1991 Starting from the core

"The craze caused by the Olympic Games on the Internet means that the Internet life that we have long cherished is accelerating, or is gradually being revealed to the world. And it is only a matter of time before we fully enter the Internet era. This also means that, In the future, our marketing planning efforts will need to be adjusted."

After Duan Yongping made a simple introduction, he looked at He Wei with a smile: "He Wei, you come first."

"OK."

He Wei nodded and smiled, then coughed lightly.

All eyes were focused on her face - He Wei is in her early thirties this year. Although her wealth allows her to enjoy the best beauty products and care, she has long been known as a desperate mother-in-law. , so she looks... although she doesn't look old, but it does show her true age, unlike other people of the same age who, at first glance, think she is in their twenties.

For example, Mr. Shan's wife Ye Rudai looks much younger. With her baby face, Ye Ye looks at most twenty-five or six.

The reason why He Wei fights... everyone also understands it.

She has the lowest academic qualifications among the senior executives of Yuanxin, and is also the one with the lowest background.

Although there are many high school, technical secondary school, and college graduates in Yuanxin’s founding team—especially in the logistics department at the beginning, basically the academic qualifications are not very high, and there are even junior high school dropouts like Fu Zhenhua—but these people are from During the Jiangdu Building era, Yuanxin joined when there were only a few dozen people... The qualifications are there. As we all know, Yuanxin treats its old employees, especially the founder team, very well, and will not easily "give up" on any old employee who has shared weal and woe - for example, in Wan Yongliang, when his ability cannot control the market After he joined the department, a TV station was built directly for him to manage, and he was able to make the best use of his talents.

But compared to these people, He Wei has no advantage.

She was "acquired" from the mall by Su Yuanshan and Zhou Xiaohui as a teller.

It can be said that He Wei is not inferior to Zhou Xiaohui in terms of Su Yuanshan's "brainless loyalty".

How to repay this kind of kindness? If you don't show your promise with your body, then you will naturally have to work hard.

Fortunately, she was smart enough and lucky enough. In the more than ten years after joining Yuanxin, she led the marketing department to create marketing miracles one after another for Yuanxin. She even served as a firefighter and continued to work in Yuanxin Holdings. Among other enterprises, it has made great contributions to the Yuanxin family.

"Just now Mr. Duan said that the performance of the Olympic Games on the Internet is phenomenal, representative, and even a turning point. I deeply agree with this view. We even believe that not only Internet companies, but also our mobile phones, Electronic consumer products such as drones, notebooks, and iPads. Almost all consumer products and simple production tools for individuals and businesses require planning and thinking in future marketing activities."

"What is the most important thing about Internet marketing? We may be able to get some inspiration from the performance of this Olympic opening ceremony. Please look at the screen."

He Wei opened her laptop as she spoke, connected the video cable in the middle of the conference table, and then looked at the nearly two-meter-wide and one-meter-high super LCD TV on the opposite wall—this is a showcase of BOE's latest 80-inch LCD panel technology. At present, no manufacturer has officially launched it for sale.

As the signal came in, He Wei quickly adjusted the resolution, then opened ivideo, clicked into her favorites, and selected the top video.

"2008 BeiJing Olympic Games Opening Ceremony Live Broadcast"

"This is a replay of the live broadcast at that time, and the cumulative number of viewers has reached 110 million times. According to the data I asked for from ivideo, more than 60% of the viewers are from overseas, and we can comment on the language distribution below It can also confirm this. Well...but that's not important. What's important is the comments below..."

"Let me interrupt, He Wei."

"Huh?" He Wei was slightly startled and immediately looked to where the sound came from - Mr. Shan was smiling at her: "Ah, Mr. Shan, please tell me."

"The cumulative number of views, comments, and likes are very important. This is a phenomenal video that has reached the top ten on ivideo in three days, and it is a long video." Su Yuanshan smiled meaningfully: "I will analyze it later. , you continue first.”

"Ah...Okay." He Wei's face blushed without leaving any trace, but her eyebrows were full of joy.

