1991 Starting from the core

Chen Jing quickly read the list.

Her expression gradually became surprised: "So many people? No... so many Yuanxin children have been diagnosed with problems?"

"That's not true, it's just that so many people bought those problematic milk powders." Su Yuanshan snorted again: "But a few children still found stones."

Chen Jing's eyebrows also wrinkled: "To be able to make a child's product like this, these people are really brave."

"Yeah. Damn it, you still dare to beat up the victim who made the claim..."

"By the way, have Guo Xia's family members just come back?" Chen Jing pointed to the phone in Su Yuanshan's hand.

Su Yuanshan's "standing out" for a clerk in his former office was not a secret among Yuanxin's top management. Of course, everyone also knows that this must be some industries that Mr. Shan dislikes... Some people even speculated that Mr. Shan had just returned from the capital and had received some instructions to do this.

"Well, I'm back. The person in charge of YSL over there found Pony through his connections and said he wanted to meet me."

"Oh? Then how did you respond?" Chen Jing blinked curiously. She knew that Su Yuanshan might not have a good tone towards such people.

"I told him to go away. If he got angry, I would switch to milking cows."

"Pfft..." Chen Jing looked at Su Yuanshan with an angry face, and suddenly the image of Su Yuanshan wearing milking clothes, sitting under the cow and busy milking appeared in her mind. I couldn't help but burst into laughter.

Su Yuanshan: "Ahem...Sister Jing, let's talk about business."

"Sorry, sorry, you said you were going to milk the cows, and I immediately had a picture." Chen Jing smiled again, and then said in surprise: "You don't really want to get involved in the milk powder industry, do you?"

"I really think so." Su Yuanshan paused and said seriously: "As far as milk powder is concerned, after this wave of earthquakes, the domestic market will definitely undergo a large-scale reshuffle. Or...domestic brands, let's put it this way, domestic brands The reputation will definitely be destroyed.”

Chen Jing nodded in agreement: "Well, this is inevitable, what next?"

"Then, we need a brand to build consumers' confidence in domestic brands - we can't... In a country with a population of more than one billion, all newborns drink imported milk powder, right? Moreover, with the country's comprehensive second-child policy Liberalizing or even relaxing restrictions on three children... In the next few years, the fertility rate will definitely stabilize at a relatively good level... Well, even if we do not liberalize three children, the fertility rate will definitely enter a level due to the inertia of economic development. A stable rising period. This dividend can be enjoyed for at least ten years."

Chen Jing nodded again.

She knew that Su Yuanshan was really an expert on population issues, and he was also a "far-sighted" type.

"So, the milk powder industry will be an incremental market for at least the next ten years. Even if the annual birth rate stops growing, with economic development, people's demand for dairy products will gradually increase. In the dietary guidelines published by the country, every morning At least two eggs and one cup of milk are required, how many families can achieve that now?”

"Um... I'm afraid this is a matter of habit, right?"

“But habits can be changed – this is a shoeless continent.”

Seeing that Su Yuanshan spoke eloquently, Chen Jing pursed her lips and thought for a moment before humming slightly: "If... you think our involvement in the dairy industry will not harm Yuanxin's brand image, then I support it."

"Well... you don't necessarily need Yuanxin to invest." Su Yuanshan's eyes were blazing: "How about we all contribute some money to invest in a factory?"

"Pan?" Hearing Su Yuanshan use this commonly used verb in Sichuanese people, Chen Jing looked puzzled, and then she couldn't laugh or cry: "You don't want to start a small workshop again, do you?"

"No...what do you think of it?"

Su Yuanshan looked at Chen Jing's desk.

What was placed on top was a box of locally produced yogurt.

Jule.

…

…

A week later, the western section of the First Ring Road in the provincial capital.

Jule Road - Like Ye Mingzhu Road, in the 1990s, some wealthy companies paid for the naming rights of the road in front of it, and the purchase lasted for 50 years. On the one hand, this can demonstrate the influence of the enterprise, on the other hand, it can also contribute to municipal construction. Jule Road is naturally the road named after Jule Food Group.

