1991 Starting from the core

Although in previous lives, the first-generation iPhone was born after the 21st century, and was launched with the mission of revolutionizing the life of feature phones, it is said that the design of this thing alone took four or five years, and the idea was even more early.

Su Yuanshan has just reviewed that he should not look at the problem from the old perspective in his memory. Now it is obviously impossible to make mistakes like the "rolling wheel of history" again.

After all, people change. Not only will it change, but it will even become completely different due to the intersection with itself.

For example, TSMC, Taiwan Semiconductor Manufacturing Co., was the most powerful company in the previous life. After many of its technical elites were poached by Su Yuanshan with an excavator at a high salary, it would be extremely difficult to regain the glory of the previous life.

Looking at it now, Mr. Qiao has returned ahead of schedule, and even ARM has been directly open sourced. So obviously, he must have found a new development direction.

Su Yuanshan didn’t think that Jobs’ paranoia was due to his refusal to accept all information. Xinghai’s successful cases were placed there. Of course, he didn’t need to learn from Xinghai’s methods, but at the very least, Xinghai’s mobile phone business and other development directions were worth studying. and learning.

Apple wants to become a company involved in electronic consumer products in multiple fields, rather than a pure PC company. Now it is logical to choose to get involved in mobile phones and tablets.

…

"But I'm curious, Mr. Su." When an employee approached with coffee, Jobs stepped aside and stared at Su Yuanshan with doubts in his eyes: "I heard that every time you visit a company, It’s either a collaboration or a deal—even if it’s in a private capacity. Right?”

"Yes, and I like to use a private name because I am not good at formal negotiations and communication, because after setting goals, I will become very impatient." Su Yuanshan stirred the coffee frankly and shrugged: “Once I realized that, I stopped doing it in the name of administrative duties.”

"Then the question is, what do you hope to cooperate with us this time?"

Jobs looked at Su Yuanshan quietly. Although he was annoyed with this guy's suppression of Apple's business in some areas, he had to admit and accept that this young man in his early twenties was an excellent entrepreneur and prodigy. characters. He deserves the respect of every business leader in Silicon Valley regardless of his age.

In the past few years, Apple has made a desperate move by forming alliances with IBM and others to forcefully promote the PowerPC platform on the market, which has greatly damaged Apple's vitality in the field of personal computers. The giant who once pioneered the field of personal computers has only relied on PowerBook to survive. Struggling to support.

But this is Apple... If it is reduced to only one laptop that can be used, it will be too sorry for its former glory.

Therefore, as soon as Jobs came back, he began to develop the currently hot mobile phones and mobile tablets - using these two extremely low-power platforms to continue the design of ARM and the design of the current Apple system, to achieve a comprehensive layout in the future mobile field.

And Jobs also believed that the future must belong to the world of handheld devices - from this point on, he and Su Yuanshan's views coincided.

"I heard that ARM was disbanded." Su Yuanshan took a sip of coffee and looked back at Jobs calmly: "Frankly speaking, ARM is an excellent team."

When Jobs heard this, the muscles on his face trembled.

He doesn't know how to make chips, but looking at the indicators... he knows how to do it!

Is Su Yuanshan here to humiliate people?

The ARM team has been going around outside the patent wall of the YX architecture, and as soon as there is any trouble, FarCore will directly send a lawyer's letter over there, as if I am going to squeeze you to death in the cradle.

It's better now, he has forced his team to hang up, and after it's over, he will come over and say, you are excellent...!

"I know that the disbandment of the ARM team was actually your suggestion - although Acom is known as the Apple of the UK, they are still not as good as Apple after all, and they do not have such a vision as you."

"So, I hope that Apple will lead the ARM team to continue moving forward. Of course, its architecture will no longer be called ARM, but YX, or AYX, or YXA, it doesn't matter - I don't care." Su Yuanshan put down his coffee cup, Looking at Jobs with a smile.

“I don’t want the talented people from those great teams to change careers or be buried because of this. That’s what I’m here for.”

——These words are Su Yuanshan’s true words. Or to put it another way, he doesn’t want outstanding talents to be buried, and he doesn’t want these people to “not be used by him.”

Because he has noticed that Qin Weimin's team is already invincible in China and even in Asia. Even because of his own initiative at the beginning, he forced ARM, the orthodox leader, to death. But when it comes to confrontation with other architectures, it actually has some shortcomings.

For example, with the continuous rise of the mobile phone market, the PowerPC Alliance, which originally declined in the personal computer field, has now set its sights on the mobile field. Although ARM has been disbanded, the AIM Alliance is still there - Apple, IBM, MOTO. Likewise, the PowerPC architecture is still there.

Even because of changes in historical trajectory, European mobile phone manufacturers that historically adopted ARM architecture, such as Nokia, have also switched to PowerPC architecture.

Faced with this situation, Su Yuanshan had to consider ARM.

If Apple can be successfully brought on board through the ARM architecture, it will undoubtedly be much brighter for the development of the YX architecture.

And again, he never thought about defeating anyone.

He only hopes that in the future, every enterprise can have its own positioning and status. Of course, status cannot be determined by just a few people sitting down to chat and have a meal. They have to fight hard, otherwise who will be convinced?

Jobs stared at Su Yuanshan, frowning slightly, and thought seriously for a few seconds before he was sure that he truly understood Su Yuanshan's meaning, or...intention.

Then he laughed.

"Su, you don't need to worry about this. The ARM team has its own work in Europe, and we are only shareholders. We can't decide too many things."

"Mr. Jobs, I'm speaking from the perspective of a chip design engineer." Su Yuanshan didn't mind Jobs's refusal at all. He smiled and then said seriously: "I personally think that the PowerPC architecture is used in mobile phones and tablets. Computers are inherently flawed."

"Although it also uses a reduced instruction set, as it has been hoping to compete with Intel in the 'PC' field for so many years, it has already moved irreversibly in the direction of high-power multi-functional integration."

"Although future handheld and mobile devices will also tend to be integrated, the direction of integration will be different and the functions will be different."

Su Yuanshan said every word: "If you want to get involved in handheld and mobile devices, then you should understand. YX architecture and ARM architecture are the only future."