——Being interrupted by the boss with a different opinion may be a big problem in some companies, but in Yuanxin, being interrupted by Mr. Shan... only means one thing, that is, Mr. Shan likes you.

Mr. Shan will correct you in front of you only if he likes you.

After a pause, He Wei smiled again: "But I roughly understand what Mr. Shan means - such a large number of broadcasts and attention means that this Olympic Games is extremely successful, at least as far as the opening ceremony is concerned. , it will greatly promote our country's continued deepening of reform and opening up, and its integration into and dominance of the world economic system."

As she spoke, she leaned forward slightly and looked at Su Yuanshan.

Su Yuanshan nodded with a smile and motioned for her to continue.

"Well, this perspective is beyond Yuanxin, and we look at it from the perspective of the entire national economy. But from the perspective of Yuanxin, and from the perspective of ordinary enterprises, we have to analyze our marketing activities in conjunction with the Olympics. For the specific implementation and benefits, please read the comments below.”

Everyone looked at the bottom of the video at the same time. Because of the distance, everyone could see it clearly.

Comments are based on popularity.

The content of an English comment above, which has received more than half a million likes and tens of thousands of replies, is:

"This is the best Olympic opening ceremony ever and it will not be surpassed. It is like a classical beauty showing off her dance moves to us."

"Hey man, I had tears in my eyes and was so proud. But mine isn't even Chinese!!!"

“I don’t think there is any country that has such a wonderful display of culture on the international stage.”

"This is the greatest opening ceremony I have ever seen. Their performance brought tears to my eyes. It is a great artistic achievement!!"

"The drone performance shocked me to this day. There is no doubt that it will open up a new way of performance."

…

As He Wei scrolled the mouse, each post was liked by countless people, and the comments replied by thousands of people were also displayed one by one.

Everyone in the conference room was smiling, especially Ma Mengqi, who was all smiles.

"We noticed that among the twenty hot comments on the first page, two mentioned drones alone and received a lot of recognition and approval - according to the simplest statistics, this means that drones The performance brought 10% of the topical contribution to the opening ceremony."

As he said that, He Wei turned to look at Ma Mengqi, who was sitting diagonally across from her, and asked with a slight smile: "Mr. Ma, how are your orders these days?"

"It exploded." Ma Mengqi spoke concisely, with emotion on his face: "Although we started to increase production capacity a month ago, we still underestimated the power of the opening ceremony - our orders have been scheduled for a year and a half. My God, this is a consumer product..."

"Yes, this is the explosive effect brought about by hot spots." He Wei nodded with a smile, and then looked at Chen Yongming: "Mr. Chen, the same is true for the mobile phone department, right?"

"Haha, yes, after today's meeting, I will be stationed in the factory." Chen Yongming said with emotion: "Unfortunately, most of the increase comes from the new 4G phones in October, and the number of new 4G phones It will take some time for production capacity to ramp up."

At this time, Li Yinan asked with some confusion: "There are not even 4G base stations now, so users are starting to grab 4G mobile phones?"

"That's it, Mr. Li." Chen Yongming looked at Li Yinan and explained with a smile: "The main performance of 4G mobile phones has improved. Whether it is used for live broadcasting or playing games, there are visible improvements to the naked eye. "

Li Yinan nodded.

He Wei smiled slightly and continued: "Although the explosive growth in orders and expectations of Jingwei and Vidoo can already explain the problem, we still counted other products that have appeared in the Olympics - such as Jule milk and other sponsorships. products. The conclusion is the same, that is, sales volume increased significantly in a short period of time."

"But the Olympics are a special case. We can't expect all marketing activities in the future to have the same influence as the Olympics." He Wei crossed her fingers together and looked at everyone with bright eyes: "And hot spots cannot last - according to us Summarizing the hot Internet events of the past ten years, we have come to a conclusion that the memory of the Internet...can only last three days."

