1991 Starting from the core

Brother Niguo was amazed at Su Yuanshan's marketing methods at first, but after he wrote "the strongest EDA" later, he began to dislike Su Yuanshan. So when Su Yuan returned the ink, he endured it for a few moments before asking seriously: "Are you from Delhi?"

"Huh? Why do you say that?"

"Because only Delhiites say such big words."

Su Yuanshan tasted the faint curry flavor in the English accent of the Niguo boy and couldn't help laughing - he could guess with his fingernails that this Niguo boy must have lived with the third brother for a period of time, and he was influenced by the third brother. Enough with Third Brother's unreliability.

However, Su Yuanshan did not explain. After returning the ink, he returned to the booth, leaned on the chair and looked around.

At this time, many participants have come in. After all, not everyone is interested in performances, and if you need "cheap" software, the Sands venue is indeed more suitable.

However, Su Yuanshan always felt that these people who came in seemed to be here to "dig for gold" - using asymmetric information to acquire certain software or patents at low prices to obtain huge profits is the most common way of speculation in this era.

At this time, a white man in his early thirties stood in front of Yuanxin's billboard and looked at it with interest.

"Can I help you?" Su Yuanshan greeted in English.

The white man was a little surprised by Su Yuanshan's fluent speaking, and immediately smiled: "Are you an employee of this company?"

"Yes, do you need our products? If necessary, I can demonstrate it for you." Su Yuanshan fiddled with the mouse and casually pulled the electrical components to start setting up a PCB.

The white man looked at it for a few times, his eyes flashed, and he pretended to be very interested: "Oh, it's pretty good. How much do you plan to sell it for?"

"It depends on what your needs are." Su Yuanshan has determined that this guy is not engaged in circuit design, but he has no real customers now, so he just chats casually.

"Let me ask, how much does the property right of your software cost?" The man stared at Su Yuanshan, raised his chin, and showed a wealthy expression: "I can invest in you."

puff……

Sure enough, I came here to dig for gold. Su Yuanshan looked at the man with a smile: "Then it depends on how much you pay?"

"How about I buy it for half a million dollars?"

"If you have five billion US dollars, I can consider it."

The white man was startled, smiled, and continued to wander forward, as calm and patient as a salesman who specialized in telemarketing in later generations.

Su Yuanshan also smiled, opened the cards and started playing.

…

Time passed slowly, and there were gradually more and more people. And every time someone passes by Yuanxin's booth and sees the big sign greeting AMD, they can't help but smile. Of course, there are also people who make no secret of their disdain for Su Yuanshan.

Su Yuanshan didn't worry, just like Jiang Taigong fishing, if someone asked him, he would introduce it, and if no one asked, forget it - after all, Yuanxin EDA is an industry software, and you can't just hand out leaflets aimlessly.

At noon, the four of them returned from the main venue and brought Su Yuanshan a lunch box. When asked about what he had gained in the morning, Su Yuanshan told everyone honestly that he had received a knowing smile from about a hundred people and a blank stare from about thirty people.

"The main disadvantage for you is the software industry, and those who work in this industry either don't have time to come, or they have their own booth." Qin Si looked around and saw that there were no customers at Yuanxin, but there were many others. Ask.

"Yes, so we are waiting for AMD to come. By the way, did you whisper in front of reporters this morning?"

Yang Yiwen replied: "I muttered, but everyone is grabbing news from those big technology companies, so who cares about us here."

"It's okay, the news will spread. You see, almost everyone will take a look at us when they pass by. This is the effect!" Su Yuanshan said with a smile while eating, and there was no trace of nervousness on his face.

But having said that, in the afternoon, there was still no one paying attention to Yuanxin. However, another wave of people came to ask if Yuanxin EDA was going to be packaged and sold...

Things improved the next day.

Perhaps the guy from Niguo in the next booth went back and told interesting stories about Yuanxin. The technical director of NEC Home Electronics, a subsidiary of NEC, came to the Yuanxin booth with a look of laughing.

The result...is self-evident.

The technical director named Tanaka Tokawa immediately exchanged business cards with Xi Xiaoding and expressed his willingness to purchase.

On the third day, when Su Yuanshan and the others were counting how many people were passing by and how many people couldn't help but look at the two refrigerator cardboard boxes, a local TV reporter finally came to take pictures of the venue. After seeing Yuanxin's sign that looked like a missing person notice, the keen reporters quickly focused their cameras on Xi Xiaoding.

That night, after returning to the hotel, Su Yuanshan couldn't wait to turn on the TV. After the lengthy news, he finally saw the host broadcasting Yuan Xin's interview with a smiling expression as if he was telling anecdotes.

In the screen, Xi Xiaoding said with a serious face, "We are looking for AMD, but we can't find it."

At the end of the news, the host said wittily: "We sincerely hope that our friends from Xia can realize their wishes as soon as possible - because there is only one day left for the exhibition."

…

"It's a bit embarrassing. People think we are living treasures."

After reading the news, Xi Xiaoding gave Su Yuanshan a rare look: "What if AMD doesn't come?"

"Senior brother, calm down." Su Yuan smiled softly: "Do you think it matters whether AMD comes tomorrow or not?"

"What's the meaning?"

Su Yuanshan said slowly: "Because there will definitely be a lot of people waiting to see our jokes tomorrow, and your friends from Texas Instruments (TI) are coming tomorrow - this means that we can at least achieve the goal of TI, and it will be in public. Done, this achieves the purpose of dissemination.”

"As soon as I arrive at the exhibition hall tomorrow, I will start designing chips. Unless no one from the IC design industry comes, then I am unlucky. Otherwise, tomorrow will be the time when Yuanxin EDA will become famous all over the world."

Among the people, Qin Si, who knew the most about marketing, frowned. After thinking for a few seconds, he asked, "How good are you at designing chips?"

Su Yuanshan smiled and did not answer.

Xi Xiaoding slowly stretched his eyebrows. He took a deep look at Su Yuanshan and recalled the time when he was shocked by Su Yuanshan's use of the debug version of the PCB design tool.

"He is so powerful that he will scare a bunch of people to death tomorrow." Xi Xiaoding answered seriously.

*

*

On the morning of the last day, there were indeed many more people at the entrance of the Jinsha venue than before. Some people even recognized Xi Xiaoding and whistled at him.

Su Yuanshan didn't care about this. After returning to the booth, he opened Yuanxin EDA and started a new chip project.

Of course, this chip was not made randomly, and its structure was not simple. It was a VCD main control chip that Li Mingliu and his team had already compiled the design ideas and codes for. Su Yuanshan just used it for performance.

As modules were put down one by one, instructions were written one by one, and time passed by minute by minute.

In front of Yuanxin's booth, what started as a few onlookers gradually turned into a crowd, and then some IC design engineers forced their way to the front...

Finally, there was a dense crowd of people standing behind Su Yuanshan.

Everyone watched in silence as Su Yuanshan kept operating the mouse with his right hand and pressing various shortcut keys with his left hand. Quickly switch between various tools, keep wiring, keep putting down components, and keep inputting hardware language.

Those who couldn't understand consciously gave up their position, allowing those who could understand to stand behind Su Yuanshan and watch his performance.

But even people who have never been exposed to EDA can tell that Su Yuanshan is designing an IC chip.

As for those who have used EDA, everyone's face is deeply shocked and confused.

They have never seen humans being able to design ICs at such a speed, and they have never seen such fast, convenient, and intelligent EDA.

Su Yuanshan's behavior has subverted their cognition.

——He turned a chip design project with tens of thousands of transistors into a live show.

[Recommendation ticket]