1991 Starting from the core

Encircling cities from rural areas is currently Yuanxin’s most important strategy. Of course, rural areas and cities here are relative to the country. Rural areas refer to developing countries led by China and the surrounding ASEAN countries, while cities mainly refer to Western developed countries.

The biggest advantage of this strategy is that it can avoid head-on confrontation with international giants in relatively mature markets. At the same time, going further, there is also the impact of geopolitics.

In addition, this strategy also makes it easier for Yuanxin to find "allies". For example, Sony, together with Yuanxin, has accelerated the layout of its products in Asian countries, while steadily increasing its influence.

So for chips, the surrounding little dragons and tigers are the key targets of Yuanxin - in comparison, the current domestic market is really a bit like a mosquito.

…

After a pause, Su Yuanshan added: "Actually, the main battlefield is still in Southeast Asia. Although we have made good progress in the past two years relying on base stations and mobile phones, PC processors and the communications industry are two completely different fields. If possible, it would be best for us to support an entire machine manufacturer based in Southeast Asia and even the Asia-Pacific region."

"I'm afraid this is a bit difficult. The Asia-Pacific region is too broad." At this time, Yu Yuru interrupted with a smile: "The Pacific is the sphere of influence of the lighthouse countries, and there are several developed countries in it."

"Um... I'm talking in a narrow sense." Su Yuanshan explained: "To put it bluntly, it means the countries surrounding us plus Southeast Asia."

"That's difficult." Gao Xiaodi shook his head and said: "Shan, it's not that I look down on the neighboring brotherly countries. We are not the only ones who worship foreigners and favor foreigners. There are also the surrounding brotherly countries - except Maozi, but Maozi's business is all Being monopolized by an oligopoly, even giants like Intel only dare to talk about business. Anyone who dares to support it will chew up whose bones it will chew."

"Yesterday, I talked with Mr. Chen and Mr. Wang about the structure of Southeast Asia. Everyone thinks that it is difficult for Southeast Asia to have an equipment manufacturer that can compete with established companies like HP and Dell. Because in terms of market economy alone, ASEAN's A few countries are indeed much more open than us, and they also opened up relatively early, so their citizens have a high degree of recognition and acceptance of international brands."

"If we really want to do it, it's impossible to count on those dragons and tigers. Unless the Ni country people come to do it - but the Ni country people don't like the whole machine... So after counting this time, we only have the whole country in our country. Machine dealers can provide some support.”

When Gao Xiaodi shook his head, Su Yuanshan couldn't help but feel a little dizzy.

Indeed, as far as brand machines are concerned, the surrounding four little dragons and four little tigers have long been invaded by international brands. Even small brands are simply unable to compete with international brands such as HP, Dell, IBM, and Compaq.

As for those who can compete with these international giants in terms of brand and strength, only the mature brands of Niguo people can do it - but Niguo people don't do this!

Because the profit is too low.

Su Yuanshan remembered it too clearly. The boss of Fantasy said with emotion that those who sold the complete machine were just making money from selling vegetables, and most of it was taken away by the upstream chip companies.

But it is precisely because a group of people in China who have "never seen money" put their heads down and started to work hard on the complete machine that the domestic complete machine factory actually started to do it - but they made less money.

"Take your time." Su Yuanshan smiled: "Anyway, the complete machine factory starts from the domestic Chengdian Hi-Tech, Tongfang, Founder, and Fantasy, and then we will also blow the wind above, so that the country can vigorously support and help these enterprises and Brands are going abroad... As long as the country is willing to help, and we allow some profits here, we can still buy a few computers and go out."

"Well, that's all we can do now." Gao Xiaodi nodded and smiled: "Although the complete machine market is a bit difficult, we are still confident in the DIY market..."

Several years have passed since the concept of DIY was proposed by Meijie. Now it has become a force that cannot be ignored in the personal computer market. In other words, based on its concept, it has formed a market in itself - retail. market.

In the DIY market, apart from accessories such as CPUs, which have few brand options, the largest brand market is the motherboard among the three major items. In the field of motherboards, Meijie is the undisputed leader.

In several years of cooperation with Yuanxin, Meijie has always maintained the policy of technology-driven enterprises. Even if it loses money again, it will still grit its teeth and pile up technology to launch a product that touches the most extreme imagination of PC players. Here comes the motherboard.

In Meijie, such a motherboard has officially registered a sub-brand called "Dreamer".

It focuses on high-end and even extreme products. In a sense, it is no longer a motherboard for sale, but a platform for Meijie to display its technology, strength and imagination. Although it often loses a dollar on the cost of selling one piece, from the perspective of publicity and brand value, it is acceptable to lose no matter how much it loses.

The insistence on high-end and workmanship has also brought positive feedback. From the beginning, Meijie was worried that orders from various major manufacturers would be snatched away by his juniors. Now he has become a strong leader. Not only does he compete with international OEMs Not only the cooperation is getting closer, but also it is an absolute leader in the increasingly mature and growing DIY market.

With Meijie's appeal, Yuanxin's CPU is obviously not a worry in the DIY field.

"Well, speaking of Mei Jie, I'm going to visit Mr. Chen tomorrow, but it's a pity that you have already left." Su Yuanshan remembered the upcoming work schedule clearly without turning over the calendar, and said with a smile: "When the time comes Let me give you a good blowjob."

"Okay!" Gao Xiaodi was overjoyed. He knew that Su Yuanshan and Chen Daohua had a very good relationship. Even Chen Daohua sometimes did not even listen to his sister's words, but Su Yuanshan must listen to his words. Now Su Yuanshan went to find Chen Daohua in person. Then it would be even more appropriate to take a ride with Mei Jie.

But after a pause, Gao Xiaodi immediately stared at Su Yuanshan with a constipated expression: "No, what do you mean by 'helping' us blow?"

"Uh..." Su Yuanshan laughed: "My, my, my."

…

Afterwards, Su Yuanshan carefully listened to the two people's opinions and arrangements on the negotiations, and then asked them to go to rest early and go to Zhou Xiaohui as soon as possible after arriving in Silicon Valley.

Zhou Xiaohui did not return with him this time. Instead, she stayed in Silicon Valley and worked with Qin Si to handle all the handover and organization work. At the same time, as the assistant to the chairman, she and Gao Xiaodi and others participated in the meeting with Intel The next negotiation.

The next day, Su Yuanshan did not send Gao Xiaodi's negotiation team away, but took Wen Xiaoqian directly to Mei Jie.

He really wasn't looking for Chen Daohua specifically for the CPU.