"Take the most sensational dairy product contamination incident last year as an example. Putting aside the fermentation period, when it comes to the climax, it lasted only about a week - although some companies are deliberately guiding and controlling public opinion. But after the public opinion was released later, the popularity did not remain at the top anytime and anywhere, and new breaking news was needed to continue to increase the topic."

"But even if there is subsequent breaking news, people's attention to the incident itself will obviously decline."

"So, how to use the three days of Internet memory for marketing is the focus we need to pay attention to in future Internet marketing work."

"According to communication science, the peak time of a hot event that lasts for three days is about fifty hours. The time before that is the fastest spreading and the most topical. The following twenty hours, It’s basically forgotten time.”

"So, fast is the most critical word in Internet marketing. In order to achieve this, our marketing department has established an analysis and monitoring team for hot events across the entire network. At the same time, we also hope that other independent departments and corporate marketing departments will also We can set up corresponding groups to grasp the rhythm of Internet marketing."

…

As He Wei explained her understanding of future Internet marketing step by step, the heads of independent departments such as Ma Mengqi and Chen Yongming took out their small notebooks and began to record - the departments they were in charge of all had marketing departments.

After He Wei finished speaking, Li Yinan followed closely.

Li Yinan's current work focus has been on the NEWBEE laboratory. This time he came here just to set up 4G himself. On the one hand, it is because of his personality that he likes to be on the front line, and on the other hand, he also wants to accumulate experience. After all, the 4G base station in the Olympic Village is the world's first 4G service network, and any problems that arise are representative. As for business, Li Yinan rarely takes over anymore.

Therefore, Li Yinan talks most about the progress of 4G technology and the development of next-generation communication technology.

After everyone spoke, it was Su Yuanshan's turn.

Picking up the tea cup and coughing slightly, Su Yuanshan looked at everyone with a smile.

"Everyone just said something very good, and also summarized the results we have achieved by riding the Olympic express. Of course, I think what is even more valuable is that everyone can clearly understand the opportunities of the Olympics. It’s a once-in-a-lifetime opportunity. We can even consider it a…reward.”

Su Yuanshan paused as he spoke, pondering for a few seconds before nodding and answering affirmatively.

"Yes, it's a reward."

"Whether it is based on opportunities or investment, in the end we have to realize that in the past ten years or so, our development has shared weal and woe with the domestic economy and reform and opening up. Now, if we put the Olympic Games Seen as a display and summary of the results of previous reforms - of course this is purely from an economic perspective - then this result is shared with us."

"Faced with a once-in-a-lifetime gift package, of course we must be aware that it will not be available again in a short period of time. Therefore, how to maximize the use of this reward and firmly tie it to the direction of domestic economic development has become That’s the biggest thing we need to think about.”

As he spoke, Su Yuanshan looked at everyone - there seemed to be not many people here, but they represented almost all of Yuanxin's main business - he himself represented semiconductors.

"In the past, especially in the last century, Yuanxin developed like a charm, and even gave people the impression that the whole country was trying to create Yuanxin - everyone may not have forgotten that Yuanxin was called the Little Chinese Academy of Sciences back then. .”

Li Yinan and Ma Mengqi smiled knowingly after hearing this. After laughing, they felt a little emotional.

——At that time, Yuan Xin was really a heifer flying in a plane—it was so awesome! Every unit in the country wants to cooperate with Yuanxin, and there is even a bit of a squeeze.

The reason... is naturally Yuanxin's investment in research and development regardless of capital - in extreme periods like 1992 and 1993, it could even account for 30% of the country's scientific research funding investment!

Such a result has naturally developed the arrogance of Yuanxin's R\u0026D personnel with their nostrils pointing toward the sky.

Among this group of people, Pandora and NEWBEE are the most popular.

"Moreover, at that time... we could even influence the entire country's strategic deployment and development direction of the technology industry, and let the country cooperate with us."

Su Yuanshan squinted his eyes slightly and smiled slightly after recalling it for a few seconds: "But now, it's different."

"Now, it's time for us to cooperate with the country."