which caused the sales volume to rise all the way.

After the public opinion at the prefecture and county levels also detonated, the sales volume of "Taiqiu News" published this case reached 12 copies.

Unfortunately, the case was subsequently solved.

What makes people a little speechless is that the one who killed the rich businessman was not any suspicious person mentioned in the news, but a burglary thief, who was finally found out because the sale of stolen goods was discovered.

But those who read the newspaper did not feel cheated.

Because through the report of this newspaper, all kinds of bullshit in that rich businessman's family were exposed, which severely satisfied everyone's voyeurism and exercised everyone's reasoning ability.

Not only did he not feel cheated, but he also looked very satisfied.

And the most important thing about this case for the people of Taiqiu Media is to let them learn how to detonate public opinion.

This case is not over yet, and an ongoing official salt case has started to be published again, triggering a second wave of public opinion.

(End of this chapter)