1991 Starting from the core

Frankly speaking, at the beginning, Zhang Rujin was more inclined to a strategy of rapid expansion and full coverage of high, medium and low-end businesses for Deyuan's future. The benefits of this are obvious - it can firmly grasp the pulse of the rise of the mainland market, coupled with FarCore's influence in surrounding markets, it will eventually form a first-class wafer fab with the Asian market as its basic base and facing the world.

However, as Su Yuanshan strongly requested Deyuanyuan to develop its own technology and focus on the high-end market, and the country began to exert efforts to support Huajing and other companies to lay out the mid-to-low-end market... Especially when Yuanxin came out with three cores, it directly After pushing Deyuan's process requirements to the top, Zhang Rujin began to accept Su Yuanshan's strategy.

After all, it’s not that high-end products can’t make money – as long as there are sufficiently competitive products to cover the bottom line, a virtuous cycle will definitely form.

Isn't Intel a good example?

But now, Su Yuanshan said both inside and outside his words that he wanted to build a dedicated, independent flash memory production line.

Just like DRAM particles...

There is no doubt that this kind of expansion is gambling in nature.

…

"Dr. Zhang, this is a report we compiled before about the development trends and market forecast curves of flash memory particles, as well as some product forecasts."

Su Yuanshan took out a document from his briefcase and handed it to Zhang Rujin solemnly: "This should be the entire outlook for flash memory particles and related industries - I can responsibly say that even Mr. Fujio, who invented flash memory, Intel and SanDisk, which are currently the best at market-oriented flash memory, have no more say in the future of flash memory particles than we do."

"This was originally prepared for the high-level meeting of next year's annual meeting, so it is only a prototype. But it can probably reflect the value of flash memory."

Zhang Rujin saw that Su Yuanshan spoke carefully, and took the document with a serious face.

As soon as I turned the page, I saw the red words "Secret Level" and the author's name, Su Yuanshan.

He licked his mouth, exhaled softly, and began to uncover the world of flash memory that Su Yuanshan showed him.

——In the future semiconductor field, those who get flash memory will win the world.

…

Su Yuanshan picked up the water glass and took a sip, waiting quietly for Zhang Rujin to look at the documents.

On the side, Chen Jianguo, in order to prevent Liang Mengsong from feeling left out, quietly chatted about technology with Liang Mengsong, without disturbing the conversation between Su Yuanshan and Zhang Rujin.

Zhang Rujin looked slower and slower, and finally his brows were furrowed, and surprise could not help rising in his eyes. Finally, he finally closed the document and looked at Su Yuanshan with complicated eyes.

"This is...your vision and plan for the application of flash memory?"

"Yes, USB bus-based USB flash drives are just the beginning. In the future, various digital products, including computer systems and data storage devices, will be the main market for flash memory."

Su Yuanshan squinted his eyes slightly and said softly: "Intel has proven how excellent flash memory is in the field of data exchange and storage compared to traditional storage devices. Then, it is our turn to use countless excellent products and low cost control to demonstrate how broad its applicability is.”

"For example, audio playback equipment. Before coming here, I had already communicated with Senior Brother Li Mingliu. He will quickly set up a team to design the main control chip. By then, a thumb-sized player will be able to accommodate ten songs. The above high-quality songs can be replaced at any time, and can also be used as a data disk for data storage and transfer."

"Another example is the digital camcorders and digital still cameras that are currently undergoing transformation. Because there is enough space, digital camcorders can go the wrong way and use tape storage. But digital cameras cannot. Once we can reduce costs and increase capacity, then digital camcorders can Cameras are bound to usher in a period of rapid growth."

"For another example...the mobile phones, tablets, ultra-thin notebooks, etc. listed in the white paper, all these devices that require data storage will be further developed."

…

Su Yuanshan explained in detail, because Zhang Rujin was no better than Li Mingliu - when facing Li Mingliu, he didn't even bother to take out the white paper and could convince Li Mingliu with just his words.

After all, Lao Li knows how good he is and what his vision is. To put it simply, Li Mingliu was a bit superstitious about Su Yuanshan.

But Zhang Rujin is different. First of all, he has never witnessed with his own eyes how magical Su Yuanshan is. Secondly, because it involves the focus of the future expansion of the wafer factory, and Zhang Rujin is an absolute expert in this field.

Therefore, Su Yuanshan did not hesitate to use his "skills" to persuade Zhang Rujin.

"Does this mean that the one who wins the flash memory wins the world?" Zhang Rujin took a long breath and looked at Su Yuanshan, the expression in his eyes became more complicated.

After being involved in the semiconductor industry for so many years, he has never seen people who can predict the industry and market trends - for example, Mr. Moore, the proposer of Moore's Law, is a living example. In one sentence, he summarized the speed of development of the semiconductor industry and provided people with a basis for prediction.

And as far as market prediction is concerned, he himself also has quite a lot of experience.

For example, he has predicted that the semiconductor market is currently on an upswing and will reach its peak soon. And when the peak arrives, it will inevitably be a periodic cold winter.

There's no need to run.

That’s why Zhang Rujin thought of taking advantage of the upswing period to expand first last year, and then relying on the potential of the domestic market to offset the impact of the future recession period, and finally through counter-cyclical investment, allowing Deyuan to rise in one fell swoop.

But now that nearly a year has passed, coupled with the sudden changes in the situation on both sides of the Taiwan Strait, the opportunity for expansion has been basically lost.

It's just... Although Zhang Rujin can predict the market, he has never seen anyone like Su Yuanshan.

Su Yuanshan, not only can he predict the market, he can even accurately predict and even launch a series of products... This is a bit scary.

Su Yuanshan looks like he wants to start up the flash memory market in one fell swoop!

After thinking for a long time, Zhang Rujin turned to look at Liang Mengsong.

Liang Mengsong also just finished his conversation with Chen Jianguo and looked back.

"Meng Song, how long will it take for the flash memory technology to meet Mr. Shan's needs...?"

"Because it is a new product process, we cannot guarantee the specifics, but after all, it is still designed based on Deyuan's PDK. No matter how difficult it is, it will not be any more difficult." Liang Mengsong smiled arrogantly and gave an "approximate" time: "If If we concentrate on tackling the tough issues, the yield rate can be raised to over 95% in about three months.”

"That's okay." Zhang Rujin nodded, looked at Su Yuanshan and smiled: "I agree to expand the professional production line."