This food company, which was transformed from a chemical and pharmaceutical factory in the provincial capital after several restructurings, now has several liquid milk production lines and has expanded to three industrial parks.

Because it has always focused on liquid milk and has been developing locally, although it is famous in the provincial capital, it is unknown nationwide.

But no matter how small it is, the earthquake that swept through the entire dairy industry will inevitably affect it. Fortunately, because it has a reliable source of milk, Jule's products did not detect excessive amounts of melamine.

However, in the face of the industry's earthquake, the giants are all keeping silent, let alone small factories like Jule, so the atmosphere in the factory has been relatively gloomy recently.

But starting yesterday, the entire Jule factory area has been undergoing a vigorous cleaning. Including the office, all the windows are brightly lit, allowing people to shine.

As three cars with license plates starting with A-YX slowly drove into the factory, Jule's chairman led a group of people and quickly stepped forward.

"Mr. Tong, we meet again." Chen Jing smiled slightly and stretched out her hand to shake Tong Enwen's hand.

Tong Enwen is naturally the founder of Jule after its restructuring, and is currently the group leader and controlling shareholder of the entire Jule. In the past few years, Jule has been rated as an outstanding enterprise in the province and city, and Tong Enwen himself is also a representative of the provincial capital.

In the past few years, he had met Chen Jing more than once at entrepreneur meetings. It's just... at that kind of conference, apart from the size and status of the companies behind them, Jule and Yuanxin also belong to industries that are beyond their reach, so the two of them are at most "coexisting in the same time and space". It's a literal meeting.

But now that Chen Jing is exchanging greetings like this, there is no doubt that what she reveals is an extremely mild message of cooperation.

"Yes, Mr. Chen's style is still the same. Haha, please!" Tong Enwen suppressed the excitement in his heart, shook hands, and quickly turned sideways to lead Chen Jing to the reception room.

After sitting down, Chen Jing looked around and then said with a smile: "Mr. Tong, let's open the skylight and speak frankly. In view of the accident in the dairy industry, we believe that this industry may need new power to restore the decline. And we We also believe that the dairy industry has a bright future, which is also the basis for our cooperation.”

"Yes, yes, after all, whether it is liquid milk or milk powder, they are all urgent needs." Tong Enwen nodded immediately.

This time he received news from the city that Yuanxin was planning to discuss cooperation or acquisition. He was completely deceived and thought that the city was fooling him - how could Yuanxin come across industries? Dairy products...this step is too big.

But after the office of the chairman of Yuanxin officially sent a business letter and said that Chen Jing was visiting in person, all his suspicions and speculations turned into ecstasy.

Yes, that is the purest joy.

An inappropriate analogy would be... a country Cinderella who loves to dream all day long, and suddenly one day she is attracted by a domineering president.

As we all know, Yuanxin never treats its "cooperating" partners badly - whether it is an acquisition or anything.

You see, Ye Mingzhu Automobile, which had been reduced to a repair shop back then, has now transformed into the world's most advanced electric vehicle research center. The achievements and patents produced every year make people jealous, and its cars are even exported to Europe and the United States, and even... It has driven the domestic and even the entire automotive field to shift towards new energy vehicles...

If this kind of ability and miracle were not in the provincial capital, if they had not seen it with their own eyes, anyone would think that they were reading some outrageous fantasy novel.

"Well, then you can calculate how much it will cost to introduce a milk powder production line, expand the existing product line, and promote it nationwide."

"This..." Tong Enwen hesitated.

After receiving the news, he naturally prepared various plans, but if he really wanted to give a specific number, he really didn't know how to give it now.

"Sorry, Mr. Chen, you want me to tell you how much it will cost now... then I really can't give you an accurate estimate right now." Tong Enwen first clasped his fists, and then said with a wry smile: "As you know, not to mention the recent shocks in the industry. And we have never been involved in milk powder before... And, let me say this from a fair standpoint, the industry problems this time are mainly related to milk sources. The domestic regulated milk sources cannot keep up with the dairy industry. Rapid development...The main reason why we have not suffered is that we have our own milk sources and the production is low..."

"So, when entering the milk powder industry, the most fundamental thing is to start from the source of milk. On the one hand, you must cultivate it yourself, and on the other hand... you must also cooperate with high-quality pastoral areas."

Listening to Tong Enwen's introduction, Chen Jing nodded slightly, with a bit of appreciation on her face.

Obviously, he is indeed a professional in the dairy industry.

"Okay, let's make an estimate first." Chen Jing waited for Tong Enwen to finish and smiled slightly: "According to the information you have disclosed so far, Jule's valuation is about 300 million... What do you think?"

Tong Enwen was immediately startled!

This number simply hit his heart...

But Tong Enwen still did not answer directly, but asked carefully: "What do you mean? Is Yuanxin going to fully acquire Jule?"

"Well, if you are willing. We can fully acquire it and make no special adjustments to the management - there will be no such thing as an outsider guiding an expert. At that time, you will still be the chairman and person in charge of Jule."

Tong Enwen's eyes suddenly lit up: "What about expanding production?"

"Five billion, ten billion?" Chen Jing looked at Tong Enwen with a smile: "If it's not enough, you can add more."

Tong Enwen breathed a breath of cold air from Tianling Gai to his heels.

…

…

On the eve of the Spring Festival in 2007, after the dairy industry was shaken by an earthquake and several company leaders were arrested, hot searches finally came to an end.

——Su Yuanshan was naturally angry when he said he wanted to be the number one hot search topic for a month. But once traffic control is relaxed, topics like this nationwide will be the first hot search topic without any control.

This long period of public opinion has naturally triggered discussions that look at the issue from different angles.

For example, some people questioned whether this kind of family scandal should be made public. After all, whether it is Weibo, ebook, post bar or ivideo, although there are different language versions, the entire data chain is open, and a message can be spread to the Internet without any obstacles. Any corner.

And because of the maturity of the translation function, these messages can be understood by everyone around the world.

In other words, people all over the world know that the milk contamination incident occurred in the large eastern country.

Of course, as soon as this view came out, it was immediately drowned out by the saliva of excited netizens.

The attitude of the people is very clear. If you make a mistake, you must admit it, and if you are beaten, you must stand upright. Didn’t you see that the follow-up treatment was so vigorous and resolute? Isn’t that the result of netizens’ public opinion?

Similarly, this kind of incident where public opinion influenced the development of the incident soon became a typical case in social science-related majors, and a large number of analyzes began to circulate on the Internet.

For example, a Western scholar pointed out that this was a victory for civilians against authoritarianism and praised it greatly.

There are many comments.

However, just as the incident was coming to an end.

A piece of news quietly appeared on the Internet.

——Xinghai Fund, together with Yuanxin Capital, Xiyang Capital, Caotang Capital, Genesis Fund, etc., jointly invested tens of billions to take over Jule to build a dairy industry aircraft carrier in the new era.

…

some where.

The headquarters of the largest dairy giant in China. (Fuck, I dare not say it)

"Grass!"

The person in charge expressed his current emotions with a harsh curse word.

He stood up and looked at the vast grasslands outside the city, feeling extremely anxious.

"Mr. Pan?" There was a knock on the door.

"Come in." Mr. Pan took a deep breath and looked back at the secretary: "What's the matter?"

"The neighbor... just called me and asked if you have time. Let's discuss some countermeasures." Seeing Mr. Pan's unkind expression, the secretary quickly said, "It's about Yuanxin and the others entering the dairy industry..."

"What can they discuss?" Mr. Pan exhaled heavily and frowned.

"Mr. Pan..." The secretary hesitated for a moment, but still smiled and comforted: "After all, we are on the grassland, so we still have advantages."

The secretary's words made Mr. Pan feel a little better.

Yes, under his feet is the largest grassland in the country, sitting on the best milk source... It is not something that Jule in the basin can compare with.

And the most important thing is... none of those capitals are engaged in dairy products, they are all engaged in high technology!

His own advantages quickly flashed through his mind, and Mr. Pan quickly calmed down.

After taking a deep breath, Mr. Pan nodded slowly: "Let's do it in the afternoon. Now that we are facing a formidable enemy, we still need to unite."